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One Helluva Seductive One-Word Headline | Copybot

One Helluva Seductive One-Word Headline | Copybot | Public Relations & Social Media Insight | Scoop.it
Work in the copywriting field long enough and you get a knack for picking up on what works. Take the headline, for example.

 

EDITOR'S NOTE: I'm republishing this post to bring attention to the success of Barack Obama's most successful subject line during the 2012 election campaign. That subject line was "Hey." We might be tempted to imitate that success. The bottom half of this post explains why that won't work for you. And Brian Clark expands.

 

Work in the copywriting field long enough and you get a knack for picking up on what works. Actually measure what you write and you get to be dead on.

 

Take the headline, for example....

 

[Can you guess the most seductive one-word headline ever? ~ Jeff]

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Social media, PR insight & thought leadership - from The PR Coach
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Forget Comcast. Here’s The DIY Approach to Internet Access. — Backchannel

Forget Comcast. Here’s The DIY Approach to Internet Access. — Backchannel | Public Relations & Social Media Insight | Scoop.it

For people who want to see an Internet at least partly liberated from the grip of rapacious, government-connected telecommunications giants, Guifi is one of the most hopeful developments to date.


Its core values, ownership, and operations are testament to the idea that you and I, and our communities, can — and should — control how we communicate.


For the tens of thousands of people using it, some at no charge, Guifi operates as well as Time Warner Cable does for New Yorkers (and maybe better).


Guifi exists because a technically savvy local man, Ramon Roca, got tired of waiting for Telefonica, the Spanish telecom giant, to provide Internet access to the people of his community. He had a personal need for access. But he had a powerful second motive as well: “to help my neighbors.”


Guifi started with a single wifi node in 2004. Today there are more than 30,000 working nodes, including some fiber connections, with thousands more in the planning stages....


.

Jeff Domansky's insight:

Spanish engineer Ramon Roca got tired of waiting for telecom companies to wire his town — so he did it himself. Great story by Dan Gillmor.

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The 10 Best Domain Name Generators

The 10 Best Domain Name Generators | Public Relations & Social Media Insight | Scoop.it

Have you ever spent hours, if not days, trying to come up with that perfect URL for your new blog? This is where domain name generators often come in.


These tools have proven useful when brainstorming unique website names, especially if you wish for them to sound marketable or carry a “brand” feel.


Additionally, many generators allow you to insert a desired keyword if you are heavily focused on SEO, so that your URL is not completely randomized.


Let’s look at the 10 best domain name generators in no particular order....

Jeff Domansky's insight:

This article looks into domain name generators. These tools help you brainstorm website name ideas while making them sound marketable and memorable.

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Donald Trump’s dark speech to the Republican National Convention, annotated

Donald Trump’s dark speech to the Republican National Convention, annotated | Public Relations & Social Media Insight | Scoop.it

Below are Donald Trump's remarks accepting the Republican nomination as delivered. Where text is in bolded, it denotes a place where Trump's comment deviated from the original draft that leaked to the press.


Friends, delegates and fellow Americans: I humbly and gratefully accept your nomination for the presidency of the United States....

Jeff Domansky's insight:

The Washington Post shares The Donald's full speech text. He alludes to Hillary's campaign theme as: "I'm with her." In my opinion, his campaign theme should be: "I'm with myself." Ah politics...

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How 8 Departments That Aren’t Marketing Can Use Social Media - Buffer Blog

How 8 Departments That Aren’t Marketing Can Use Social Media - Buffer Blog | Public Relations & Social Media Insight | Scoop.it

Whole Foods has gone all in on social media. In addition to its main Twitter account (boasting 4.83 million followers), there are hundreds of smaller ones run by individual stores.


Many locations also have their own Facebook pages, with follower counts any marketer would be happy with. For example, Whole Foods Austin has more than 32,000 fans.


Clearly, there isn’t a single department that “owns” social media at Whole Foods. It belongs to everyone: from the CEO, who blogs about the natural food industry, to individual employees, who share product recommendations and stories about their jobs.


Interested in seeing how every team within your company can use social media? Great! Let’s jump in....

Jeff Domansky's insight:

Social media can help a wide variety of departments at your business, not just marketing.

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28 Tips from my first 28 Months as a Solo PR Business

28 Tips from my first 28 Months as a Solo PR Business | Public Relations & Social Media Insight | Scoop.it

In 2014, a whopping 581,000 businesses started up in the UK. One of them was me, Zude PR.

According to Bloomberg, a staggering 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar.

Twenty-eight months on I’m still here, fighting the good fight.

Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them)....

Jeff Domansky's insight:

David Sawyer looks back thoughtfully on two-plus years as a solo PR consultant in Glasgow.

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These 3 Numbers in Google Analytics Will Help You Make Better Content

These 3 Numbers in Google Analytics Will Help You Make Better Content | Public Relations & Social Media Insight | Scoop.it

Basically, Google Analytics is awesome.


Obviously, I use several tools to track my data and analyze it. But I strongly recommend Google Analytics.


If you’re a digital marketer, you need to know a thing or two about Google Analytics.


That’s why I wrote this article.


I want to give you three simple, straightforward, and actionable tips that will allow you to create better content....

Jeff Domansky's insight:

Google Analytics (GA) is a digital marketer’s best friend. Neil Patel uses it all the time to check metrics, spot trends and more.

