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Rescooped by Jeff Domansky from Just Story It onto Public Relations & Social Media Insight
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What kinds of local stories drive engagement? The results of an NPR Facebook experiment

What kinds of local stories drive engagement? The results of an NPR Facebook experiment | Public Relations & Social Media Insight | Scoop.it
Not every story has the same capacity to connect with an audience on social media. Enter the land of Topical Buzzers, Curiosity Stimulators, and Feel-Good Smilers.

Via Karen Dietz
Jeff Domansky's insight:

Karen Dietz shares in excellent analysis and the NPR experiment is well worth reading.

Karen Dietz's curator insight, December 14, 2012 5:27 PM

If part of your branding is connected to your local place, then are there additional kinds of stories you should be adding to your biz story mix?


Absoslutely! And here's the list based on an National Public Radio Facebook experiment. 


Now this may not be the most sophisticated research ever conducted, but frankly, we need all the help we can get generating ideas for stories for blogs, articles, presentations, and the like. So I'll take ideas where I can get them!


And before we go much further, let's ask this question: who wouldn't benefit from stories about your local geographic area into the mix???


My answer? no one. That means everyone could benefit from this post!


So can you add stories that explain more about your 'place'? How about 'curiosity stimulators' regarding your location? Or 'topical buzzers'?


There are 9 types of stories explained here in this article and I know you will get ideas from reading it.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Emoticons: The History of Digital Sarcasm ;-) | Mashable

Emoticons: The History of Digital Sarcasm ;-) | Mashable | Public Relations & Social Media Insight | Scoop.it

Lauren Drell: "If a picture is worth a thousand words, what's an emoticon worth?"

 

[A fun read and a good TED video to view as well ~ Jeff]


Via The Digital Rocking Chair
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