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Samsung Vs. Apple: Losing My Religion | MediaPost

Samsung Vs. Apple: Losing My Religion | MediaPost | Public Relations & Social Media Insight | Scoop.it

...Samsung’s first spot that dared to question the hype surrounding Ultraorthodox Apple-ism broke just about a year ago, in late 2011. It showed throngs of faux-hipsters gathered in line outside retail outlets all over the country. While they were waiting (“only 9 hours to go!”) other civilians were moving around freely in the world, happily engaged with their Samsung Galaxies. One guy ogles the Galaxy model sheepishly from behind his barricade, and speaks for many when he says, “I could never get a Samsung. I’m creative.”

 

That’s a brave line to put into a Samsung spot. The response nails him and the economy he rode in on: “Dude, you’re a barista,” his friend deadpans....

 

[Great look at the marketing-ad-war between Samsung and Apple ~ Jeff]

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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10 terrific Instagram tools and apps for marketers

10 terrific Instagram tools and apps for marketers | Public Relations & Social Media Insight | Scoop.it
Only 28 percent of marketers use Instagram. That means 72 percent are missing out on great opportunities.


These 10 Instagram tools and apps will help you make the most of your Instagram efforts, whether you're creating captivating posts, monitoring your Instagram analytics or converting your Instagram followers to customers:...

Jeff Domansky's insight:

This is an excellent collection of Instagram tools. Check 'em out.

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Data-Driven Content Strategy Meets Content Marketing [Essential Template]

Data-Driven Content Strategy Meets Content Marketing [Essential Template] | Public Relations & Social Media Insight | Scoop.it

Content creation is not cheap. As content marketers, we may have brilliant ideas for content that meets the needs of customers and prospective customers, but ideas alone don’t convince stakeholders to invest. We need to back up our ideas with data. We need to show that our suggestions align with the needs of our target audience segments.

To make this effort easier, I have created a tool that does this aligning literally – across rows in a spreadsheet. I call it the multichannel content marketing planner. This planner provides an easy-to-use, easy-to-share place to capture the data and data-related insights that lead to a strategically solid content marketing plan....

Jeff Domansky's insight:

Useful data and planning tool for content marketers.

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The Sophisticated Guide to Marketing on LinkedIn

The Sophisticated Guide to Marketing on LinkedIn | Public Relations & Social Media Insight | Scoop.it

The one-stop shop for everything a sophisticated marketer needs to know about getting the most value from LinkedIn for themselves and their company. It's not an instruction manual, but more of a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team.


The Definitive Guide for Marketing on LinkedIn.


Get ready to take your marketing to the next level and discover the vast opportunities that await – increase awareness, influence perception, generate and nurture leads, and ultimately drive revenue with products that impact every stage of your funnel. Download our guide and discover....

Jeff Domansky's insight:

You don't often come across a free social marketing resource that's this good! The Definitive Guide for Marketing on LinkedIn eBook is essential reading for all marketers, content marketing pros and PR. Highly recommended. 11/10. :-)

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5 Ways to Stay in Tune with Consumer Expectations - CommPRO.biz

5 Ways to Stay in Tune with Consumer Expectations - CommPRO.biz | Public Relations & Social Media Insight | Scoop.it

Over the past 10 years, consumers have increasingly purchased brands from socially aware organizations.  With this shift, a huge emphasis has been placed on company procedures and sustainable practices. “Social responsibility has migrated from soft line to hard law,” says Paula Luff, Vice President of Corporate Social Responsibility at Hess Corporation.  


She is right.  It’s no longer an added bonus for a business to be socially responsible; it is what’s expected from society.  Companies must understand consumer demand for CSR-related information and develop an appropriateCSR strategy based on company branding and values.


The Better Business Bureau recently held their annual forum, “Transformers: How Corporate Responsibility Trends Are Changing Business Now” in downtown Manhattan. This session featured top corporate responsibility professionals sharing best practices and tactics to develop socially responsible programs based on the increased demand for this information from today’s consumers.


While the discussion was related to many elements of CSR programming and reporting, there were five key takeaways that every company should understand:...

Jeff Domansky's insight:

Companies must understand consumer demand for CSR-related information.

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kelvin dsuja's curator insight, September 3, 4:04 AM

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Millennial Schmillennial | immediate future

Millennial Schmillennial | immediate future | Public Relations & Social Media Insight | Scoop.it

It doesn’t matter what industry you’re in, if you are consuming content online hardly a day goes by without someone somewhere dropping the “M” word.


