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LinkedIn Company Pages: Your Secret Weapon | Liz Wilson

LinkedIn Company Pages: Your Secret Weapon | Liz Wilson | Public Relations & Social Media Insight | Scoop.it

Do you need a LinkedIn company page for your business? Or will a personal profile do? 

 

There are good reasons to set up a company page, as social strategist, speaker and coach Des Walsh explains in this interview.

 

[Liz Wilson shows an excellent look at producing effective LinkedIn business pages ~ Jeff]


Via Liz Wilson
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Public Relations & Social Media Insight
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10 Great Alternatives to the Google Keyword Research Tool

10 Great Alternatives to the Google Keyword Research Tool | Public Relations & Social Media Insight | Scoop.it

Keyword research is an important piece of the puzzle for anyone who conducts business online. Once an online business has decided on a target market and figured out who its main audience is, it needs to focus on getting targeted people onto its website.


That’s when keyword research becomes crucial.Keywords, also known as search queries, are the terms entered by the users into their search engine of choice, to find things online. Hence, online businesses need to spend some time researching the keywords their target audience is most likely to use, as ranking high for these terms will increase targeted traffic to their website....

Jeff Domansky's insight:

Search me? There are choices when you need to find keywords or do keyword research.

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Why We Need to Tell the Truth About Marketing

Why We Need to Tell the Truth About Marketing | Public Relations & Social Media Insight | Scoop.it

Marketing's changed -- and it's got CMOs worried. Here's why....Well done marketing has always been a mix of detailed strategy, long-term vision, flawless execution, and a bit of luck thrown in for good measure. But, all changes to the marketing industry aren’t making the work any easier.


Yes, the tools have become smarter and more powerful -- but they’ve also brought even more data to track. And according to IBM, 82% of surveyed CMOs feel unprepared to deal with this data deluge....

Jeff Domansky's insight:

The Big Data blues? Some CMO's are struggling.

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How To Make $500,000 A Year On Twitter

How To Make $500,000 A Year On Twitter | Public Relations & Social Media Insight | Scoop.it

UberFacts founder Kris Sanchez has turned his addictive Twitter feed into a wildly lucrative business. But not everyone's buying it.


Today he says he makes about $500,000 a year just from sponsored links. The way this works is that a company called Social Reactor, which pairs social media influencers with advertisers, supplies him with galleries or other web pages that he links to in his Tweets. He gets paid for every click those pages receive. Then there are the branded deals he’s done with companies like Ford and Paramount, wherein a simple tweet, accompanied by a link and a hashtag, becomes a virtual slot machine, gushing out thousands to tens of thousands of dollars.


Plus the apps. The iOS app, which has been downloaded 1.5 million times, is estimated to generate $60,000 a week from advertising, though that has not yet been implemented.Sanchez is a “special breed," according to Scott Jones, the CEO of ChaCha, which owns Social Reactor. "It’s pretty rare to make that much [money]," Jones says.


The reason Sanchez is “on the upper end of the pay scale,” Jones says, is “partially because he has a big follower base, but more importantly, his audience is highly engaged. They stay for an average of more than 14 page views a visit. So if it's a gallery of 10 images, they're going to look at the 10 and then four (pages) of something else."...

Jeff Domansky's insight:

Big twit, big money!

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e15 Interesting Infographics Web Designers Will Enjoy

e15 Interesting Infographics Web Designers Will Enjoy | Public Relations & Social Media Insight | Scoop.it

The bold visual design of Infographics makes it easy to digest facts and figures about a given subject. There’s some great infographics based on interesting topics related to web design, from articles explaining the benefits of responsive design to interesting statistics about the industry. Today I showcase 15 interesting Infographics that every web designer will enjoy. Give your scrolling finger some exercise as you browse through this lengthy post!...

Jeff Domansky's insight:

Very creative!

