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Do People REALLY Click on the Links in Your Blog Posts? | HubSpot

Do People REALLY Click on the Links in Your Blog Posts? | HubSpot | Public Relations & Social Media Insight | Scoop.it

Internal linking is an oft-cited inbound marketing best practice. Why? A couple reasons.

 

[Valuable analysis of linking and tips ~ Jeff]


Via Rusty Cawley, APR
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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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Where to position key messages in your email marketing campaigns - Campaign Monitor

Where to position key messages in your email marketing campaigns - Campaign Monitor | Public Relations & Social Media Insight | Scoop.it

Correct positioning of your key messages in your email marketing campaigns can help them get noticed and remembered. But what's the correct position?


Have you ever jotted down your grocery list and driven to the store only to realize you’ve forgotten it? Have you then tried to recall the items on your list? Chances are, you remembered the first items on the list, the last items on the list, or a combination of the two.


What you forgot, on the other hand, were the items in the middle. This is due to the serial position effect.


To summarize, the study found that when you are presented with a piece of content, in this case a list of words, you are more likely to remember the first words (the primary effect) and last words (the recency effect)....

Jeff Domansky's insight:

Here's some really valuable research on where to place messages inside your email marketing campaigns for best results. Recommended reading for marketers.

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12 tips for producing a killer news release

12 tips for producing a killer news release | Public Relations & Social Media Insight | Scoop.it

...Rob Nance, director of content marketing at Inovautus Consulting in Boulder, Colorado, said that if there’s any doubt that journalists and others will care about a press release, then you shouldn’t send it. Nance recalled that when he was working at an online media company covering the accounting business, he received a press release from an accounting firm announcing that it had a new sidewalk in front of its building. 

“Funny, yes, but it’s not news or timely, useful information,” Nance said. “It’s a game of quality over quantity with press releases.” 

Here are 12 tips that will help ensure your releases win the battle of quality over quantity....

Jeff Domansky's insight:

Done right, press releases still work. 

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How Much Energy Is Appropriate For Media Interviews? | Mr. Media Training

How Much Energy Is Appropriate For Media Interviews? | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it

After concluding on-camera practice interviews with our clients, I often ask them to rate how much energy they thought they had, on a scale of 1 to 10. “Oh, around an eight or nine,” the trainees usually guess. “That was probably a bit over-the-top, right?”


I then ask the other people in the room to rate their colleagues’ energy during the interview. They usually rate it a 4 or 5. The trainee is always shocked....

Jeff Domansky's insight:

Sage advice from Brad Phillips.

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10 Time-Saving Social Media Tools for a Productive Summer | Buffer

10 Time-Saving Social Media Tools for a Productive Summer | Buffer | Public Relations & Social Media Insight | Scoop.it
A list of 10 new, free, time-saving social media tools that can help power up your productivity for marketing and sharing on social media....
Jeff Domansky's insight:
Kevan Lee at Buffer shares an excellent list of social media tools. Recommended for your toolbox.
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Over 1000 journalists now exploring scraping techniques | Online Journalism Review

Over 1000 journalists now exploring scraping techniques | Online Journalism Review | Public Relations & Social Media Insight | Scoop.it

Last week the number of people who have bought my ebook Scraping for Journalists passed the 1,000 mark. That is, to me, incredible. A thousand journalists interested enough in scraping to buy a book? What happened?When I first began writing the book I imagined there might be perhaps 100 people in the world who would be interested in buying it. It was such a niche subject I didn’t even consider pitching it to my normal publishers....

Jeff Domansky's insight:

Scraping is a valuable tool for bloggers, writers and PR pros. Well worth exploring, especially the half dozen stories that show how journalists are using the technique.

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This is What an Inauthentic Brand Publication Looks Like

This is What an Inauthentic Brand Publication Looks Like | Public Relations & Social Media Insight | Scoop.it

...As Kiera Butler noted on Mother Jones, Chick-fil-A—whose chicken sandwich is stuffed with 27 grams of fat, 1750 milligrams of sodium, and an ingredients list almost as long as the Declaration of Independence — is an odd fit to launch a wellness site.


It’s clearly an effort to change the image of a brand that’s currently recognized nearly as much for its stance against gay marriage than for its fast food, but in doing so, Chick-fil-A is dismissing two of the cardinal rules of content creation: don’t trick your consumers, and don’t piss them off.

Jeff Domansky's insight:

Chick-fil-A fails the authenticity test.