Millennial.


“How millennial are you?”; “The Millennials Are Coming”; “10 Surprising Habits of Millennial Art Collectors”; and “3 Insights To Help Your Millennial Marketing Strategy Succeed”; are typical headlines that somehow find their way into everything.


Millennials are a hot topic for good reason. The estimated buying power of Millennials is around $1.3 trillion in the US and $10 trillion globally.


In the not-too-distant future, they will become the largest generation with the greatest combined purchasing power in human history.


It’s no wonder that brands are falling all over themselves, blinded by the dollar signs in their eyes, to try and figure out this audience.


This has led to the publication of countless pieces of content that offer helpful advice and endless Dos & Don’ts lists of what to do when trying to communicate with a Millennial audience.


It is for this reason that we need to step back and consider a few facts that everyone seems to be overlooking when it comes to Millennials....

Jeff Domansky's insight:

The term "Millennial" is used widely in marketing circles, but what does it really describe and is it helpful in terms of defining a target audience?

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New Study: Data Reveals 67% of Consumers are Influenced by Online Reviews

New Study: Data Reveals 67% of Consumers are Influenced by Online Reviews | Public Relations & Social Media Insight | Scoop.it

Google processed over 1 trillion search queries in 2014. As Google Search continues to further integrate into our normal daily activities, those search results become increasingly important, especially when individuals are searching for information about a company or product.


To better understand just how much of an impact Google has on an individual’s purchasing decisions, we set up a research study with a group of 1,000 consumers through Google Consumer Surveys. The study investigates how individuals interact with Google and other major sites during the buying process....

Jeff Domansky's insight:

Ignore online reviews at your own peril, as they greatly influence prospects who are looking to do business with your brand.

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Social Media is a Terrible Ecommerce Tactic - or is it? | Jay Baer

Social Media is a Terrible Ecommerce Tactic - or is it? | Jay Baer | Public Relations & Social Media Insight | Scoop.it

Is social ineffective or just invisible?


But the challenge for social media—and for word of mouth marketing—is that they are inherently additive pieces of the conversion funnel, rather than causative.


Forrester Research suggests that word of mouth is part of 80% of all purchase funnels. At least some of this word of mouth is occurring via social media, with brand or product mentions spawning searches and/or direct URL entries that are included in this data. But, because social media wasn’t the final link in the chain, it gets none of the creditfor the desirable consumer behavior it spurred....

Jeff Domansky's insight:

Does social media work for ecommerce? New research from Monetate says no, but Jay Baer says there may be a catch.

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How to Design an Awesome Presentation (Even if You’re Not a Designer) | Design Shack

How to Design an Awesome Presentation (Even if You’re Not a Designer) | Design Shack | Public Relations & Social Media Insight | Scoop.it

The problem with presentation design is often more about time than actual design. But you must take time in crafting stellar presentations. This might include building a template that you use for presentations or honing in your public speaking skills.


Here, we’ll walk through a few ways to design a great presentation that will engage your audience. (While most of these tips are structured around creating a digital presentation, using software such as PowerPoint, the concepts can also be applied to posterboard style presentations as well.)

Jeff Domansky's insight:

Practical design tips to help you improve your visual presentations.

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5 Types of Posts that Drive More Traffic to Your Website | Brand 24

5 Types of Posts that Drive More Traffic to Your Website | Brand 24 | Public Relations & Social Media Insight | Scoop.it

Have you ever wondered what’s behind the fact that some posts have bigger potential to go viral than others? What is the secret of successful content?


I also asked myself this question and in order to find an answer I’ve analyzed articles on our blog and on some others that I read on regular basis. It is no coincidence that some types of articles drive more traffic at average than others.


Sit comfortably and read on to find out which blog posts will be more popular on your site....

Jeff Domansky's insight:

Learn what you should include in your blog posts to make them go viral.

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Just how real are mobile beacons?

Just how real are mobile beacons? | Public Relations & Social Media Insight | Scoop.it

In fact, general interest in beacons seems to have peaked in late 2014, and they've been on a decline ever since, according to Google search trends.


This is also reflected in consumer awareness. Despite the privacy furor over the past few years, beacons—with their potential to seriously invade consumer privacy—have dwindled in consumer minds.


