Public Relations & Social Media Insight
88
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
Follow
Scooped by Jeff Domansky onto Public Relations & Social Media Insight
Scoop.it!

How To Spot A Trend: 7 Social Media Trends That Matter In 2013

How To Spot A Trend: 7 Social Media Trends That Matter In 2013 | Public Relations & Social Media Insight | Scoop.it
From www.rohitbhargava.com - November 28, 2012 9:01 PM

...I look through that folder usually filled with hundreds of small ideas, and start to filter them. I group similar concepts together and think about how they will matter for the new year. My philosophy when looking at trends is pretty simple – I focus on three things:

 

1. Idea: What is the CORE idea behind products or campaigns that unites them and says something about our culture or business?
2. Acceleration: How quickly is the idea finding its way into multiple businesses and what are REAL examples?
3. Impact: How profoundly could this idea impact that way that business is done in the short term (next year)?

 

Yesterday for the first time I offered a sneak peek at the first seven of my 15 Trends for 2013 to a room filled with over 200 communicators at the Social Media Outlook 2013 event put on my Potomac Tech Wire and hosted by USA Today...

 

[Great trend spotting by Rohiy Bhargava ~ Jeff]

  • Comment
  • +
No comment yet.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Jeff Domansky is also curating
World's Best Infographics Simply Social Media
Discover Topics Jeff Domansky is following
Quite Interesting News Coffee Party News Content Curation World Digital Delights for Learners Digital Delights MarketingHits
and 398 others
Your new post is loading...
Rescooped by Jeff Domansky from Just Story It
Scoop.it!

Engage through Storytelling « Resources Now

Engage through Storytelling « Resources Now | Public Relations & Social Media Insight | Scoop.it
From resources-now.org - April 18, 2012 2:27 PM

Storytelling can be an effective tool to engage donors or empower volunteers,but finding the right way to collect and capture stories can be a challenge. In the short video,“Methods for Collecting and Using your Nonprofit’s Stories,” Zan McColloch-Lussier from Mixtape Communications,offers some simple, practical tips to help non-profit communicators collect and share stories.

 I couldn't have said it better. Go watch this 4:45 min. video with quick tips for how to set up a story collection process within your organization. Doing so is what I call "sustainable storytelling" because you are embedding story collection and sharing within the daily work practices of your organization.

 Creating processes and systems like those shared in this video creates ongoing success with business and nonprofit storytelling. Otherwise, all that money you spent on a biz story workshop or new cool video becomes a mere one-off event -- like vaporware.

 I hope you get good ideas for your work/organization from watching this!


Via Karen Dietz
No comment yet.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
About Media Follow us How it Works Legal Mobile Developers
Facebook
Twitter
Google +
LinkedIn