How do you build an effective content strategy?
“People don’t buy what you do; people buy why you do it,” according to author Simon Sinek. The best brands give customers reasons to care about them. Unless your brand can climb into your prospect’s consideration set, that prospect will not seriously consider your brand for purchase. The earlier you reach your prospect in the customer decision journey, the better chance you have to make the sale. The secret may well lie in the power of content marketing.
What is content marketing?
Let’s start with my definition of marketing, which I describe as the process by which a firm profitably translates customer needs into revenue. So, what is content marketing? I believe it is the creation and application of all marketing content formats across relevant touch points where your brand “touches” customers. Armed with a good understanding of the media consumption habits of your audience, a marketer’s goal is to use content marketing to help meet the informational needs of your audience while achieving the revenue goals of your company....
[Content marketing basics ~ Jeff]