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Is Bad Customer Service PR's Worst Enemy? Consumers Are Defecting From Brands in Growing Numbers

Is Bad Customer Service PR's Worst Enemy? Consumers Are Defecting From Brands in Growing Numbers | Public Relations & Social Media Insight | Scoop.it
In 2012, one in five consumers switched companies they buy from, including wireless phone, Internet service and retailers, according to new research released today by Accenture. This marks a five percent increase in switching over 2011 levels. 

 

However, the eighth annual Accenture Global Consumer Survey also found that the majority (85 percent) of consumers say the companies could have done something differently to prevent them from switching....

 

[Accenture report: Valuable insight into consumer purchase, online behavior & retention ~ Jeff]

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Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
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Free Advice About Your Lousy Whitepaper | Kevin Susman

Free Advice About Your Lousy Whitepaper | Kevin Susman | Public Relations & Social Media Insight | Scoop.it

If you’re relying on gated content to generate leads, then your content marketing strategy is dependent upon a basic sales transaction. I give you my contact information and you give me some content. Obviously, you think this is a fair trade. The problem is, and let me just be blunt about this, I don’t.

Who, Even Are You?

Let’s start with the fact that I probably don’t know much about your company. One could argue, in fact, that my desire to learn more about your company is motivating my interest in your gated content in the first place. Either that, or I’m just casually curious. I mean, clearly your SEO is working. But just because I’ve arrived at your gate doesn’t mean I want to move in. Or, stated another way, being interested in sampling your content doesn’t equate to being interested in you. In Tinder-speak, just because I gave you an initial thumbs up doesn't mean I'm ready to hook-up. I’m just going to call it how I see it - I think you’re over-charging for your content....

Jeff Domansky's insight:

is your white paper really free? Maybe it's time to rethink this part of your content marketing strategy says Kevin Susnan.

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4 Easy Steps to Transmedia Screenwriting | PBS

4 Easy Steps to Transmedia Screenwriting | PBS | Public Relations & Social Media Insight | Scoop.it

So you are a film student or filmmaker and you’re interested in telling a story that will stay with your audience beyond the “fade out.” Let’s say you want a webisode to go viral. Or, a couple of years ago, you heard Disney and Fox talking about transmedia. Now you’re wondering how to stay on trend with these big distribution companies. How would you even begin to write, shoot and produce a story that is “transmedia” ready?


There are four key elements you can pay attention to when creating your work that makes it easier to transition into something interactive and cross-platform....

Jeff Domansky's insight:

Useful tips to help you tell your stories better using transmedia storytelling techniques.

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11 free #blogging tools you can't live without

11 free #blogging tools you can't live without | Public Relations & Social Media Insight | Scoop.it

Are you having a hard time blogging? I did when I started.


Blogging has evolved over the years, and many new platforms and tools have appeared. Most of the tools aren't very useful, but a few are.


Here are the 11 tools that have made blogging easier and more successful for me....

Jeff Domansky's insight:

Neil Patel shares 11 valuable social media tools to help you increase traffic, brainstorm post ideas and keep an eye on your competitors without touching your budget.

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Iolanda Bueno de Camargo Cortelazzo's curator insight, Today, 7:58 AM

É importante que nós professores tenhamos domínio do assunto para poder orientar os alunos na sua utilização adequada.

socialmediacombo's curator insight, Today, 9:00 AM

Totally worth it.. Thanks!

Kimba Green's curator insight, Today, 11:18 AM

Good tools!

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Practical Psychology of Conversion: Buttons, Colors, Copy, Prices, UX | Mashbout

Practical Psychology of Conversion: Buttons, Colors, Copy, Prices, UX | Mashbout | Public Relations & Social Media Insight | Scoop.it

To some business owners, marketing is simply defined as a tool to boost conversation rates and improve sales figures overall. This mentality already carries with it an inherent flaw. While marketing itself isn’t an exact science, it relies heavily on scientific principles and consumer psychology. Summarily discounting the role of buyer behavior as influenced by specific stimuli can cost your business time, money and customers.