Hence, in 2014 a Harris poll found that 57% of smartphone owners were aware of in-store beacons, while 20% claimed to have used them. A more recent First Insights survey, however, uncovered that 70% of consumers couldn't distinguish a beacon from a beaver, and a paltry 3.4% claim to have used one....

Jeff Domansky's insight:

Beacons are one of the most hyped technologies in marketing, but how real is their impact?

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Facebook's first 250 employees created a secret group where they discuss which yachts, Banksy pieces, and tropical islands to buy

Facebook's first 250 employees created a secret group where they discuss which yachts, Banksy pieces, and tropical islands to buy | Public Relations & Social Media Insight | Scoop.it

In the tech world, even as money pours over Silicon Valley like a flood, conspicuous consumption can be frowned upon."If someone buys a fancy car and posts a picture of it, they get ridiculed and berated," an anonymous Facebook executive once told The New York Times.


But inside Facebook there is one secret group in which discussing what you plan to buy with all this new cash is embraced, Nick Bilton reports for Vanity Fair. That group is called T.N.R. 250, short for The Nouveau Riche 250, which is made up of Facebook's first 250 employees — many of whom became millionaires after Facebook went public....

Jeff Domansky's insight:

Surely a sign of an imminent high tech bubble?

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6 Ways Local Merchants Can Compete in Organic Search Results | Street Fight

6 Ways Local Merchants Can Compete in Organic Search Results | Street Fight | Public Relations & Social Media Insight | Scoop.it

Type in a generic search term for nearly any local service and you’re likely to see listings for national brands and retail chains. Local businesses have largely been pushed out of the first page of organic results for generic product/service keywords. Although Google displays a higher percentage of local search results for generic search terms than Bing or Yahoo, non-local, non-SMB websites still take up roughly 50% to 65% of the page-one space, according to a study by BrightLocal.


In order to get back on top, local merchants have to make a change in their SEO strategies. That means using more geo-modified terms, and it means relying more heavily on long-tail keywords — for example, “top hair stylist” or “wedding hair stylist” rather than just the generic “hair stylist.”


Here are six strategies for local merchants looking to compete for page-one real estate on Google, Yahoo, and Bing....

Jeff Domansky's insight:

Valuable marketing advice you can use for local merchants to help improve search results for local buyers.

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28 WordPress Plugins That Increase Profits and Save Time

28 WordPress Plugins That Increase Profits and Save Time | Public Relations & Social Media Insight | Scoop.it
Plugins are built to make your life easier. They make difficult tasks simple and tedious tasks automatic.

Most are free, and even if they aren’t, they’re cheap (much cheaper than hiring someone in most cases).

There’s one more challenge:

Which plugins does your business need?

The marketplace of WordPress plugins is huge, with tens of thousands plugins available.

To make your life easier, I’ll show you some of the most popular and useful plugins so you can pick the right ones for your site
Jeff Domansky's insight:

Valuable WordPress plugin suggestions from Neil Patel. Highly recommended 

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John Norman's curator insight, August 31, 6:22 PM

As a big fan of WordPress Plugins I can highly recommend checking out this article. You might find one that you can use very effectively.

Vikky Nix's curator insight, September 1, 1:41 AM

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What Causes Consumers to Lose Trust in Digital Brands?

What Causes Consumers to Lose Trust in Digital Brands? | Public Relations & Social Media Insight | Scoop.it
A majority of consumers don’t trust websites that suffer from security and usability issues, says Neustar in recently-released research [pdf], although inaccurate content is the most common complaint of those identified. Indeed, 91% of the more than 750 adults surveyed for the report said that they don’t trust websites that contain errors or mistakes.


Close behind, almost 9 in 10 (88%) reported not trusting websites that frequently go down (i.e. off-line and unavailable). Another usability issue relates to slow load times, with two-thirds saying they don’t trust websites that take too long to load....

Jeff Domansky's insight:

Many of these concerns are easily remedied with today's website tools and plug-ins.

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32 Free WordPress Themes For Effective Content Marketing

32 Free WordPress Themes For Effective Content Marketing | Public Relations & Social Media Insight | Scoop.it
Investing in a professionally-looking theme is important, but what if you’re just a beginner and you’d prefer a free WordPress theme that still looks gorgeous, can you find one?


Sure you can. I deemed it necessary to write this article, because these days I get a lot of emails from my readers who would like to know where they can find the right WordPress themes that will aid in effective content marketing.


