In a surprising development for the burgeoning real-time media marketplace, advertisers and agencies now have the ability to programmatically target and place ads online based on content that users tag as being most relevant to themselves and others. As part of its Programmatic Advertising Platform, ad tech developer RadiumOne is enabling “hashtag targeting.”
...Initially, Chahal says the hashtag targeting will be available via RadiumOne’s own social media platform Via.Me -- which currently reaches about 11 million users per month -- but over time, he says RadiumOne hopes to integrate with other networks that enable users to hashtag, including Twitter, Pinterest, and Instagram....
...Initially, Chahal says the hashtag targeting will be available via RadiumOne’s own social media platform Via.Me -- which currently reaches about 11 million users per month -- but over time, he says RadiumOne hopes to integrate with other networks that enable users to hashtag, including Twitter, Pinterest, and Instagram....
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Shhhhhh. Here comes #marketing!