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No Strategy Please, We’re British — Medium

No Strategy Please, We’re British — Medium | Public Relations & Social Media Insight | Scoop.it

Boris Johnson’s latest column for the Telegraph is a marvellous specimen of an emergent school of political thought: Bloody Brilliant Brexit Britishism. Here’s a snippet:
And that gives us a chance not just to do new trade deals, but to think of ourselves once again as a truly global Britain using our unique voice — humane, compassionate, principled — to do good around the world, and to exploit growth markets to the full. link


How splendid. Here’s another cracking example of the genre: Priti Patel‘s got some cracking news, just wait til you hear this, guys!
We are already seeing our friends in the Anglosphere sending us positive messages on future trade deals, and it is clear that the US wants us at the front of the queue rather than the back…As a beacon of global free trade and enterprise, we should go into our negotiations with the EU with confidence that we can achieve fair terms of withdrawal. link

 

Cool! What are you all worrying about, you idiots, we’re a beacon! We’ve got confidence! And, and and and, we’ve got some amazingly positive messages, and — holy shit! — have you seen how big these imaginary trade deals are?!...

Jeff Domansky's insight:

While post-Brexit Britain burns, Boris Johnson leads the British cheerleaders in their "Bloody Brilliant Brexit Britishism". If I was young and living in Britain might be getting ready to pack up and leave because cheerleading is not substance. 

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lieshitting's comment, July 20, 4:54 AM
Great
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How to Use Short Videos for Brand Marketing — Medium

How to Use Short Videos for Brand Marketing — Medium | Public Relations & Social Media Insight | Scoop.it
Without ever getting into YouTube, you can do short videos on several social media sites. On Vine, they last six seconds, Instagram they are 15 seconds, and on Google+, LinkedIn, and Facebook the videos can be as long as 2–3 minutes. Once videos are created, they can also be pinned on Pinterest.


You don’t need expensive camera equipment, though it will add to the quality if you do use something different than you smartphone camera. It should do a decent job until you have the funds to invest in something better. Short videos are like a dessert or snack, just enough to satisfy and not so much that in the middle you’ve had enough and are trying to figure out how to end it sooner rather than later. And getting the story or information visually is almost always preferred to reading about it.

Jeff Domansky's insight:

Quick tips for producing short videos using apps.

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Pradistiani's curator insight, July 20, 6:35 AM
I need this!
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2 Techniques for Faster Keyword Discovery, More Rewarding SEO

2 Techniques for Faster Keyword Discovery, More Rewarding SEO | Public Relations & Social Media Insight | Scoop.it

SEO is a marathon, not a sprint. And at some point, your businesses is likely to experience a lull in organic traffic performance that requires you to mix up your strategy to get back on track. One way to do this is through dynamite keyword discovery.

The search landscape is always changing. This includes what people search for, how they search, and what syntax – or combination of words and phrases – they use to search for things.

Efficient and resourceful keyword discovery, done on a regular basis, is key to a strong content strategy and rewarding SEO over the long term.

So whether you’re in an SEO slump, or just trying to start SEO, use these 2 keyword discovery techniques to quickly identify promising terms....

Jeff Domansky's insight:

Two excellent and yet simple ways to identify promising search terms and keywords. Recommended reading. 9/10

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10 Top Twitter Tips to Improve Your Engagement

10 Top Twitter Tips to Improve Your Engagement | Public Relations & Social Media Insight | Scoop.it

One of my biggest bugbears in the world of marketing are people that do not have Twitter. It’s a free platform that has over 310 million active users, and unlike the monster that is Facebook, doesn’t meddle with your timeline (too much).


Whether it’s engaged with is a completely different matter but with these Twitter tips you should see a rise in your performance!


Retweets and reply tweets broaden your network, your audience, and your profile – which in turn drives traffic to your blog and customers to your product or service.


Ready to jump in?...

Jeff Domansky's insight:

Tweak your Twitter tweets for better results.

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Lessons from the plagiarism in Melania Trump's speech - without bullshit

Lessons from the plagiarism in Melania Trump's speech - without bullshit | Public Relations & Social Media Insight | Scoop.it

Parts of Melania Trump’s speech at the Republican National Convention are strikingly similar to Michelle Obama’s speech from eight years ago. How does this happen? Plagiarism at this level is typically the result of sloppiness, not outright theft. If you don’t want this to happen to you, then you need to change how you work.


What Melania Trump said sounds awfully familiar.


In 2008, here’s what Michelle Obama said, in part (most of the highlights in these passages, which show the similar parts, are from a Wall Street Journal article about the plagiarism).


Like my family, they scrimped and saved so that he could have opportunities they never had themselves. And Barack and I were raised with so many of the same values: that you work hard for what you want in life; that your word is your bond and you do what you say you’re going to do; that you treat people with dignity and respect, even if you don’t know them, and even if you don’t agree with them.


And Barack and I set out to build lives guided by these values, and pass them on to the next generation.


Because we want our children—and all children in this nation—to know that the only limit to the height of your achievements is the reach of your dreams and your willingness to work for them....

Jeff Domansky's insight:

It's too bad the kudos from a well-delivered speech were undone by the campaign clowns and amateurs in the backroom.