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Scooped by Jeff Domansky onto Public Relations & Social Media Insight |
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This graph tells us that shorter videos are better for getting people to watch the whole thing. After all, most business video is created to serve up a pre-packaged message, so the longer the video, the less people will watch. It's also noticeable that after a certain point the engagement average flattens out -- so there's not a major difference in engagement for a 4-minute versus a 10-minute video....
[When it comes to video, shorter is better. ~ Jeff]
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While the web TV industry is still waiting for its first blockbuster hit, the big players are starting to invest in quality content and audiences are slowly coming out for a look, reports media writer Aymar Jean Christian.
Image: Yahoo!'s sitcom Burning Love. Via The Digital Rocking Chair Delete the scoop?
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