What happens when PR companies develop the ability to drive traffic to news stories about their clients?
It seems a bit strange that people in New York, the media capital of the world, have only just discovered "Pageview Journalism."
Popularity has been driving online journalism for sometime, I started writing about it more than 2 1/2 years ago in May 2010, noting that reporters are increasingly rewarded based on the traffic they bring, either through direct cash compensation, or by a boost up the editorial ladder, which is essentially the same thing....
Can PR companies drive traffic to a story that I write?
If they can they are golden. Reporters will take their calls over any others.
[A perfect irony for journalism and PR writes Tom Foremski ~ Jeff]