...Samsung’s first spot that dared to question the hype surrounding Ultraorthodox Apple-ism broke just about a year ago, in late 2011. It showed throngs of faux-hipsters gathered in line outside retail outlets all over the country. While they were waiting (“only 9 hours to go!”) other civilians were moving around freely in the world, happily engaged with their Samsung Galaxies. One guy ogles the Galaxy model sheepishly from behind his barricade, and speaks for many when he says, “I could never get a Samsung. I’m creative.”
That’s a brave line to put into a Samsung spot. The response nails him and the economy he rode in on: “Dude, you’re a barista,” his friend deadpans....
[Great look at the marketing-ad-war between Samsung and Apple ~ Jeff]
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