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Welcome to the New Mashable

Welcome to the New Mashable | Public Relations & Social Media Insight | Scoop.it

Welcome to the new Mashable. After two weeks of beta testing, we're excited to launch an all-new version of the site that delivers a better experience on every device -- from phones to tablets to desktops and beyond....

 

[Mashable's launch tag line sends a message to media, PR and every organization: Social, Mobile, Visual ~ Jeff]

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>" rel="nofollow"><a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a></a>
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Richard Byrne: Wideo, WeVideo, and Magisto - 3 Good Tools for Creating Videos Online

Richard Byrne: Wideo, WeVideo, and Magisto - 3 Good Tools for Creating Videos Online | Public Relations & Social Media Insight | Scoop.it
This morning I received an email from a reader who was looking for a video creation tool that offers project themes like those that you can find in iMovie. Here are three nice online video creation tools that I frequently recommend to teachers. All three of these tools have themes and or templates that you can apply to your videos.
Jeff Domansky's insight:

Useful video tools reviewed by Richard Byrne.

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WordPress Business Themes in 2014 – 60 of the Best, All Free

WordPress Business Themes in 2014 – 60 of the Best, All Free | Public Relations & Social Media Insight | Scoop.it

A WordPress business theme is a theme that generally doesn’t put a blog front and center.


It might certainly have a blog element to it, but you won’t see the “latest posts” taking up much (if any) of the screen space on the front page of a business theme — at least not above the fold (i.e. the top part of the site you can see without scrolling down).


Instead, a business theme typically has a large area at the top that can act as a billboard of sorts.


Many of these themes also use a slider in that top area. This bold space at the top lets a business get their main message across in a way that’s hard to miss.


The goal is to let the visitor know right away what the business is about.

And so without further ado, here are the 60 free themes – and as mentioned, all responsive....

Jeff Domansky's insight:

Super collection of WordPress business themes. Did I mention responsive design and free?

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SageRave's curator insight, Today, 5:53 PM

Interested in new Wordpress themes? Nothing beats a freebie!

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25+ Resources for Building Any Niche Business Website with WordPress

25+ Resources for Building Any Niche Business Website with WordPress | Public Relations & Social Media Insight | Scoop.it

Here, you’ll find a collection of tips, tricks, plugins, and themes that will provide you with some direction for getting started with building a niche business website. While the vast majority of the info here pertains to WordPress specifically, you’ll find that much of the advice transcends the platform itself and relates to running a business online in general. We hope you find it useful....

Jeff Domansky's insight:

Smart advice for website development using WordPress and other tools.

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Jeff Domansky's curator insight, Today, 3:06 PM

Smart advice for website development using WordPress and other tools.

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12 Common Mistakes that are Ruining Your Social Media Marketing Strategy

12 Common Mistakes that are Ruining Your Social Media Marketing Strategy | Public Relations & Social Media Insight | Scoop.it

When used correctly social media sites can be a great place to interact with other small businesses, generate new sales leads and to keep your customers up to date with your latest news and offers. When not used correctly they can become a scary place where you can destroy your online reputation....


Via donhornsby
Jeff Domansky's insight:

Don't make these social media mistakes.

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donhornsby's curator insight, March 24, 10:39 AM

To ensure you’re not damaging yours take a look at the infographic below from We Buzz which highlights 12 things you could be doing wrong that you should correct immediately.

SageRave's curator insight, March 24, 1:31 PM

Nothing beats a handy, and colorful, cheat sheet-even if the content seem redundant.

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Steve Jobs Knew How to Run a Meeting: Here's How He Did it | Inc

Steve Jobs Knew How to Run a Meeting: Here's How He Did it | Inc | Public Relations & Social Media Insight | Scoop.it
Brilliant. Passionate. Overbearing. Impatient.Steve Jobs's management style has been described in many ways, both positive and negative. Love him or hate him, there's no denying what he accomplished: Within a short time, he built the most successful company on the planet....
Jeff Domansky's insight:
At 31 years old, Steve Jobs left Apple and started NeXT. Here's an inside look at a company meeting, and what you can learn from it.
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Jeff Domansky's curator insight, Today, 10:37 AM

At 31 years old, Steve Jobs left Apple and started NeXT. Here's an inside look at a company meeting, and what you can learn from it. Good read.

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50+ Digital Marketing Tools to Grow Your Startup

50+ Digital Marketing Tools to Grow Your Startup | Public Relations & Social Media Insight | Scoop.it

I thought you might be interested in some of the tools that  IdealSpot and other top Austin startups in town are using.If you do a quick online search you’ll notice that there are more than enough tools to help business owners get their startup up and running. While that’s definitely a major perk of technology, it can also be overwhelming – especially when it comes to subjects like SEO and digital marketing. How much does this tool cost? Will it work for my business? Is it still relevant? Will I be able to understand how it works?