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Value-Based Marketing: Sources of Content Inspiration

Value-Based Marketing: Sources of Content Inspiration | Public Relations & Social Media Insight | Scoop.it

...But what’s a business owner or a content marketer to do if they’re supposed to come up with great content, and they don’t know where to start?


Everyone knows that content is the key to turning a lead into a buyer.


Each lead reads through your content and takes away something that they find useful. If your content isn’t valuable to them, they’re less likely to pay attention to your brand and what you have to say. No amount of SEO, keyword lacing, or fancy gimmicks can replace high-quality content.


So where can you find some inspiration for your content? Here are some ideas....

Jeff Domansky's insight:

Great tips on where to look for your content ideas.

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How Creating an Emotional Response Helps Drive Action With Video

How Creating an Emotional Response Helps Drive Action With Video | Public Relations & Social Media Insight | Scoop.it

After watching your videos, your audience should feel something. You don't need to be controversial, but you do need to elicit emotion to inspire your viewers into action....


While some content lends itself to emotion more easily than others (a whiteboard video might not be “emotional” in the traditional sense), your content is far more likely to inspire downloads, trials, demos, etc. if it elicits a powerful response fuelling your prospects’ follow through.


And remember, at the end of the day, “emotional” or inspiring content is simply stuff that makes you feel something. It doesn’t really matter if your audience is laughing or crying at the end of your video, but they better be feeling something or you’ll be easily forgotten or skipped over. Ultimately, if your on-screen personas, comedy, or message gets people to like the implied character of your brand, you’ve got the right idea....

Jeff Domansky's insight:

Useful video tips to get more from your video marketing.

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Kathyrn Chociej's curator insight, July 9, 7:21 AM

"..strategic video marketing (the kind that produces ROI in the form of influenced deals) begins when you use content to trigger targeted emotions and then tie these high-power feelings to a specific action."

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How To Do SEO Without Even Thinking About It | KISSmetrics

How To Do SEO Without Even Thinking About It | KISSmetrics | Public Relations & Social Media Insight | Scoop.it

SEO can become second nature for you. Since SEO is one of the most important components of an online business, you need to be doing SEO automatically, reflexively, and instinctively. All the time.

So how do you get there? How can you start doing SEO automatically? How can you develop SEO reflexes? What habits and knowledge do you need?

Here’s your handbook to becoming an SEO expert without even thinking about it....

Jeff Domansky's insight:

Neil Patel's SEO advice is bang-on as usual. Recommended reading 9/10

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Jodi Dichter Kaplan's curator insight, July 9, 6:08 AM

Making your business rank when searched for is necessary for marketing success. Let Peak Reputation, Inc. accelerate your positive results. PeakReputation.com

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Journalism: Build the future | Columbia Journalism Review

Journalism: Build the future | Columbia Journalism Review | Public Relations & Social Media Insight | Scoop.it

BYA decade ago, aspiring journalists could just think about journalism and leave the financial side to others. Now, to be a successful journalist you have to think like an entrepreneur and understand something about the business you’re in.


There have been some ups and downs, to say the least. In the early days, we had the lonely thrill of being “Web pioneers.” Back then, we developed some of the key forms and hallmarks of digital media: news aggregation, blogs, slideshows, the more personal, conversational tone of Web writing and headlines. In 1998, we were the first news site to try a paywall. In 1999, we were the first to get rid of one.


A land rush doesn’t mean serious journalism has turned into a great business. But talent and money flocking to our trade is preferable to a wholesale exodus....

Jeff Domansky's insight:

An optimistic look at the future of journalism Slate editor in chief Jacob Weisberg.

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5 Tips to Improve Your Video SEO - Digital Information World

5 Tips to Improve Your Video SEO - Digital Information World | Public Relations & Social Media Insight | Scoop.it

You've created an informative and professional looking video intro for your brand. Now what? The next step is to get your video seen by as many people as possible (Unless your business deals exclusively in adorable kittens and internet memes, that is).


All it takes is a little knowledge of search engine optimization. And these few tips:

- Decide what you want your video to accomplish:

- Have great content.

- Give it a relevant title (50 - 70 characters).

- Make your video easy to find....

Jeff Domansky's insight:

Just the basics and a useful reminder for better video SEO.

