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#498 How old is too old? | Cathryn Wellner

#498 How old is too old? | Cathryn Wellner | Public Relations & Social Media Insight | Scoop.it
For James Arruda Henry, the answer to “How old is too old?” would be: “Never.” He was 96 years old when he learned to read. Once he acquired literacy, he hand-wrote his autobiography, In a Fisherman’s Language.

 

[Very inspiring story about storytelling by Cathryn Wellner ~ Jeff]


Via Kathy Hansen
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Tom George's comment, November 26, 2012 5:03 PM
Hey Jeff, how's it going, how long have you been curating content on Scoop.it
Jeff Domansky's comment, November 26, 2012 5:24 PM
Hi Tom, been Scooping for just over a year. Really like the platform. How 'bout you?
Tom George's comment, November 26, 2012 9:32 PM
Hi Jeff, yeah I absolutely love Scoop.it the platform really gave me the vision and energy needed to start my curation community Internet Billboards. I am really interested in the future of curation
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
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Next Generation of Content Marketing: 6 Insights About Intelligent Content

Next Generation of Content Marketing: 6 Insights About Intelligent Content | Public Relations & Social Media Insight | Scoop.it
If you want your prospects and customers to find the information that will truly help them (and in turn make them consider you to be a valuable resource), you need to be deliberate with how you structure and tag your content. Applying intelligent content principles will help us get there. As Ann explains:It’s not just about the format. If we’re to truly make our content accessible to customers, it has to be discoverable. When you have unstructured, untagged, unintelligent content, the information you or your customer are looking for is very hard to find....
Jeff Domansky's insight:
Intelligent content is our next generation according to the Content Marketing Institute.
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5 Exciting Ecommerce Marketing Trends For 2015

5 Exciting Ecommerce Marketing Trends For 2015 | Public Relations & Social Media Insight | Scoop.it
Knowing tech innovations and implementing the ones that will help your business keeps you from growing out of touch with your customers needs. We know it can be difficult to track the biggest game-changers when it seems like there’s a new tool or product being released every day. We put together a list of 5 emerging trends that are likely to change how eCommerce businesses market their products in 2015....
Jeff Domansky's insight:
Keep your eCommerce marketing strategy up-to-date by keeping some of these 2015 marketing trends in mind.
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The Binary Nature of your Friendly Neighborhood B2B Marketer | IT SALES INC

The Binary Nature of your Friendly Neighborhood B2B Marketer | IT SALES INC | Public Relations & Social Media Insight | Scoop.it
B2B marketers also need an artistic side to go with their scientific roles in attracting potential buyers.
Jeff Domansky's insight:
Here's a look at the somewhat schizophrenic personality of social marketers.
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Invaluable research tool: Google News Archive Search

News archive content refers to content older than 30 days. Although archive search is no longer available within Google News, you can use Google Web Search to find the content that you’re looking for.

Search for articles older than 30 days

To find news articles that are older than 30 days, go to www.google.com and type in your search term. For example, if you’re looking for information about the fall of the Berlin wall, just type in fall of the Berlin wall and start your search. The results you see won’t be restricted by publication date.

Search for articles in a specified date range

You can filter your results to a particular date range:

  1. Go to www.google.com and type in your search term and click Enter.
  2. Go to Search tools below the search box.
  3. From the menu that appears, click the Any time drop-down list and select the Custom range option.
  4. In the box that appears, type your specified dates.
  5. The search results you see will be within the dates you entered.
Jeff Domansky's insight:

Google News Archive is an invaluable research resource for news, history, ideas and more. Search thousands of newspapers, some going back to the early 1800's. Take it for a test drive. Impressive.

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Richard D. Hawley's curator insight, February 28, 2:56 PM

Really great INFO !

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11 Responsive Web Editing Tools for Designers

11 Responsive Web Editing Tools for Designers | Public Relations & Social Media Insight | Scoop.it
Let’s, face it – not everyone loves to code. Especially graphic designers. Graphic designers is that breed of Homo sapiens who spend their life time visualizing designs and concepts. Coding is usually a bunch of jumbled up letters for them. Many designers create breathtaking website designs but get stuck up once they get to the coding part. So here’s the good news for all you designers out there. There are software that bring your design concept to life without the hassle of having to code. And no, I’m not talking about Dreamweaver or Frontpage....
Jeff Domansky's insight:
Useful tools for website design without. Suitable for every level.
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How to Do Keyword Research for SEO: A Beginner's Guide

How to Do Keyword Research for SEO: A Beginner's Guide | Public Relations & Social Media Insight | Scoop.it
While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.

Well, the need to do keyword research has stayed the same. How you actually do it hasn't.