To help make your already hectic startup lifestyle a little less hectic, here are 50 SEO and digital marketing tools to help your startup grow....

Jeff Domansky's insight:

The one constant of Austin’s SXSW conference is the gaggle of startups trying to pitching for attention. Some deserve it, others not so much. This list of social media tools is highly recommended reading. 10 / 10

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Marco Favero's curator insight, Today, 7:03 AM

aggiungi la tua intuizione ...

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Industry Experts' Content Marketing Predictions for 2015

Industry Experts' Content Marketing Predictions for 2015 | Public Relations & Social Media Insight | Scoop.it
In this Content Marketing Predictions infographic, you will find some of the most startling predictions for the coming year by some leading figures within content marketing itself. The infographic breaks each of these predictions down into six simple themes....
Jeff Domansky's insight:
Industry experts share their advice, wisdom and content marketing predictions for 2015 in this well laid out infographic. Recommended reading 9/10
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C. Todd Livengood's curator insight, Today, 10:55 AM

"These tips and hints should help you garner the right path and prepare for the future with regards to how you currently market content, and could help you make massive changes in future."

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9 Word-of-Mouth Campaigns That Rocked | Cision

9 Word-of-Mouth Campaigns That Rocked | Cision | Public Relations & Social Media Insight | Scoop.it

Ten years ago, AdAge published a survey of young adults which asked them what sources of information they trusted most to inform a purchase decision: nearly seven of ten identified word-of-mouth as the most influential tactic to them. This is when 2 percent of all adults used social media on any given day.

In 2015, social networks have demonstrably changed the word-of-mouth distribution model. Forty-seven percent of all U.S. adults use Facebook daily, 25 times the number of total daily social media users a decade earlier. While Jonah Berger’s research in Contagious: Why Things Catch On indicates that face-to-face word-of-mouth is more effective than social media word-of-mouth, social media is not an insignificant contributor to word-of-mouth “buzz.”

What I want to do in this piece is highlight nine diverse word-of-mouth campaigns....

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Four reasons why traditional book publishing is dying (and what's next) | @MarkWSchaefer

Four reasons why traditional book publishing is dying (and what's next) | @MarkWSchaefer | Public Relations & Social Media Insight | Scoop.it

In the latest Marketing Companion, we take a “behind the scenes” examination of The Content Code, a new book that charts a course for winning in a world of overwhelming information density. But along the way, Tom Webster and I also discuss …

A few takeaways from SXSW 2015:
-  The virtures of a sub-premium dating service
-  Why the four benefits of traditional publishing are obsolete, and what I did about it....

Jeff Domansky's insight:

Check out Mark Schaefer's newest podcast.

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21 Questions to Ask When Creating Buyer Personas

21 Questions to Ask When Creating Buyer Personas | Public Relations & Social Media Insight | Scoop.it

Too many businesses dive head first into inbound marketing without doing all of their homework. Content marketing requires much more than hiring an intern to write and publish your blog posts. You've got to have a plan, and it begins with a laser focus on the basics of inbound marketing strategy.

One of the most important things you need to do before launching an inbound strategy—before blogging, partaking in social media marketing, creating email marketing campaigns, etc.—is to create buyer personas....

Jeff Domansky's insight:

Here's how to create buyer personas.

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Every Country's Most Popular Beer | Daily Infographic

Every Country's Most Popular Beer | Daily Infographic | Public Relations & Social Media Insight | Scoop.it

For Thousands of years beer has filled the bellies of humanity. Beer defies borders and stretches into almost every culture on the globe. The beer companies of the world are some of the most successful businesses ever known.

Huge international business conglomerates are purchasing breweries of all different sizes. A more newsworthy acquisition recently has been the purchase of Pabst Brewing by a Russian corporation. This means my local beer of Lone Star has even less of a foothold in Texas – where it’s regionally sold. Other regional brands like Old Style, and Washington’s Rainer brands are also owned by Pabst, or should I say some business man in Russia....

Jeff Domansky's insight:

Tasty beer trivia. Who knew?

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Justine Sacco, Twitter And The End Of Irony

Justine Sacco, Twitter And The End Of Irony | Public Relations & Social Media Insight | Scoop.it
Justine Sacco is in the news again. Not that she wants to be. She’d like nothing more than to fade from the spotlight. But today, over 15 months after she launched the tweet that just won’t go away, she’s still the poster child for career ruination via social media. The recent revival of Justine’s story came before the release of a new book by Jon Ronson, “So You’ve Been Publicly Shamed.”


If you’ve never heard of  Sacco, I’ll recap quickly. Just before boarding an 11-hour flight to South Africa, in what can only be called a monumental meltdown of discretion, she tweeted this: “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!” This touched off a social media feeding frenzy looking for Sacco’s blood. The world waited for her to land (#HasJustineLandedYet? became the top trender) and meet her righteous retribution.

