Public Relations & Social Media Insight
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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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What Do CEOs Think Of Social Media? | AllTwitter

What Do CEOs Think Of Social Media? | AllTwitter | Public Relations & Social Media Insight | Scoop.it

Did you know that 16 percent of CEOs say that they use social media as the top way that they engage customers?

 

But this is just the very tip of the iceberg – CEOs expect their use of social media to more than triple in the next five years, rising to 57 percent of all chief execs.

 

In the largest study of its kind undertaken, IBM conducted more than 1,700 in-depth, face-to-face interviews with CEOs, general managers and senior public sector leaders from around the globe, detailing their social media findings in the following infographic....

 

[Social media slowly gains CEO interest ~ Jeff]

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Rescooped by Jeff Domansky from Transmedia: Storytelling for the Digital Age
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Transmedia Writing | Geoff Livingstone

Transmedia Writing | Geoff Livingstone | Public Relations & Social Media Insight | Scoop.it

Geoff Livingston:  "Stories told across multi-platform media environments — or transmedia stories as they are commonly called on the edge — require more complex writing. A story unfolds across diverse media with readers/viewers opting in to each layer."

 

[Excellent look at the challenge of writing for Transmedia ~ Jeff]


Via The Digital Rocking Chair
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