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20+ Awesome Pinterest Resources for Bloggers and Marketers

20+ Awesome Pinterest Resources for Bloggers and Marketers | Public Relations & Social Media Insight | Scoop.it

Unlike some other social networks, pins to your content will often send a consistent flow of traffic for months rather than a just a quick burst that lasts only a few days, and sometimes only a few hours.


I’ve been using Pinterest for about a year with a website in the photography industry and I’ve found it to be a great way to increase website visitors and also to get involved in the community. I was skeptical of Pinterest at first, but now I find it to be more useful and interesting than any other social network....

Jeff Domansky's insight:

Here you'll find the best resources for getting more out of Pinterest. There are resources to help increase your exposure, track ROI, create images, & more.

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Raise the Roof Marketing's curator insight, July 8, 12:35 AM

Having some great success for clients on Pinterest, some of the tools mentioned in this article can really improve your efficiency in pinning attractive images.

Saranne Davies's curator insight, July 8, 3:55 AM

I was also skeptical as far as Pinterest was concerned but now adore the power of the pin.  Give it a try.

suraj bora's curator insight, July 8, 4:53 AM
Ashok Bajpai MD of G4S India with his courage and motivation is trying to shape the future of the country constructively.
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Your Customers Don’t Need Pepperoni Pizzas When They’re Sleeping: How To Do Location-Based Marketing

Your Customers Don’t Need Pepperoni Pizzas When They’re Sleeping: How To Do Location-Based Marketing | Public Relations & Social Media Insight | Scoop.it

... Geo-precise targeting, which uses mobile’s ability to target users based on their specific locations, provides a much higher ROI for companies than standard geotargeting. In fact, mobile advertising campaigns using audience targeting performed 14 percent above industry standards, according to xAd’s Mobile Location Insights Q1 2014 report.


“By combining local consumer visitation behaviors and demographic cues, marketers can understand the full context of an audience – who they are, where they’ve been, and where they’re going,” according to xAd.


“In addition to signaling a user’s location at the exact moment advertisers are trying to reach them, location also acts as a real-world cookie, recording past visitation patterns.”


Here’s an infographic from Adweek that shows exactly how it works....

Jeff Domansky's insight:

It’s 3 a.m. and you’re sending notifications to your customers’ smartphones telling them to check out your latest sales or use discount coupons to purchase your products. NOT!

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How Upworthy gets its branded content to outperform editorial | Digiday

How Upworthy gets its branded content to outperform editorial | Digiday | Public Relations & Social Media Insight | Scoop.it

...After two years of building its traffic numbers, the mission-driven viral publisher is bringing that same level of performance to its branded content. Not only has its 4-month-old native ad business already attracted big brands like Unilever, Skype and CoverGirl, but Upworthy says that many of the brands’ native ads have outperformed its regular posts. 


Content from brands typically gets three times the shares and 3.5 times the pageviews, the site says. The numbers are similarly impressive on the engagement side, where branded posts get 2.9 times the attention time as regular editorial content....

Jeff Domansky's insight:

Publishers and brands struggling with the performance of their native ads could take a few lessons from Upworthy. Lots of content marketing and native advertising lessons here.

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The Buyers Journey and Why Content Marketing is a Thing | Sword and the Script

The Buyers Journey and Why Content Marketing is a Thing | Sword and the Script | Public Relations & Social Media Insight | Scoop.it
By the time a customer talks to sales, they are 90% through the buyers journey, and are close to a decision; content marketing more important than ever.
Jeff Domansky's insight:

Frank Strong makes the case for content marketing.

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Seth's Blog: Thirty years of projects

Seth's Blog: Thirty years of projects | Public Relations & Social Media Insight | Scoop.it

There's a difference between signing on to someone else's project and starting your own. The impresario mindset of initiation and improvisation are at the heart of the project. It's yours, you own it. Might as well do something you're proud of, and something that matters, because it's your gig.


Over time, the project world has changed. Thanks to digital tools, it's cheaper than ever to build and launch something based on content. Distribution is far faster and cheaper as well. We used to need a publishing partner or a partner with a platform (a record label, a media company...) to get the word out; now, in many cases, this adds time and hassle without creating sufficient benefit. Because it's easier to launch, we can spend more time focusing on what the audience wants, as opposed to merely pleasing (and pitching) the middleman. On the other hand, that makes it a lot harder to dig in and create, because there isn't that moment where someone says, "yep, I'll publish it..."


For me, the trick is not to represent the client, or the publisher, or the merchant. The trick is to represent the project, to speak up for the project, to turn it into what it needs to be. And over the years, I've found the each project gets just a little more personal than the one that came before....