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Jeff Domansky's curator insight, October 21, 3:55 AM

Very creative! Recommended viewing. 9/10

Paul Leslie's curator insight, October 21, 4:17 AM

Some great ideas for our year 4 students on how to represent their data.

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Why My Content Strategy Needed to Change, and Yours May Too

Why My Content Strategy Needed to Change, and Yours May Too | Public Relations & Social Media Insight | Scoop.it

Perhaps many businesses would be satisfied with 100,000 readers a month, reliable lead generation and consistently solid SEO. Wishpond isn't like many businesses.


We went from publishing daily articles, guest posts, ebooks, infographics and Slideshares to the aforementioned hammock-lying and innumerable nerve wracking meetings in the corner office.


Now that I've set the scene sufficiently we can move onto the two primary reasons this stagnation occurred and the two primary ways we're going to fight tooth and nail against it, or die trying.And perhaps you'll learn something while I break it all down....

Jeff Domansky's insight:

Great storytelling and even better strategic social marketing.

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janetgranger's curator insight, October 21, 9:34 AM

Nice ideas and CURRENT information - always key in being up-to-date in #Content Strategy. Worth reading! #mobile #tech

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13 Reasons Why Your Brain Craves Infographics | NeoMam

13 Reasons Why Your Brain Craves Infographics | NeoMam | Public Relations & Social Media Insight | Scoop.it

Infographics are everywherebut what made them so successful?This infographic exposes the science behind the boom....

Jeff Domansky's insight:

This HTML 5 interactive infographic explains why infographics are so effective.

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LKGayton's curator insight, October 21, 8:39 AM

Your brain craves Infographics!

Paulo Duarte's curator insight, October 21, 5:09 PM

Very nice

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23 Seldom-Used Ideas for How to Use Twitter Lists | Buffer

23 Seldom-Used Ideas for How to Use Twitter Lists | Buffer | Public Relations & Social Media Insight | Scoop.it

If you’ve read any lists on Twitter tips, whether for beginners or for experts, you’ve likely come across the common advice to use Twitter lists.


Twitter lists are useful, helpful, and effective for managing and optimizing your Twitter experience.


There’s also a number of unique ways to go about them. I researched the topic and found 23 popular and outside-the-box ideas for what to do with your Twitter list....

Jeff Domansky's insight:

Kevan Lee shares 23 tips and techniques to get the most out of Twitter lists and never miss an important tweet again

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Landing Pages for Dummies: A How-To Guide

Landing Pages for Dummies: A How-To Guide | Public Relations & Social Media Insight | Scoop.it
What’s a landing page?

It’s a page on your website that funnels a visitor to take one, specific action. Typically, landing pages drive mailing list signups with specific incentives (like free bonuses).

Landing pages work through elimination. They take out everything that’s not required (like navigation links, sidebars, footers, etc.) and put the focus completely on the intended action.

I use landing pages for books I write, my newsletter sign-up, for my consulting, and any new product/service I release.
Jeff Domansky's insight:

 There's both art and science to building effective landing pages.

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Liza Viana's curator insight, October 20, 11:10 PM

Your web site's landing page is the first chance you have to convert potential customers. This is your company or brand's first impression; can you afford to make it anything less than memorable? 

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Assessing the Penguin and Panda Updates: How Should your Digital Marketing Strategy Change?

Assessing the Penguin and Panda Updates: How Should your Digital Marketing Strategy Change? | Public Relations & Social Media Insight | Scoop.it

Back in September, Google launched a brand-new Panda update, which according to Pierre Far will impact on 3-5% of online queries and results. It has been specifically designed to target thin and inconsequential content more precisely, while also increasing the already sizable chasm between low and high quality websites.

As if this is not enough for webmasters to contend with, Google also plan to roll out a brand new Penguin update in the weeks ahead. Penguin 3.0 is also expected to be driven by more intricate and precise algorithms, while it will also work in conjunction with Panda to create more clearly defined and transparent lines between websites.

What Should Webmasters Expect?

