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6 LinkedIn Best Practices | Social Media Today

6 LinkedIn Best Practices | Social Media Today | Public Relations & Social Media Insight | Scoop.it
To advance your business, you need to stay current on trends and continue to innovate.   A powerful and effective way to amplify your marketing mix and generate new  LinkedIn_inbound_marketing business is social network marketing.  Establishing a ...

 

...social media presence for your business is important. Effective social network marketing involves creating and sharing information-rich content. Social networks can be effective channels to make connections, share content, create a following and market your business. LinkedIn is the world’s largest professional network with over 175 million users, who spend an average of 7 minutes a day on the site. LinkedIn has a visitor-to-lead conversion rate of 2.74%, which is outstanding and almost three times higher than the conversion rates of Facebook and Twitter. Get LinkedIn, and amplify your marketing mix with social network marketing....

 

[Really good LinkedIn tips. ~ Jeff]

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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"How to Write Short" by Roy Peter Clark - without bullshit

"How to Write Short" by Roy Peter Clark - without bullshit | Public Relations & Social Media Insight | Scoop.it

The biggest problem with how people write now is that they are out of touch with how people read now. People read online, and the average article gets 20 seconds of attention.


But writing short is not so easy. It takes discipline. Poynter Institute senior scholar Roy Peter Clark wants to help you to develop that discipline. He is a student of everything from tweets to headlines to fortune cookies to song lyrics. In a series of short (of course) chapters, he opens your eyes to how short writers do what they do. 


As he says, “When it comes to the how of short writing, you will find three paths: learning short writing through reading; practicing the best short writing moves; and cutting longer texts down to size.” This is what he teaches; you should learn it....

Jeff Domansky's insight:

Writing short is a craft.

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Hannah Haid's curator insight, Today, 1:31 AM

Never have I read an article so helpful and relevant on the education spectrum. This article really resonates with me as I have a problem with keeping my writing short, sweet, and to the point- I tend to write in a lot of detail with fancy words to make myself stand out. This works for me most of the time, but it requires a lot of work. Author Roy Peter Clark clearly took his research to heart, as this article was short, sweet, and to the point- a few simple tips and important advice that he got out of the book he read was all that was needed. This is important because he even mentions in the article that most stories online don’t get more than 20 seconds of attention, and I and probably many others my age can say that this is true. As time passes and peoples’ attention spans decrease by the millisecond (from these damned pieces of portable technology we all can’t live without), we find that we just don’t have time for anything anymore. If we see an interesting story online, we read the first three or so sentences to see if it’s of any interest. If it doesn’t catch our eye or include visuals within that allotted length of sentences, we move on and keep scrolling through our news feeds and timelines to look for the next story to catch our eyes. This article will stay in the front of my mind for as long as I continue to write-especially since it comes “Without Bullshit”.

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How to Win on Facebook: 8 Lessons Learned From Analyzing 1 Billion Posts

How to Win on Facebook: 8 Lessons Learned From Analyzing 1 Billion Posts | Public Relations & Social Media Insight | Scoop.it

The BuzzSumo team decided to compile as much data as possible on marketing on Facebook, and then complete an in-depth analysis.


Overall, they analyzed over 1 billion Facebook posts and came up with findings that will change the way you market on Facebook. They were kind enough to share their data with me, and allow me to walk you through it.


I’ll break down the findings, and let you know exactly how you should use them....

Jeff Domansky's insight:

Neil Patel shares eight excellent Facebook tips. Recommended reading. 9/10

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The Secrets of Delivering Impacftul Presentations #ImpactfulPrez

Why do some presentations and speeches rock, while some others suck? We set out to find the answer
Jeff Domansky's insight:

Best tip I thought was: "say something no one else has." That is hard and it's a big idea for presentations.

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Why Snapchat Will Be Great for B2B Companies

Why Snapchat Will Be Great for B2B Companies | Public Relations & Social Media Insight | Scoop.it

I don’t understand how people don’t see the obvious, common trend of what happens to popular social networks like Snapchat.


They don’t see that these platforms start off young, start off consumer based, start in a niche, and then go mainstream. It baffles me that people don’t understand that when an app hits 100 million active users, it’s gone mainstream. And what does that mean? It means that the platform can start to mature and start getting deeper into the business world. That’s because once you have the attention of the 35 to 65 year old world, you now have the potential to cross over into the B2B world.


I always like to say “Behind every B is a C.” What that means is, behind every business there is a human that is making the decisions. If you’re selling a phone system or a SaaS product to a big corporation, a human being is still making that decision. If you’re able to make content on a platform around interests in your specific industry, you’ve put yourself in a position to do B2B business....

