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Welcome to the New Mashable

Welcome to the New Mashable | Public Relations & Social Media Insight | Scoop.it

Welcome to the new Mashable. After two weeks of beta testing, we're excited to launch an all-new version of the site that delivers a better experience on every device -- from phones to tablets to desktops and beyond....

 

[Mashable's launch tag line sends a message to media, PR and every organization: Social, Mobile, Visual ~ Jeff]

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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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11 Overused Terms in Modern Marketing That Need to be Retired

11 Overused Terms in Modern Marketing That Need to be Retired | Public Relations & Social Media Insight | Scoop.it

You really need to stop using these phrases.


Some are blatantly self-inflating, some are too vague for their own good, and others just sound downright disgusting.x


We’re all familiar with those wrung out, miserably overused industry terms that have been leeched of their original potency.


They’re the ones repeatedly (and often inaccurately) applied to such a broad variety of subjects and situations that they’ve taken on undesirable connotations as a result.


And they’re the words I’m now promoting replacements for in an effort to abolish their exhausting reign over modern marketing discourse....

Jeff Domansky's insight:

Marketing malaprops begone!

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The written word

The written word | Public Relations & Social Media Insight | Scoop.it

OK so I know that there's YouTube and podcasting but most of the Internet's power is still in the written word. It is text that conveys most of the important ideas and it is accessible at almost zero cost to all of us.


...We need to start small, to take baby steps. Even the practise of keeping a paper journal is immensely powerful. We often don't know what we think until we write it down. Jotting down ideas and impressions gets us in the habit of thinking about what we think and better at expressing it. As we get more confident we can share some of our insights online. Whether by blogging or updating Facebook we can put things out there, see what reactions we get, learn from the responses. Rinse and repeat....

Jeff Domansky's insight:

Word up! Euan Semple reminds us of the importance of words at The Obvious.

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CNN's Don Lemon Laments "Media Spectacle" At Michael Brown's Funeral (While Broadcasting From Funeral) - Daily Surge

CNN's Don Lemon Laments "Media Spectacle" At Michael Brown's Funeral (While Broadcasting From Funeral) - Daily Surge | Public Relations & Social Media Insight | Scoop.it

As Their Ratings Skyrocket, CNN's Don Lemon Laments: Michael Brown Funeral Should Be More than "Media Spectacle"


Today was Michael Brown’s funeral. #MikeBrownFuneral was a top trend on Twitter. Multiple media outlets live streamed the service. Al Sharpton eulogized. At least three Obama administration officials attended. The Nation of Islam covered crowd control. Countless celebrities and entertainers were in attendance, and t-shirts were sold.


One thing is clear: Trumped by the politics of self-interest and ratings-boosting media narratives, Michael Brown’s death stopped being about Michael Brown almost immediately after he was pronounced dead....

Jeff Domansky's insight:

"Don Lemon tweeted about taking a “break from twitter today in respect for parents & lives lost. Not choosing sides.” He tweeted that with a picture of him hugging Michael Brown’s motherHashtag: #FAIL ", writes Jerome Hudson. 


Loaded with bitter irony, this post is recommended reading for those who follow journalism.

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Explee - Create engaging and memorable animated videos

Explee - Create engaging and memorable animated videos | Public Relations & Social Media Insight | Scoop.it
Explee is the application that allows you to create visual and dynamic animated videos. With Explee, create engaging and memorable animated videos.

Via Ana Cristina Pratas
Jeff Domansky's insight:

Cool new video tool worth a look.

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Tim Brook's curator insight, Today, 5:15 AM

...and here's another. Not tried this yet

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Image Optimization: How to Optimize Images for Your Blog

Image Optimization: How to Optimize Images for Your Blog | Public Relations & Social Media Insight | Scoop.it

Google hates a slow website, and it loves fast ones.This is going to continue because more and more people now browse their content on mobile devices, where you typically have slower connection speeds.Are you monitoring the performance of your web pages?  Do you do anything to optimize your images?  Because this is going to make up a significant portion of the download time for your website.On our blog, we typically include a lot of images and this can increase the page download time.  This means image optimization is important for us, and it is for you, too!...

Jeff Domansky's insight:

Looking for some Image Optimization techniques for images on your blog? Ian Cleary shows how to improve performance of your website.