So I'm going to lay out a keyword research process you can follow to help you come up with and narrow down a list of terms you should be targeting.That way, you'll be able to establish and execute a strong keyword strategy that helps you get found for the search terms you actually care about.
Jeff Domansky's insight:

All you need to know about keyword search terms and how to find the best ones for you.

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Marco Favero's curator insight, February 28, 8:04 AM

aggiungi la tua intuizione ...

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Brits to spend £15bn via mobile devices in 2015

Brits to spend £15bn via mobile devices in 2015 | Public Relations & Social Media Insight | Scoop.it

The m-commerce trend continues to gather pace as figures from research group RetailMeNot show that spend via a mobile platform will increase by a massive 77.8% this year – up from £8.41bn in 2014. It will mean that more than a quarter of all online transactions will be completed through mobile devices if the figures are to be believed.

Smartphones will be leading the charge in this regard with RetailMeNot predicting that spend will reach £8.63bn via this platform, while transactions on tablets will total £6.32bn.

The UK is the largest in Europe for m-commerce, and it is thought that Britons will spend £1m every 35 minutes through their handheld devices over the course of the year....

Jeff Domansky's insight:

The mobile shopping future appears to be already happening in the UK.

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The Layman’s Guide To Virtual Reality

The Layman’s Guide To Virtual Reality | Public Relations & Social Media Insight | Scoop.it

Oculus. Facebook. Samsung. Microsoft. Sony. Google. Viewmaster. Virtual reality is coming, but it’s a remarkably confusing market, filled with dozens of players, all fighting a war for your face, because the winner will stake a claim on the next era of computing, entertainment, and social networking.


But hold up a second. You’re here because you got lost somewhere between watching Lawnmower Man and the last Matrix movie. That’s alright. Let’s hash this whole thing out in a make-believe Q&A....

Jeff Domansky's insight:

Well, most of the virtual reality headsets look sillier than hell but... imagine how much fun playing World of Warcraft it will be?

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Four Ways to Increase Social Shares for your Website Content

Four Ways to Increase Social Shares for your Website Content | Public Relations & Social Media Insight | Scoop.it
Want more exposure for your website content?

Does your site make it easy for readers to share?

With a few simple tips, you can boost the appeal of your website content and optimize your posts for easy sharing on social channels.

In this article you’ll discover four ways to make your website content more shareable.
Jeff Domansky's insight:

Go straight to better results with these simple social media tips.

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Abdul Torah's curator insight, Today, 3:11 AM

Are you interested in getting more exposure for your content? This article shares how to get more social shares for your website content.

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7 tips for designing awesome animated GIFs

7 tips for designing awesome animated GIFs | Public Relations & Social Media Insight | Scoop.it

Here at InVision, GIFs aren’t just for goofing around — they play a powerful part in our marketing and education. Heck, we even opted to use GIFs on our home page instead of fancy code-based animations.


Eventually, people started asking, “How do you make those GIFs?” So we figured it was time to spill the beans....

Jeff Domansky's insight:

Useful GIF how-to if you're a little video and photoshop savvy.

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10 Predictions For Web Design Trends in 2015

10 Predictions For Web Design Trends in 2015 | Public Relations & Social Media Insight | Scoop.it
We have compiled a list of 10 predictions that in our opinion will turn out to be correct to a varying degree. We have excluded flat style and responsiveness because of their obviousness. The first one has got an enormous stimulus from material design, and the second one, well, it is hard to name a trend actually, nowadays it is a must-have requirement. Also, we do not include ghost buttons since they are literally everywhere. So let's get acquainted with our prognoses...
Jeff Domansky's insight:
Carol Francis shows a superb example with each of the 10 key trends.
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Marco Favero's curator insight, February 27, 6:11 PM

aggiungi la tua intuizione ...

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How I launched the #2 most upvoted product of all time on Product Hunt

How I launched the #2 most upvoted product of all time on Product Hunt | Public Relations & Social Media Insight | Scoop.it

The last 48 hours of my life were total madness. This is what I did.


Since I’m involved with startups on a daily basis, working on product development and (business) strategy, I’ve always been keeping lists of interesting tools and resources that could be interesting to use. Thinking of something I could create, I thought it would be fun to build a simple and useful site that could help makers find resources and tools while building their startup.


The first thing I did was writing down all categories I could think of that would suit a startup’s needs. I ended up with 50, and made a huge Excel sheet where I entered all the stuff I’d already saved. From there on I started collecting more resources and filling up the empty spaces....

