Public Relations & Social Media Insight

The RAND Corporation prepared a report for the Energy Department analyzing traditional methods of everyday activities like reading the news or getting around with the intention of reducing energy consumption without completely starting from scratch.

Readers who give up print newspapers and switch to digital devices will gain a benefit many have probably not thought about: they will be slashing the carbon emissions associated with their news habit.

That is the conclusion of a new report from the RAND Corporation that uses news-reading habits as an example to make a larger point. Efforts to reduce energy consumption often focus too narrowly on improving existing practices, the authors found, rather than on rethinking old habits from the ground up....