Ultimately, this article will attempt to provide possible answers as to what informs a consumer’s decision to click the “buy now” button, what elements convince a user to subscribe to a channel, what makes the conversion process work and the role of persuasion in conversion. My word of advice is to stay a bit cynical and constantly test....

Jeff Domansky's insight:

Buttons, colors, copy, action words and user experience design - all of these work in tandem with the psychology of conversion. Learn more! Highly recommended reading. 10/10

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Top 10 Social Innovation trends of 2015 | Ennovent Blog

Top 10 Social Innovation trends of 2015 | Ennovent Blog | Public Relations & Social Media Insight | Scoop.it

We get it, your inboxes are jam-packed with must-read trend predictions for 2015, and no doubt some of them are right on the money. We can all feel the shift: This year will be a game-changer, especially in the field of social innovation.


If we want to be ahead of the curve, we have to be creative, forward-thinking and incredibly innovative when it comes to designing new products, services and brands.   This list is all about taking the top 10 innovation trends of 2015 and transforming them into actionable opportunities that you can run with and profit from in the year to come....

Jeff Domansky's insight:

These innovations will help define many social marketing strategies in 2015 . Good read. 9/10

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Social Media Has Killed Consumer Trust

Social Media Has Killed Consumer Trust | Public Relations & Social Media Insight | Scoop.it

The phrase “people trust people, not brand advertising” should be updated to state: “People trust real people and real friends,  not social media and/or brand advertising.” Nowhere is this more evident than among the Millennial generation, who for all their good intentions and social-do-goodness, are less trusting of what they read and see in social media.


An October 2014 Student Monitor survey queried college students about the the media through which they learn about products and services. The number one channel by which students preferred to receive product/service information was good old-fashioned word of mouth (48%). Interesting, “ads on the Internet” was second at 39%, well ahead of “information on the Internet” (21%) and “product reviews online” (18%)....

Jeff Domansky's insight:

Social Media Has Killed Consumer Trust. The public has figured out that cyber-shilling, gamified endorsements, and native advertising are real. Or has it?

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Start Building Social Media Brand Advocates - Here's How | JUST™ Creative

Start Building Social Media Brand Advocates - Here's How | JUST™ Creative | Public Relations & Social Media Insight | Scoop.it

There have been several studies that show statistical proof that consumer advocates work. A study from the Wharton School of Business, R&G Technologies, and McKinsey all revealed the benefits of consumer advocates:

  • Consumer advocacy reduces the cost for acquiring new customers.
  • A referred customer has a 16% higher life-time value.
  • Referral leads convert about 30% better than leads from other channels.
  • Referral leads take less time to actually convert. (Less decision time on the part of the referred customers.)Word of mouth is behind 20% – 50% of all purchasing decisions....
Jeff Domansky's insight:

Powerful influence for marketers when approached strategically.

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Will Social Selling Work for You?

Will Social Selling Work for You? | Public Relations & Social Media Insight | Scoop.it

Does social selling work?


The answer? Absolutely. In a recent report by Havas Worldwide: Digital and the new Consumer: Emerging Paths to Purchase, a key finding showed that consumers regarded social media as a direct communications pipeline to brands.


In this study 61% of consumers said they trusted peer reviews online more than expert reviews. 52% said they liked to share their product purchases online and 74% of consumers said they do online research before purchasing a product. And here's the kicker, a staggering 51% of consumers said that a non-branded blog or social media platform would change their mind about a purchase they intended to make....

Jeff Domansky's insight:

Will social selling work for you? : 61% of consumers said they trusted peer reviews online more than expert reviews. Compelling research on the benefits of content mark.compelling research on the benefits of content marketing.