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Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis

Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis | Public Relations & Social Media Insight | Scoop.it

...Social media, mobile, real-time, each has contributed to the digital lifestyle that everyday people, your consumers AND your employees, embrace as second nature. It’s not just a Millennial or a Generation Z thing…it’s everyone who uses a smartphone, a tablet, or any smart device. It’s someone who takes selfiesand takes pictures and videos at every live event. It’s also that person who checks Twitter and Facebook each morning before email for mentions of their name and see what they might have missed. It is for all intents and purposes, you and me.


This isn’t about age; this is about a connected generation (Generation-C) and it represents a significant share of consumerism. Simply said, this category of consumers is different from the traditional customers and employees around which many organizations are modeled.


To reach them requires a different approach. To see them and the value they represent to an organization takes vision and a different philosophy.  Instead however, most executives or decision-makers employ an “us vs. them” mentality. They see the world as they know it rather than seeing the world for what it is or what it’s becoming.

Jeff Domansky's insight:

It's not about demographics, it's about Connectivity says Brian Solis.

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Laurence Lee's curator insight, August 26, 9:06 PM

Nice graphic!

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A New Advertising Format for Re/code

A New Advertising Format for Re/code | Public Relations & Social Media Insight | Scoop.it

Eagle-eyed readers may notice a new feature here on Re/code today. It’s called “Sponsor Content,” and is, for us, a new form of advertising. Known broadly as “native advertising,” this is a category of ad that takes the form of an article written by, or commissioned by, an advertiser. It’s widely used online, but the technique actually goes back well before the Web, when print publications ran articles written by advertisers that were called “advertorials.”


Some websites might try to present these ads as if they were normal posts written by their reporters, editors, or curated guest contributors. We won’t be doing that. You’ll notice that we clearly label them “Sponsor Content” with a blue label instead of our usual black one. We also use the company logo next to the writer’s byline, and, at the bottom of each such post, include a disclosure statement saying that the article is a form of advertising, and was neither written by, nor edited by, our journalists.


That doesn’t mean these pieces are bad, or unworthy of your time. It doesn’t mean we are embarrassed to post them. In fact, we hope you will find them interesting. It just means we want to keep faith with you by making things clear.

Jeff Domansky's insight:

Re/code goes native... advertising that is,,, as Walt Mossberg explains, extreme transparency is the rule.

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The best and the worst real-time marketing from the Emmys - Digiday

The best and the worst real-time marketing from the Emmys - Digiday | Public Relations & Social Media Insight | Scoop.it

The Emmys are on, and despite the prospect of sinking ratings due to the event being held on a Monday, brands are out in full force.


We run down the best and the worst real-time marketing, recognizing both off-the-cuff remarks as well as those, like Mercedes-Benz’s, that were days and maybe even months in the making....

Jeff Domansky's insight:

And the Emmy social marketing winners were...

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Why Expert Content Should Be Part of Your Content Marketing Mix

Why Expert Content Should Be Part of Your Content Marketing Mix | Public Relations & Social Media Insight | Scoop.it

About a year ago, I started to rethink my views regarding the role and value of third-party content in the marketing efforts of B2B companies. I had always believed that most of the marketing content used by a company should be developed internally or with the help of outside professional content developers. In either case, the “authorship” of the content is attributed to the company or to a company executive or internal subject matter expert. With third-party content, an external person or firm creates the content and is identified as the author.


My preference for “vendor-branded” content was based on the idea that a primary objective of content marketing is to communicate your company’s expertise to potential buyers and thus cause those buyers to view your company as a trusted resource for valuable insights and as a capable business partner. Logically, branded content seemed to be the most direct way to accomplish this objective.


Because of three recent research studies, I now have a different view on this issue....

Jeff Domansky's insight:

What's the most trusted and valued content and more from David Dodd.

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Steve Jobs, Larry Page And Rush Limbaugh Walk Into A Bar: A Look At The Future of Truth

Steve Jobs, Larry Page And Rush Limbaugh Walk Into A Bar: A Look At The Future of Truth | Public Relations & Social Media Insight | Scoop.it

This is a tale of memory, truth, technology, and, well, the future of humanity—but it starts in high school.


If you went to high school in America, there is a pretty good chance you learned to write essays using the dreaded five paragraph method. For those who don’t remember, the structure is this: Introductory paragraph (wherein you lay out your thesis), followed by three supporting graphs (each one making a different yet complimentary supporting argument), finished with a conclusion (essentially your introduction restated and a final conclusion drawn).


