Work in the copywriting field long enough and you get a knack for picking up on what works. Take the headline, for example.
EDITOR'S NOTE: I'm republishing this post to bring attention to the success of Barack Obama's most successful subject line during the 2012 election campaign. That subject line was "Hey." We might be tempted to imitate that success. The bottom half of this post explains why that won't work for you. And Brian Clark expands.
Work in the copywriting field long enough and you get a knack for picking up on what works. Actually measure what you write and you get to be dead on.
Take the headline, for example....
[Can you guess the most seductive one-word headline ever? ~ Jeff]