Trust me, I’ve you covered. Without much ado, here is a list of 32 professional WP themes that you can download at no cost...: 

Jeff Domansky's insight:

Neil Patel shares 32 terrific WordPress themes. You may find one that's perfect for you.

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ansibicycling's comment, September 3, 11:42 PM
well
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Evolution of Influencer Marketing and 5 Influencer Insights That Matter Most

Evolution of Influencer Marketing and 5 Influencer Insights That Matter Most | Public Relations & Social Media Insight | Scoop.it
The Evolution of Influencer Marketing and The 5 Influencer Insights That Matter Most provides an overview of how consumer influence has changed in recent years due to the increased use of social media, as well as a breakdown of the five influencer attributes that matter most to today's audiences. It's time to leverage your influencers for the greater good. Let Tracx show you how.
Jeff Domansky's insight:
Great resource for social marketing and influencer outreach.
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Most Consumers Use Mobile Devices for Product Research and Purchases | Web Marketing Pros

Most Consumers Use Mobile Devices for Product Research and Purchases | Web Marketing Pros | Public Relations & Social Media Insight | Scoop.it

It should come as little surprise to anyone that mobile devices are growing in importance for business owners. While the importance of mobile has practically been a mantra for marketing experts for the past few years, research continues to find new ways that mobile devices have taken on new roles in the business process.


With so many products to choose from the internet makes it possible for consumers to research the products they think are considering buying. Mobile devices have become so essential for online retail because they give consumers the power of the internet to research and shop, while being able to do so at any location....

Jeff Domansky's insight:

A recent study from HookLogic found that more consumers are using their mobile devices as product research device as well as buy the products in some cases.

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Marco Favero's curator insight, September 3, 3:45 AM

aggiungere la vostra comprensione ...

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Consumers shopping for freebies? Or marketers assuming so?

Consumers shopping for freebies? Or marketers assuming so? | Public Relations & Social Media Insight | Scoop.it

It’s a pretty common lament online amongst brand marketers that the market is so spoilt by those offering everything free to the consumers, that there’s hardly anybody wanting to purchase anything at all.


Now we all know that isn’t true, because research every year points to fast growing volumes of internet selling and buying, and the trend seems only more increased with mobile now becoming the medium of choice for even more buying and selling than before. Could it be that it’s not really the customers online who are window shopping for freebies, and it’s the marketers who are assuming that customers want things free and will not pay?...

Jeff Domansky's insight:

How can online sales be booming year on year if all that customers really want is freebies? Are marketers making wrong assumptions on consumer psychology?

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Reward-Based Promotions vs. Discount-Based Promotions - Ifeelgoods | Reward seamlessly

Reward-Based Promotions vs. Discount-Based Promotions - Ifeelgoods | Reward seamlessly | Public Relations & Social Media Insight | Scoop.it

Survey offers empirical evidence that, despite perceived popularity of discount-based promotions, reward-based promotions actually result in higher purchase intention (short-term) as well as greater brand equity (long-term).


Palo Alto, September 1st– Ifeelgoods, the leading platform for setting up turn-key reward promotions and campaigns, announced today the results of a new study that measures the impact of reward-based promotions against traditional discount-based promotions with regard to brand equity and purchase intention.


With over 1,000 consumers surveyed worldwide, one of the study’s most compelling findings was the fact that reward-based promotions outperform discount-based promotions in both brand equity and purchase intention. The study shows that reward-based promotions are even more efficient compared to discount-based promotions from brands whose consumer base is mostly composed of frequent shoppers and/or utilitarian shoppers....

Jeff Domansky's insight:

Are rewards really more effective than discounts?

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How to Create a Social Media Report and Explain It to a Client

How to Create a Social Media Report and Explain It to a Client | Public Relations & Social Media Insight | Scoop.it

Creating a social media report can be key to explaining your progress on social media. You can choose the stats that matter and deliver it in an easy-to-understand way; there’re tons of personal insights to gain as well as valuable info for your boss or client.


We’re grateful for the example of so many Buffer users who are already creating social media reports of their own to share with a boss or client. I’d love to share a bit about how these reports come together—and how you can make one for yourself....

Jeff Domansky's insight:

Kevan Lee offers an overview of all the different social media stats and metrics that make for a great social media report - and how to easily create and understand it all. Valuable tips and recommended reading. 9/10

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EELECTRIK marketing.'s curator insight, September 2, 3:38 PM

Great overview of the social media stats and metrics that make for a fantastic client-facing social media report. 

