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12 Attributes of a Successful Content Curation Strategy | Heidi Cohen

12 Attributes of a Successful Content Curation Strategy | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.

 

He provides context for the content so that it’s more than collection of information.

 

Content curation defined
Content curation chooses the most relevant, highest quality digital information to meet your readers’ needs on a specific subject. It involves a process of assembling, categorizing, commenting and presenting the top content. This digital content can be in one or more formats such as text, blogs, feeds, images, video and presentations....

 

[Good overview, curation tips ~ Jeff]

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Public Relations & Social Media Insight
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How to Use LinkedIn Publisher to Get More Visibility

How to Use LinkedIn Publisher to Get More Visibility | Public Relations & Social Media Insight | Scoop.it
Do you want more visibility on LinkedIn?Are you using the new LinkedIn publishing platform?Publishing content on LinkedIn Publisher can give your content and your reputation a boost.In this article I’ll share the best practices....
Jeff Domansky's insight:
Must-read for PR and content marketing pros.
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M. Philip Oliver's curator insight, Today, 8:46 AM

Thanks to Jeff Domansky;

LinkedIn not often optimized.

Denise Griffitts's curator insight, Today, 12:20 PM

Virtual Assistants need to really master this in order to effectively manage part of their clients social media marketing efforts.

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Social Selling: Do's And Don'ts | Digital Information World

Social Selling: Do's And Don'ts | Digital Information World | Public Relations & Social Media Insight | Scoop.it
Here's a quick list of do's and don'ts that will help you understand at a glance how to approach social selling and generate real results.
Jeff Domansky's insight:
Useful reminders of what works in social selling and what doesn't.
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Jeff Domansky's curator insight, Today, 7:36 AM

Good reminders for social marketers.

Denise Griffitts's curator insight, Today, 12:25 PM

There is a very fine line between selling and nagging. Engagement is the key.

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Big Companies Use Content Hubs for Native Advertising

Big Companies Use Content Hubs for Native Advertising | Public Relations & Social Media Insight | Scoop.it

As large companies look for creative ways to draw attention to their advertising on content sites, a number of Fortune 500 firms are going in the opposite direction. Instead of putting their advertising around articles created by news firms, they’re putting news articles around their promotions. From technology to fashion and from finance to food and drink, businesses are building hubs that allow them to control both content and advertising.


The content hubs look, on first appearance, like any traditional news site. Large headlines and lead stories point out the most important features of the day. Sections often lead to categories within the site while scrolling down the page brings up more stories and articles.


In terms of design the sites haven’t broken new ground; they’ve followed formulas laid out by traditional news firms like CNN and Fox, as well as online news companies like Mashable and Buzzfeed. Copying the design immediately gives them an appearance of objective news gathering rather than a sense of commercial promotion...

Jeff Domansky's insight:

Who's using content hubs and how are they using native advertising for impact?

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6 Epic Content Marketing Examples from 2014

6 Epic Content Marketing Examples from 2014 | Public Relations & Social Media Insight | Scoop.it

Interruptive marketing—where businesses bombard potential customers with ads and promotions—is out, and content marketing—where businesses publish relevant content and media—is in. As such, businesses and brands have gone to great lengths to improve their content marketing game in the last year, and many companies have completely revamped their content marketing strategy.


In fact successful companies’ online marketing practices are now entirely customer-centric, focused on presenting content that is interesting and informative and appropriately timed rather than sales-oriented material foisted on customers. Here’s a look at six companies with the best content strategies of 2014 and what you can learn from them....

Jeff Domansky's insight:

See how content marketing can be done right in these six content marketing case studies.

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Sky News Reporter Goes Looting Through Malaysia Airlines Flight 17 Luggage (for News) - PRNewser

Sky News Reporter Goes Looting Through Malaysia Airlines Flight 17 Luggage (for News) - PRNewser | Public Relations & Social Media Insight | Scoop.it

...With MH370, the flight seemed to vanish into the ether, like all those horror stories about the Bermuda Triangle. And just when the airliner had that atrocious “breaking news” down to a minimum, the unthinkable happened over the Ukrainian coast as MH17 was shot down…presumably by separatists in the region.


And then Sky News went rummaging through the luggage of the dead passengers on live television.


In the report from Sky News’ Colin Brazier, viewers can practically hear the internal ethics debate as he says, “I probably shouldn’t be doing this” before doing the very thing he knows he shouldn’t be doing....