In practical terms, it is the Penguin 3.0 update that will arguably have the biggest impact on webmasters. This is because of the ongoing work with disavow, where Google’s search team have worked alongside thousands of industry experts and previously penalized webmasters to leverage the best possible examples of poor quality links. This trend will continue throughout the current update, as Google utilize an ever wider range of user distributed data to streamline their results and deliver a more concise strategy....

Jeff Domansky's insight:

For some websites. It will be a case of sudden impact and for others it means shifting your SEO strategies.

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Linkedin opens the Economic Graph challenge - Linkurious

Linkedin opens the Economic Graph challenge - Linkurious | Public Relations & Social Media Insight | Scoop.it

Linkedin‘s vision is to create economic opportunities for the 3 billion people in the global workforce. Today, Linkedin is starting a competition to discover the best ways to use its data to make that vision a reality.


The Economic Graph


Linkedin has been vocal about its love of graphs. Its CEO Jeff Weiner explained that his company’s vision is to build a digital mapping of the global, the Economic Graph. Linkedin is not just a collection of resumes. Its users have built a rich dataset of skills, people, schools, companies, jobs or knowledge. All these entities are linked together and form the rapidly growing Economic Graph....

Jeff Domansky's insight:

Linkedin is launching the Economic Graph Challenge.

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Marco Favero's curator insight, October 20, 12:01 PM

aggiungi la tua intuizione ...

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32 Creative And Unique Business Cards That Stand Out

32 Creative And Unique Business Cards That Stand Out | Public Relations & Social Media Insight | Scoop.it

Looking for an innovative business card for yourself? Check out these 32 ingenious examples that are sure to leave a lasting impression. It’s interesting to see not just creative businesses like agencies, design firms and photographers using unconventional cards but also lawyers, doctors, finance professionals, etc. If cost is a concern, you can also create two sets – one conventional/economical and the other radical (in lesser quantity). Use the appropriate one depending on the type of client, budget, etc.

Jeff Domansky's insight:

These cards are simply awesome. What an effective way to market your business! Check out the divorce lawyer's card that tears in half, the cheese shop business card cheese grater and the yoga studio business card/mini yoga mat. Pure inspiration and great marketing! Recommended viewing 10/10

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Marc Fanuel's curator insight, October 20, 9:04 AM

ajouter votre point de vue ...

Abrasives All's curator insight, October 20, 9:08 PM
so cool
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5 Effective Social Media Marketing Tips That’ll Boost Your Business

5 Effective Social Media Marketing Tips That’ll Boost Your Business | Public Relations & Social Media Insight | Scoop.it

It is not easy to lead a social media campaign, it requires a lot of planning, creativity and time. You have to stand out from the crowd, be different and be noticed. Furthermore, it can have so many different approaches it might seem confusing on where to start.


The important thing is to hone in on specific areas where you’ll be the most effective, and keep a consistency going with those steps so you’ll never fall behind. Much of that comes down to finding the proper channels where you market online, and not being overzealous as some new to business might be....

Jeff Domansky's insight:

Useful tips for better social marketing.

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Bradley Notaro's curator insight, October 20, 11:09 AM

This article states and defines five effective social media marketing tips that will be beneficial to the success of a company’s overall business. The target for social media marketing is to “build a community of loyal customers” and these five tips will not only build that community but also build a company’s revenue. The first tip is “Setting a quota on your postings”, meaning limit and plan how many postings or tweet the company shall release in a day. The second tip is “Focus on each social media circle separately” which means to differentiate the posts the company releases between the different social media platforms. The third tip is “focusing on personalization in customer service”, which means the company should be focusing on building personal connections with each customer on the platforms. The fourth tip is to “start conversations rather than just post”, meaning when a company posts on a platform, they should initiate activity and draw customers attention to commenting on the post. The fifth tip is, “the use of Google+” because Google+ is an easier way to “nurture relationships with people in your industry, as well as customers.”

