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6 LinkedIn Best Practices | Social Media Today

6 LinkedIn Best Practices | Social Media Today | Public Relations & Social Media Insight | Scoop.it
To advance your business, you need to stay current on trends and continue to innovate.   A powerful and effective way to amplify your marketing mix and generate new  LinkedIn_inbound_marketing business is social network marketing.  Establishing a ...

 

...social media presence for your business is important. Effective social network marketing involves creating and sharing information-rich content. Social networks can be effective channels to make connections, share content, create a following and market your business. LinkedIn is the world’s largest professional network with over 175 million users, who spend an average of 7 minutes a day on the site. LinkedIn has a visitor-to-lead conversion rate of 2.74%, which is outstanding and almost three times higher than the conversion rates of Facebook and Twitter. Get LinkedIn, and amplify your marketing mix with social network marketing....

 

[Really good LinkedIn tips. ~ Jeff]

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55 Extremely Creative and Beautiful Logo Designs for Inspiration

55 Extremely Creative and Beautiful Logo Designs for Inspiration | Public Relations & Social Media Insight | Scoop.it

Logo design holds a very important role in the promotion of any brand. A logo is the main identity of an individual or a corporation. The logo design process is very complicated as it requires incorporating the complete image of a person or a company into one single image that would be used for this purpose for years.


A logo must be creative, otherwise it won’t stay in the minds of the viewers and thus, the brand would be forgotten too. A logo may be predefined or exaggerated depending on the need of the client. But the most important thing in logo designing is the, “less is more” strategy...

Jeff Domansky's insight:

Creativity with your coffee: 55 must-see logos.

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jose antonio gabelas's curator insight, Today, 2:07 PM

AÑADA su visión ...

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20 Absolutely Amazing Posters For Your Print Inspiration

20 Absolutely Amazing Posters For Your Print Inspiration | Public Relations & Social Media Insight | Scoop.it

Looking for some print design inspiration for your future projects? Take a look at these absolutely amazing posters designs! Some of the concepts and ideas used in these poster designs are pure genius and will surely amaze you too!In this list of 20 amazing posters created by some very talented designer teams worldwide! These posters have various themes such as: food, eco, typography, festivals and more....

Jeff Domansky's insight:

Creativity with your coffee: These 20 fabulous poster designs will get your creative juices flowing.

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GwynethJones's curator insight, Today, 11:39 AM

OhMyWORD! Swoonworthy posters!

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50+Ways - 50+ Storytelling Tools to Investigate

50+Ways - 50+ Storytelling Tools to Investigate | Public Relations & Social Media Insight | Scoop.it

Below you will find 50+ web tools you can use to create your own web-based story. They are grouped into categories of tool types, but you can also access a complete list of all tools. Each link points to a full entry on the tool that includes a description, links and embedded versions of the original Dominoe story, links to other stories created in the tool, and some more feedback that can help you decided if the tool might be of interest.


People who join this wiki can contribute to the content on these pages (learn more...). Again, your mission is not to review or try every single one (that would be madness, I know), but pick one that sounds interesting and see if you can produce something....

Jeff Domansky's insight:

More great resorces and specifically 50+ storytelling tools you can use from 50+Ways.

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50+Ways - How to find Story Ideas

50+Ways - How to find Story Ideas | Public Relations & Social Media Insight | Scoop.it

Every story had to have some moment that was there to amuse me — a funny moment, an emotional moment, some original observation I’d made on the scene that no other reporter had. It could just be a nice moment in the script. Every story had to have someone who was more than a talking head, spouting out their point of view on the issue of the day.


To make them more human, it sometimes only took a line of description, an original thought about who they were and why they believed what they believed, a surprising moment, a funny moment on tape.If you cannot find a deep interest in the story to begin with, that's a warning since. As Pixar Filmmaker Andrew Stanton advises in his TED Talk on The Clues to a Great Story:


And that's the first story lesson I ever learned. Use what you know. Draw from it. It doesn't always mean plot or fact. It means capturing a truth from your experiencing it, expressing values you personally feel deep down in your core....

Jeff Domansky's insight:

This website is a superb resource for storytelling. Highly recommended. 10/10

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Which Online Marketing Channel Should You Prioritize?

Which Online Marketing Channel Should You Prioritize? | Public Relations & Social Media Insight | Scoop.it

When it comes to online marketing effectiveness and driving both traffic and conversions to a website, brands have plenty of options to choose from: direct traffic, organic vs. paid search, email, social media, display banners, referral traffic, etc.