Jeff Domansky's insight:

Unbelievable breach of ethics and decency.

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Forbes: No silver bullets | BuzzMachine

Forbes: No silver bullets | BuzzMachine | Public Relations & Social Media Insight | Scoop.it

I hesitate three beats before clicking on a Forbes link. That is the definition of a devalued media brand. And that is precisely what other media companies should fear as they more and more try to fool their readers into thinking that what we used to call advertising is now something else that can comfortably live under brands, enigmatically labeled.


The real lesson of Forbes is that there are no easy answers and quick solutions for transforming legacy media companies. DVorkin became a key tourist attraction for media executives touring New York. I know because I took many of them to meet Lewis. He generously shared his means and methods. But I also told these executives that the path was not without the peril I just described.


Media executives are looking for quick fixes still....

Jeff Domansky's insight:

Jeff Jarvis reflect on Forbes magazine's effort to move to a digital model and the future of other traditional media trying to evolve as well.

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How Big Data Is Driving Measurable Marketing ROI | Broadsuite

How Big Data Is Driving Measurable Marketing ROI | Broadsuite | Public Relations & Social Media Insight | Scoop.it

Exploring how Big Data is being used to build community, employee and customer retention and ultimately revenue for companies large and small.


...Outside of the large enterprise, the application of big data has been somewhat stifled; at least in the most obvious sense of using Big Data as mentioned above. This is because the cost both human capital and in dollars is too great for most businesses to fully mine the entire data landscape when trying to make business decisions.


However, to some extent the biggest opportunity for many businesses large and small is to use big data to solidify the three areas of the marketing mix that comprise marketing and social media ROI; the development of community, the continued investment in keeping employees and customers satisfied, and of course the most sought after ROI metric, which is the revenue generated from your efforts....

Jeff Domansky's insight:

Big data can mean better decisions leading to better results. We hope. ;-)

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Remove Abstraction: How to Build Something that People Can't Ignore | Clarity

Remove Abstraction: How to Build Something that People Can't Ignore | Clarity | Public Relations & Social Media Insight | Scoop.it

When Dropbox’s waiting list for beta users sat idling at around 5,000, CEO Drew Houston compiled a three minute product demo video (as a Minimum Viable Product) to show potential customers how it would work in real time. At this stage, Dropbox didn’t have a lot of options left on the table to convince investors and beta users alike that file synchronization was a problem that needed to be solved – and that Dropbox was the solution to do so.


Though their customers couldn’t physically interact with the product, the in-depth walkthrough (combined with a healthy dose of geek humor) transformed an abstract idea of how a file syncing solution might work into a product that people could envision using IRL...

Jeff Domansky's insight:

Learn an invaluable launch lesson from Dropbox. Recommended reading 8/10

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5 Reasons to Invest in Interactive Content

5 Reasons to Invest in Interactive Content | Public Relations & Social Media Insight | Scoop.it

...I recently came across a blog post by Scott Brinker of ion interactive, explaining why they bet the whole company on marketing apps. He sees interactive web experiences (fueled by these marketing apps) as the fourth wave of content marketing. The first three waves, according to Scott, are 1) text-based web content, 2) rich media content, and 3) personalization.


As Scott notes in his post, interactive content can include wizards, configurators, calculators, assessment tools, contests, interactive white papers, games, quizzes, surveys, guided tours, portals, social hubs, diagnostics, workbooks, galleries, utilities, sweepstakes, learning exercises – in short, anything that consumers interact with. As the fourth wave of content marketing, this interactive content is the future.


The “Guess Which Won” AppTo give you an idea of how powerful this kind of marketing can be, check out ion interactive’sGuess Which Won app. The app gives you five A/B tests to judge, and for each test, you’re shown two variations of a landing page and asked to guess which one performed best....

Jeff Domansky's insight:

When's the last time you engaged with a whitepaper? Five reasons that interactive content can take your marketing to the next level.

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7 Online Tools That Help You to Write Faster and Better

7 Online Tools That Help You to Write Faster and Better | Public Relations & Social Media Insight | Scoop.it

Anyone can start a blog – but not everyone can start and maintain a quality blog that offers valuable insights and advice. Part of running a high quality blog is offering high quality content with high quality writing – see the theme? (In case you missed it, it’s quality…) Not everyone is a natural writer, but thanks to a slew of online tools, everyone can become a better writer.