Jeff Domansky's insight:

This is a superb story about marketing a start up, lessons and a blueprint to follow for success. Highly recommended for startups, PR and marketing pros. 10/10

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Striking Letterhead Design: 20 Case Studies to Inspire You | Canva

Striking Letterhead Design: 20 Case Studies to Inspire You | Canva | Public Relations & Social Media Insight | Scoop.it

Not sure where to start to design your own striking letterhead? Check out these amazing examples to get your creative juices flowing.

Jeff Domansky's insight:

Here's a great collection of letterhead designs for your inspiration.

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Daily Web Design And Development Inspirations No.511

Daily Web Design And Development Inspirations No.511 | Public Relations & Social Media Insight | Scoop.it
Daily Web Design and Development Inspirations No.511 - A showcase of inspirational and top quality websites, a short list of top ten Designs Every day.
Jeff Domansky's insight:
A little creativity with your coffee.
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How to thrive in a world of disruption | Loyalty360.org

How to thrive in a world of disruption | Loyalty360.org | Public Relations & Social Media Insight | Scoop.it

Forrester Research said it best, “the forces of digital revolution have reached critical mass…the digital revolution threatens every incumbent firm in every industry.”  The only cure for disruption is innovation and transformation.  And yet, according to a recent study by Boston Consulting Group, 75% of business transformations fall short.v  If ever it felt like being between a rock and a hard place, it’s now. 


The irony is that one of the biggest causes of disruption, technology, is also one of the keys to transformation. The other big factor producing an almost constant state of disruption is the change in the way people engage with brands and interact with each other.  The popular wisdom is that this is the fault of the millennial generation.  They don’t act like their parents.  Well, that’s been true of every generation. 


But what is different this time is in concert with the advances of technology and the uncertainty of the economy, the age of sharing is replacing the age of coveting.  Millennials don’t need to own their own car, they can rent a Zipcar.  They’re quite happy subscribing to a service rather than outright being it....

Jeff Domansky's insight:

In a world of disruption, change is constant and shift is the watchword.

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14 questions to help develop your B2B content marketing strategy - B2B News Network

14 questions to help develop your B2B content marketing strategy - B2B News Network | Public Relations & Social Media Insight | Scoop.it
Content marketing is not a short and sweet strategy that you can start today and expect to reap the benefits tomorrow. It takes time to plan, execute, and measure. Once you’ve understood that, then content marketing becomes much easier. Let’s take a look at some questions you can use to create a content marketing framework for your B2B business that will help keep you in the content marketing race....
Jeff Domansky's insight:
Here's a great place to start your content marketing strategy by asking and answering these 14 key questions.
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9 Lessons Content Marketers Can Learn from Traditional Journalism

9 Lessons Content Marketers Can Learn from Traditional Journalism | Public Relations & Social Media Insight | Scoop.it
The internet has radically changed the state of journalism, but content marketing is a relatively new field that can still benefit a lot from the practices of traditional reporters. In the interest of improving the field of content marketing overall, here are nine lessons from traditional journalism that every content marketer should know to better engage and build trust with readers....
Jeff Domansky's insight:
Improve your content marketing with nine journalistic lessons to help you better engage and build trust with readers.
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Tom Zbaren's curator insight, February 28, 11:38 AM

So true. We all have the opportunity to be heard, but improving how we express our views is important.

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4 Biggest Impacts User-Generated Content Has On Social | DEG

4 Biggest Impacts User-Generated Content Has On Social | DEG | Public Relations & Social Media Insight | Scoop.it

Word of mouth used to be the most valuable form of a referral. With92 percent of consumers trusting the recommendations of family and friends over ads of any kind, brands were scrambling to figure out how to get these referrals. As it turns out, it wasn’t as difficult as they thought. Through user-generated content, consumers are excited to share about brands they love.


User-generated content is media created by users of a good or service. This comes in the form of Instagram posts, Facebook comments, website reviews and blog posts, tweets, and more. Generally, the motivation behind UGC is simply to share your opinion about the brand, product, or service you have consumed....

Jeff Domansky's insight:

Through user-generated content, consumers are excited to share about brands they love. Here's four impacts UGC has on social media.

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Rescooped by Jeff Domansky from iGeneration - 21st Century Education
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Google Tips and Tricks - "I didn't know I could do that in Google!"

Google tips and tricks presentation by Tom D'Amico to educators on Nov. 6, 2014 at BIT14 (ECOO) in Niagara Falls, Ontario..


Via Tom D'Amico (@TDOttawa)
Jeff Domansky's insight:

Lots of learning in this online presentation filled with Google search tips and tricks.

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Susan Xerri's curator insight, February 24, 12:21 AM

Educators...from slide 15 you will be interested and impressed!!

Coolwired's curator insight, February 26, 10:22 AM

For those who could not attend this IT Educational Conference:

we are always learning new things about Google, to use with our students. Isn`t technology wonderful? Enjoy!

