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Six Ways In Which Twitter Eclipses Facebook | AllTwitter

Six Ways In Which Twitter Eclipses Facebook | AllTwitter | Public Relations & Social Media Insight | Scoop.it
For obvious reasons – have you noticed the name of this blog? – our alliances tend to lie with Twitter when it comes to comparison between the two titans: Facebook and Twitter. But to reiterate: each social media platform excels at different modes of communication.

However, for the sake of valuable analysis of the two major social networks of the digital age and also, you know, just for kicks, here are six ways in which Twitter eclipses Facebook...
Jeff Domansky's insight:

Liked this, so to speak ;-) but then I'm partial to Twitter...

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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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5 Rules for Super Effective Hashtags on Twitter

5 Rules for Super Effective Hashtags on Twitter | Public Relations & Social Media Insight | Scoop.it

Want to get noticed on Twitter? Use hashtags! Using the right hashtag(s) in your tweets will bring you the relevant audience and exposure. This is also with those that you will be able to follow conversations known as chats.


How to use hashtags efficiently? How many is too many? Let's have a look at hashtags best practices on Twitter....

Jeff Domansky's insight:

Get hashtag help from these practical tips.

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The New Rules of Selling [SlideShare]

The New Rules of Selling [SlideShare] | Public Relations & Social Media Insight | Scoop.it
Click through the new rules of selling in this SlideShare from David Meerman Scott.In Scott's new book (and in this SlideShare), explore how Sales is evolving, redefining its own space, and shaping the world of Services along with it. If you're familiar with the inbound marketing story and the shift to a digital, consumer-driven world, I suspect much of this will resonate with you....
Jeff Domansky's insight:
We are all in sales says David Meerman Scott in his new book.
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Kdan Mobile’s Cloud-Based Apps Are An Alternative To Adobe Products | TechCrunch

Kdan Mobile’s Cloud-Based Apps Are An Alternative To Adobe Products | TechCrunch | Public Relations & Social Media Insight | Scoop.it

Kdan Creative Cloud allows users to access their content on different devices and in the near future founder CEO Kenny Su says the startup, which is currently raising closing its Series A, plans to parse data from all of its apps to help people organize their content more quickly based on file formats.


“Currently our marketing position is to try to complete the whole mobile content creation experience between Adobe and Evernote. Evernote’s business strategy is to help people keep everything in the cloud, but if people create something more, they don’t have the tools. Adobe has always been targeted to professional users, not mobile users who are amateurs,” say Su.


Two of Kdan’s apps, NoteLedge and Animation Desk, have gained traction through a partnerships with Samsung and Microsoft. The apps are currently pre-installed on several of Samsung’s mobile devices, including the Galaxy 3 and Galaxy tablet, in 13 Asian countries, as well as Microsoft’s Lumia series in Taiwan...

Jeff Domansky's insight:

This just may become the best creative tool in your mobile toolbox.

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Restaurant hires PR firm after bacon brouhaha

Restaurant hires PR firm after bacon brouhaha | Public Relations & Social Media Insight | Scoop.it

BURLINGTON, Vt. — The Winooski restaurant that was overwhelmed with online comments after it took down a bacon advertisement is moving forward, with the help of a public relations firm.


Sneakers Bistro and Cafe took down a sign that said "Yield For Sneakers Bacon" that had been in the Winooski Rotary last week in response to a complaint from a "vegan and a member of a Muslim household" who said the sign was insensitive to the city's diverse population.


Many people balked at the decision, criticizing Sneakers for what they said was an unnecessary move....

Jeff Domansky's insight:

Oh puhleez! Somebody please explain this bacon backlash?

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Why Your Corporate Blog Is Going to Fail and How You Can Fix It

Why Your Corporate Blog Is Going to Fail and How You Can Fix It | Public Relations & Social Media Insight | Scoop.it

Why would you start a corporate blog? Chances are it’s to communicate with your customers, build your brand, or generate sales. If your blog isn’t helping you with one of those 3 things,you’re wasting your time.


From the outside, it looks like I’m a successful corporate blogger because all of my blogs generate hundreds of thousands of visitors. And although that’s true, it doesn’t mean my blogs are successful.


Why? Because my blogs didn’t always help with one of the 3 main points above. Luckily, I was able to spot what was amiss and fix it. If you want your corporate blog to thrive, learn from the mistakes I made and avoid them....

