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Great Social Customer Service Race - How SMM Changes Service [study]

Great Social Customer Service Race - How SMM Changes Service [study] | Public Relations & Social Media Insight | Scoop.it
Social Media is a powerful customer service tool. This guest blog post from Ashley Verrill shares results from the Great Social Customer Service Race Study.

Via Martin (Marty) Smith
Jeff Domansky's insight:

This study is a must-read for customer service ideas using social media.

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Martin (Marty) Smith's curator insight, December 18, 2012 12:46 PM

Great guest post on Atlantic BT's blog here by Ashley Verrill from Software Adice. Ashely shares results from their recent 4 week study asking a simple and complex quesiton:

Are brands and companies listening to social media?

The results may shock you. On the other hand the results of this great study point to a clear and present danger for some and opportunities for others.  

Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Edit Your Social Activity to Cater to a Mobile Audience

How to Edit Your Social Activity to Cater to a Mobile Audience | Public Relations & Social Media Insight | Scoop.it

In 2013, 14% had no mobile presence and just 9% were responsive.


Google’s latest algorithm will penalize brands not effectively addressing their mobile consumers’ needs via a mobile-ready site. The easiest way to address this for online retailers is to implement a responsive design.


But let’s take a step back: why is it taking a Google algorithm change to light a fire under the ecommerce industry when it comes to putting mobile first? No, it isn’t that the ecommerce industry is slow to accept disruption or innovation, nor is it that the industry was unaware of the trend. Instead, for most ecommerce companies, the decision to deprioritize mobile-readiness came down to the numbers. Simply put, mobile visitors convert at drastically lower numbers than desktop visitors (0.8% compared to 2.78%, respectively). And, lower conversions means lower revenue...

Jeff Domansky's insight:

What you need to know beyond responsive design to prepare for a mobile-local ecommerce audience. Essential reading!  10/10

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5 things Killing your Content Marketing | Social Garden

5 things Killing your Content Marketing | Social Garden | Public Relations & Social Media Insight | Scoop.it

Content marketing is the backbone of your digital marketing strategy. Whether it is a blog post, a video or a photograph, your content needs to be valuable to readers (educational, humorous, or similar) as well as easily accessible through search engines to better attract new viewers.


You may not know it, but you may be shooting yourself in the foot if you are making one of the following five mistakes with your content marketing. Read on to learn about the five biggest mistakes that could be killing your content marketing and how to fix or avoid thxem....

Jeff Domansky's insight:

Are you succeeding with your content marketing strategy? It could be because you've not considered that you might be killing your content marketing. Keep reading to find out how!

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Aleix Pujadas's curator insight, Today, 3:11 AM

Aquest article explica amb 5 exemples errors comuns que fan anar malament el màrqueting d'una empresa a través de la publicitat en xarxes socials.

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10 Marketing Techniques I Learned from Instagram Models | Neil Patel

10 Marketing Techniques I Learned from Instagram Models | Neil Patel | Public Relations & Social Media Insight | Scoop.it

Do you use Instagram? If you do, you probably notice a ton of pictures of half-naked models.


Most people react negatively to these images; for example, they think that these models have nothing going for them other than their looks. Or even worse, most people assume these models aren’t intelligent.


I’ve known a handful of these Instagram models for a few years now, and the one thing I can say about them is that they are really creative marketers. I’ve learned a few tricks from them that would help you grow your social media accounts.Here are 10 marketing techniques you can learn from Instagram models....

Jeff Domansky's insight:

Neil Patel says there's more than meets the eye with these models using Instagram. Check out his lessons.

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Aleix Pujadas's curator insight, Today, 3:17 AM

Llistat de 10 tècniques relacionades amb l'ús d'Instagram per part de famosos. Tipus de fotografia, temps, etc.

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8 Image Mistakes to Avoid on Your Website | Design Shack

8 Image Mistakes to Avoid on Your Website | Design Shack | Public Relations & Social Media Insight | Scoop.it

Big images, galleries and photo-heavy designs are a big trend in web design. To make the most of this aesthetic, you want to make sure every image on your website fits the display and represents your brand well.