 

Linda Greenleaf's curator insight, February 28, 9:22 PM

Are you good on google?  Take it to another level.

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Take The Fast Company News Quiz

Take The Fast Company News Quiz | Public Relations & Social Media Insight | Scoop.it
What happened this week? Research says that one of the best ways to solidify new information is to be tested on it. Here's a chance to bolster your knowledge of current events—and earn a special emoji badge.
Jeff Domansky's insight:

Wow. This week is a tough quiz.

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The Future of Consumer Tech Is About Making You Forget It's There

The Future of Consumer Tech Is About Making You Forget It's There | Public Relations & Social Media Insight | Scoop.it

With the iPad, the notion of technology getting out of the way meant designing a computer so easy to use that the apps took center stage. But the result was in some sense counterproductive; we've become so sucked into our phones and tablets that technology is actually getting in the way of the real world.

It's not going to be like that forever. In talking to leaders from some of the most innovative companies in consumer electronics, it's clear that the next five years will represent an attempt to bring us back to reality. This may seem paradoxical, but a proliferation of wearable devices, smart-home gizmos, smart cameras, and augmented-reality systems will exist largely to save us from our screens....

Jeff Domansky's insight:

Not only will it be a smarter world, it will be a simpler one with wearable technology.

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Jeff Domansky's curator insight, February 27, 11:27 PM

Not only will it be a smarter world, it will be a simpler one with wearable technology.

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How To Develop a Winning Social Media Management Strategy | Scoop.it Blog

How To Develop a Winning Social Media Management Strategy | Scoop.it Blog | Public Relations & Social Media Insight | Scoop.it

So how are you expected to out social-media half the U.S. teen population, and create a winning strategy you can be really proud of?

The good news is: there is a way. The key is that you’re creating a strategy, not just flying by the seat of your pants. I dove into the statistics provided by HubSpot’s Social Media Benchmark Report, and provided careful steps of my own, to help uncover what a great strategy involves.

If you’re feeling a little overwhelmed by the demands of social media for your business, follow this simple guide. You’ll be well on your way to a social media prowess that makes your competition cower....

Jeff Domansky's insight:

Sujan Patel shares a few practical tips to help you make the most of your social media efforts.

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Why the Company Blog is More Important Than You Think

Why the Company Blog is More Important Than You Think | Public Relations & Social Media Insight | Scoop.it

It’s tempting to simply outsource the blog to an agency and call it a day. However, before you go that direction, consider the potent effects quality blogs have on the top line; according to Hubspot’s State of Inbound 2014 report, marketers that have prioritized blogging in the marketing mix generate an ROI 13 times greater than those who don’t.


Why? Because blogs with authentic and useful voices drive qualified leads, closely pacing email marketing as a lead gen tactic according to the same Hubspot study....

Jeff Domansky's insight:

Take a second look at the power of authentic corporate blogging.

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Marco Favero's curator insight, February 27, 6:11 PM

aggiungi la tua intuizione ...

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How to Create a Powerful LinkedIn Profile | Alex Pirouz

How to Create a Powerful LinkedIn Profile | Alex Pirouz | Public Relations & Social Media Insight | Scoop.it

Two every second: That’s how many people join LinkedIn as new members,  many of whom hope to exploit the platform’s rich resource for industry contacts, new clients and partnership opportunities.


That means that by the time you finish reading this article, you’ll have on average 350 people and counting to compete with for the professional world’s attention. What you do with your LinkedIn profile can mean the difference between garnering views as compared to converting those views in taking the next step of building a relationship with you....

Jeff Domansky's insight:

Get noticed and stand out from LinkedIn. Alex Pirouz provides 10 important basic points you have to be mindful on how to create a powerful LinkedIn profile.

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Understanding User Intent Differences Across Devices to Supercharge Your Marketing

Understanding User Intent Differences Across Devices to Supercharge Your Marketing | Public Relations & Social Media Insight | Scoop.it

Nearly every marketer can benefit from data that helps pinpoint key moments in a customer’s journey. This data can come in the form of search keywords, purchase intent, and site interactions, but it can also come from very different devices.


Marin Software projected last year that mobile devices would account for over 50% of paid search clicks by 2015. Additionally,eMarketer recently reported that nearly 200 million users are expected to search on mobile by 2018.With consumers increasingly using a plethora of devices for research and purchasing decisions, it’s important that marketers analyze data across multiple online environments to understand signals of intent.


Below are four varying factors that impact intent: the time element, local flavor, on-the-go component and functionality considerations....

Jeff Domansky's insight:

Four key things to know about reaching consumers on various devices.

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Marco Favero's curator insight, February 27, 6:49 AM

aggiungi la tua intuizione ...