Jeff Domansky's insight:

Useful blogging basics from Neil Patel.

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10 Free Online Video Editors

10 Free Online Video Editors | Public Relations & Social Media Insight | Scoop.it

Video editing became popular with the use of video sharing websites like Twitter, Facebook, YouTube and many more. Everybody is now  interested in video editing and trying to edit and compile a video to share on these sites.


I have received many emails regarding writing about video blogging and editing tutorials. So in this post i am writing about some popular free online video editors. If you want to make a slide show video of your images, shoot a tutorial or make other small videos for your website or social media like Facebook, YouTube, then these online tools will  help you achieve your goals. Good luck!...


Via Ana Cristina Pratas
Jeff Domansky's insight:

Great collection of useful video editing tools.

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María Dolores Díaz Noguera's curator insight, August 28, 5:32 AM

10 Free Online Video Editors

cairoqween's curator insight, August 28, 12:59 PM

Exactly what I needed! This could help me and a few other people!

Steve Cassady's curator insight, Today, 12:59 AM

Nice Helpful suggestions here.  I am checking a couple out.  Let me know which ones you recommend.

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Top 20 LinkedIn Tips from the Experts – UpCity

LinkedIn has more than 313 million members worldwide. With such a thriving community of business professionals, there’s no question you’ll be able to find the person you need to enhance your business while using the platform. It has grown to become one of the most useful places to find leads, learn about other companies, and discuss ideas in the working world. You can create content using LinkedIn Publisher, follow industry leaders using Pulse, and even join relevant LinkedIn Groups to connect with other like-minded individuals.There’s honestly so much to LinkedIn (we haven’t even scratched the surface in ourprevious posts) that it’s common that new users to the platform have trouble getting started. Once you create your profile and import your current contacts, what’s next?...

Jeff Domansky's insight:

Here's how to enhance your influential ability on LinkedIn with the top 20 tips you can learn from.

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internetdoctor's curator insight, August 28, 8:19 AM

Okay...so these are pretty good pieces of advice for LinkedIn users.

Steve Cassady's curator insight, Today, 12:50 AM

20 Tips from Linkedin Experts

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4 Ways to Use Images as a Background in your Design

4 Ways to Use Images as a Background in your Design | Public Relations & Social Media Insight | Scoop.it

Do you tire of using illustrative patterns as backgrounds in your designs, but not sure where to start with using an image instead? With the array of photographs available, combined with fantastic filters - the versatility that the image offers is quickly making it the competing gladiator to vector backgrounds of yesteryear! Here we show you some of the awesome ways you can use images as a background in your design....

Jeff Domansky's insight:

Smarter visual marketing tips from Canva.

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Miami Marketing Tools's curator insight, August 27, 5:54 PM

Interesting article with tip about using imagery. And by the way Canva.com is a great site for all of you that don't have Adobe suite software.

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10 Ways to Get Your Content Read and Increase Reader Response

10 Ways to Get Your Content Read and Increase Reader Response | Public Relations & Social Media Insight | Scoop.it

The internet is buzzing with companies talking about the value of content marketing. Many are confused about what the phrase means. Even those who clearly understand what content marketing can do will get stuck when it comes to actually creating the content itself. Below you’ll find some elementary basics for writing content toengage the internet-enabled reader.

Jeff Domansky's insight:

Get your content read and increase reader response with these 10 tips.

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Quartz, Fortune, Bloomberg: Which business news site designed it best? - Digiday

Quartz, Fortune, Bloomberg: Which business news site designed it best? - Digiday | Public Relations & Social Media Insight | Scoop.it

Sites like Fortune and Bloomberg may cover financial news, but that doesn’t mean they have to do so without any flair. Here’s how business news sites redesigned their pages in an effort to stay modern while keeping their busy core readership constantly informed.

Jeff Domansky's insight:

Take the poll and learn from these redesigns.

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Infographic: Get More Social Media Traffic by Use These Surprising Words

Infographic: Get More Social Media Traffic by Use These Surprising Words | Public Relations & Social Media Insight | Scoop.it
Do you know, the words can change the way people feel, changes the meaning, the mood and the motivation. And how about if you can use that words on your social media marketing efforts?

Via Brian Yanish - MarketingHits.com
Jeff Domansky's insight:

Words matter and their impact varies by social media channel.

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Benjamin Labarthe-Piol's curator insight, August 25, 5:53 AM

Another infographic. Focus on details but hey, details do matter in the end.