There are a lot of mistakes that designers make along the way, from technical issues to image quality. But you don’t have to fall into one of these traps when working with website images. Here, we will take a look at image mistakes and how to correct or avoid them altogether. (As a bonus in this post, we are featuring a collection of fun and great images from Death to the Stock Photo’s recent objects collection.)...

Jeff Domansky's insight:

Start with loading files that are too big and learn the other 7 key things to know about handling images on websites.

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Why Your Website Needs Content Marketing

Why Your Website Needs Content Marketing | Public Relations & Social Media Insight | Scoop.it

Rarely will someone read a blog post or view a video and immediately sign up for your service; it’s more likely that they won’t sign up, but will remember your brand for the future. Then, after reading three or four of your blog posts or viewing a few of your videos over an extended period, they’ll start to trust you.


Over time, your companies goes from being a complete stranger to a reputable source of helpful information. Rand Fishkin explains this well, noting that the biggest mistake many businesses make in content marketing is anticipating immediate results. That just isn’t how it happens – results happen over time, not as soon as people see your content....

Jeff Domansky's insight:

Here's why content matters and a collection of useful tips to make it work for you.

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Marco Favero's curator insight, April 20, 4:40 PM

aggiungi la tua intuizione ...

George Schildge's curator insight, Today, 9:03 AM

Think of it this way. The website is a Ferrari and the content is the gas. What type to you put in?

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How to Create the Perfect Social Media Post | Peg Fitzpatrick

How to Create the Perfect Social Media Post | Peg Fitzpatrick | Public Relations & Social Media Insight | Scoop.it

Creating just the right content is important. Great tips on how to craft the perfect social media post from Peg Fitzpatrick.

Jeff Domansky's insight:

Peg Fitzpatrick offers practical social marketing tips.

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Pau Cusac's curator insight, April 20, 12:33 PM

Article sobre les publicacions a les xarxes socials

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How To Get The Share: The Social Media Holy Grail

How To Get The Share: The Social Media Holy Grail | Public Relations & Social Media Insight | Scoop.it

I never look a gift ‘Like’ in the mouth. But when I post on social media, I’m going for the social holy grail every time. The share. The re-tweet. The re-gram. The logic behind sharing is pretty simple, right?...


One share will do exponentially more for the reach of your content than 10 likes.


After all, every single social media platform is DESIGNED for this! When you SHARE, you are doing social media at its best and most basic.


So HOW in the world do you get more shares? Start by creating amazing content that YOU would share. That’s a given....

Jeff Domansky's insight:

So how do you create shareable content? Find out the basics.

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5 key factors in a winning omni-channel experience

5 key factors in a winning omni-channel experience | Public Relations & Social Media Insight | Scoop.it

Research from Internet Retailer reveals that consumers are spending more and more time on Facebook, Twitter, Pinterest and YouTube. In fact, retailers report a 42 percent increase in referrals from these channels. This means shoppers APR far more likely to consult a social channel before making a purchase. And, when they do decide to buy, they are looking for low-cost, speedy delivery, simple and effective online and voice customer service options, and the ability to make returns and exchanges at the physical location.


In other words, they want every avenue available to them, at every minute of the day, and if you aren’t ready to meet them there, you’re going to lose out,.


Txhe infographic below points out the five key factors that create a winning omni-channel experience, with the data to back it up....

Jeff Domansky's insight:

For brands that want to reach modern customers, omni-channel commerce is no longer optional. Here's why.

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Kajsa Hartig's curator insight, April 20, 2:01 AM

This is primarily about retail but certainly useful for museum experiences as well.

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4 Reasons Why Content Curation Matters | Cision

4 Reasons Why Content Curation Matters | Cision | Public Relations & Social Media Insight | Scoop.it
When you think of content marketing, you may automatically think about ways PR professionals and marketers can create original content that will resonate with their audiences. And while that’s true, it’s important not to overlook the practice of curating and sharing content from respected influencers and brands in your industry.Why? Here are four reasons....
Jeff Domansky's insight:
Content marketing isn't just about creating original content. It’s important to do content curation, the practice of sharing influencer and owned content.
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Comunicologos.com's curator insight, April 19, 5:56 PM

Curaduría de Contenidos

Joseph Palumbo, MBA,'s curator insight, April 19, 7:51 PM

Break through the noise by curating and adding content that your target audience will appreciate. 