What I want to point out here is the amount of data being offered up. While it’s called a five paragraph essay, the argument itself hinges on three main data points. Three core ideas. Because of this, the five paragraph essay is also known as the “hamburger essay” or “one, three, one,” or, occasionally, a “three-tier essay.”...

Jeff Domansky's insight:

Three things you should know about the Internet and communication. A thoughtful essay about working memory and recommended reading for marketing, PR and content pros. 8.5/10

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Fortune 500 companies focus on social media over blogs - should you do the same?

Fortune 500 companies focus on social media over blogs - should you do the same? | Public Relations & Social Media Insight | Scoop.it
It's tempting to take marketing cues from the most successful businesses, but most brands need to build something Fortune 500 companies already have: Name recognition among target customers.
Jeff Domansky's insight:

Learn why blogging and content marketing still matter to most companies..

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18 Social Media Marketing Tips to Improve Your Marketing |

18 Social Media Marketing Tips to Improve Your Marketing | | Public Relations & Social Media Insight | Scoop.it

Do you want to know what the social media marketing pros are doing today?


Keeping up with the latest social media changes is not always easy, but here you’ll find ideas worth exploring.


We asked 18 social media pros to share the best marketing tactics worth doing today....

Jeff Domansky's insight:

An excellent collection of tips you may not have thought of from Cindy King and 18 marketing pros.

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This 3D printer makes cookies, icing, and everything your sweet tooth desires

This 3D printer makes cookies, icing, and everything your sweet tooth desires | Public Relations & Social Media Insight | Scoop.it

We generally associate 3D printers with things made out of plastic (even though they can make everything from houses to cars), but this 3D printer, called Candy, makes sweets. Not just sweets either, but pretty much anything your sweet tooth desires, including cookies, icing for the top of cakes, and custom designed chocolates, too.


Candy takes 3D printing out of the workshop, and puts it in your kitchen right alongside your Nespresso machine. The latest in a string of 3D printers to hit crowd funding website Kickstarter, it’s described as the first affordable, food-specific model to hit the market. How affordable? It’s $500 if you get in on the limited early bird offer, or $600 if you miss out.


Designed in a non-threatening way, so it won’t look too out of place on your kitchen worktop, Candy has also been engineered to be very easy to live with and use. The body is made from fiberglass, making it light, and all the important components can be removed and cleaned as needed.


To use it, pour your choice of sugary goodness into the dispenser, load a recipe, and let the printer get to work. A regular 3D design of relative complexity, such as the Digital Trends image you see here, takes between five and 10 minutes to produce, but some can take even less....

Jeff Domansky's insight:

It prints what? How about eatable delights from chocolate, icing sugar, and more naughty-but-nice treats along with your jewelry, parts, more. I'm in!

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Jeff Domansky's curator insight, August 26, 7:55 AM

3d food printing? I'm there!

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Kdan Mobile’s Cloud-Based Apps Are An Alternative To Adobe Products | TechCrunch

Kdan Mobile’s Cloud-Based Apps Are An Alternative To Adobe Products | TechCrunch | Public Relations & Social Media Insight | Scoop.it

Kdan Creative Cloud allows users to access their content on different devices and in the near future founder CEO Kenny Su says the startup, which is currently raising closing its Series A, plans to parse data from all of its apps to help people organize their content more quickly based on file formats.


“Currently our marketing position is to try to complete the whole mobile content creation experience between Adobe and Evernote. Evernote’s business strategy is to help people keep everything in the cloud, but if people create something more, they don’t have the tools. Adobe has always been targeted to professional users, not mobile users who are amateurs,” say Su.


Two of Kdan’s apps, NoteLedge and Animation Desk, have gained traction through a partnerships with Samsung and Microsoft. The apps are currently pre-installed on several of Samsung’s mobile devices, including the Galaxy 3 and Galaxy tablet, in 13 Asian countries, as well as Microsoft’s Lumia series in Taiwan...

Jeff Domansky's insight:

This just may become the best creative tool in your mobile toolbox.