Jeff Domansky's insight:

Seth Godin is an inspiration and what a legacy!

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The Most Influential CMOs On Twitter | Forbes

The Most Influential CMOs On Twitter | Forbes | Public Relations & Social Media Insight | Scoop.it

As the necessity of CMOs’ taking center stage in social media for the sake of their companies–and their personal brands–solidifies, so too do rankings of their stature in the social sphere. The latest is from social-media analytics firm PeerIndex, which has created a list of the most influential big-brand CMOs on Twitter TWTR -2.05% based on PI score. A PI score includes an executive’s activity score, audience score and authority score.

Jeff Domansky's insight:

Excellent list of follows on Twitter as indicated by PeerIndex and Forbes. Recommended reading.

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Apps We Use to Run our Startup | Share Image

Apps We Use to Run our Startup | Share Image | Public Relations & Social Media Insight | Scoop.it

cOur users ask us all the time, what are our favorite apps?


What do we use on a daily basis at Share As Image to keep us up and running and growing?


So, we are happy to share our must-have apps below...

Jeff Domansky's insight:

Really useful social media tools with a few new ones you'll want to try.

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Why Women Are The Real Power Behind Social Media – Jewish Business News

Why Women Are The Real Power Behind  Social Media – Jewish Business News | Public Relations & Social Media Insight | Scoop.it

We had fun checking social media demographics surveys from different credible sources like Pew Research Center and Burst Media and we were able to pluck out some distinct patterns that suggest women are taking over social media and we’ve turned the data into a nice infographic.


The infographic shows that women not only use social media more often than men, but they use these sites in more ways.  More women also use the top social media sites and they dominate the visual-type social websites, which are the fastest growing social networks today. No site establishes women’s dominance in social media more than  Pinterest, where 33% of U.S. women online access Pinterest (for men it’s only 8%).


But more tellingly is how women lead the trend of accessing social media via mobile. Forty-six percent of women use their smartphones to check their social account versus 43% for men. Likewise, 32% of women use a tablet versus 20% of men for the same reason. Now juxtapose that to the Business Insider report saying 60% of social media time is spent on smartphones and tablets, and you’ll realize women will be setting the pace towards social mobiles....

Jeff Domansky's insight:

When it comes to social media, men are definitely from Mars. Helpful insight for social marketing pros.

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Red Bull, Media Companies & Curagami Scores | Curatti

Red Bull, Media Companies & Curagami Scores | Curatti | Public Relations & Social Media Insight | Scoop.it

Red Bull's Branding Lessons taught us we are all media companies now. Curagami scores help content marketers understand how to attack a monster.


...In 2013 Red Bull sold 5,300,000,000 cans of Red Bull generating almost $7,000,000,000 in sales (3% growth). Monster Energy’s sales in the same period of $2,590,000,000 (9% growth). Monster may be growing more on a % basis, but Red Bull’s growth added $75,000,000 more than their competitor.


Yes Red Bull’s multi-channel and multi-media marketing efforts are making the energy brand money. Red Bull’s advantage, the engine driving growth, is a MONSTER to even think of attacking as our Curagami Score shows.


Curagami ScoreThere are any number of places willing to score a site’s authority or Klout. We find these scores lacking in direction or actionable content marketing information. Here is Red Bull and Monster’s Curagami Scores (expressed as %):...

Jeff Domansky's insight:

What's a Curagami Score? Find out how it can help you get better content marketing results.

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Is there a definitive answer to this capitalization conundrum?

Is there a definitive answer to this capitalization conundrum? | Public Relations & Social Media Insight | Scoop.it

 While trying to answer co-worker's question last week, I unearthed a contentious capitalization conundrum. (Try saying that 10 times fast.) And much like the wrangling over the serial comma, or for that matter, capitalization, this debate does not appear to have an easy answer. 

The question: do you capitalize a lowercase brand name if the brand name is used at the beginning of a sentence? Here are a couple examples:

  • eBay has a fabulous collection of vintage tube tops. 
  • iTunes must now compete with Amazon’s Prime Music.


The Chicago Manual of Style has this to say: “Brand names or names of companies that are spelled with a lowercase initial letter followed by a capital letter (eBay, iPod, iPhone, etc.) need not be capitalized at the beginning of a sentence or heading, though some editors may prefer to reword.” 

That wasn't always its rule, though....