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How To Plan + Build A Successful Content Marketing Strategy

How To Plan + Build A Successful Content Marketing Strategy | Public Relations & Social Media Insight | Scoop.it

Yesterday I presented "How To Plan And Build A Successful Content Marketing Strategy" to more than 600 attendees of the NewsCred #ThinkContent Webinar. We discussed:

-  The key factors for content marketing success

-  The core components of a content marketing strategy

-  I answered the main questions of how to build a solid content marketing strategyI shared my secret that effective content marketing was relatively simple....

Jeff Domansky's insight:

Useful tips to help you get your content marketing results.

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How to Choose Social Media Images

How to Choose Social Media Images | Public Relations & Social Media Insight | Scoop.it

Are you one of Instagram’s over 300 million users? Are you behind any of the 30 billion images that have been pinned on Pinterest? Have you watched some of the over 1 billion Facebook videos viewed on the social network every day?


I’ve yet to come across someone arguing that images don’t work on social media. We all love visuals, and the statistical evidence is there to back it up. Pinterest is second only to Facebook in driving referral traffic to websites. Tweets with photos get 35 percent more retweets on average. The list goes on and on.


Visuals are your key to success on social media. But not everyone who attaches an image to every Google+ post or Tweet is seeing their following grow or their engagement increase. This is because not all images are treated equal on social media. There are a number of factors which influence how well your image will perform, and how it will contribute to the success of your post.


So how do you choose social media images? We’ve offered some guidelines below...

Jeff Domansky's insight:

How to pick your pics? Helpful guidelines for choosing the most effective and engaging social media images.

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How to determine the fair market value of content in native advertising?

How to determine the fair market value of content in native advertising? | Public Relations & Social Media Insight | Scoop.it

There’s not much rhyme or reason to pricing and the sponsored article itself may be bundled with other ad unit types from publishers.


One of the challenges we wanted to solve in the study was the pricing dilemma. Why does “ACME Publisher” charge so much more than “John Doe Publisher” and which one is a better deal?


We tracked sponsored content prices against explicit data factors (Domain Authority, Page Authority, AlexaReach, and Facebook, Twitter, and Pinterest followers) to find correlations that help provide clarity and justification for pricing. The ultimate goal of this is to empower marketers and media buyers to budget and negotiate more effectively while gaining a deeper understanding of the sponsored article landscape....

Jeff Domansky's insight:

How much? Learn the value of content and how it is determined when you're planning your next native advertising campaign.

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Ian Cleary's Free Social Media Tools Directory Launches

Ian Cleary's Free Social Media Tools Directory Launches | Public Relations & Social Media Insight | Scoop.it

When we launched RazorSocial two years ago, we were completely unknown and, for the first few months, we struggled to get attention.


But, by owning the social media tool niche, we quickly stood out.Last year, we hit a big milestone: we had over 1,000,000 visitors to our website.T his year, our focus is taking RazorSocial to the next level and the tools directory is a big step towards that.  If you’re looking for a social media tool from now why don’t you Ask Razorsocial!...

Jeff Domansky's insight:

Check out details of Ian Cleary's social media tools directory where you will find free information on the latest and best tools available on the market place today! This is an incredible free social media resource and highly recommended reading. 10/10

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Must Read Influencer Content Marketing Case Study | Lee Odden

Must Read Influencer Content Marketing Case Study | Lee Odden | Public Relations & Social Media Insight | Scoop.it

Influencer Marketing was a hot topic in 2014 and will continue to gain momentum in 2015 for both B2C and B2B marketers, especially when it comes to content co-creation.


Why the warm and fuzzy for influencer content you ask? According to CMI and MarketingProfs, over 90% of B2B marketers are investing in content marketing. Yet, in an age of information overload where 74GB of data are delivered per person, per day (USC), standing out to business buyers can require unreasonable budgets and resources.


