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Blogging Success: How to Create Content People Love | Social Media Examiner

Blogging Success: How to Create Content People Love | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it
Social Media Marketing Podcast 17: In this episode Michael Hyatt shares how to create content that people will love.

 

...In this episode, I interview Michael Hyatt, author of Platform: Get Noticed in a Noisy World, former CEO of Thomas Nelson Publishers, and the host of the This Is Your Life podcast.

 

Michael shares his experiences as a successful blogger and content creator.

 

You’ll learn why headlines and photos are the most attention-grabbing aspects of your articles....

 

[Great tips for blogging success ~ Jeff]

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
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Start Building Social Media Brand Advocates - Here's How | JUST™ Creative

Start Building Social Media Brand Advocates - Here's How | JUST™ Creative | Public Relations & Social Media Insight | Scoop.it

There have been several studies that show statistical proof that consumer advocates work. A study from the Wharton School of Business, R&G Technologies, and McKinsey all revealed the benefits of consumer advocates:

  • Consumer advocacy reduces the cost for acquiring new customers.
  • A referred customer has a 16% higher life-time value.
  • Referral leads convert about 30% better than leads from other channels.
  • Referral leads take less time to actually convert. (Less decision time on the part of the referred customers.)Word of mouth is behind 20% – 50% of all purchasing decisions....
Jeff Domansky's insight:

Powerful influence for marketers when approached strategically.

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Will Social Selling Work for You?

Will Social Selling Work for You? | Public Relations & Social Media Insight | Scoop.it

Does social selling work?


The answer? Absolutely. In a recent report by Havas Worldwide: Digital and the new Consumer: Emerging Paths to Purchase, a key finding showed that consumers regarded social media as a direct communications pipeline to brands.


In this study 61% of consumers said they trusted peer reviews online more than expert reviews. 52% said they liked to share their product purchases online and 74% of consumers said they do online research before purchasing a product. And here's the kicker, a staggering 51% of consumers said that a non-branded blog or social media platform would change their mind about a purchase they intended to make....

Jeff Domansky's insight:

Will social selling work for you? : 61% of consumers said they trusted peer reviews online more than expert reviews. Compelling research on the benefits of content mark.compelling research on the benefits of content marketing.

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How To Plan + Build A Successful Content Marketing Strategy

How To Plan + Build A Successful Content Marketing Strategy | Public Relations & Social Media Insight | Scoop.it

Yesterday I presented "How To Plan And Build A Successful Content Marketing Strategy" to more than 600 attendees of the NewsCred #ThinkContent Webinar. We discussed:

-  The key factors for content marketing success

-  The core components of a content marketing strategy

-  I answered the main questions of how to build a solid content marketing strategyI shared my secret that effective content marketing was relatively simple....

Jeff Domansky's insight:

Useful tips to help you get your content marketing results.

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How to Choose Social Media Images

How to Choose Social Media Images | Public Relations & Social Media Insight | Scoop.it

Are you one of Instagram’s over 300 million users? Are you behind any of the 30 billion images that have been pinned on Pinterest? Have you watched some of the over 1 billion Facebook videos viewed on the social network every day?


I’ve yet to come across someone arguing that images don’t work on social media. We all love visuals, and the statistical evidence is there to back it up. Pinterest is second only to Facebook in driving referral traffic to websites. Tweets with photos get 35 percent more retweets on average. The list goes on and on.Visuals are your key to success on social media. But not everyone who attaches an image to every Google+ post or Tweet is seeing their following grow or their engagement increase. This is because not all images are treated equal on social media. There are a number of factors which influence how well your image will perform, and how it will contribute to the success of your post.


So how do you choose social media images? We’ve offered some guidelines below...

Jeff Domansky's insight:

How to pick your pics? Helpful guidelines for choosing the most effective and engaging social media images.

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How to determine the fair market value of content in native advertising?

How to determine the fair market value of content in native advertising? | Public Relations & Social Media Insight | Scoop.it

There’s not much rhyme or reason to pricing and the sponsored article itself may be bundled with other ad unit types from publishers.


One of the challenges we wanted to solve in the study was the pricing dilemma. Why does “ACME Publisher” charge so much more than “John Doe Publisher” and which one is a better deal?


