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6 LinkedIn Best Practices | Social Media Today

6 LinkedIn Best Practices | Social Media Today | Public Relations & Social Media Insight | Scoop.it
To advance your business, you need to stay current on trends and continue to innovate.   A powerful and effective way to amplify your marketing mix and generate new  LinkedIn_inbound_marketing business is social network marketing.  Establishing a ...

 

...social media presence for your business is important. Effective social network marketing involves creating and sharing information-rich content. Social networks can be effective channels to make connections, share content, create a following and market your business. LinkedIn is the world’s largest professional network with over 175 million users, who spend an average of 7 minutes a day on the site. LinkedIn has a visitor-to-lead conversion rate of 2.74%, which is outstanding and almost three times higher than the conversion rates of Facebook and Twitter. Get LinkedIn, and amplify your marketing mix with social network marketing....

 

[Really good LinkedIn tips. ~ Jeff]

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PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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Content Marketing Strategy – A Guide

Content Marketing Strategy – A Guide | Public Relations & Social Media Insight | Scoop.it
So how do you create a good content marketing strategy? Today we are going to go through and show you how we create a good content marketing strategy that will be the basis of a long lasting website. We will not go into any gray hat or black hat techniques since I personally believe most of those don’t work with content marketing, and are a waste of time to try.
Jeff Domansky's insight:

What does your content marketing cycle look like? Here's a useful guide.

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Content Marketing Vampires: What’s Sucking the Life Out of Your Content?

Content Marketing Vampires: What’s Sucking the Life Out of Your Content? | Public Relations & Social Media Insight | Scoop.it
Not only are you hectically hurrying to close out the year on a good note, you’re also pressured to produce your budgeted marketing plan for the year to come. It can often feel like the month itself is draining your very life force… but maybe it’s not just the month. Maybe, you have something stalking you from the shadows… Maybe something is steering you down dark paths you’d normally avoid… Maybe… you have a vampire in your midst, and nowhere would it be more apparent, than in your content.

Your content, you see, is a reflection of the lifeblood of your organization. It carries all the qualities, characteristics, and attributes that make your organization unique and valuable to your target audience. Certain dark forces, however, can eat away and this energy in your content. These marketing vampires can manifest themselves in multiple forms, so to swiftly slay these evil spirits, here are 5 of the most common vampire varieties along with their most effective weaknesses.
Jeff Domansky's insight:

Scary, what content marketing challenges we face.

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Gorgeous Side Show Portraits by Artists Ransom & Mitchell - if it's hip, it's here

Gorgeous Side Show Portraits by Artists Ransom & Mitchell - if it's hip, it's here | Public Relations & Social Media Insight | Scoop.it
San Francisco artists Ransom & Mitchell blend photography, digital painting and 3D CG to produce portraits of sideshow acts seen in traveling Carnivals from long ago.

These pieces were created by Jason Mitchell & Stacey Ransom for The Rough and Ready Sideshow, a group show at the Bash Contemporary. The show also includes artwork by Stephanie Vega, whose work I shared with you last Halloween, Alexandra Manukyan and Aunia Kahn.

Director/photographer Jason Mitchell and set designer/photo illustrator Stacey Ransom create highly detailed and visually lush portraits and scenarios by combining their talents with elaborate costumes, hair and make-up, props, hand-painted backdrops and set design. Then they add their own unique style of digital illustration and 3D computer generation.
Jeff Domansky's insight:

Intriguing digital multimedia and creativity at it's best.

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The 10 Pillars To Creating a Personal Brand in a Digital World

The 10 Pillars To Creating a Personal Brand in a Digital World | Public Relations & Social Media Insight | Scoop.it
Ever Googled yourself? What did you see? Did you like your web “you”?

That’s the only way some people see you today in a digital world.

You are defined by your online content, brand and persona. Sometimes a personal branding focus can be seen as an overt attempt of self promotion.

In crowded job market and a competitive business world some packaging and promotion is essential.
Jeff Domansky's insight:

What's your online brand? Jeff Bullas explorers.

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5 Great Online Tools for Creating Infographics | Cool Infographics

5 Great Online Tools for Creating Infographics | Cool Infographics | Public Relations & Social Media Insight | Scoop.it
Creating infographics using online tools has never been easier. In the last few years a number of online tools have emerged that allow anyone to create great visual content.  Whether you are working on a project for work, personal use, or social media, each new project starts with a template. With the dimensions laid out for you, you can focus your attention on quickly creating effective designs. Search, drag, and publish - it can be that simple.