But these channels don’t necessarily have the same level of effectiveness, depending on whether we are a small, medium or large organization. Results will also vary greatly depending on which industry we may evolve in – brand paid search may work well in travel but less so in sports or home and garden, for example....

Jeff Domansky's insight:

Here's some help choosing the best social media channel for your online marketing.

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40 Awesome Posts about Content Marketing You Should Read – Optixor

40 Awesome Posts about Content Marketing You Should Read – Optixor | Public Relations & Social Media Insight | Scoop.it
In order to create awesome content that will fuel up your overall marketing strategy, you have to learn from others’ awesome content. Here are 40 informative blog posts on content marketing that are worthy to be read, learned and tested....
Jeff Domansky's insight:
These 40 blog posts will update and boost your content marketing knowledge, understanding and performance. To create awesome content, read and learn from others' great content.
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Marco Favero's curator insight, Today, 8:57 AM

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Yukitoshi Fujimoto's curator insight, Today, 9:05 AM

コンテント・マーケティングをがっつり学びたい人のために。それぞれ簡単な要約とともに、40本がリストアップされています。

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Media Kit Essentials: Include These 7 Items to Please Reporters

Media Kit Essentials: Include These 7 Items to Please Reporters | Public Relations & Social Media Insight | Scoop.it

Never leave a reporter hanging—especially one who's ready to write about your company. One of the simplest ways to please any journalist, blogger, or even potential investor, is to have a easy-to-find press kit on your site.


"The goal of a press kit is the same as public relations—make it easy to tell the story," says Jordan Lampe, director of communications at payments company Dwolla. He's helped land the startup on the front pages of the New York Times and the MIT Technology Review....

Jeff Domansky's insight:

Here are 7 media kit essentials to help you help reporters tell better stories.

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A Broad Approach to Smarter Content Marketing

A Broad Approach to Smarter Content Marketing | Public Relations & Social Media Insight | Scoop.it
Intelligent content is an approach to how we structure, manage, and create content to make it discoverable, reusable, reconfigurable, and adaptable. It’s smart content, content that isn’t created for one channel, topic or persona, but rather content that is created to be repurposed and adapted again and again....
Jeff Domansky's insight:
Here are lessons learned at the Intelligent Content Conference.…
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Kasia Hein-Peters's curator insight, March 28, 8:38 AM

Smarter, more effective content marketing

Hanin Abu Al Rub's curator insight, March 28, 11:04 AM

Smarter Content Marketing...

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Stanford's Most Popular Class Isn't Computer Science - It's Something Much More Important

Stanford's Most Popular Class Isn't Computer Science - It's Something Much More Important | Public Relations & Social Media Insight | Scoop.it

Before Kanyi Maqubela became an investment partner at the Collaborative Fund, an early-stage venture capital firm focused on social enterprises, he was a typical Stanford student in need of career guidance. He was working with startups, studying philosophy, dating someone special—and feeling overwhelmed.


Enter "Designing Your Life," a new and wildly popular course for Stanford juniors and seniors that is grounded in design thinking concepts and techniques. The course’s lessons gave him the perspective he needed to navigate decisions about life and work post graduation....

Jeff Domansky's insight:

It's called "Designing Your Life," a course that's part throwback, part foreshadowing of higher education's future. Pure inspiration. Recommended reading. 10/10

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Ian Harris's curator insight, March 28, 1:36 AM

An interesting feature alerting us to an emerging role for higher education.

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Shark Tank's Daymond John: 3 Ways to Build a Loyal Social Media Following

Shark Tank's Daymond John: 3 Ways to Build a Loyal Social Media Following | Public Relations & Social Media Insight | Scoop.it

In order for the model to work, however, businesses first need to develop a strong following on social media. "If you have 10,000 followers on Facebook or Instagram, hopefully you can convert 1 percent a week on sales," he says. This allows for experimentation with both product design and marketing strategy; John advises that entrepreneurs consistently play around with both, using social media to "see what works."

Time spent as both an entrepreneur in the fashion industry and a host on Shark Tank has taught John a lot about how brands can go about successfully building a loyal social media following: Here are three of his strategies....

Jeff Domansky's insight:

Smart social media tips from Shark Tank's Daymond John.