I believe this article articulates perfectly some of the target points that companies need to consider when posting on social media to promote their business. As a whole, this article was very informative and appropriately highlighted the tips that would make a business successful on social media.

Nick Lobasso's curator insight, October 20, 12:27 PM

Social media marketing campaigns are not as easy as they seem.  They require planning and creativity.  Campaigns are not just formed over night; they take time to become implemented effectively.  You need to figure out ways to be unique and different from other brands in order for people to remember and recognize you.  These are five social media marketing tips that will help your business.  Set a limit to how many posts you will create each day.  You don’t want to go overboard with posts daily because then people may miss the most important posts.  Focus on each social media site differently; don’t post the same things on all your accounts because different people may not be interested in that on certain social media sites.  Another tip is to have positive customer service and respond to customers who make comments on your social media pages.  Start conversations with your customers rather than just posting random things.  By becoming engaged with your customers it shows that you care about them and not just about looking for a profit.  The last tip is to use Google + for a better way to have relationships with customers.

Patricia Raimundo's curator insight, October 20, 2:18 PM

agregar su visión ...

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Content Marketing Strategy – A Guide

Content Marketing Strategy – A Guide | Public Relations & Social Media Insight | Scoop.it
So how do you create a good content marketing strategy? Today we are going to go through and show you how we create a good content marketing strategy that will be the basis of a long lasting website. We will not go into any gray hat or black hat techniques since I personally believe most of those don’t work with content marketing, and are a waste of time to try.
Jeff Domansky's insight:

What does your content marketing cycle look like? Here's a useful guide.

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How to Create an Awesome Media or Press Kit

How to Create an Awesome Media or Press Kit | Public Relations & Social Media Insight | Scoop.it

As someone who has prepared several media kits for different blogs as well as working on behalf of a brand receiving them I’ve seen a fair few over the last few years. Although there is no wrong way to prepare a Media Kit (hey, the fact you have one means you are on the right path) there are a few things that the strongest ones have in common.


In a nutshell:A great media kit requires fully understanding what your blog is about as well as what your blog can offer the brand or PR you are pitching to.


Then you compile stats and case studies to back what you are saying up and present it in a visually appealing package.Sound good? Let’s walk through it....

Jeff Domansky's insight:

A guide for bloggers on creating an awesome media or press kit from Canvas.

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Study: Big Companies Lag at Blogging, Social Media - Sword and the Script

Study: Big Companies Lag at Blogging, Social Media - Sword and the Script | Public Relations & Social Media Insight | Scoop.it

I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes.

My interpretation of the results are completely different than those of the researchers who concluded:

“The 2014 Fortune 500 has now fully embraced new communications tools that have taken so many other sectors by storm.”

“These giant corporations are demonstrating an interest in experimenting with new tools.”

“This is a group that now seems comfortable and even excited with its newfound ability to engage its vendors, partners, customers and others in ways that could not have been imagined when most of their corporations began.”...

Jeff Domansky's insight:

I agree very strongly with Frank strong. These results don't show full engagement at all, but rather lukewarm embrace of social media to date. They should all be doing much more.

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23-Year-Old Makes $500K a Year Tweeting Out Facts

23-Year-Old Makes $500K a Year Tweeting Out Facts | Public Relations & Social Media Insight | Scoop.it

What if you got paid to tweet?


No, we’re not talking about handling a company’s social media. We’re talking big bucks, hundreds of thousands of dollars, just for typing a few characters, adding a link, and clicking “send.”


That’s the business 23-year-old Kris Sanchez, who tweets under the account@UberFacts, a Twitter account that tweets — you guessed it — facts, to 7.2 million followers.


Last year, he made $US500,000 for tweeting sponsored links, according to Fast Company. The links, when clicked by his followers, earn him between $US.01-.03/click. Multiply that by a few sponsored links a day, a couple of hundred thousand eager followers, and 365 days in the year, and you’re rolling in money....