Inspired by the need to scale content marketing performance, a growing number of B2B marketers are creating better quality content that gets shared more often, reaches more prospects and grows their influencer network – all at the same time. How so? Through influencer content programs....

Jeff Domansky's insight:

Useful resource for content marketing and thought leadership.

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Marco Favero's curator insight, January 27, 12:10 PM

aggiungi la tua intuizione ...

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50% of Online Sales Heading to #Mobile | MediaPost

50% of Online Sales Heading to #Mobile | MediaPost | Public Relations & Social Media Insight | Scoop.it

This past holiday season again highlighted the significance of mobile on shopping patterns, which may be on track to at least one tipping point.

A new forecast now has mobile accounting for a full half of all U.S. digital commerce revenue within two years.

That would be an increase from the 22% of digital commerce revenue attributed now, according to research firm Gartner....

Jeff Domansky's insight:

Mobile has become much more than just a moving target. It's now an essential part of online shopping and payments and it's destined to keep growing

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Liza Viana's curator insight, Today, 5:27 PM

Here's one BIG reason your business needs to have a good #mobile strategy. 

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Two Ways to Bookmark Favorite Links from Twitter

Two Ways to Bookmark Favorite Links from Twitter | Public Relations & Social Media Insight | Scoop.it

Packrati.us is a service that makes it easy for you to bookmark your favorite links that you share and that others share with you on Twitter. Packrati.us will bookmark any link that you share, any link in a Tweet that you favorite, or any link that is shared with you in an "@" reply. Packrati.us works with Delicious, Diigo, Instapaper, Pocket, Historius, and Pinboard (not to be confused with Pinterest). Once you've authorized Packrati.us to work with one of your bookmarking services, you're ready to start bookmarking while you Tweet. If you are a Four Square user, you can tell Packrati.us to ignore those links from your check-ins.


If This Then That has been featured here in the past. If This Then That is a service that helps you automate tasks between services. Thousands of people have created If This Then That recipes for automating tasks like saving links from your Tweets to your Evernote account. If you're a Diigo user, you might want to try this IFTTT recipe for saving Tweeted links to your Diigo account....

Jeff Domansky's insight:

Two smart ways to bookmark your favorite social media resources and tips. 9/10

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[Study] 6 Image Qualities Which May Drive More Likes on Instagram

[Study] 6 Image Qualities Which May Drive More Likes on Instagram | Public Relations & Social Media Insight | Scoop.it

For brands on Instagram, Likes don’t just represent engagement, they represent permission! Consumers who are liking an image that a brand produces are, in essence, inviting the brand into their life and acknowledging the brand’s creativity. Ultimately, this helps to create a more emotional connection. In effect, your brand is now in a screen along with consumers’ best friends.


Given the power of the “double-tap” on Instagram, Curalate was interested in discovering which types of image characteristics may drive more likes. In order to do so, we looked at a range of image features across 8,000,000 Instagram photos — including lightness, color, texture and background ratio — and found a few interesting results (see below). And although our data says what and not necessarily why, we have a strong hypothesis on the reasoning behind some of the results…


For instance, we found that images with a single dominant hue performed best. This is probably due to the fact that when you’re viewing an image just mere inches from your face, the absence of chaos can help you focus. Additionally, the fact that textured images generated more engagement could mean that various ridges and shadows grab eyeballs and cause a user to stop and take a harder look at a photo....

Jeff Domansky's insight:

Valuable insight into what works best for images. Recommended reading for marketing, blogging and content marketing pros. 9/10

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Need More Evidence #Mobile Advertising is Working? Here You Go! | NativeMobile.com

Need More Evidence #Mobile Advertising is Working? Here You Go! | NativeMobile.com | Public Relations & Social Media Insight | Scoop.it

Need more proof that mobile advertising is working? Okay, you twisted our arm.


The most recent salvo comes in a new report from NinthDecimal, a mobile audience intelligence company. In its consumer packaged goods (CPG) “Mobile Audience Insights Report,” the company notes that “70 percent of consumers tried a new product as a direct result of seeing a mobile ad.