We tracked sponsored content prices against explicit data factors (Domain Authority, Page Authority, AlexaReach, and Facebook, Twitter, and Pinterest followers) to find correlations that help provide clarity and justification for pricing. The ultimate goal of this is to empower marketers and media buyers to budget and negotiate more effectively while gaining a deeper understanding of the sponsored article landscape....

Jeff Domansky's insight:

How much? Learn the value of content and how it is determined when you're planning your next native advertising campaign.

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Ian Cleary's Free Social Media Tools Directory Launches

Ian Cleary's Free Social Media Tools Directory Launches | Public Relations & Social Media Insight | Scoop.it

When we launched RazorSocial two years ago, we were completely unknown and, for the first few months, we struggled to get attention.


But, by owning the social media tool niche, we quickly stood out.Last year, we hit a big milestone: we had over 1,000,000 visitors to our website.T his year, our focus is taking RazorSocial to the next level and the tools directory is a big step towards that.  If you’re looking for a social media tool from now why don’t you Ask Razorsocial!...

Jeff Domansky's insight:

Check out details of Ian Cleary's social media tools directory where you will find free information on the latest and best tools available on the market place today! This is an incredible free social media resource and highly recommended reading. 10/10

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Must Read Influencer Content Marketing Case Study | Lee Odden

Must Read Influencer Content Marketing Case Study | Lee Odden | Public Relations & Social Media Insight | Scoop.it

Influencer Marketing was a hot topic in 2014 and will continue to gain momentum in 2015 for both B2C and B2B marketers, especially when it comes to content co-creation.


Why the warm and fuzzy for influencer content you ask? According to CMI and MarketingProfs, over 90% of B2B marketers are investing in content marketing. Yet, in an age of information overload where 74GB of data are delivered per person, per day (USC), standing out to business buyers can require unreasonable budgets and resources.


Inspired by the need to scale content marketing performance, a growing number of B2B marketers are creating better quality content that gets shared more often, reaches more prospects and grows their influencer network – all at the same time. How so? Through influencer content programs....

Jeff Domansky's insight:

Useful resource for content marketing and thought leadership.

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Marco Favero's curator insight, January 27, 12:10 PM

aggiungi la tua intuizione ...

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Watch Water Refuse To Land On This Insanely Slippery Laser-Etched Metal

Watch Water Refuse To Land On This Insanely Slippery Laser-Etched Metal | Public Relations & Social Media Insight | Scoop.it
Your Teflon frying pan might make it slightly easier to make an omelet, but the chemical coating can also have the unpleasant side effect of emitting toxic fumes if it gets too hot. It's also not actually all that slippery: A drop of water in a nonstick pan won't slide out until the pan is tilted steeply to the side.A new laser-treated metal, on the other hand, is so water-repellent that a single drip bounces off like a tiny rubber ball.
Jeff Domansky's insight:
Mad science. Frying pans, airplanes, cars, and hospitals could all benefit from the technology.
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Top 10 Inbound Marketing Analytics You Need To Monitor

Top 10 Inbound Marketing Analytics You Need To Monitor | Public Relations & Social Media Insight | Scoop.it

There are no secrets on the internet. Every Google search and click generates a data trail. How do you know which data really matters to gauging the success of your inbound marketing campaign?x


10 Marketing Metrics That Matter


Put on your nerd hat and join us for a quick overview of the marketing metrics that you should be measuring regularly:...

Jeff Domansky's insight:

Here's why inbound monitoring matters and what to watch for.

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Marco Favero's curator insight, January 27, 6:36 AM

aggiungi la tua intuizione ...

jennyfromtheblock's curator insight, January 27, 5:12 PM

Offers some discrete measurements to see whether your online presence is being utilized. Interesting to read the measurements from a marketing perspective rather than an e-learning perspective. I wonder how much of it is transferable across domains?

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Why Mobile Changes Everything—and Nothing At All | Tim Peters

Why Mobile Changes Everything—and Nothing At All | Tim Peters | Public Relations & Social Media Insight | Scoop.it

Mobile changes everything. We all know that’s true, right? Did you also know that mobile really doesn’t change anything at all? I’m serious. Hang in there for a moment, and I’ll explain what this is all about.


Specifically, it all comes down to how your customers use mobile. It’s pretty clear that mobile changes customer behavior pretty radically. Yet, at the same time, mobile doesn’t change customer behavior at all.