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How to write the perfect About Me page

How to write the perfect About Me page | Public Relations & Social Media Insight | Scoop.it
A good ‘about’-page is more about your visitors than about youThat might sound strange, but by writing a good ‘about’- page you actually respond to all visitors need: what’s in it for me?’ They might not realize that they browse the internet with that need, and for that reason visit your page, but that is what it is all about: filling needs....
Jeff Domansky's insight:
The most read page on my blog is the "about me'-page. Learn the basics of creating a winning About page.
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Demographics of Key Social Networking Platforms

Demographics of Key Social Networking Platforms | Public Relations & Social Media Insight | Scoop.it

Fully 71% of online adults use Facebook, a proportion unchanged from August 2013. Usage among seniors continues to increase. Some 56% of internet users ages 65 and older now use Facebook, up from 45% who did so in late 2013 and 35% who did so in late 2012. Women are also particularly likely to use Facebook compared with men, a trend that continues from prior years....

Jeff Domansky's insight:

Valuable social media demographics from Pew Research Center.

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James Cracknell's curator insight, April 19, 5:05 AM

Useful breakdown if replicated across the UK

Jolynn Oblak's curator insight, April 19, 4:57 PM

Demographics of Key Social Networking Platforms

Chris Agro's curator insight, April 19, 10:04 PM

Information like this helps with persona development. Good stuff. -Chris Agro @agrotising

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How to prove that your content marketing delivers ROI?

How to prove that your content marketing delivers ROI? | Public Relations & Social Media Insight | Scoop.it

Despite all the overwhelming interest in content marketing, there is often little to show for it. According to the same studies mentioned above, only 38% of B2B and 37% of B2C content marketers believe their campaigns are effective. 


A more stunning figure is that only 23% of B2C and and 21% of B2B marketers say that they are successful at tracking their content efforts. Yes, we can wave with reach numbers of our paid ad impressions and with Facebook engagement rates. And show increased numbers of page views on our website. But are these soft metrics persuading our CFO?...

Jeff Domansky's insight:

Does your content marketing measure up? Here are the social media metrics that matter.

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Your ultimate cheat sheet to Facebook design - The Creative Edge

Your ultimate cheat sheet to Facebook design - The Creative Edge | Public Relations & Social Media Insight | Scoop.it
With the roll-out of our new Facebook contest category and the growing importance of social media design overall, we thought it was about time to focus on the different elements that make up Facebook design.In this article, we’ll break down the different elements of Facebook to ensure that you’re creating a well-branded and clickable web presence for your client....
Jeff Domansky's insight:
Very useful Facebook design tips. Recommended reading. 9/10
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Why These Analytics on Twitter Will Change Your Marketing POV

Why These Analytics on Twitter Will Change Your Marketing POV | Public Relations & Social Media Insight | Scoop.it
By Vivek Ever wondered what the best thing about all the seasons is? Timing. Yep, seasons arrive at their perfect time, every single year. Year after year. Suddenly, I realised that it isn’t as bad an idea to take a cue from this.
Jeff Domansky's insight:
How can you maximize your results on Twitter? It's all about timing!
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7 tools for Social Media Management, you'll want to use every day | Twitter Counter

7 tools for Social Media Management, you'll want to use every day | Twitter Counter | Public Relations & Social Media Insight | Scoop.it

Even if managing social media is your full time job, juggling different tasks throughout the day can be a challenge. From content curation to posting and analyzing your performance, it is important to keep your social media management simple and effective.Luckily, there’s a bunch of tools out there to help you simplify your social media management save lots of time every day. Take a look at seven of my most favorite tools of daily quick and effective social media management....

Jeff Domansky's insight:

Useful list of social marketing tools but it's missing one important curation tool - Scoop it.

