dell is eyeing a new revenue stream in what's already a crowded space: social-media strategy.
The PC giant is launching a social-media services group that will be competitive with digital agencies, startups such as Dynamic Signal or Crimson Hexagon, and enterprise giants such as Salesforce and IBM as it attempts to transform away from PCs and toward business services.
Dell has been providing both social "listening" and strategy services to 10 clients on a test basis over the past year, including the American Red Cross, Aetna, Caterpillar, Kraft Foods and Clemson University. Now it's planning to make its services available to both new and existing Dell clients....
[Interesting strategy to develop social media service offering by Dell computers ~ Jeff]