That represents a 49 percent increase over 2013. Indeed, the research suggests that mobile is increasingly influencing every stage of a consumer’s path-to-purchase....

Jeff Domansky's insight:

Here's the proof that mobile advertising works. Now, what are you going to do about it?

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Three Tech Trends to Watch for 2015 - AKHIA

Three Tech Trends to Watch for 2015 - AKHIA | Public Relations & Social Media Insight | Scoop.it

Just this month, Google published a new entry on its Think With Google website that highlights what it believes are three trends marketers need to know in 2015. Go ahead, check it out.


Read it? Good. Now let’s dig into what it means for you. It’s easy to get caught up in some of the slick graphics and the thought leadership behind the Google name, but will these trends really impact you and your business this year?...

Jeff Domansky's insight:

AKHIA's Digital Director Michael Schwabe breaks down several tech trends for 2015 and how they can affect your business.

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4 Ways Wearables will Change Marketing – and what you can do to be ready

4 Ways Wearables will Change Marketing – and what you can do to be ready | Public Relations & Social Media Insight | Scoop.it

Wearable tech hasn’t caught on and hasn’t caught on. On Friday, Google withdrew Google Glass from consumer testing, and Apple has continually stalled on the release of their watch.


Whether or not Apple eventually releases their watch to popular acclaim, wearable tech will eventually arrive in the mainstream. Probably during 2015. For marketers, this can be daunting. Comprehensive mobile and social media strategies are still hard to deliver, and here comes another, vaguely defined innovation that may turn marketing, again, on its head.


We don’t really know what wearables will look like, and we don’t really know what they will do. So how can you prepare a marketing strategy?


By relying on what marketers do best: creative thinking, looking for patterns from consumers, and a little bit of imagination. Here are four ways wearables will change marketing – and what you can do to be ready....

Jeff Domansky's insight:

Could wearables change your marketing strategy? Find out more.

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Jeff Domansky's curator insight, Today, 1:45 AM

Could wearables change your marketing strategy in the future? Maybe.

Farid Mheir's curator insight, Today, 7:47 AM

Article raises 4 interesting paths to investigate for marketers and technologists as well.

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10 Graphic & Web Design Tools That Will Explode in 2015

10 Graphic & Web Design Tools That Will Explode in 2015 | Public Relations & Social Media Insight | Scoop.it
Every designer has a collection of tools that they find indispensable to doing their job. Some of these tools are popular ones that you will likely find in every designer’s toolbox, while others are not so well known. In this article, we will take a look at 9 graphic and web design tools that are set to explode in 2015.
Jeff Domansky's insight:
These tools will enhance your blogging and content marketing online. Recommended reading. 9/10
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Marut's curator insight, Today, 12:42 AM

For Creative Professionals. 

Farah Jouffroy's curator insight, Today, 3:50 AM

Et vous, qu'utilisez-vous comme outils graphique ?

Debra Walker's curator insight, Today, 5:07 PM

Some great ideas and concepts here for getting stories out in the firnat that gets them told.

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Five Ways Social Media Increases Company Values

Five Ways Social Media Increases Company Values | Public Relations & Social Media Insight | Scoop.it

Some business owners do not believe social media does, or could ever have any impact on them or their business. So, they do not use it personally or professionally.


However, if you own a business, a well-executed, social media marketing strategy can help grow your business and ultimatelyincrease your company's valuation, when managed and executed strategically and efficiently.


Five ways effective social media can increase your company's valuation?...

Jeff Domansky's insight:

A well-executed, social media marketing strategy can help grow your business and ultimately increase your company's valuation, when managed and executed strategically and efficiently.