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Pau Cusac's curator insight, Today, 4:13 AM

Article sobre com organitzar les xarxes socials

Aleix Pujadas's curator insight, Today, 6:20 AM

Eines per a gestionar les xarxes socials.

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Three brands raking in the leads with Tumblr | AGBeat

Three brands raking in the leads with Tumblr | AGBeat | Public Relations & Social Media Insight | Scoop.it

Tumblr is extremely popular among a younger demographic and it has the youngest average user-base of all social media sites. Seventy percent of users fall between the ages of 16 and 34, making many of Tumblr’s users Millennials. Millennials are known for being a difficult demographic to capture the interest of.


Tumblr is a great way to target Millennials, however it may be a difficult platform to master if you are unfamiliar with it. Yahoo purchased the company last year and Yahoo chief Marissa Mayer projected that it is likely to make more than $100 million in 2015. “More than 260 of the world’s top brands have a Tumblr presence,” Mayer said...

Jeff Domansky's insight:

Useful lessons from three key brands including Kraft, IKEA and Sephora.

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How to Increase Website Traffic From Social Media | @IanCleary

How to Increase Website Traffic From Social Media | @IanCleary | Public Relations & Social Media Insight | Scoop.it

Where do you get most of your traffic from?


Is it from Google searches, referrals from other websites, social media or somewhere else?Each form of traffic is relevant and useful.


But…. today, let’s focus on how to increase website traffic from social media....

Jeff Domansky's insight:

Looking to increase website traffic from social media? Here are 8 very practical and actionable tips from Ian Clearly.

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judyhaar's curator insight, April 20, 1:19 PM

Social Media is so important for success

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Why You Need to Care about Visual Content | @Kapost

Why You Need to Care about Visual Content | @Kapost | Public Relations & Social Media Insight | Scoop.it

To deal with this overload, we adjusted our behavior by filtering out the noise and consuming only the information that made sense.


Visuals help to overcome that need to filter as they offer something we can digest and understand easily. Several studies show that our brains are hardwired to consume visuals, and that they help us improve understanding when accompanying text....

Jeff Domansky's insight:

Here's why visuals matter. Get the picture?

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Marco Favero's curator insight, April 20, 4:41 PM

aggiungi la tua intuizione ...

Habibur Rahman's comment, Today, 7:01 AM
Please share this http://www.wpthorp.com/
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Twitter.com gets a refresh | Twitter Blogs

Twitter.com gets a refresh | Twitter Blogs | Public Relations & Social Media Insight | Scoop.it

Starting today, when you go to the twitter.com homepage, you’ll find interesting topics to explore like Politics, Pop Artists and even Cute Animals. Click on the topic and you’ll see a timeline of Tweets from some of the most popular accounts in that topic. It’s rich real-time content, just like the Twitter experience for users who log in.


We’re introducing the new twitter.com on desktop to U.S. users first, and intend to bring it to more places over time. As with everything we build, we’ll be making lots of improvements along the way so that Twitter’s front page continues to be informative, entertaining and relevant to everyone. Stay tuned....

Jeff Domansky's insight:

Twitter makes big changes to its home page so people who don’t log in can still access great content on Twitter.

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Acharya Narmaada K.R.Das's curator insight, April 20, 1:37 PM

It is good to bring new new innovating to encourage more traffic flow.

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2 Most Important Concepts for B2B Content Marketing Success

2 Most Important Concepts for B2B Content Marketing Success | Public Relations & Social Media Insight | Scoop.it
To some, developing a content marketing strategy brings to mind a long and painful process sprinkled with lots of marketing jargon and buzzwords.But it doesn’t have to be that way. The most effective way to build a content strategy is to start with just two concepts: 1) your buyer persona and 2) your buyer’s journey..
Jeff Domansky's insight:
Are you overwhelmed thinking about how to launch a content marketing marketing effort? Don’t be. Focus on two key components.
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WebGems SNMinc's comment, April 20, 1:24 AM
Quality and consistency wins.
Marco Favero's curator insight, April 20, 4:11 AM

aggiungi la tua intuizione ...