Miami Marketing Tools's curator insight, August 25, 2:48 PM

Doubts about a descriptive word? See trends posted in this article.

Beri Creative's curator insight, August 28, 5:57 PM

The power of words - don't EVER underestimate it!

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Time to start snapping? Snapchat is the third-most popular social network for Millennials

Time to start snapping? Snapchat is the third-most popular social network for Millennials | Public Relations & Social Media Insight | Scoop.it

After Facebook and Instagram, 18-25 year-old consumers spend the most time on Snapchat - and social media marketers should take notice if they want to keep up with younger buyers.


It would be a mistake to dismiss social media channels like Snapchat as a fad or niche network. The platform is the third most popular social network among young adults, according to ComScore research. If social media marketing is all about reaching audiences where they’re active and delivering content there, it might be time for brands to lay off the skepticism, pick up a smartphone and snap some pictures.


Facebook is still at the top of the heap, with 75.6 percent of 18- to 24-year-olds counted as active users. In second place is Instagram, with 43.1 percent penetration. Snapchat isn’t far behind with 32.9 percent of the demographic, and it beats out Twitter (23.8 percent) and Pinterest (17.8 percent). In total, Snapchat has been used by over 50 percent of 18-24-year-olds, compared to only 20 percent of 25-34 year-olds and 8 percent of people over the age of 35....

Jeff Domansky's insight:

Stop napping and start snapping if you want to reach younger targets.

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30 Action Items to Get Serious About Influencer Marketing | Feldman Creative

30 Action Items to Get Serious About Influencer Marketing | Feldman Creative | Public Relations & Social Media Insight | Scoop.it

Want sway? Who doesn’t?


We all want to be influential.


So our conversations often become about influencer marketing—you know, the fine art of getting big kahunas in your camp. To achieve greater reach and resonance (ooh, fancy marketing words), you try to win over the people who already have it. And it can be amazingly effective.


I’ve found a fair share of articles and eBooks on influencer marketing, which cover the basics, but haven’t seen many practical and powerful “go get it done” lists. Consequently, I created one....

Jeff Domansky's insight:

Barry Feldman serves up 30 influencer marketing tips you can apply now.

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Intelligent Algorithm Made Discovery That Slipped Past Art Historians For Years | The Creators Project

Intelligent Algorithm Made Discovery That Slipped Past Art Historians For Years | The Creators Project | Public Relations & Social Media Insight | Scoop.it

A recent project used nuanced imaging technology and classification systems to robotize the process of understanding how famous artists have influenced one another.


Could a computer program influence how we understand art history and the canon? Or, could an artificially intelligent algorithm do the work of art experts for them? A recent researcher project doesn't quite suggest such a reality, but it does demonstrate that machines can highlight subtleties within arts and culture that humans have previously never noticed.In a paper titled "Toward Automated Discovery Of Artistic Influence" by Babak Saleh and a team of computer science researchers at Rutgers, the academics explained how they used nuanced imaging technology and classification systems to robotize the process of understanding how famous artists have influenced and inspired one another.


For their research, the team chose 1,700 paintings by 66 artists, covering the 15th to the late 20th century. Using a technique that analyzes visual concepts called "classemes"—wherein objects, color shades, subjects' movement, and more are marked—the researchers created a list of 3,000 classemes for each painting, data which The Physics arXiv Blog compares to a vector. Then, they used an artificially intelligent algorithm to evaluate the vectors and look for similarities or overlapping qualities among the 1,700 paintings. ArXiv adds, "To create a ground truth against which to measure their results, they also collate expert opinions on which these artists have influenced the others."...

Jeff Domansky's insight:

Fascinating application of technology to art and creativity. Good read. 9/10

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11 Overused Terms in Modern Marketing That Need to be Retired

11 Overused Terms in Modern Marketing That Need to be Retired | Public Relations & Social Media Insight | Scoop.it

You really need to stop using these phrases.


Some are blatantly self-inflating, some are too vague for their own good, and others just sound downright disgusting.x


We’re all familiar with those wrung out, miserably overused industry terms that have been leeched of their original potency.


They’re the ones repeatedly (and often inaccurately) applied to such a broad variety of subjects and situations that they’ve taken on undesirable connotations as a result.


And they’re the words I’m now promoting replacements for in an effort to abolish their exhausting reign over modern marketing discourse....

Jeff Domansky's insight:

Marketing malaprops begone!