Here are just seven of the many helpful online tools out there that help writers to improve their final versions....

Jeff Domansky's insight:

Valuable tools for bloggers and writers.

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Tony Adams's curator insight, July 21, 10:07 PM

I try to write every day.

 

Some days the words flow and on other days, they grind to a halt. 

Sometimes I write well and love what I've said, while at other times, I cringe. 

 

Becoming a good writer is a long-term commitment BUT, these tools can certainly help remove some of the more cringeworthy stuff along the way! 

 

Whether you are writing a blog, a journal, an article or a workplace document, these tools are worth checking out.

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50+ Tools for Content Curation and Content Marketing

50+ Tools for Content Curation and Content Marketing | Public Relations & Social Media Insight | Scoop.it

This list of 50+ tools is meant to help you find, sift and organize, then share – what’s relevant to your readers and audience.

Jeff Domansky's insight:

Lots of ideas for better curation and content marketing in this useful resource.

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Jodi Dichter Kaplan's curator insight, July 21, 8:02 AM

Using the best tools gets the job done well and done sooner.  We, #PeakReputation use the best tools combined with the best minds to offer up the best results in online reputation marketing. Contact us today for a free strategy session.

Merideth Harrington's curator insight, July 22, 12:21 PM

Everyone is always looking to make finding and sharing content more efficient. This article really sums up all of the options in a nice neat little package. So...the next time you are fresh out of content ideas, jump on one of these sites to find sharable content or to find some inspiration to unlock that writer's block! 

massimo scalzo's curator insight, Today, 12:55 AM

Wow ! 50+for Content Curation...

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The 6 Elements of a Powerful Blog Post | QuickSprout

The 6 Elements of a Powerful Blog Post | QuickSprout | Public Relations & Social Media Insight | Scoop.it

You already know that blogs are popular and that you should have one. But do you know what makes a great blog post?


Sure, you’ve heard of things like having great educational content, but there must be more to writing a winning blog post than that, right? There is. From your unique voice to the design of your blog or even the words you use within your post – many factors affect how well your blog post will do.


In order to show you how to create a powerful blog post, I’ve created an infographic that outlines what you need to do....

Jeff Domansky's insight:

Neil Patel shares six useful blogging tips.

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LinkedIn Company Pages You Should Copy

LinkedIn Company Pages You Should Copy | Public Relations & Social Media Insight | Scoop.it

It's very hard to have an interesting LinkedIn company page because the social media network is so business-oriented. Everyone on LinkedIn is there for a reason, which usually involves networking, looking for a job, or learning something new.


What does your LinkedIn company page look like? A great LinkedIn company page does three things: it knows its audience, it serves an important function for them, and it accurately reflects the organization's brand.


Check out these examples of amazing LinkedIn pages and feel inspired....

Jeff Domansky's insight:

Valuable lessons and good content marketing tips.

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How to Understand Consumer Email Behavior. A must Read.

How to Understand Consumer Email Behavior. A must Read. | Public Relations & Social Media Insight | Scoop.it

Since Email is still and probably will be for some time, the most powerful way to reach our customer base, doesn't it make sense to understand how to use this medium to its fullest potential?


Late last week Michael Essany and his team of researchers reached out with results from a new survey of 1,000 U.S. internet users on email behavior.


The report uncovered a number of interesting findings worth noting for email marketers and digital advertisers everywhere....

Jeff Domansky's insight:

Marketers will benefit from this research study, the importance of mobile and insight into how users read email.

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Stop Boring Your Customers by Sharing Too Much Data

Stop Boring Your Customers by Sharing Too Much Data | Public Relations & Social Media Insight | Scoop.it

Will your customers and clients be looking for what you're actually trying to sell them? There are points you want—and need—to get across. However, have you pondered all the points from their perspective in ways they expect you to dissect data trends, anomalies, and correlations while tracking targets? Did you provide convincing proof? Let's delve into each of these five data differentiators....

Jeff Domansky's insight:

Are you boring your customers by oversharing data? Instead, just present the type of data they care about. Here's a look at five data types that matter.

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20 Captivating Content Marketing Facts in 2014

20 Captivating Content Marketing Facts in 2014 | Public Relations & Social Media Insight | Scoop.it

The evolving digital world as we know it is allowing writers we didn’t know existed to become visible and reveal their genius. It is providing a platform for writers to grow their skills and also receive feedback that makes them better artists. Attention on the web is more about learning and feedback than narcissism.