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Restaurant hires PR firm after bacon brouhaha

Restaurant hires PR firm after bacon brouhaha | Public Relations & Social Media Insight | Scoop.it

BURLINGTON, Vt. — The Winooski restaurant that was overwhelmed with online comments after it took down a bacon advertisement is moving forward, with the help of a public relations firm.


Sneakers Bistro and Cafe took down a sign that said "Yield For Sneakers Bacon" that had been in the Winooski Rotary last week in response to a complaint from a "vegan and a member of a Muslim household" who said the sign was insensitive to the city's diverse population.


Many people balked at the decision, criticizing Sneakers for what they said was an unnecessary move....

Jeff Domansky's insight:

Oh puhleez! Somebody please explain this bacon backlash?

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Why Your Corporate Blog Is Going to Fail and How You Can Fix It

Why Your Corporate Blog Is Going to Fail and How You Can Fix It | Public Relations & Social Media Insight | Scoop.it

Why would you start a corporate blog? Chances are it’s to communicate with your customers, build your brand, or generate sales. If your blog isn’t helping you with one of those 3 things,you’re wasting your time.


From the outside, it looks like I’m a successful corporate blogger because all of my blogs generate hundreds of thousands of visitors. And although that’s true, it doesn’t mean my blogs are successful.


Why? Because my blogs didn’t always help with one of the 3 main points above. Luckily, I was able to spot what was amiss and fix it. If you want your corporate blog to thrive, learn from the mistakes I made and avoid them....

Jeff Domansky's insight:

Useful blogging basics from Neil Patel.

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10 Free Online Video Editors

10 Free Online Video Editors | Public Relations & Social Media Insight | Scoop.it

Video editing became popular with the use of video sharing websites like Twitter, Facebook, YouTube and many more. Everybody is now  interested in video editing and trying to edit and compile a video to share on these sites.


I have received many emails regarding writing about video blogging and editing tutorials. So in this post i am writing about some popular free online video editors. If you want to make a slide show video of your images, shoot a tutorial or make other small videos for your website or social media like Facebook, YouTube, then these online tools will  help you achieve your goals. Good luck!...


Via Ana Cristina Pratas
Jeff Domansky's insight:

Great collection of useful video editing tools.

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Training in Business's curator insight, August 27, 2:01 AM

10 Free Online Video Editors

Jeanet Bathoorn's curator insight, Today, 12:21 AM

Handig!

María Dolores Díaz Noguera's curator insight, Today, 2:32 AM

10 Free Online Video Editors

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Top 20 LinkedIn Tips from the Experts – UpCity

LinkedIn has more than 313 million members worldwide. With such a thriving community of business professionals, there’s no question you’ll be able to find the person you need to enhance your business while using the platform. It has grown to become one of the most useful places to find leads, learn about other companies, and discuss ideas in the working world. You can create content using LinkedIn Publisher, follow industry leaders using Pulse, and even join relevant LinkedIn Groups to connect with other like-minded individuals.There’s honestly so much to LinkedIn (we haven’t even scratched the surface in ourprevious posts) that it’s common that new users to the platform have trouble getting started. Once you create your profile and import your current contacts, what’s next?...

Jeff Domansky's insight:

Here's how to enhance your influential ability on LinkedIn with the top 20 tips you can learn from.

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internetdoctor's curator insight, Today, 5:19 AM

Okay...so these are pretty good pieces of advice for LinkedIn users.

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4 Ways to Use Images as a Background in your Design

4 Ways to Use Images as a Background in your Design | Public Relations & Social Media Insight | Scoop.it

Do you tire of using illustrative patterns as backgrounds in your designs, but not sure where to start with using an image instead? With the array of photographs available, combined with fantastic filters - the versatility that the image offers is quickly making it the competing gladiator to vector backgrounds of yesteryear! Here we show you some of the awesome ways you can use images as a background in your design....

Jeff Domansky's insight:

Smarter visual marketing tips from Canva.

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Miami Marketing Tools's curator insight, August 27, 2:54 PM

Interesting article with tip about using imagery. And by the way Canva.com is a great site for all of you that don't have Adobe suite software.

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10 Ways to Get Your Content Read and Increase Reader Response

10 Ways to Get Your Content Read and Increase Reader Response | Public Relations & Social Media Insight | Scoop.it

The internet is buzzing with companies talking about the value of content marketing. Many are confused about what the phrase means. Even those who clearly understand what content marketing can do will get stuck when it comes to actually creating the content itself. Below you’ll find some elementary basics for writing content toengage the internet-enabled reader.