Oh, did I mention that she was IAC’s corporate head of communications? Yeah, I know. WTF, right?...

Jeff Domansky's insight:

Monumental PR fail keeps on hurting. A lesson for all 

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How to Get 60 Leads in 24 Hours With a Landing Page and a LinkedIn Group

How to Get 60 Leads in 24 Hours With a Landing Page and a LinkedIn Group | Public Relations & Social Media Insight | Scoop.it

A few weeks ago a startup asked me to figure out the cheapest and most sustainable way for them to get 25 qualified leads to try their product. Like most startups they did not have a big budget for marketing experiments and needed to bootstrap to get some initial customers in the door.

24 hours later I generated 60 qualified leads for them using nothing but a simple landing page and a LinkedIn group. This process was so successful that they decided to repeat the experiment again.

I’ve done this many times and it works like a charm every time. Here is a step by step of how I did it....

Jeff Domansky's insight:

Dmitry Dragilev offers an excellent 8-step blueprint for LinkedIn business development success.

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Richard Byrne: Wistia - A Great Video Hosting Platform

Richard Byrne: Wistia - A Great Video Hosting Platform | Public Relations & Social Media Insight | Scoop.it
Wistia is a video hosting service designed for businesses, I use it to host my webinar recordings, but it does offer a free plan for new users. Wistia's free plan allows you to host up to 50 videos at a time. You can host HD videos and videos of nearly unlimited length. Wistia also provides a wide range of customizations that you can apply to your embedded videos.
Jeff Domansky's insight:

Check out this useful video hosting service - powerful and reasonably-priced.

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10 Social Media Strategy Ideas that Generate Real Results

10 Social Media Strategy Ideas that Generate Real Results | Public Relations & Social Media Insight | Scoop.it
97% of consumers say they now turn to the Internet before making contact with a business? That makes differentiation more important than ever before.

As a small business owner or entrepreneur, you know you need to maintain an established social media presence.

It’s how and where you’re going to connect with potential customers, sell your product or a service.

But, showing up on social media isn’t enough.

You have to engage and entertain an already over stimulated society. And not just entertain but provide fresh, relevant and timely content.
Jeff Domansky's insight:

Rebekah Radce has10 practical tips small business can take to establish a social media presence.

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5 Ways to Become a LinkedIn Ninja

5 Ways to Become a LinkedIn Ninja | Public Relations & Social Media Insight | Scoop.it
Even if you’re absolutely sure you’ll never need another job again, know that for many professionals, LinkedIn is their go-to tool to see what the folks they are meeting are all about.


A strong LinkedIn profile could be the tipping point for landing that board position, or inspiring your current employer to notice the diversity of your background and how your professional point of view is playing in the marketplace.

Jeff Domansky's insight:

Karin Hurt offers five practical tips to becoming a LinkedIn ninja.

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Marco Favero's curator insight, Today, 2:33 PM

aggiungi la tua intuizione ...

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How to Use LinkedIn: Ultimate List of LinkedIn Tips | @Hubspot

How to Use LinkedIn: Ultimate List of LinkedIn Tips | @Hubspot | Public Relations & Social Media Insight | Scoop.it

With more than 347 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. But do you know how to use LinkedIn to its fullest potential?With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerful -- especially when you're aware of all the platform's hidden features that don't get nearly enough exposure as they deserve. So to help you master LinkedIn, we've compiled the ultimate list of LinkedIn tips you may be overlooking ... but definitely shouldn't....

Jeff Domansky's insight:

Hubspot's superb post shows how to use linkedin for professional networking, business, and marketing with this ultimate cheat sheet of tips. it gets a rare 11 / 10 rating and obviously you must read it!

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Jeff Domansky's curator insight, Today, 11:00 AM

Hubspot's superb post shows how to use linkedin for professional networking, business, and marketing with this ultimate cheat sheet of tips. it gets a rare 11 / 10 rating and obviously you must read it!

Marco Favero's curator insight, Today, 2:34 PM

aggiungi la tua intuizione ...

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5 Instagram Analytics Tools - With Views From Industry Experts | Talkwalker

5 Instagram Analytics Tools - With Views From Industry Experts |  Talkwalker | Public Relations & Social Media Insight | Scoop.it
But as with every other social network, to be able use Instagram to its fullest and get a deeper understanding of its impact, external tools can be very helpful. The following list looks at 5 of the most useful Instagram tools currently on the market with comments from Instagram experts and functions ranging from time-saving scheduling to in-depth analytics....
Jeff Domansky's insight:
Talkwalker scoured the web for the Instagram analytics tools that experts found to be the most useful and put them together in this handy list.
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A Guide to Pinterest Marketing in 9 Steps.