What’s also new is the speed with which they’ve adopted these behaviors. Responsive design and in-app advertising can help ensure you appear whenever customers go looking for a solution, wherever they happen to be....

Jeff Domansky's insight:

Tim Peters ponders how mobile changes everything. But did you know what doesn't change? Here's what you need to know.

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Survey: Real Forces Disrupting Marketing Effectiveness

Survey: Real Forces Disrupting Marketing Effectiveness | Public Relations & Social Media Insight | Scoop.it
In a 2014 survey conducted by McKinsey & Company and the ANA, B2B and B2C marketers revealed the real forces disrupting marketing effectiveness today. Below is a summary highlighting the results.
Jeff Domansky's insight:
Whar are the real forces disrupting marketing effectiveness? Data-driven decisions, matrixed organizational structures and mobile are the top challenges for businesses according to McKinsey
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How #Blogging Affects Your Bottom Line

How #Blogging Affects Your Bottom Line | Public Relations & Social Media Insight | Scoop.it
Blogging has been identified as one of the best ways to attract new customers. 57 percent of companies with a blog have acquired a customer from their blog, which means if you blog more, you'll get more customers.An infographic from Quicksprout shows that blogging highly affects consumer buying behavior even more than advertising. 81 percent of US consumers trust advice and information from blog and 61 percent of consumers have made a purchase based on a blog post....
Jeff Domansky's insight:
Blogging not only gets you more traffic, but leads as well. In fact, many believe it's the best lead generation channel. Did you know small business with blogs generates 126 percent more leads.
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Lydia Gracia's curator insight, January 27, 4:10 AM

Tenir un blog d'entreprise, on le sait, génère du trafic qualifié sur son site. Saviez-vous aussi que le blog peut générer bien plus de leads que la publicité ou toute autre technique push? Pour y arriver, pas de secret mais:


  • Du contenu ciblé (essayez la technique des personas pour identifier vos consommateurs type et leur procurer du contenu sur-mesure)
  • De la fréquence (plus vous serez présent,  plus vous aurez des chances  d'être à la première place au moment où le consommateur fera son choix.
  • mais surtout de la constance (c'est une course d'endurance, où ce qui compte c'est d'arriver à destination avec un public qui vous suit tout le long)


Vous avez encore des questions? Vous aimeriez vous aussi vous lancer dans le blog d'entreprise (ou e-commerce) mais il vous manque les ficelles? On peut en discuter ensemble, pour me contacter c'est par ici



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9 Ways to Improve Your Business' Social Media in 2015

9 Ways to Improve Your Business' Social Media in 2015 | Public Relations & Social Media Insight | Scoop.it

With the growth of e-readers, tablets and smartphones, the buying methods of consumers of all ages and business buyers are ever-changing.


Social media such as Twitter, Facebook and LinkedIn will help you continue to captivate and target specific audiences in 2015 and beyond. You’ll also have greater opportunities to engage customers and strengthen their loyalty. Here are some tips that will help start you off in the right direction with your social media campaigns....

Jeff Domansky's insight:

Tips and best business practices for social marketers as well as damage control advice to yield the most success for your business' social media campaigns in 2015 and beyond.

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10 Graphic & Web Design Tools That Will Explode in 2015

10 Graphic & Web Design Tools That Will Explode in 2015 | Public Relations & Social Media Insight | Scoop.it
Every designer has a collection of tools that they find indispensable to doing their job. Some of these tools are popular ones that you will likely find in every designer’s toolbox, while others are not so well known. In this article, we will take a look at 9 graphic and web design tools that are set to explode in 2015.
Jeff Domansky's insight:
These tools will enhance your blogging and content marketing online. Recommended reading. 9/10
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Rosa Porras Díaz's curator insight, Today, 2:58 PM

Diseño Gráfico: una herramienta potente e imprescindible si queremos mensajes con impacto.

Curated by @RosaPorrasDiaz,  via @Jeff Domansky

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Five Ways Social Media Increases Company Values

Five Ways Social Media Increases Company Values | Public Relations & Social Media Insight | Scoop.it

Some business owners do not believe social media does, or could ever have any impact on them or their business. So, they do not use it personally or professionally.


However, if you own a business, a well-executed, social media marketing strategy can help grow your business and ultimatelyincrease your company's valuation, when managed and executed strategically and efficiently.


Five ways effective social media can increase your company's valuation?...