Content creation can involve bland blog posts and content that puts you to sleep. But there is much to be read that delights, surprises and entertains.Content marketing facts in 2014Here are some of the stats that is the moving feast of facts that is content marketing....

Jeff Domansky's insight:

Useful content stats help you build a strong marketing platform.

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Forrester thinks Content Marketing Isn’t Working – They’re Half Right

Forrester thinks Content Marketing Isn’t Working – They’re Half Right | Public Relations & Social Media Insight | Scoop.it

It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag. More specifically, there’s a great deal of bad content out there (especially on social media), and many companies who haven’t quite figured out yet how to best leverage the content they have.


Even then, the data from Forrester’s own study seem to suggest that the results from content marketing aren’t quite as downbeat as the Ad Age article would suggest (though I accept that bad news makes for more compelling reading.) For example, in answer to the question “During the past 12 months, how effectively have your content marketing efforts delivered business value?”

• 51% responded “somewhat effectively”
• 14% responded “very effectively”...

Jeff Domansky's insight:

Better content marketing strategies and execution badly needed for better results writes Howard Sewell.

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Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts | Hubspot

Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts | Hubspot | Public Relations & Social Media Insight | Scoop.it

Ever sinceTwitter made photos automatically display in-stream, they've been helping marketers get even more results out of the 140-character social network -- in fact, an A/B test we ran found that tweets with images get 55% more leads.


Though images themselves can help boost your presence, some are better than others. It's not just enough to slap any ol' image onto a tweet -- you need to choose the right image. 


But what does right really mean? Let's dig into it. Keep on reading to learn some essential do's and don'ts for using images on Twitter....

Jeff Domansky's insight:

Really practical tips you can put to use easily.

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Jeff Domansky's curator insight, July 22, 10:14 AM

Really useful Twitter image tips.

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20 Landing Pages Torn Apart by 3 leading SEO experts

20 Landing Pages Torn Apart by 3 leading SEO experts | Public Relations & Social Media Insight | Scoop.it

Public humiliation is a small price to pay for free critiques of your landing pages from Rand Fishkin, Oli Gardner & Peep Laja. Check out the Page Fights.


We’ve distilled Rand, Oli and Peep’s advice so you can see how your landing pages fare in comparison. Before you submit your page for participation in the next episode, make sure you’re not making any of these all-too-common conversion rate mistakes…


5 Common Mistakes That Will Get You Disqualified


Though many of the contestants’ pages showed great potential, each was guilty of common LPO mistakes. As the judges made their way through the landing pages, they saw many amateur mistakes that they’d seen many times before....

Jeff Domansky's insight:

Really valuable insight from these critiques of 20 landing pages. Recommended reading if you're looking for better results from your website landing page.

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How to Build a Strong Pinterest Page for B2B

How to Build a Strong Pinterest Page for B2B | Public Relations & Social Media Insight | Scoop.it

You might be surprised to hear that Pinterest is one of the fastest growing social media sites and is the third largest behind Facebook and Twitter...


...I talked with David Smooke who is director of SmartRecruiters, an online workspace to find and hire people. David is in charge of content marketing & social media for SmartRecruiters. They also have an awesome  Pinterest page. He gave me insight into how to initiate a Pinterest strategy, what works best for B2B and the burning question we all want to know – how do you get more followers!? Please listen to my podcast to hear my interview with David and be sure to follow the Link Humans Pinterest page!


Here are my top tips for creating a great Pinterest page...

Jeff Domansky's insight:

Several case studies and lessons on using Pinterest for B2B.

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Therese Torris's curator insight, July 22, 6:53 AM

Pinterest can help firms profile themselves as good employer brands, who would have thought? ...

Florian Eisele's curator insight, Today, 12:42 AM

In case you are struggling with utilizing Pinterest for your brand, here are some useful B2B ideas

Diane Hite Weidenbenner's curator insight, Today, 10:46 AM

So many priorities, so little time!

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REPORT: 23.39% of 2Q Social Referrals from Facebook | AllFacebook

REPORT: 23.39% of 2Q Social Referrals from Facebook | AllFacebook | Public Relations & Social Media Insight | Scoop.it

Facebook accounted for 23.39 percent of social referrals to websites in the second quarter of 2014, with that percentage total representing a 10.09 percent gain since March and a whopping 150.49 percent leap since the end of the second quarter of 2013, according to the latest report from Shareaholic.