Jeff Domansky's insight:

Now that's a social media twit!

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Alaina Es's curator insight, October 21, 3:52 PM

Twitter is one of the social media platforms that allow for multiple interactions amongst companies and consumers. Companies mainly use this platform as an informational source to get their brand name out there, however, 23-year-old Kris Sanchez, who tweets under the account @UberFacts has learned to utilize Twitter as more of a business platform on top of being informative. Kris has formed an impressive 7.2 million followers and I can happily say, I am one out of that gigantic number. The links that are clicked by his followers earn him between $0.01-0.03/click. Multiply that by even half the followers and he’s looking at $72,000 worst case and $216,000 best case. That’s more than I would make for my annual salary working my butt off and all he has to do is type a few interesting characters, add a link and press “send.” On top of that, Sanchez is tweeting 60-70 times a day. There is also an app which is said to bring in $60,000 a week in ad revenue. This man was smart enough to make a living off of something that others do for free.

Marissa Davidson's curator insight, Today, 12:35 AM

This amazes me!

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12 Essential Elements of a Social Media Marketing Strategy

12 Essential Elements of a Social Media Marketing Strategy | Public Relations & Social Media Insight | Scoop.it

Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan.


If you don’t, it will be obvious to your fans and target market that you are disorganized. In addition to damaging your brand, you’ll risk losing sales by sending your audience to your competitors.


If you’re starting from scratch, it can feel overwhelming.


You know that others have been successful at social media marketing, but there are so many moving parts that creating a plan of your own can be daunting. If you are brand new to social media and looking for a straightforward way to start, follow the advice below....

Jeff Domansky's insight:

Here's how to get together a smart social marketing plan.

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Oliver Durrer's curator insight, October 21, 11:42 AM

This 12 steps blueprint has you covered for your social media marketing strategy ad its execution.

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8 Must-Have Tips for Writing Landing Page Copy That Converts

8 Must-Have Tips for Writing Landing Page Copy That Converts | Public Relations & Social Media Insight | Scoop.it

Conversion copywriters -- the people who write landing page content that converts readers and delivers sales -- are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash.


Wouldn't you like to have that skill?


There's good news here: It’s only partly skill. The rest is just technique -- technique that you can learn and master. You -- yes, you! -- can unleash the same wizard-like conversion copy powers, as long as you understand the techniques that are at play.


You see, conversion is very much a science of the mind -- how your prospect's mind processes information, makes decisions, and decides to convert. In this post, I'll describe eight writing techniques that are proven to work. After putting your time and resources into generating traffic, here’s how you can turn traffic into revenue by creating copy like a conversion pro....

Jeff Domansky's insight:

Learn eight tips for writing landing page copy that converts from Neil Patel. Recommended reading for content marketing, PR and web writers. 9/10

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30 Fantastic Examples of Parallax Scrolling Websites | Inspiration

30 Fantastic Examples of Parallax Scrolling Websites | Inspiration | Public Relations & Social Media Insight | Scoop.it

The very first website with parallax scrolling effect was designed by Ian Coyle in 2011. It was the site for Nike “Nike Better World”. These days parallax scrolling is overused by a wide range of websites. However, it’s a great tool that gives pleasant user experience and is a perfect solution for storytelling. In this roundup I put together 30 fantastic examples of parallax scrolling websites for your inspiration. Feel free to click on the images to see the parallax scrolling websites in action....

Jeff Domansky's insight:

Lots of inspiration for website designers .

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6 Ways to Adopt Visual Storytelling into Your 2015 PR Strategy

6 Ways to Adopt Visual Storytelling into Your 2015 PR Strategy | Public Relations & Social Media Insight | Scoop.it
Results of the second annual PR Newswire/PR News Survey are in and they are both stunning and unremarkable.  Stunning: more than half of those surveyed say less than 5% of their external communications are delivered via video, which, given all we know now, makes me feel like we’re not paying attention.  If just one minute of video communicates the equivalent of 1.8 million words of text and video is shared 1200% more than links and text combined, then why are so many of us still on the sidelines?