Jeff Domansky's insight:

A well-executed, social media marketing strategy can help grow your business and ultimately increase your company's valuation, when managed and executed strategically and efficiently.

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6 Social Media Practices That Boost SEO | Forbes

6 Social Media Practices That Boost SEO | Forbes | Public Relations & Social Media Insight | Scoop.it

Unfortunately, when discussing how social media can influence your Google rankings, most search marketers leave out the details. Rather than discussing exactly how and why increased social media attention can improve your SEO, it’s written off as a generality, leaving social media marketers to wonder whether their strategies are actually effective.


To remedy this, I’ve compiled a list of six social media practices that are shown to effectively boost your SEO. For more ways social media benefits online marketing campaigns, see “The Top 10 Benefits of Social Media Marketing.”...

Jeff Domansky's insight:

Social media marketing and SEO are two tightly interwoven strategies. Both are organic, inbound strategies that focus on building an appealing identity that naturally attracts visitors. These six tips will help you get the best of your content marketing efforts.

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LinkedIn Beats Twitter for Content Marketing, Says Study

LinkedIn Beats Twitter for Content Marketing, Says Study | Public Relations & Social Media Insight | Scoop.it

LinkedIn has leap-frogged Twitter as the No. 1 social network for content marketing, reveals a new study.


A December survey from the Content Marketing Institute and the Direct Marketing Association UK found that 96 percent of respondents use LinkedIn for content marketing, compared to 85 percent in 2013.Twitter finished second in the poll, with 89 percent using this platform, which was the same number as the previous year....

Jeff Domansky's insight:

Here are the top social media channels marketers are using and LinkedIn is right at the top followed by Twitter.

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Ladd Hoffman's curator insight, Today, 1:10 PM

Though used for nefarious purposes these guys have a lot of processing power

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What You Can Expect For Social Video in 2015

What You Can Expect For Social Video in 2015 | Public Relations & Social Media Insight | Scoop.it
In 2014, we saw a rise in trackvertising, native video ads went mainstream and viewability was on the tip of everyone’s tongue. So what curveballs will be thrown at marketers this year? Here are five predictions you can expect to see in 2015.
Jeff Domansky's insight:

Devra Prywes looks at the future of video marketing in 2015.

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The-king Gharip's comment, January 27, 3:54 PM
مسلسل رحلة سالونى 3 الحلقة 43 2015

مسلسل رحلة سالونى 3 الحلقة 43 2015

http://www.mazika4way.com/2015/01/rihlat-saloni-44.html

مسلسل رحلة سالونى 3 الحلقة 43 2015

مسلسل رحلة سالونى 3 الحلقة 43 2015

مسلسل رحلة سالونى 3 الحلقة 43 2015

http://www.mazika4way.com/2015/01/rihlat-saloni-44.html

مسلسل رحلة سالونى 3 الحلقة 43 2015

مسلسل رحلة سالونى 3 الحلقة 43 2015
Marco Favero's curator insight, January 27, 4:21 PM

aggiungi la tua intuizione ...

Dean Ryan G. Martin's curator insight, January 27, 11:59 PM

Videos will remain as one of the effective contents in 2015.

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26 Tips for Improving Your Social Media #Marketing

26 Tips for Improving Your Social Media #Marketing | Public Relations & Social Media Insight | Scoop.it

Does your social media need a boost?Do you want to add something to your online marketing?Trying new things can be fun and refreshing, for both you and your audience.In this article I’ll share 26 ways, an A-Z guide, to improve your social media efforts....

Jeff Domansky's insight:

This Social Media Examiner article shares 26 ways, an A-Z guide, to improve your social media efforts.

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Marco Favero's curator insight, January 27, 12:10 PM

aggiungi la tua intuizione ...

Marilyn Moran's curator insight, January 27, 8:13 PM

Great tips here!!

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How to Create Influential Content With Social Media

How to Create Influential Content With Social Media | Public Relations & Social Media Insight | Scoop.it

Do you want to be seen as a social media leader in your industry? Is content marketing part of your strategy?


Providing valuable content to your audience can help you stand out on social channels. In this article I’ll show you six ways to raise your social media influence with content....

Jeff Domansky's insight:

Do you want to be seen as a leader in your industry? This article shares six tips on how to raise your social media influence.