Shareaholic reported that Facebook was the only one of the eight social networks it analyzed to drive a greater share of traffic at the end of the second quarter than it did at the end of the previous quarter, and year-over-year, only Facebook, Pinterest and StumbleUpon saw gains, yet the eight social networks as a whole saw their share of traffic driven to sites double over the 12-month period, to 31.07 percent from 15.55 percent....

Jeff Domansky's insight:

While Facebook's numbers are impressive, the REAL results that matter are conversions. Those are the numbers that would really count.

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Which Ad Agencies Have The Biggest Social Media Footprints?

Which Ad Agencies Have The Biggest Social Media Footprints? | Public Relations & Social Media Insight | Scoop.it

Canadian marketing tech shop Pivotstack recently launched Top 50 Ad Agencies, taking agencies' Twitter, Facebook, and LinkedIn numbers, as well as their site'sweb traffic rank according to Alexa, to arrive at a final score.


So far, Ogilvy & Mather is ranked No. 1, followed by Ideo, Wieden + Kennedy, JWT, and Leo Burnett, to round out the top five.The list of agencies was compiled using existing best-of agency lists and the general knowledge of Pivotstack staffers, and the social numbers are entered manually and not kept in real time, so will undoubtedly lag the actual numbers....

Jeff Domansky's insight:

This new site aims to rank the social media presence of the world's top agencies. What do you think? Does it reflect the scale and results of agencies adequately?

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A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails

A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails | Public Relations & Social Media Insight | Scoop.it
The Best Email Designs in the Universe (that came into my inbox)

Via Robin Good
Jeff Domansky's insight:

This email archive is categorized by types of emails and is a useful resource for marketers. Shared by Robin Good and recommended reading. 9/10

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Michael Gleyzerov's curator insight, July 21, 12:07 PM

Email designs that work

Jeroen Lugtigheid's curator insight, July 22, 12:53 AM

Een fantastische website vol met voorbeelden van e-mailings. Voor ontwerpers een enorme grafische inspiratiebron, voor marketeers en communicatieprofessionals een bak vol ideeën over hoe je e-mailings kunt opzetten en (laten) uitvoeren. Ga kijken, ga browsen, de e-mailings zijn gecategoriseerd naar type/doelstelling dus gemakkelijk te doorzoeken.

ManufacturingStories's curator insight, July 22, 2:05 PM

add your insight...


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7 Pinnable Pinterest Pins On How to Do Effective Pinterest Marketing

7 Pinnable Pinterest Pins On How to Do Effective Pinterest Marketing | Public Relations & Social Media Insight | Scoop.it

With over 70 million users on Pinterest, this popular social platform has become a smart way to attract new customers. However, wherever the masses are other businesses are sure to follow.


The question you should be asking yourself is how can I stand out? Use the following actionable tips to create the most pin-worthy pins....

Jeff Domansky's insight:

Pinterest can be an effective way to spread your marketing reach. Here are 7 tips for utilizing the visual social platform!

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Annemarie Nier's curator insight, July 21, 1:31 AM

Pins from Pinterest you can pin on Pinterest about Pinterest-marketing!

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Microsoft to employees: ‘We plan to right-size our manufacturing operations’

Microsoft to employees: ‘We plan to right-size our manufacturing operations’ | Public Relations & Social Media Insight | Scoop.it

Microsoft already had a public relations crisis on its hands with Thursday's news that it was laying off 18,000 employees. That's 14 percent of its workforce, and the biggest batch of job cuts in the company's nearly 40-year history.


How it's communicating those layoffs to employees doesn't seem to be helping matters. Microsoft published the email from Stephen Elop, head of Microsoft's devices unit, to about 12,500 laid-off employees. The lion's share of the employees who are losing jobs come from his department.


The memo begins, "Hello there," ends with "Regards," and is loaded with business jargon. Terms such as "financial envelope," "business continuity," and "right-size our manufacturing operations" are peppered throughout. Worse, it barely makes clear that its recipients have been discharged. It's mostly about the company's new strategy to make and sell Windows phones, which wouldn't seem a primary concern for people who no longer work for Microsoft....

Jeff Domansky's insight:

Microsoft fumbles its layoff announcements terribly. For a billion dollar company, they couldn't have made a more amateur effort.

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