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In Twitter, An Emerging Creative Medium For The Digital Age | Fast Company

In Twitter, An Emerging Creative Medium For The Digital Age | Fast Company | Public Relations & Social Media Insight | Scoop.it
The notebook that Pulitzer-prize winning author Jennifer Egan used to compose her short story Black Box had eight small squares on each page.

 

After a year of editing, those boxes turned into more than 600 tweets.

In May, the New Yorker fiction department's Twitter account published the story during 10 one-hour nightly installments of tweets. Instead of using the platform to discuss a television program, a speech, or a news event occurring elsewhere, users tuned into something occurring on the platform itself. Twitter became not a second screen, but a first screen.

 

The story Egan wrote developed differently on Twitter than it would have if written with another medium in mind....

 

[It was a dark & stormy Tweet: Twitter as storytelling tool ~ Jeff]

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Binders - Or, Stop Me Before I Meme Again | MediaPost

Before I begin, forgive me for often being more into social memes than social metrics. But although I find it fascinating that a study released today says only 6% of alleged fans of a brand on Facebook actually interact with it, I’m actually more in the mood to talk about binders.

 

Oh, sheesh, binders? That’s so 36 hours ago.

 

But what interests me about the binder meme might not be what you think. It’s a great time-waster, sure, to have boatloads of fun cruising the binders full of women Tumblr, or playing the romneybinderswomen game. (Side note: In a nice example of when good AdSense targeting goes bad, the site’s sole ad is a search one asking people to donate $5 at MittRomney.com.)

 

No. What is intriguing about this latest meme, and what pushed me over the hurdle of whether to write about it or not, is when, this morning, I realized just how viral virality has become. Yes, we inhabit a world in which the inmates (that would be you and me) have joyfully taken over the asylum (that would be the Internets)....

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