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How to Work with Journalists by Adapting Your Media Strategies

How to Work with Journalists by Adapting Your Media Strategies | Public Relations & Social Media Insight | Scoop.it

Journalism and media relations is ever-changing in the age of social news consumption. Understanding and adapting to the changing social landscape helps brands and public relations pros work more efficiently with journalists, which can establish and strengthen relationships with them.


The Edelman Media Network teamed with NewsWhip and Muck Rack to study news consumption in the age of social media. The study uncovered how journalists are adapting and how 76 percent of them feel more pressure to think about their story’s potential to get shared on social platforms.


The study took a deep dive into what ingredients made news stories social in 2014 across five sectors to better understand how media strategies must adapt....

Jeff Domansky's insight:

Here's how to adapt your media relations strategies in a social mèdia impacted world.

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aderito bie's curator insight, January 27, 9:42 AM

adicionar a sua visão ...

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The Retailer’s Black Book of SoLoMo - Usability Geek

The Retailer’s Black Book of SoLoMo - Usability Geek | Public Relations & Social Media Insight | Scoop.it

There are a myriad of ways to leverage social, mobile and location for an ecommerce website. SoLoMo has been a buzzword in the marketing world since 2012 and marrying all these three media has helped many online retail businesses grow. Many large brands such as Nike have introduced new product categories and responded to new competition using SoLoMo campaigns.


What makes SoLoMo Different from Multichannel & Omni-Channel?Each of these terms has evolved to improve brand awareness, consumer relationships, inquiries and orders. Then what’s the difference?...

Jeff Domansky's insight:

SoLoMo emphasizes the opportunity created by the convergence of social networks, mobile platforms and local commerce to improve overall customer experience

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MarkeFour principles from the book that changed David Ogilvy’s life | MarketingExperiments

MarkeFour principles from the book that changed David Ogilvy’s life | MarketingExperiments | Public Relations & Social Media Insight | Scoop.it

Hopkins summarized his theory of advertising in a short, easy-to-digest, book called Scientific Advertising. This was Ogilvy’s go-to book. I remember the first time I read through it.


What really struck me about it was its relevance to what we were discovering (or I guess is should say rediscovering) almost a century later here atMarketingExperiments.com.


Now, I confess, I am only on my third round through this book, so I know I am not quite yet fit to work for Ogilvy, but I thought it would be fitting to share with you a few of Hopkins principles that seem relevant for us to remember nearly 100 years later....

Jeff Domansky's insight:

This MarketingExperiments Blog post features four principles put forth by one of the original 1920s greats – Claude Hopkins.

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Why Smart Data Is The Future Of Loyalty Programmes

Why Smart Data Is The Future Of Loyalty Programmes | Public Relations & Social Media Insight | Scoop.it

No spam. No stalking. No stress. Companies that deliver added value in their pitches or promotions for up- or cross-selling will become the customers’ friend. And only those brands have understood how to convert big data into smart data.


Still, the difference between big data and smart data needs to be properly understood by marketers. Big data relates to frequency and quantity, smart data more to loyalty and quality. Frequency programmes are simple exchange programs that aim for discount-seekers who love to collect points for their shopping trips. Clever loyalty programmes ask for smart data throughout the whole customer journey to offer products and services which cannot easily be copied by the competition....

Jeff Domansky's insight:

It's not the big data that matters most, it's the smart data and how you use it!

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From explainers to sounds that make you go “Whoa!”: 4 types of audio that people share | Nieman Lab

From explainers to sounds that make you go “Whoa!”: 4 types of audio that people share | Nieman Lab | Public Relations & Social Media Insight | Scoop.it

How can public radio make audio that breaks big on social media? A NPR experiment identified what makes a piece of audio go viral.


Editor’s note: Public radio produces a lot of audio — but it doesn’t always get the attention on sharing platforms that it might deserve. Our friends at NPR Digital Services want to fix that, which has led to a series of experiments. Here, NPR’s Eric Athas shares some of what they’ve found.

Chances are you’ll listen to this audio — or at least 56 percent of you will.


That’s what our experiments in making audio more sharable have shown so far. You’re more likely to listen and share interesting sound if it’s packaged with a good headline and an image — and recently we’ve discovered the type of audio matters, too....

.

Jeff Domansky's insight:

What makes audio go viral? Learn about the four types of audio files most shared on NPR in a recent experiment: audio, explainers, WHOA sounds, storytellers and snappy reviews.

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