Jeff Domansky's insight:

Gary Vaynerchuk talks about why Snapchat looks great for marketers in the near future.

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Creative Layout Ideas From 50 Beautiful Print and Digital Photo Collages – Design School

Creative Layout Ideas From 50 Beautiful Print and Digital Photo Collages – Design School | Public Relations & Social Media Insight | Scoop.it

Collages uses diverse imagery and styles to produce a beautiful image layout.

They’re often related to scrapbooks but they also find a lot of purpose in different spheres of web and print design. And while moodboards and home-made albums are made by hand, the majority of today’s collages can be created with design softwares, like Canva.

Current trends in collage design has lead to the creation of new better tools for building compelling image compositions. This article will guide you though a series of print & digital collage types, classified into 10 main groups....

Jeff Domansky's insight:

Creativity with your coffee: how to create collage compositions creatively.

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Mike Allen's curator insight, February 7, 12:49 PM

image and colour together are key priorities for 70% of the population

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These 39 Sites Have Amazing Stock Photos You Can Use For Free — Vantage

These 39 Sites Have Amazing Stock Photos You Can Use For Free - Vantage - Medium
Jeff Domansky's insight:

Excellent list of stock photo sites with free resources and a few you may not have seen before. Recommended viewing for marketers, bloggers and PR people. 9/10

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Jeff Domansky's curator insight, February 6, 5:01 PM

Excellent list of stock photo sites with free resources and a few you may not have seen before. Recommended viewing for marketers, bloggers and PR people. 9/10

malek's curator insight, February 6, 5:57 PM

some photos may require attribution

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LinkedIn Mobile: What Marketers Need to Know : Social Media Examiner

LinkedIn Mobile: What Marketers Need to Know : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Viveka shares that the newest LinkedIn app, the LinkedIn Mobile App is actually an update of the earlier app, but that there are a lot of other apps within LinkedIn people might not know about, such as the Job Search app.


There are also the apps that came with companies purchased by LinkedIn, such as SlideShare and Connected, a Customer Relationship Management (CRM) tool. (Note: After this recording, LinkedIn announced they were retiring the Connected App on March 21, 2016.)In addition, there are tools like the Recruiter app, Sales Navigator, Lookup and Elevate which are associated with LinkedIn’s premium accounts. Then there’s LinkedIn’s news reader, Pulse, and the new Groups app.


Although all of LinkedIn apps are available to iOS users, only some are available on Android, and Viveka reminds listeners that not all of the apps are free.  For example, Elevate is a combination CRM, content management, content curation tool priced for medium to large companies....

Jeff Domansky's insight:

Social Media Marketing Podcast 183. In this episode Viveka von Rosen will explore the latest mobile apps from LinkedIn and what they mean for marketers.

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Types of Branded Content: A Guide to 11 Popular Formats

Types of Branded Content: A Guide to 11 Popular Formats | Public Relations & Social Media Insight | Scoop.it

The effectiveness ratings of branded content vary widely (see below). Interestingly, infographics is the tactic that had the greatest increase in usage (from 51% last year to 62% this year) for B2B marketers. Equally interesting, in the B2C spectrum, the use of blogging declined from 72% to 67% in 2015.


Determining the kinds of branded content your brand should create can be perplexing. Contently’s Sam Slaughter suggests you begin by considering:

- Theme

- Length

- Volume

- Format...

Jeff Domansky's insight:

With most companies pursuing content marketing more voraciously than ever, it's time to examine which types of branded content make sense for your company.

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Four theories on the declining trust in Canadian social media

Four theories on the declining trust in Canadian social media | Public Relations & Social Media Insight | Scoop.it

Yesterday I had the pleasure of attending my seventh Edelman Trust Barometer launch event in Toronto. This year’s results are some of the most interesting I’ve seen, highlighting a disparity in trust amongst what we call the “informed” public and the mass population, and the ongoing failure of businesses to live up to the expectations that people have of them when it comes to societal good (you can see the full results on SlideShare).

One of the interesting notes in this year’s Canadian Trust Barometer results was that trust in social media has fallen over the last year. In fact, social media was the only one of the five media types we examined to experience a decline in trust....

Jeff Domansky's insight:

Interesting to note the decline in trust of social media.

