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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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6 LinkedIn Best Practices | Social Media Today

6 LinkedIn Best Practices | Social Media Today | Public Relations & Social Media Insight | Scoop.it
To advance your business, you need to stay current on trends and continue to innovate.   A powerful and effective way to amplify your marketing mix and generate new  LinkedIn_inbound_marketing business is social network marketing.  Establishing a ...

 

...social media presence for your business is important. Effective social network marketing involves creating and sharing information-rich content. Social networks can be effective channels to make connections, share content, create a following and market your business. LinkedIn is the world’s largest professional network with over 175 million users, who spend an average of 7 minutes a day on the site. LinkedIn has a visitor-to-lead conversion rate of 2.74%, which is outstanding and almost three times higher than the conversion rates of Facebook and Twitter. Get LinkedIn, and amplify your marketing mix with social network marketing....

 

[Really good LinkedIn tips. ~ Jeff]

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Why You Should Never "Fire" a Client | 99U

Why You Should Never "Fire" a Client | 99U | Public Relations & Social Media Insight | Scoop.it
Clients are the vehicle by which our work is put to use. So why do some of us view them with contempt?

 

Recommending avoiding terms like "fire your customer" is good advice. But why do we talk like this? It's more than just frustration with difficult clients, or those who are a little slow to catch on to our brilliant ideas, or ones that keep demanding better service and lower prices.


The "fire the customer!" mindset is a symptom of contempt for clients. The term "contempt" might sound shocking. We love our clients, don't we? They pay the bills. They refer us to others. They are the vehicle by which our work is put to use. Yet this dismissive attitude toward clients is surprisingly pervasive. If you listen carefully, you will hear it from others, and perhaps even, on occasion, from yourself. Do you find yourself thinking any of the following?...

Jeff Domansky's insight:

This post will get you thinking about client relationships... but you may still feel like firing a client regardless.

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