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6 Social Media Practices That Boost SEO | Forbes

6 Social Media Practices That Boost SEO | Forbes | Public Relations & Social Media Insight | Scoop.it

Unfortunately, when discussing how social media can influence your Google rankings, most search marketers leave out the details. Rather than discussing exactly how and why increased social media attention can improve your SEO, it’s written off as a generality, leaving social media marketers to wonder whether their strategies are actually effective.


To remedy this, I’ve compiled a list of six social media practices that are shown to effectively boost your SEO. For more ways social media benefits online marketing campaigns, see “The Top 10 Benefits of Social Media Marketing.”...

Jeff Domansky's insight:

Social media marketing and SEO are two tightly interwoven strategies. Both are organic, inbound strategies that focus on building an appealing identity that naturally attracts visitors. These six tips will help you get the best of your content marketing efforts.

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Juvelyn Reyes's curator insight, January 28, 7:56 PM

These social media practices will help increase your site's ranking and eventually boost sales. To help you more in creating a solid SEO and Social Media strategies, visit http://issuu.com/cloudstaff/docs/seo_brochure_12.10.14/1 today!

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LinkedIn Beats Twitter for Content Marketing, Says Study

LinkedIn Beats Twitter for Content Marketing, Says Study | Public Relations & Social Media Insight | Scoop.it

LinkedIn has leap-frogged Twitter as the No. 1 social network for content marketing, reveals a new study.


A December survey from the Content Marketing Institute and the Direct Marketing Association UK found that 96 percent of respondents use LinkedIn for content marketing, compared to 85 percent in 2013.Twitter finished second in the poll, with 89 percent using this platform, which was the same number as the previous year....

Jeff Domansky's insight:

Here are the top social media channels marketers are using and LinkedIn is right at the top followed by Twitter.

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Ladd Hoffman's curator insight, January 28, 1:10 PM

Though used for nefarious purposes these guys have a lot of processing power

Marut's curator insight, Today, 12:44 AM

Cant play favourites. You decide :)

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What You Can Expect For Social Video in 2015

What You Can Expect For Social Video in 2015 | Public Relations & Social Media Insight | Scoop.it
In 2014, we saw a rise in trackvertising, native video ads went mainstream and viewability was on the tip of everyone’s tongue. So what curveballs will be thrown at marketers this year? Here are five predictions you can expect to see in 2015.
Jeff Domansky's insight:

Devra Prywes looks at the future of video marketing in 2015.

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The-king Gharip's comment, January 27, 3:54 PM
مسلسل رحلة سالونى 3 الحلقة 43 2015

مسلسل رحلة سالونى 3 الحلقة 43 2015

http://www.mazika4way.com/2015/01/rihlat-saloni-44.html

مسلسل رحلة سالونى 3 الحلقة 43 2015

مسلسل رحلة سالونى 3 الحلقة 43 2015

مسلسل رحلة سالونى 3 الحلقة 43 2015

http://www.mazika4way.com/2015/01/rihlat-saloni-44.html

مسلسل رحلة سالونى 3 الحلقة 43 2015

مسلسل رحلة سالونى 3 الحلقة 43 2015
Marco Favero's curator insight, January 27, 4:21 PM

aggiungi la tua intuizione ...

Dean Ryan G. Martin's curator insight, January 27, 11:59 PM

Videos will remain as one of the effective contents in 2015.

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26 Tips for Improving Your Social Media #Marketing

26 Tips for Improving Your Social Media #Marketing | Public Relations & Social Media Insight | Scoop.it

Does your social media need a boost?Do you want to add something to your online marketing?Trying new things can be fun and refreshing, for both you and your audience.In this article I’ll share 26 ways, an A-Z guide, to improve your social media efforts....

Jeff Domansky's insight:

This Social Media Examiner article shares 26 ways, an A-Z guide, to improve your social media efforts.

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Marco Favero's curator insight, January 27, 12:10 PM

aggiungi la tua intuizione ...

Marilyn Moran's curator insight, January 27, 8:13 PM

Great tips here!!