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Create Beautiful and Complete Style Guides with Frontify

Create Beautiful and Complete Style Guides with Frontify | Public Relations & Social Media Insight | Scoop.it

Frontify lets you create your complete and beautiful style guide in less than 5 minutes! It’s simple, fast and fun. Document and maintain your brand or design guidelines with an online tool. Forget about the time consuming manual creation of PDF style guides. Frontify Style Guide makes professional style guide creation a fast and fun experience.


Frontify Style Guide is built to be usable without learning, so that you can get started instantly. Our educational material, tutorials and documentations are meant to provide best practices, deeper insights and help inspire our users. Start instantly from scratch, choose between own or various predefined style guide templates. Templates do not only contain editable structure, but also helpful content suggestions and style guide best practices....

Jeff Domansky's insight:

Cool tool for web, graphic designers and bloggers.

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17 Amazing Sites With Breathtaking Free Stock Photos - BootstrapBay

17 Amazing Sites With Breathtaking Free Stock Photos - BootstrapBay | Public Relations & Social Media Insight | Scoop.it

Photography has always been an integral part of web design. Unfortunately, we’ve grown accustomed to seeing crappy stock images of people in suits shaking hands. Not only are a lot of these stock photos tacky, but some of them cost money!


Thankfully, there’s been a growing number of websites with beautiful stock photography popping up all over the web. Best of all, they’re free.


In this post, we’ve curated a list of awesome websites for free stock photos....

Jeff Domansky's insight:

A curated list of websites with beautiful free stock photos that can be used for personal and commercial projects.

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Rescooped by Jeff Domansky from Cashback Industry Insight - news, trends & information
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Superstar Kobe Bryant Teams up with Alibaba | SocialBrandWatch.com

Superstar Kobe Bryant Teams up with Alibaba | SocialBrandWatch.com | Public Relations & Social Media Insight | Scoop.it

The deal with Alibaba has many other aspects to it as well. Including, Kobe Bryant working with Alibaba Pictures to develop more of his branded products and distribute these through online shopping platforms.


Tmall and Taobao Marketplace have more than 350 million shoppers, all of which Kobe Inc merchandise will be available to....


Via Doug Hall
Jeff Domansky's insight:

Alibaba hopes to score using Kobe Bryant with ecommerce in China.

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Doug Hall's curator insight, September 2, 1:58 AM

Alibaba leverages NBA starpower.

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Marketo Data Tells Us: Which Channel Wins More, Faster

Marketo Data Tells Us: Which Channel Wins More, Faster | Public Relations & Social Media Insight | Scoop.it

In my recent blog on channel conversion rate, I mentioned conversion was only the initial piece of the puzzle. To get the full picture of how effective your acquisition channels are, you also need to look at win rate, velocity, and pipeline created vs. cost.


So in this fourth blog in the Marketo Institute series, we’re going to look at the next two channel pipeline metrics: win rate and velocity.


You can’t measure the effectiveness of a channel just based on conversion rate. A lot of marketers fall in to the pit trap of stopping their metrics right before the marketing-to-sales handoff.


Without closed loop visibility from sales back to marketing, you often hear conversations like these:


Marketing: “Here are some high converting leads!”(3 months later)


Sales: “Those leads were garbage.”...

Jeff Domansky's insight:

Johnny Cheng looks at more social marketing metrics that matter.

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Rescooped by Jeff Domansky from Digital Presentations in Education
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10 Apps For Making a Great Slideshow Presentation

10 Apps For Making a Great Slideshow Presentation | Public Relations & Social Media Insight | Scoop.it
Here are ten of the best apps to use to do precisely that, and give you the edge when making that all important presentation at work. We suggest trying them and seeing which ones work best for you.

Via Baiba Svenca
Jeff Domansky's insight:

Thanks to Baiba Svenca for sharing this terrific list of 10 presentation apps.

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ManufacturingStories's curator insight, September 2, 9:30 PM

#App #Apps #SlideShow #STEM #EdTech #TechEd

hinderwitch's comment, September 3, 12:12 AM
Chromebooks have been around for quite some time now, these are essentially laptops which run Google's Chrome OS. These devices are usually quite affordabl
hinderwitch's comment, September 3, 12:12 AM
Chromebooks have been around for quite some time now, these are essentially laptops which run Google's Chrome OS. These devices are usually quite affordabl