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The written word

The written word | Public Relations & Social Media Insight | Scoop.it

OK so I know that there's YouTube and podcasting but most of the Internet's power is still in the written word. It is text that conveys most of the important ideas and it is accessible at almost zero cost to all of us.


...We need to start small, to take baby steps. Even the practise of keeping a paper journal is immensely powerful. We often don't know what we think until we write it down. Jotting down ideas and impressions gets us in the habit of thinking about what we think and better at expressing it. As we get more confident we can share some of our insights online. Whether by blogging or updating Facebook we can put things out there, see what reactions we get, learn from the responses. Rinse and repeat....

Jeff Domansky's insight:

Word up! Euan Semple reminds us of the importance of words at The Obvious.

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CNN's Don Lemon Laments "Media Spectacle" At Michael Brown's Funeral (While Broadcasting From Funeral) - Daily Surge

CNN's Don Lemon Laments "Media Spectacle" At Michael Brown's Funeral (While Broadcasting From Funeral) - Daily Surge | Public Relations & Social Media Insight | Scoop.it

As Their Ratings Skyrocket, CNN's Don Lemon Laments: Michael Brown Funeral Should Be More than "Media Spectacle"


Today was Michael Brown’s funeral. #MikeBrownFuneral was a top trend on Twitter. Multiple media outlets live streamed the service. Al Sharpton eulogized. At least three Obama administration officials attended. The Nation of Islam covered crowd control. Countless celebrities and entertainers were in attendance, and t-shirts were sold.


One thing is clear: Trumped by the politics of self-interest and ratings-boosting media narratives, Michael Brown’s death stopped being about Michael Brown almost immediately after he was pronounced dead....

Jeff Domansky's insight:

"Don Lemon tweeted about taking a “break from twitter today in respect for parents & lives lost. Not choosing sides.” He tweeted that with a picture of him hugging Michael Brown’s motherHashtag: #FAIL ", writes Jerome Hudson. 


Loaded with bitter irony, this post is recommended reading for those who follow journalism.

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Explee - Create engaging and memorable animated videos

Explee - Create engaging and memorable animated videos | Public Relations & Social Media Insight | Scoop.it
Explee is the application that allows you to create visual and dynamic animated videos. With Explee, create engaging and memorable animated videos.

Via Ana Cristina Pratas
Jeff Domansky's insight:

Cool new video tool worth a look.

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Tim Brook's curator insight, August 28, 8:15 AM

...and here's another. Not tried this yet

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Image Optimization: How to Optimize Images for Your Blog

Image Optimization: How to Optimize Images for Your Blog | Public Relations & Social Media Insight | Scoop.it

Google hates a slow website, and it loves fast ones.This is going to continue because more and more people now browse their content on mobile devices, where you typically have slower connection speeds.Are you monitoring the performance of your web pages?  Do you do anything to optimize your images?  Because this is going to make up a significant portion of the download time for your website.On our blog, we typically include a lot of images and this can increase the page download time.  This means image optimization is important for us, and it is for you, too!...

Jeff Domansky's insight:

Looking for some Image Optimization techniques for images on your blog? Ian Cleary shows how to improve performance of your website.

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Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis

Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis | Public Relations & Social Media Insight | Scoop.it

...Social media, mobile, real-time, each has contributed to the digital lifestyle that everyday people, your consumers AND your employees, embrace as second nature. It’s not just a Millennial or a Generation Z thing…it’s everyone who uses a smartphone, a tablet, or any smart device. It’s someone who takes selfiesand takes pictures and videos at every live event. It’s also that person who checks Twitter and Facebook each morning before email for mentions of their name and see what they might have missed. It is for all intents and purposes, you and me.


This isn’t about age; this is about a connected generation (Generation-C) and it represents a significant share of consumerism. Simply said, this category of consumers is different from the traditional customers and employees around which many organizations are modeled.


To reach them requires a different approach. To see them and the value they represent to an organization takes vision and a different philosophy.  Instead however, most executives or decision-makers employ an “us vs. them” mentality. They see the world as they know it rather than seeing the world for what it is or what it’s becoming.

Jeff Domansky's insight:

It's not about demographics, it's about Connectivity says Brian Solis.

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Laurence Lee's curator insight, August 27, 12:06 AM

Nice graphic!

Idris Grant's curator insight, August 28, 4:44 PM

An interesting analysis of today's connected generation.

