Public Relations & Social Media Insight

The notebook that Pulitzer-prize winning author Jennifer Egan used to compose her short story Black Box had eight small squares on each page.

 

After a year of editing, those boxes turned into more than 600 tweets.

In May, the New Yorker fiction department's Twitter account published the story during 10 one-hour nightly installments of tweets. Instead of using the platform to discuss a television program, a speech, or a news event occurring elsewhere, users tuned into something occurring on the platform itself. Twitter became not a second screen, but a first screen.

 

The story Egan wrote developed differently on Twitter than it would have if written with another medium in mind....

 

[It was a dark & stormy Tweet: Twitter as storytelling tool ~ Jeff]