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Rescooped by Jeff Domansky from Create & Curate onto Public Relations & Social Media Insight |
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Do you need a LinkedIn company page for your business? Or will a personal profile do?
There are good reasons to set up a company page, as social strategist, speaker and coach Des Walsh explains in this interview.
[Liz Wilson shows an excellent look at producing effective LinkedIn business pages ~ Jeff]
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Retweeting Without Reading?Yeah, It’s Happening– and It Affects Journalism Strategy on Twitter...
Worth noting for journalists looking to measure engagement on the Twitters: your retweets aren’t necessarily your click-throughs, and the two unfortunately may have almost no correlation either.
Hubspot’s Dan Zarrella analyzed 2.7 million tweets that contained links, and his findings show that the retweets and click-throughs had only a sad Pearson’s correlation coefficient of .038. More vividly (and perhaps this is a stat that’s easier to understand), an entire 16.12 percent of the link-containing tweets Zarrella analyzed generated more retweets than clicks.
Digesting those stats, that means your assumptions are probably right when you notice a weirdly fast retweet, or see a RT of something that you already recognize as not true: Zarrella’s study implies many people tweet a link without even clicking on that link....
[Interesting social media research and Twitter findings ~ Jeff] Delete the scoop?
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Get your new Twitter Profile Cover Photo now. We have got the best collection of Twitter Covers & Twitter Header Images! Via Ana Cristina Pratas Delete the scoop?
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