Public Relations & Social Media Insight
87
PR insight, social media & thought leadership - from The PR Coach
Curated by Jeff Domansky
Follow
Rescooped by Jeff Domansky from Curation Revolution onto Public Relations & Social Media Insight
Scoop.it!

Great Social Customer Service Race - How SMM Changes Service [study]

Great Social Customer Service Race - How SMM Changes Service [study] | Public Relations & Social Media Insight | Scoop.it
From www.atlanticbt.com - December 18, 2012 8:55 PM
Social Media is a powerful customer service tool. This guest blog post from Ashley Verrill shares results from the Great Social Customer Service Race Study.

Via Martin (Marty) Smith
Jeff Domansky's insight:

This study is a must-read for customer service ideas using social media.

  • 1 Comment
  • +
Martin (Marty) Smith's curator insight, December 18, 2012 12:46 PM

Great guest post on Atlantic BT's blog here by Ashley Verrill from Software Adice. Ashely shares results from their recent 4 week study asking a simple and complex quesiton:

Are brands and companies listening to social media?

The results may shock you. On the other hand the results of this great study point to a clear and present danger for some and opportunities for others.  
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Jeff Domansky is also curating
World's Best Infographics Simply Social Media
Discover Topics Jeff Domansky is following
Quite Interesting News Coffee Party News Content Curation World Digital Delights for Learners Digital Delights MarketingHits
and 392 others
Your new post is loading...
Rescooped by Jeff Domansky from Curation Revolution
Scoop.it!

Social Media Marketing - The Most Valuable ROI

Social Media Marketing - The Most Valuable ROI | Public Relations & Social Media Insight | Scoop.it
From www.atlanticbt.com - November 1, 2012 1:31 PM

Hunting social media marketing ROI can make it easy to ignore the most important point - Your company, brand and product must have a social media marketing strategy.

Marty Note
The soial ROI controversy is in high gear thanks to a Forrester report (see my Don't Follow GoofyStupid and the Clueless post from yesterday: http://www.scoop.it/t/curation-revolution/p/3161431620/don-t-follow-goofystupid-or-truly-clueless-on-social-media-roi-marty-note ;). I thought it would be a good idea to go over some social media marketing basics. 

First, I am NOT a mystic or philosopher. I was trained in e-commerce by direct marketers. I believe in Internet marketing's ROI. Increasingly I understand that ROI is tied to who we are, what we project and how well our talk matches our walk.

 

Caveat stated, here are some thoughts on what Social Media Marketing IS:

* Aspirational - speaks to who we ARE and Want To Be.
* Connection - speaks to our desire to learn from each other.
* Exploration - speaks to the inner explorer in all of us. 
* Saves World - creates community and action. 
* Elicits Joy - helps share discoveries, joy, victories and defeats. 

 

If these attributes sound like Jim Stengel's fundamental human characteristics brands need to align to it is on purpose (read GROW by Stengel). In the post Social Media Marketing The Most Valuable ROI I asked if you could afford NOT to create a social presence. I don't think avoiding things is as powerful as wanting something. Let's recast the question and ask if it is important your brand connect, explore, impact, have aspirations and share joy? 

Yes right? 

Social Media The Most Valuable ROI
http://www.atlanticbt.com/blog/social-media-marketing-the-most-valuable-roi/

 

[Great comments by Marty Smith and a valuable read ~ Jeff]


Via Martin (Marty) Smith
No comment yet.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Rescooped by Jeff Domansky from Social Marketing Revolution
Scoop.it!

Q: Can PR Pros Become brand journalists? A: No Q: Brand Champions? A: Maybe

Q: Can PR Pros Become brand journalists? A: No Q: Brand Champions? A: Maybe | Public Relations & Social Media Insight | Scoop.it
From www.zdnet.com - October 30, 2012 11:14 PM

I'm in Miami this week taking part in the Holmes Report's Global PR Summit and the topic of "Brand Journalism."

 

I know nothing about the subject but no one else does either because it's a made up term that is in the early stages of being defined. Nothing wrong in that, I do it all the time but I try to think of concepts that make sense and this one doesn't make any sense at all....

 

[Tom Forenski says "brand journalism" is NOT journalism. Is he right? ~ Jeff]

Marty Note
I see the need for rebranding. PR has imploded swept away by search engines and social networks. I can also understand a desire for an attachment to brands. Brands are perceived as the lasting core of marketing. I don't understand the concept of "brand journalists" since journalism is investigative and far ranging and sends shivers down the spines of most CEOs and CMOs I've worked with or for. 

Since brands are becoming more social, with much of this new work being done by brand advocates and supporters NOT people with a direct stake (employees in other words), I see a brand champion role that PR experts could help create and shape.

Perhaps the most important idea for our new PR brand marketers to understand is how much flux brands and branding are in. Take a look at this infographic about how brands are "socializing": http://www.scoop.it/t/curation-revolution/p/791811864/branding-is-changing-socializing-your-brand ;

 

Brands and companies are changing rapidly. Here are some important ways companies and brands are changing:

* Brands and companies are becoming publishers. 

* Brands and companies are becoming curators.

* Brands and companies are becoming entertainers (Meetups, Videos, etc..).

 

While "Brand Journalism" may seem dissonant to what brands were and are becoming, brand curator or brand champion is a much needed missing set of marketing skills. PR skills such as building relationships with thought leaders, organizing disparate information into engaging communication, promoting engagement and connecting companies and brands to their supporters wrap around this idea quickly and well. 

PR pros could become the brand sherpas of a new more open, engaged and social branding.  Brand journalists as a concept just sends shivers down the CEOs and CMOs I've worked with (lol).  


Via LPM Comunicação SA, Jeff Domansky, Martin (Marty) Smith
Jeff Domansky's comment, October 30, 2012 11:13 PM
Liked your take Marty, but PR as "brand Sherpas"? LOL. We already too much heavy lifting.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
About Media Follow us How it Works Legal Mobile Developers
Facebook
Twitter
Google +
LinkedIn