Unremarkable:  less than 5% of overall PR budgets of those surveyed are devoted to video content.  I mean, yeah, duh.  That’s self-evident.  If there’s no money in the kitty earmarked for visual content, then none will be  created.  But we have to do something about that, because visual content is what our audiences expect.  It’s what they’re consuming on their phones, their tablets and their computers.  Staying in step with audience preferences when it comes to content type is something PR can’t overlook.
Jeff Domansky's insight:

Get the picture? Why your visual content matters.

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Content Marketing Trends Your Business Should Implement

Content Marketing Trends Your Business Should Implement | Public Relations & Social Media Insight | Scoop.it
Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as credible and reliable information sources. Sharing and promoting content related to your particular industry attracts people to your social media and digital platforms as well as your product lines.

With so many potential benefits from content marketing, here’s a look at the trends that your business should consider implementing
Jeff Domansky's insight:

Are you a content marketer? Here's how to make the most of trends for social marketing results.

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Olivier Milo's curator insight, October 20, 11:46 PM

Has your company recruited a Director of Content yet? Here's why they should.

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Getting Past the Social Echo

Getting Past the Social Echo | Public Relations & Social Media Insight | Scoop.it
The problem with this is that it is so frequently a social echo you are hearing. It’s your content over and over again. Some of it is engaged with and shared, but, mostly, it’s just the information you are putting out about you. And that’s solely what most brands are listening to.


And it’s an echo. It is you listening to you talk about you. Which is monolog…not dialog and not what we should be doing to engage our fans, followers, customers and prospects. So, what do we do about it? Well, I have a few ideas, and here they are....

Jeff Domansky's insight:

Here's why it's important to sharpen your social media listening.

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6 Lessons Marc Andreessen Gives the Startups He Invests In

After launching Netscape 20 years ago, Marc Andreessen has had a remarkable second act as a successful and prolific venture capitalist. His firm's portfolio includes some of Silicon Valley's most enviable investments, including Facebook, Airbnb, Twitter, Jawbone, Lyft, Pinterest, and Zenefits. On Wednesday, the super VC and avid Twitter user spoke with Bloomberg TV's Emily Chang at Salesforce's Dreamforce conference in San Francisco, revealing to the audience some lessons he tries to instill in the startups he invests in....

Jeff Domansky's insight:

The famed venture capitalist warns his companies about the risks of extravagant spending and gives his two cents on the next big thing in tech.

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35+ Awesome Image Hover Effect With Pure CSS3 | ninodezign.com

35+ Awesome Image Hover Effect With Pure CSS3 | ninodezign.com | Public Relations & Social Media Insight | Scoop.it

If you are a web designer and looking for some great CSS3 effects for images then you are in the right place because we have collected some beautiful CSS hover effects for you which can give beautiful and stunning look to your website template.You’ve seen 20 awesome image hover effect in theprevious post. In this part we continue show you other awesome effect....

Jeff Domansky's insight:

These cool design tips are for geeky designers or bloggers with friends who can help put them into action.

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In A Digital World, Authenticity Can Make Or Break Your Brand

In A Digital World, Authenticity Can Make Or Break Your Brand | Public Relations & Social Media Insight | Scoop.it

So why has the quest for transparency become the new normal?


“You can blame our increasingly fake and intentionally staged world,” said James H. Gilmore, a marketing trends forecaster and co-author of “Authenticity,” in an interview with CMO.com. “Authenticity has become the dominant lens through which consumers decide to buy something, just as quality and price were previously.”


Credit these six reasons why candor in marketing not only won’t go away, but is more important than ever....

Jeff Domansky's insight:

Transparency rules. Without it, your personal brand is at risk.

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Dean Ryan G. Martin's curator insight, October 20, 1:45 AM

Be unique. The digital world needs it.