Jeff Domansky's insight:

When a brand's name begins with a lowercase letter, it can be the cause of some serious confusion. e.e. cummings would be amused at this vexing writer's challenge. Recommended reading. 9/10

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False idol: The scrooge of digital correctness

False idol: The scrooge of digital correctness | Public Relations & Social Media Insight | Scoop.it

For a Delacorte Lecture I gave in 2012, I described what I viewed as a headlong rush toward digital self-destruction in the publishing and journalism world.In some ways, things have only gotten worse. It is a frightening sign of the times that, to save money, New York magazine, an iconic weekly, has gone biweekly, and Ladies’ Home Journal, a monthly founded in 1883, has switched to quarterly publication. I am even more disturbed to learn that my old college paper, the Columbia Daily Spectator, wants to go to weekly publication and devote more energy to its so-called digital focus. Google continues its scorched-earth march through copyright territories once controlled by publishers and writers, while Amazon puts more bookstores out of business and buys The Washington Post. And then there’s the very well reported story in the March/April issue of the Columbia Journalism Review, “Who cares if it’s true?”

Jeff Domansky's insight:

John MacArthur, Publisher of Harper's, is not so optimistic about the value of digital journalism, pleading the case for old values and new.

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10 Shocking Facts About Content Marketing Today

10 Shocking Facts About Content Marketing Today | Public Relations & Social Media Insight | Scoop.it

...Content marketing has revolutionized what it means to showcase your business to the world. With social channels such as LinkedIn and Twitter, it's quick and easy to get the word out about your goods and services. Now, content marketing has evolved into an art – every marketing team is attempting to create the next unique, wildly successful campaign to propel their company to the top.


As marketers find new ways to reach their target audiences and technology continues to evolve, the future of content marketing continues to get brighter. Here are 10 shocking facts about this revolutionary marketing strategy that shapes the way we make purchases, evaluate services, and use the Internet each day....

Jeff Domansky's insight:

These stats are a validation of the importance of content marketing today.

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Geert Stox's curator insight, July 9, 12:10 AM

Keep it conversational, stupid.

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Introducing the Content Promotion Ecosystem - Relevance

Introducing the Content Promotion Ecosystem - Relevance | Public Relations & Social Media Insight | Scoop.it
As shown above, there are a lot of different tools that make up the content promotion ecosystem. Many of them are very different from each other. However, what binds them all is their ability to help promote a brand’s content on owned, paid or earned media channels. Many of the tools can influence two or more channels. Let’s take a deeper look at the channels and the tools that impact them....
Jeff Domansky's insight:
In effort to clear confusion about content promotion channels and the tools used to tap into them, I present to you The Content Promotion Ecosystem.
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The Ultimate Guide to a Perfect LinkedIn Profile

The Ultimate Guide to a Perfect LinkedIn Profile | Public Relations & Social Media Insight | Scoop.it

...Before we jump into these recommendations, let me make one more point perfectly clear. These are not necessarily recommendations for the perfect LinkedIn profile if you're looking for a job. I am writing this from my own perspective, as someone who is using their LinkedIn profile to connect with influencers, partners or prospects. I already have a business and I am counting on LinkedIn to help me grow that businessand reach more of their nearly 200 million active monthly users.


All of the recommendations below are just that, recommendations. Take 'em or leave 'em however you'd like. Each can be implemented by going to LinkedIn, logging in, clicking on Profile in the top menu and then clicking on the greyEdit button. This will put your profile in edit mode, and you'll be able to change anything you need to. You may also want to take advantage of LinkedIn's suggestions and recommendations by clicking on the blue Complete My Profile button. LinkedIn will ask you a series of probing questions designed to get your profile even more complete....

Jeff Domansky's insight:

Have you been trying to use LinkedIn to promote your business, only to be frustrated by the network's focus on resumes and jobs? Jayme Soulati shows how to optimize your LinkedIn profile for success.

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Howard Fox's curator insight, July 8, 4:54 PM

A nice perspective about creating the perfect LinkedIn Profile.

Charlie Dare's curator insight, July 8, 9:54 PM

"Have you been trying to use LinkedIn to promote your business, only to be frustrated by the network's focus on resumes and jobs? Jayme Soulati shows how to optimize your LinkedIn profile for success."

Susan Fisher's curator insight, July 9, 9:57 AM

I like LinkedIn. It is professional, friendly and collegial. This is a pretty comprehensive guide to managing your profile.