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6 Ways to Use Social Media to Learn From Your Competitors

6 Ways to Use Social Media to Learn From Your Competitors | Public Relations & Social Media Insight | Scoop.it

Knowing how to properly monitor social channels for your competition’s content can help you learn a lot about other brands in your field. Using social media, you can learn about your competitors’ newest product releases, their customers’ grievances, and see which parts of their content strategy work and which ones don’t. If you’re not familiar with using social media listening to gain competitive intelligence, here are some ways to start learning....

Jeff Domansky's insight:

Here are 6 Ways to use social media to learn from your competitors

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Improving Marketer-Journalist Relationships | SEJ

Improving Marketer-Journalist Relationships | SEJ | Public Relations & Social Media Insight | Scoop.it

Marketers and journalists have a long and not-always happy history. A marketer is always trying to make his or her story interesting and compelling enough to spark the interest of a journalist. The journalist, on the other hand, is always trying to separate the wheat from the chaff; only writing stories that have some intrinsic value, bring page views, or some other form of audience reaction. Journalists view it as an unfortunate part of their jobs that they must constantly poke holes in marketing or PR pitches in order to avoid unwanted puff pieces for individuals, products, or organizations.

This tension between the two sides has led to an energetic, and some would say outrageous, relationship between marketing and journalism. Still, marketers and PR folks know they must develop their relationships with journalists on a fairly constant basis in order to be successful at their work. If you are an online marketer who usually has the cyber door slammed in your face by journalists, here are a few things to consider:...

Jeff Domansky's insight:

Here's how to improve your media relations.

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How to Separate the Personal and Professional on Social Media

How to Separate the Personal and Professional on Social Media | Public Relations & Social Media Insight | Scoop.it

It might not be obvious to everyone, but it is true: the more that posts are tailored to specific circles in a social world, the less risk there is that they will cause offense or embarrassment. Thus, for anyone willing to invest the time and effort, we recommend a more sophisticated strategy, the Custom strategy, in which social media users manage both their audience and their content.


This is what Google+ was designed to facilitate. We also found people doing this on Facebook by creating two lists, one personal and another professional, and posting different content to these lists. Thus they safeguard their professional reputations while still maintaining an honest and lively Facebook identity. Custom strategies tend to be employed by journalists and public figures, who often set up distinct accounts to make absolutely clear when they are and aren’t speaking in a professional capacity.


We come away from our study with a belief that most professionals would be best served by a Custom or a Content strategy. A Custom Strategy allows for richer relationships to be forged with peers through the sharing of information that goes beyond the strictly professional. At the same time, it saves the boss from seeing too many party and baby pictures, and spares friends all the job-related content that means nothing to them. However, you must have the capabilities to execute this Custom strategy effectively or else it could backfire. A Content strategy is the next best alternative that requires fewer capabilities, but may allow you to connect with a broad audience effectively....

Jeff Domansky's insight:

Thoughtful look at custom vs content strategies on social media and strategies to manage them.

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15 Best Free eBooks for Web Designers

15 Best Free eBooks for Web Designers | Public Relations & Social Media Insight | Scoop.it
If you’re looking into learning, studying, broadening your knowledge of web design then reading an eBook is great place to start. Within this article we have composed the 15 best eBooks for web designers that we think are great and even better, they’re all free!...
Jeff Domansky's insight:
Wowza! What an awesome design resource! Highly recommended. 10/10
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jose antonio gabelas's curator insight, Today, 2:35 PM

AÑADA su visión ...

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7 Smart Content Solutions For Your B2B Marketing Plans

7 Smart Content Solutions For Your B2B Marketing Plans | Public Relations & Social Media Insight | Scoop.it

Have you ever taken a look at how you’re sharing content with other businesses that you want to market to?


The content you’ve got can make a difference in all of your B2B marketing plans. There are many things that you can do right now in order to make your B2B marketing content more enticing....

Jeff Domansky's insight:

7 tips to make your content sharing more interesting and more effective.

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Why These 9 Companies Choose Transparency

Why These 9 Companies Choose Transparency | Public Relations & Social Media Insight | Scoop.it

Within the last couple of years, you are now starting to see actual companies sharing their revenue numbers and many other things (likeemployee’s salaries). Often times, these sorts of posts are the most read. It attracts readers of all kinds, not necessari,ly just potential customers.


Some of the companies doing this are venture backed, and some are bootstrapped. It’s what makes them fun to read. You see a diversity of tactics and strategies being implemented based on what stage they are in.Here is a list of companies providing regular revenue reports that are worth the read, along with a quote from their founders about why they do it....