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15 Chrome Extensions Social Media Marketer Must Have In Their Toolbox

15 Chrome Extensions Social Media Marketer Must Have In Their Toolbox | Public Relations & Social Media Insight | Scoop.it

Being a good juggler should probably be one of the necessary qualifications for a social media manager. Managing multiple social media accounts, keeping them updated, finding content for each of them and engaging with the audience; all of it can be time-consuming and difficult to accomplish in a single day. With all of these activities on hand, you are most likely using social media management tools that can help with the job. However, there are also a number of extensions on your Chrome browser that you can help make your job a little easier and can also save you loads of time.

These various Chrome extensions can help with content curation, bookmarking, passwords and a lot more. You can install these extensions on your Chrome browser so that they are handy, and can be used when you need them. Here’s a look at 15 Chrome extensions that you must try....

Jeff Domansky's insight:

There are some really valuable chrome extensions in this list by Jessica Davis. Highly recommended. 9/10

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We Grew Our Email List to 44K, Then Stopped. Here's Why.

We Grew Our Email List to 44K, Then Stopped. Here's Why. | Public Relations & Social Media Insight | Scoop.it

We reached the point where we were growing an email list bigger and bigger and bigger with no real end game in sight.

What did we plan to do with all these email addresses once we had them?

Good question.

We didn’t have an answer, so we stopped trying to add more.

We had lots of different ideas, and people have been so gracious to share their thoughts on what we could be doing (I’d love to hear from you in the comments, too, if anything comes to mind).

Here’re a few suggestions we thought over...

Jeff Domansky's insight:

Kevan Lee offers an interesting and somewhat counterintuitive strategy in growing or not growing an email list. Worth reading.

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A Step-by-Step Guide to Driving Qualified Traffic From SlideShare Presentations

A Step-by-Step Guide to Driving Qualified Traffic From SlideShare Presentations | Public Relations & Social Media Insight | Scoop.it
I’ve seen complete beginners to internet marketing create and upload slide decks and – without any promotion –  generate thousands of views to their slides, drive traffic to their sites and move their business to another level.


If you think Facebook and Twitter drive more targeted leads than SlideShare, think again. One study by Did It found that SlideShare gets about 500% more traffic from business owners than Facebook, Twitter, or YouTube....

Jeff Domansky's insight:

Neil Patel shows how Slideshare can generate real business leads.

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Marco Favero's curator insight, February 5, 4:25 AM

aggiungi la tua intuizione ...

malek's curator insight, February 6, 5:53 PM

Is SlideShare the best kept secret?

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Swarovskis WordofMouth Strategy Sparkles

Swarovskis WordofMouth Strategy Sparkles | Public Relations & Social Media Insight | Scoop.it

The benefits of combining word of mouth and digital interactions are crystal clear to marketers at Swarovski—especially when it comes to driving in-store purchases.


“Word of mouth, we're finding, is actually more and more important every time we do an event,” says Robin McCall, marketing manager for Swarovski Crystal Society, a community that customers can join to attend the company's private events, as well as receive free gifts and exclusive rewards. “But if you're not having the people who are your fans and your advocates speak for you, it's that much harder to be successful.”...

Jeff Domansky's insight:

Marketers say the lesson of a revamped strategy is crystal clear: tap into digital advocacy.

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Funny Tweets & Social Media Examples From 17 Real Brands

Funny Tweets & Social Media Examples From 17 Real Brands | Public Relations & Social Media Insight | Scoop.it

Truthfully, the best brands to follow in social media should probably have a combination of all those characteristics. But I'd venture to say that many of you are following a brand simply for its entertainment value. (I know I am.)


You know -- the brands that really tickle your funny bone and sometimes even make your sides hurt from laughter. And while it may not seem like a funny update has any value, surely there's value in showing off your personality and being a lovable brand, right?


So to help bring out your inner comedian, we've compiled a list of brands whose social media presence gives us the giggles. Check 'em put....

Jeff Domansky's insight:

Take a look at the brands on social media who are doing a good job not taking themselves too seriously.

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Grace Slick, Kaukonen, Casady: On Origins Of 'Somebody To Love,' 'White Rabbit' - Forbes

Grace Slick, Kaukonen, Casady: On Origins Of 'Somebody To Love,' 'White Rabbit' - Forbes | Public Relations & Social Media Insight | Scoop.it

It’s always fascinating to hear artists who create history recount back-stories in their own words. When I interview 1960s rock icons, I try to ask what they remember about the moment they wrote and/or recorded their big hits.

