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Scooped by Jeff Domansky onto Public Relations & Social Media Insight |
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YouTube is king, but Vimeo, which has pegged its brand on showcasing quality videos, is gaining traction.
In terms of online video platforms, YouTube is king. But Vimeo, which has pegged its brand on showcasing quality videos, is gaining traction.
While Vimeo has always been the underdog to YouTube, it seems that the site has carved its niche in the public eye this year. With the possibilities for monetization and brand collaboration, the site seems to be on an upward path. Trainor attributes his company’s recent success to its creative edge. “Vimeo is the high-quality video sharing site, specifically for creative people, and we are rewarded with that because we are doing something distinctly different,” he said.
[Time to explore Vimeo's possibilities. Good overview. ] Delete the scoop?
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They've got a long way to go at Google. Imagine if they could harness Apple-like design for their products? Larry?