Jeff Domansky's insight:

Transparency is a hotly contested topic in the tech world. Here, nine CEOs explain why they've chosen to go transparent Extreme or just the new "normal" in the future?

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Buying Government With Lobbying Money

Buying Government With Lobbying Money | Public Relations & Social Media Insight | Scoop.it

Their associations like the National Association of Manufacturers, Chamber of Commerce, National Federation of Independent Businesses, and the Business Roundtable began by increasing their member ship and member donations. In 1975 only 175 corporations had lobbyists, but by 1982 nearly 2500 companies did.


Political Action Committees (PACS) increased from 300 in 1976 to 12000 in 1985. The mobilization of big business resources had begun, which would ultimately affect taxes, regulations, the wealthy and the middle class. By 2011 they had 12,929 lobbyists dispensing $3.5 billion per year on lobbying.


This story will explain how big business used government to get 4 major tax reductions, modifying or terminating New Deal laws, to create new laws that favored the big banks and the wealthy, to change or rewrite labor laws that would help them bust unions, to negotiate trade agreements that favored the multi-national corporations over labor, and to pressure the government to ignore the trade deficit and foreign currency manipulation. Their lobbying successes resulted in a huge shift of wealth away from the middle class....

Jeff Domansky's insight:

Here's a great look inside the big business of public affairs and lobbying government for big business.

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Creating a Visual Impact With Your Digital Marketing Plan

Creating a Visual Impact With Your Digital Marketing Plan | Public Relations & Social Media Insight | Scoop.it

Consumer appetites for online content has only increased as web search and mobile use continue to rise. What is changing, however, is consumers’ “tastes” for that content. Today, many consumers want to learn by seeing — a trend that is leading marketers to shift their approach toward strategic graphics and imagery in their digital marketing plans.


Consumer attention has shifted from engaging with text-heavy content to more visually appealing, short-form content, including visual updates, stories, ads and videos. Brands who can skillfully convey their messages by mixing these visual elements into their content recipe will be the ones winning with online searchers and customers.


In this post, we explore three areas of your digital marketing plan where you can start to make a visual impact that has the potential to affect your marketing and sales results....

Jeff Domansky's insight:

A digital marketing plan needs more than written content to be effective. Learn to create a visual impact with your content....

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Marco Favero's curator insight, Today, 8:57 AM

aggiungi la tua intuizione ...

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50 amazing graphic designers you should know | Big Data Made Simple

50 amazing graphic designers you should know | Big Data Made Simple | Public Relations & Social Media Insight | Scoop.it

If you’re looking for inspiration for a graphic design project, there’s no better way to motivate yourself than to see good design in action.


Between imagining the technology that’s pushing us into the future and challenging the boundaries of visual communication, designers are an integral part of a fast-paced world that’s changing all around us.


We wanted to share with you our pick of awesome designers that inspire and excite us to keep our creative juices flowing....

Jeff Domansky's insight:

Inspiration: it makes your eyes wide and your brain start ticking. Most importantly, it’s a powerful force to drive ideas. Here's a great list of designers to follow, so the post could have used a few visuals to spice it up.

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6 Reasons Why Marketers Should Bet on Podcasting

6 Reasons Why Marketers Should Bet on Podcasting | Public Relations & Social Media Insight | Scoop.it

It started with a few tweets here and there asking me to start a podcast (“I don’t have time to read all your blog posts!”), a couple of guest appearances on hangouts and other marketing podcasts, and next thing I know, for Inbound Marketing Week this year, I launched The Superheroes of Marketing podcast.


There is more to it than that, obviously. And the challenges were well, challenging… I’m not good with hardware. Wires and plugs all look the same to me. As an introvert, the performance part of the project is exhausting. Like everyone else, I’m busy. Really busy. Podcasting is extremely time consuming (more so than I expected).


But, here I am, planning, scheduling, recording and editing a weekly podcast with my co-host, Kelly Kranz. Am I crazy? Maybe. But here's why it works....

Jeff Domansky's insight:

There are so many blogs and so little time to read them. Podcasting is a great way to share marketing information with people on the go. Why should you start a podcast?

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Writing an Effective Design Brief: Awesome Examples And a Free Template To Get You Started | Canva

Writing an Effective Design Brief: Awesome Examples And a Free Template To Get You Started | Canva | Public Relations & Social Media Insight | Scoop.it

Start by doing your research before the call or meeting. Check out their website and social media profiles. Google any articles about them. Read their blog.