In the past, we’ve done similar interviews with Art Garfunkel (Sounds of Silence), Cream’s late Jack Bruce (Sunshine Of Your Love) and Johnny Rivers (Secret Agent Man). In separate interviews with three of the four surviving members of Jefferson Airplane – Grace Slick, and Jack Casady and Jorma Kaukonen – we discussed the hits Somebody To Love and White Rabbit from the Surrealistic Pillow album. Following are edited excerpts from what they had to say....

Jeff Domansky's insight:

For fans of 60s/70s music or those who can still remember, this little interview is a gem.

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5 Ways To Get 10x More Retweets On Twitter

5 Ways To Get 10x More Retweets On Twitter | Public Relations & Social Media Insight | Scoop.it

Now, when Twitter shows you your engagement rate, they include all engagements: Link Clicks, Retweets, Favorites, and Replies. However, that figure can be misleading, as even a few engagements on a tweet that didn’t get many impressions can show a higher than average engagement rate.


I like to focus on retweets, since these help you increase your overall reach. More people sharing your tweets means more eyes on your content, which in turn offers the potential for even greater engagement.

I found some commonalities among my most popular posts. Here are a few Twitter content tips to get more retweets based on my most shared tweets....

Jeff Domansky's insight:

Larry Kim shares five basic ways to accelerate your success on Twitter.

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Rescooped by Jeff Domansky from Just Story It! Biz Storytelling
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Visual Storytelling: 10 Simple Rules To Make An Impact

10 Simple Rules of Visual Storytelling - Visual Stories - Medium
Learn How To Use Visual Storytelling For Your Brand or Content Marketing Strategy, by Following These 10 Simple Rules

Via Karen Dietz
Jeff Domansky's insight:

If it ain't visual, it ain't effective!

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Francis Gilbert's curator insight, February 7, 2:45 AM

Not sure I totally agree but this is interesting. 

Olivier Lefèvre's curator insight, February 7, 3:41 AM

Importance d'une belle histoire à raconter ...avec du contenu !

John Caswell's curator insight, February 7, 5:11 AM

The emerging zeitgeist...

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The Sharing Age

The Sharing Age | Public Relations & Social Media Insight | Scoop.it

Imagine the possibilities of a world in which we are able to make trusted connections between a near-infinite number of people. A world in which transaction costs, time and distance are reduced to almost nil. A world that is instantly available from a smartphone, anywhere, anytime.

This global revolution, enabled by databases, search engines and connectivity, has begun. It’s allowing mankind to break free from the limits of the past. We start doing what we do best: collaborating and sharing, at an unprecedented scale — a significant untapped potential for sharing is unlocked on a whole new level, creating value for all.

Thanks to platforms that connect peers and enable the creation of interpersonal online trust, individuals are suddenly empowered to share goods, knowledge, money, skills, network, content, etc. They regain their ability to contribute more directly to society and the economy, but on a global scale, redefining relationships between economic and social actors along the way.

We are at the dawn of a new era, the sharing age, which impacts all dimensions of our relationships with others....

Jeff Domansky's insight:

Fred Mazzella writes a really thoughtful post about the "sharing age." Recommended reading. 9/10

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5 unexpected places to inject personality into your site - The Creative Edge

5 unexpected places to inject personality into your site - The Creative Edge | Public Relations & Social Media Insight | Scoop.it
Personality transforms a basic site into an engaging, entertaining one. It’s what convinces first-time visitors to keep clicking and repeat visitors to come back. However, once you’ve added personality in all the obvious places – like your copy, visuals, fonts, and color scheme – you might not know what else to personalize.If that’s the case, check out these five places you can give your site a little personality....
Jeff Domansky's insight:
However, once you've added personality in all the obvious places, you might not know what else to personalize. Here's 5 clever options to think about.
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7 Simple Techniques You Should Be Using to Build Trust Online

7 Simple Techniques You Should Be Using to Build Trust Online | Public Relations & Social Media Insight | Scoop.it

When it comes to conducting business online, trust is one of the scarcest and hardest-to-earn resources. No amount of money can purchase it, and it’s incredibly difficult to replace once it has been lost. Trust can be a defining factor that drives potential customers to choose your products or services over those of your competitors, so you can’t afford to overlook it.


To make establishing trust easier, let’s examine some simple tips that you can start incorporating into your marketing strategies today. These seven techniques involve educating consumers, personalizing marketing messages, and providing a positive user experience to help you get the most out of your investment and increase sales....

Jeff Domansky's insight:

Trust and reputation go hand in hand.

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Marco Favero's curator insight, February 6, 5:46 AM

aggiungi la tua intuizione ...