Jeff Domansky's insight:

Get your content read and increase reader response with these 10 tips.

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Quartz, Fortune, Bloomberg: Which business news site designed it best? - Digiday

Quartz, Fortune, Bloomberg: Which business news site designed it best? - Digiday | Public Relations & Social Media Insight | Scoop.it

Sites like Fortune and Bloomberg may cover financial news, but that doesn’t mean they have to do so without any flair. Here’s how business news sites redesigned their pages in an effort to stay modern while keeping their busy core readership constantly informed.

Jeff Domansky's insight:

Take the poll and learn from these redesigns.

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Infographic: Get More Social Media Traffic by Use These Surprising Words

Infographic: Get More Social Media Traffic by Use These Surprising Words | Public Relations & Social Media Insight | Scoop.it
Do you know, the words can change the way people feel, changes the meaning, the mood and the motivation. And how about if you can use that words on your social media marketing efforts?

Via Brian Yanish - MarketingHits.com
Jeff Domansky's insight:

Words matter and their impact varies by social media channel.

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Moumita Gryffindorian Dasgupta's curator insight, August 24, 10:14 PM

A great post indeed ...

Benjamin Labarthe-Piol's curator insight, August 25, 2:53 AM

Another infographic. Focus on details but hey, details do matter in the end.

Miami Marketing Tools's curator insight, August 25, 11:48 AM

Doubts about a descriptive word? See trends posted in this article.

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Time to start snapping? Snapchat is the third-most popular social network for Millennials

Time to start snapping? Snapchat is the third-most popular social network for Millennials | Public Relations & Social Media Insight | Scoop.it

After Facebook and Instagram, 18-25 year-old consumers spend the most time on Snapchat - and social media marketers should take notice if they want to keep up with younger buyers.


It would be a mistake to dismiss social media channels like Snapchat as a fad or niche network. The platform is the third most popular social network among young adults, according to ComScore research. If social media marketing is all about reaching audiences where they’re active and delivering content there, it might be time for brands to lay off the skepticism, pick up a smartphone and snap some pictures.


Facebook is still at the top of the heap, with 75.6 percent of 18- to 24-year-olds counted as active users. In second place is Instagram, with 43.1 percent penetration. Snapchat isn’t far behind with 32.9 percent of the demographic, and it beats out Twitter (23.8 percent) and Pinterest (17.8 percent). In total, Snapchat has been used by over 50 percent of 18-24-year-olds, compared to only 20 percent of 25-34 year-olds and 8 percent of people over the age of 35....

Jeff Domansky's insight:

Stop napping and start snapping if you want to reach younger targets.

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30 Action Items to Get Serious About Influencer Marketing | Feldman Creative

30 Action Items to Get Serious About Influencer Marketing | Feldman Creative | Public Relations & Social Media Insight | Scoop.it

Want sway? Who doesn’t?


We all want to be influential.


So our conversations often become about influencer marketing—you know, the fine art of getting big kahunas in your camp. To achieve greater reach and resonance (ooh, fancy marketing words), you try to win over the people who already have it. And it can be amazingly effective.


I’ve found a fair share of articles and eBooks on influencer marketing, which cover the basics, but haven’t seen many practical and powerful “go get it done” lists. Consequently, I created one....

Jeff Domansky's insight:

Barry Feldman serves up 30 influencer marketing tips you can apply now.

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Who Invented the Ice Bucket Challenge? A Slate Investigation.

Who Invented the Ice Bucket Challenge? A Slate Investigation. | Public Relations & Social Media Insight | Scoop.it

“Where does a phenomenon begin?” That’s the question ESPN’s Tom Rinaldi seeks to answer in a long SportsCenter feature on the ice bucket challenge, which has reportedly raised more than $50 million for ALS charities in less than a month.


...This origin myth, while heartwarming, just isn’t true. The real story of how the ice bucket challenge came to dominate your Facebook feed takes nothing away from Frates’ inspirational message, or the fact that his personal struggle helped draw celebrities to the cause and drive charitable contributions. But focusing on “one name” obscures another fascinating tale, one that illustrates how movements mutate and evolve as they travel across the Web....

Jeff Domansky's insight:

An interesting whodunit.

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