A Guide to Pinterest Marketing in 9 Steps. | Public Relations & Social Media Insight | Scoop.it

Are you wondering how you can make the most out of your Pinterest presence?


In this Guide to Pinterest Marketing  you’ll find tips for those who want to get started on Pinterest and for those who want to make the most of their current presence on Pinterest.

Jeff Domansky's insight:

A Guide to Pinterest Marketing in 9 steps starting from true beginners to active pinners who want to make the most of their Pinterest activity.

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Marco Favero's curator insight, Today, 6:32 AM

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5 Steps to Audit Your Digital Marketing Strategy for 2015

5 Steps to Audit Your Digital Marketing Strategy for 2015 | Public Relations & Social Media Insight | Scoop.it

Creating a marketing plan without performing a proper digital marketing audit can cause you to invest in unnecessary initiatives and to overlook gaps in your current strategy. Many marketers forgo performing an in-depth audit because it can be an intimidating and time-consuming process.

Being so closely involved with your marketing on a daily basis often makes it hard to have an objective idea of where you stand. This article will attempt to outline a plan to help you objectively examine your online presence across multiple platforms and help you optimize your efforts using the latest tactics and best practices....

Jeff Domansky's insight:

Brian Honigman shares a useful set of tips on how to do an audit to help you build a social marketing plan.

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Best Visual Marketing Apps to Create Social Media Graphics

Best Visual Marketing Apps to Create Social Media Graphics | Public Relations & Social Media Insight | Scoop.it

While you might have shied away from image creation in the past, new tools have emerged putting the power of visual marketing in the palm of your hands.

In this article, I’m going to share seven of the best visual marketing tools and mobile apps that offer a simpler, leaner approach to creating compelling visual content....

Jeff Domansky's insight:

Great content marketing visual design tools from Rebekah Radice.

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Forecast: Nearly Three-Quarters Of Digital Ad Spending To Be Mobile By 2019

Forecast: Nearly Three-Quarters Of Digital Ad Spending To Be Mobile By 2019 | Public Relations & Social Media Insight | Scoop.it

Forecaster eMarketer has projected that this year mobile ad spending in the US will effectively reach parity with the desktop. By 2019, the company says, mobile advertising will represent 72 percent of all US digital ad spending.

If time spent and ad spend were in alignment, mobile advertising would already be worth more than spending on PC-based advertising. However that’s not the case....

Jeff Domansky's insight:

Mobile is the marketing future.

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The Complete Guide to an Effective Card-Style Interface Design | Design Shack

The Complete Guide to an Effective Card-Style Interface Design | Design Shack | Public Relations & Social Media Insight | Scoop.it
Card-style architecture is one of the biggest things in web design, and mobile design in particular. From apps to responsive websites, the card-style format is popping up everywhere.

And for good reason. Mobile card design looks nice, works well on a variety of devices and creates distinct organization and a method for content delivery. That’s why many large, well-known brands are using the card format and many smaller design and development groups are following suit.
Jeff Domansky's insight:

Pick a card... design. Cool trend and versatile for multi-platforms.

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Marketing to Women: 6 Key Stats About Female Consumers plus Infographic

Marketing to Women: 6 Key Stats About Female Consumers plus Infographic | Public Relations & Social Media Insight | Scoop.it

Women may always be a mystery to men, but that need not be the case for retailers. Here is a closer look at how female consumers are navigating the retail sector right now that can help you land more sales with women shoppers.

Who, what, when, where, why and how? These are the questions that every researcher seeks to answer. If your business needs to find success in its efforts at marketing to women, these are questions that can help provide insights about female consumers that you can use to shape your marketing strategies. Here are some research findings about women shoppers that made our list of things you should know....

Jeff Domansky's insight:

Women dominate in several key social channels and selling to them is an art retailers need to learn.

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Social Media: Yes, The Starbucks Thing Was A Bad Idea

Social Media: Yes, The Starbucks Thing Was A Bad Idea | Public Relations & Social Media Insight | Scoop.it
Starbucks’ heart may have been in the right place, but its brain was on vacation. That seems to be the general sentiment on social media a week after the coffee juggernaut’s controversial “Race Together” program, in which barristas encouraged customers to engage them about race relations, widely regarded as the “third rail” of American culture, society, and politics.


That’s according to a social media postmortem (and I use the term advisedly) conducted by Networked Insights, which tracked the volume and tenor of social media discussion about “Race Together.” As Networked Insights Vice President of Customer Insights Rick Miller put it when I tried to be nice about it and characterized the response as “mixed”: “The response was not even mixed, the response was just bad. I’ve actually never seen such an overwhelmingly negative response to a PR effort like this.”...

Jeff Domansky's insight:

Ill-conceived, unrealistic and a social and PR fail at best.

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