Too many Internet retailers rely too heavily on Google to reach their audience.
For example, one of our clients faced sinking sales with the recent changes to Google’s algorithms. His strategy over 15 years of selling products online centered completely on search engine optimization, and he neglected integrating social media, with disastrous results.
If you are a retailer who is facing a similar problem, you may be tempted to close down or give up. Before you do that, I recommend that you take a closer look at how social media can become a major driver of customers to your site. By integrating social media into your marketing efforts, you will likely see an abrupt turnaround in your traffic and sales....
[Marketing advice worth exploring ~ Jeff]