CIM Academy's curator insight, Today, 4:35 AM

Understanding the customer persona and their journey are the two key elements of content marketing success according to this article.

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9 Things to Do After Launching Your Newest Blog Post

9 Things to Do After Launching Your Newest Blog Post | Public Relations & Social Media Insight | Scoop.it

The “content” part of content marketing is arguably the easiest. Creating content that is useful, insightful and shareable may require some trial and error, and there’s no way to know for sure if something will resonate as intended, but it’s still a singular task.


It’s the marketing part that tends to really trip people up, and for good reason. Far too often we focus the majority of our efforts on getting content just right – revising, rewriting, researching, and collaborating until everyone in an organization agrees that it’s ready to publish.


But then what? It goes up and you wait…hoping that the people in your existing audience find your content as useful as you planned it to be....

Jeff Domansky's insight:

Lots to learn from these blogging basics, particularly about the marketing after the blogging.

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LeadGenSocial's curator insight, April 19, 5:03 PM

Great Insights from @anthonychatfield. Thanks for sharing @ThePRCoach

Marco Favero's curator insight, April 20, 4:12 AM

aggiungi la tua intuizione ...

Kimberly Kline's curator insight, April 20, 6:04 PM

Writing wonderful, informative, & insightful content is simply not enough, especially if no one sees it!  Promoting your articles needs to be just as important!

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13 Growth Hacking Techniques You Can Apply Right Now - Piktochart

Say you have a startup idea. You assemble a team and in six months, you have a product you are actually confident to release. When that day finally comes, you launch and nothing happens. If you are lucky, you get an article on Techcrunch, a top spot in Product Hunt and several thousand users, but most of them stop using it after a few days.


I bet you were hoping for a huge, viral growth curve. Instead, you face with the harsh reality: you only have handful of users registered, and they are churning incredibly fast. At Piktochart we went through the same problem, that’s why in this post we’ll analyze 11 different growth hacking tactics that actually work...

Jeff Domansky's insight:

Learn some key growth hacking skills and practices to be applied to for your digital marketing. Use these techniques for overall marketing prowess.

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Leadership: The Tony Soprano Problem

Leadership: The Tony Soprano Problem | Public Relations & Social Media Insight | Scoop.it
Today, every manager has some version of the Tony Soprano problem.  We’ve become used to hierarchal organizations optimized for specific tasks.  Now we often find that we’re competing in a networked world in which the old rules don’t apply.  Rather than traditional lines of authority, we need to start thinking in terms of ecosystems, platforms and movements....
Jeff Domansky's insight:
The role of leaders has changed. We can no longer command people to do what we want, but must inspire them to want what we want. Lessons from Tony Soprano.
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Jeff Domansky's curator insight, April 19, 10:09 AM

Leadership must change from a hierarchal to a networked world model. Tony Soprano would be challenged.

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Smart Homes, Internet of Things, the Autonomous Purchase Path

Smart Homes, Internet of Things, the Autonomous Purchase Path | Public Relations & Social Media Insight | Scoop.it
But with the impending convergence of in-home connected devices, such as smart refrigerators, washing machines, and coffee makers, and technology platforms for instant replenishment, such as Amazon Dash, the home and shelf are merging. Why would a consumer need a shopping list, or have to visit a store, when their consumable items just show up at their home when they need them?...
Jeff Domansky's insight:
Smart homes will require even smarter marketing.
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John Caswell's curator insight, April 20, 4:13 AM

An interesting journey...

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What Makes Your Blog Content Valuable to Your Readers?

What Makes Your Blog Content Valuable to Your Readers? | Public Relations & Social Media Insight | Scoop.it

So now your question is: how do you make your blog content valuable to your readers?


And there’s the rub. While it is simple enough to understand, and no one in his right mind will ever argue against the fact that your blog must offer something of value, creating value itself is the tricky part. I’ve tried to distill the entire process and break it down into what I think are the base elements that makes a blog post valuable. Here are my ideas....

Jeff Domansky's insight:

If you blog then just like all other bloggers you aspire for your content to be a hit with your audiences. The good thing is that it’s not altogether impossible for that to happen.

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