Idris Grant's curator insight, August 28, 4:47 PM

Interesting look at today's "connected" generation, providing a compelling argument for adopting a new mindset and taking a different approach towards interacting with customers.

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A New Advertising Format for Re/code

A New Advertising Format for Re/code | Public Relations & Social Media Insight | Scoop.it

Eagle-eyed readers may notice a new feature here on Re/code today. It’s called “Sponsor Content,” and is, for us, a new form of advertising. Known broadly as “native advertising,” this is a category of ad that takes the form of an article written by, or commissioned by, an advertiser. It’s widely used online, but the technique actually goes back well before the Web, when print publications ran articles written by advertisers that were called “advertorials.”


Some websites might try to present these ads as if they were normal posts written by their reporters, editors, or curated guest contributors. We won’t be doing that. You’ll notice that we clearly label them “Sponsor Content” with a blue label instead of our usual black one. We also use the company logo next to the writer’s byline, and, at the bottom of each such post, include a disclosure statement saying that the article is a form of advertising, and was neither written by, nor edited by, our journalists.


That doesn’t mean these pieces are bad, or unworthy of your time. It doesn’t mean we are embarrassed to post them. In fact, we hope you will find them interesting. It just means we want to keep faith with you by making things clear.

Jeff Domansky's insight:

Re/code goes native... advertising that is,,, as Walt Mossberg explains, extreme transparency is the rule.

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The best and the worst real-time marketing from the Emmys - Digiday

The best and the worst real-time marketing from the Emmys - Digiday | Public Relations & Social Media Insight | Scoop.it

The Emmys are on, and despite the prospect of sinking ratings due to the event being held on a Monday, brands are out in full force.


We run down the best and the worst real-time marketing, recognizing both off-the-cuff remarks as well as those, like Mercedes-Benz’s, that were days and maybe even months in the making....

Jeff Domansky's insight:

And the Emmy social marketing winners were...

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Why Expert Content Should Be Part of Your Content Marketing Mix

Why Expert Content Should Be Part of Your Content Marketing Mix | Public Relations & Social Media Insight | Scoop.it

About a year ago, I started to rethink my views regarding the role and value of third-party content in the marketing efforts of B2B companies. I had always believed that most of the marketing content used by a company should be developed internally or with the help of outside professional content developers. In either case, the “authorship” of the content is attributed to the company or to a company executive or internal subject matter expert. With third-party content, an external person or firm creates the content and is identified as the author.


My preference for “vendor-branded” content was based on the idea that a primary objective of content marketing is to communicate your company’s expertise to potential buyers and thus cause those buyers to view your company as a trusted resource for valuable insights and as a capable business partner. Logically, branded content seemed to be the most direct way to accomplish this objective.


Because of three recent research studies, I now have a different view on this issue....

Jeff Domansky's insight:

What's the most trusted and valued content and more from David Dodd.

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Steve Jobs, Larry Page And Rush Limbaugh Walk Into A Bar: A Look At The Future of Truth

Steve Jobs, Larry Page And Rush Limbaugh Walk Into A Bar: A Look At The Future of Truth | Public Relations & Social Media Insight | Scoop.it

This is a tale of memory, truth, technology, and, well, the future of humanity—but it starts in high school.


If you went to high school in America, there is a pretty good chance you learned to write essays using the dreaded five paragraph method. For those who don’t remember, the structure is this: Introductory paragraph (wherein you lay out your thesis), followed by three supporting graphs (each one making a different yet complimentary supporting argument), finished with a conclusion (essentially your introduction restated and a final conclusion drawn).


What I want to point out here is the amount of data being offered up. While it’s called a five paragraph essay, the argument itself hinges on three main data points. Three core ideas. Because of this, the five paragraph essay is also known as the “hamburger essay” or “one, three, one,” or, occasionally, a “three-tier essay.”...

Jeff Domansky's insight:

Three things you should know about the Internet and communication. A thoughtful essay about working memory and recommended reading for marketing, PR and content pros. 8.5/10

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Fortune 500 companies focus on social media over blogs - should you do the same?

Fortune 500 companies focus on social media over blogs - should you do the same? | Public Relations & Social Media Insight | Scoop.it
It's tempting to take marketing cues from the most successful businesses, but most brands need to build something Fortune 500 companies already have: Name recognition among target customers.
Jeff Domansky's insight:

Learn why blogging and content marketing still matter to most companies..

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