Some design briefs are submitted and completed by the client and then handed off to the designer. But if you’re a designer working directly with the client, going through the questionnaire with them can get you more detailed responses and more clarity if you’re not sure of an answer.Here are 10 questions to start with that’ll give you the information you’ll need to get started...

Jeff Domansky's insight:

Because every successful design project starts with an awesome brief.

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3 Paths To Involve Employees In Content Marketing

3 Paths To Involve Employees In Content Marketing | Public Relations & Social Media Insight | Scoop.it

Our employees give us the opportunity to augment our licensed and community-generated content with original material that has the feel of exclusive, insider information. While our colleagues may not be as trained in effective Web writing as we are in marketing, their insights are nuggets of gold and can be efficiently turned into content.

In this column, I’ll describe three types of content programs and processes that represent different paths to get employees engaged in content marketing in a manner that both taps into their knowledge and respects the fact that content is not their day job....

Jeff Domansky's insight:

Employees and content marketing can be a potent mix.

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WebGems SNMinc's comment, March 27, 5:01 AM
Employees create great content about the industry than a hired content write. This is because they will be writing about their daily job.
Khushi Parmar's comment, March 27, 7:43 AM
http://www.vishwagujarat.com/entertaintment/video-mr-x-title-song-emraan-hashmi-mr-x-2015/
Habibur Rahman's comment, March 27, 12:55 PM
thanks for this post.http://www.wpthorp.com/
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How to Calculate Social Media ROI: A Delightfully Short Guide

How to Calculate Social Media ROI: A Delightfully Short Guide | Public Relations & Social Media Insight | Scoop.it

Social media ROI is what you get back from all the time, effort, and resources you commit to social. And it’s best calculated with dollar amounts.

Of course, there are no dollar signs dangling from retweets or likes. Twitter, Facebook, and others are no-cost marketing channels to join, potentially a zero-dollar investment (which makes any return exponentially fantastic, right!).

So in order to track ROI, the key elements would be:
-  Identifying your monetary investment in social media
-  Attaching a dollar amount to your social media goals...

Jeff Domansky's insight:

Measuring social media is doable, so get doing it.

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Marco Favero's curator insight, March 27, 5:14 AM

aggiungi la tua intuizione ...

Marco Favero's curator insight, March 27, 6:06 AM

aggiungi la tua intuizione ...

Khushi Parmar's comment, March 27, 7:43 AM
http://www.vishwagujarat.com/entertaintment/video-mr-x-title-song-emraan-hashmi-mr-x-2015/
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7 Neglected Ways to Promote Your Content on Social Media

7 Neglected Ways to Promote Your Content on Social Media | Public Relations & Social Media Insight | Scoop.it

Whether you’ve written a blog post, built an infographic, or hosted a webinar, you’ve probably promoted your content across your social media profiles. Maybe you’ve even shelled out a bit of money for social media advertising. These methods of content promotion are now standard, and form the basis of how most content creators and businesses use social media. Too often, this is where people stop.

Social networks provide a wealth of opportunity for content promotion beyond sharing and advertising. Here are seven neglected ways to promote your content on social media. How many are you using?...

Jeff Domansky's insight:

Seven social media tips you can use.

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The One Key Thing You Need for Content Marketing Success

The One Key Thing You Need for Content Marketing Success | Public Relations & Social Media Insight | Scoop.it

In a recent SpiceWorks survey of content marketing, one major factor was found that separated the winners from the losers: having a formal, written content marketing plan with a clearly defined budget. This may sound basic, but the numbers tell a very different story. While 72 percent of businesses claim to have a strategy for content, only 30 percent actually have it documented.

Why is having a written plan and established budget so important? Consider this: 36 percent of businesses with a documented plan feel that their efforts are very, or extremely, successful, compared with only 11 percent of those who have not documented a plan....

Jeff Domansky's insight:

Failing to plan is planning to fail. 

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C. Todd Livengood's curator insight, March 27, 8:46 AM

"In a recent SpiceWorks survey of content marketing, one major factor was found that separated the winners from the losers: having a formal, written content marketing plan with a clearly defined budget. This may sound basic, but the numbers tell a very different story. While 72 percent of businesses claim to have a strategy for content, only 30 percent actually have it documented."