These new tools are vector graphics applications that run in your browser as a replacement for using an expensive professional desktop application like Adobe Illustrator to put your infographic design together.  Each one offers different tools, image libraries, charts, fonts and templates as a starting point.  None of these have the full capabilities of a professional desktop application, but you probably don’t need that much power to create a simple infographic.

In this article, we take a quick look at 5 of the best online tools for creating infographics: Visme, Canva, Easel.ly, Piktochart, and Infogr.am. All of these tools are evolving quickly, and this is just a snapshot of their current capabilities.
Jeff Domansky's insight:

My favorite - Piktochat - gets a well-deserved positive review from Randy Krum at Cool Infographics.

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Jeff Domansky's curator insight, October 19, 9:58 PM

My favorite - Piktochat - gets a well-deserved positive review from Randy Krum at Cool Infographics.

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8 Must-Have Startup Tools

8 Must-Have Startup Tools | Public Relations & Social Media Insight | Scoop.it
Building your own business is no easy task, and it certainly requires a significant amount of sweat equity. Luckily, these eight startup tools are here to make the process quite a bit easier.
Jeff Domansky's insight:
It's a social media Swiss Army toolkit.
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Nathan Bachynski's curator insight, October 19, 9:34 PM

In a technologically based society such as today, it is essential for a startup company to use technology as well. A marketing strategy can only be effective when you're using the best tools to gather the most accurate information as efficiently as possible.

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5 Easy Tips for Terrific Titles

5 Easy Tips for Terrific Titles | Public Relations & Social Media Insight | Scoop.it
When you think of your favourite book, movie or artwork, it’s the title that springs to mind. To the same effect, titles act like a hook in graphic design. They’re a feature element – so make sure they stand out!
Jeff Domansky's insight:

Here's how to create terrific titles for your blog or content.

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Gorgeous Typographic Covers For 26 Classic Books

Gorgeous Typographic Covers For 26 Classic Books | Public Relations & Social Media Insight | Scoop.it

In September 2009, type designer Jessica Hische started what would become a wildly popular personal project: Daily Drop Caps, in which she intricately illustrated a decorative letter every day and uploaded it to her blog. Her lettering style modernizes an age-old typographic tradition: a drop cap is the single large letter that starts a book chapter, often seen in sacred texts or early editions of classic literature. The artform dates back to 2,000-year-old illuminated manuscripts.

Jessica Hische will debate the merits of algorithmic design at the 2014 Innovation by Design Conference, Wednesday, October 15, at the Metropolitan Pavilion in New York. Sign up today!

In collaboration with Penguin art director Paul Buckley, Hische has applied her colorful, ornate drop cap lettering to 26 book covers for classic works of literature and poetry--one for each letter of the alphabet. The Penguin Drop Caps series features bright jewels of book covers, each with an illustration of the first letter of the author’s last name, starting with Austen, Bronte, and Cather. The last batch of letters--X, Y, and Z for Xinran, Yeats, and Zafron--has just been released....

Jeff Domansky's insight:

Creativity with your coffee: gorgeous design from Jessica Hische. Recommended viewing. 10/10

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Venkatesh Iyer (venkyiyer.com)'s curator insight, October 19, 12:46 AM

Not sure if this kind of art would be suitable for books written today, but anyway, I am posting this because it's interesting.

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Man Infected with Ebola Misinformation Through Casual Contact With Cable News - The New Yorker

Man Infected with Ebola Misinformation Through Casual Contact With Cable News - The New Yorker | Public Relations & Social Media Insight | Scoop.it

An Ohio man has become infected with misinformation about the Ebola virus through casual contact with cable news, the Centers for Disease Control has confirmed.

Tracy Klugian, thirty-one, briefly came into contact with alarmist Ebola hearsay during a visit to the Akron-Canton airport, where a CNN report about Ebola was showing on one of the televisions in the airport bar. “Mr. Klugian is believed to have been exposed to cable news for no more than ten minutes, but long enough to become infected,” a spokesman for the C.D.C. said. “Within an hour, he was showing signs of believing that an Ebola outbreak in the United States was inevitable and unstoppable.”

Once Klugian’s condition was apparent, the Ohio man was rushed to a public library and given a seventh-grade biology textbook, at which point he “started to stabilize,” the spokesman said....

Jeff Domansky's insight:

Sometimes laughter is the best medicine!

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Tools for Crafting Press Releases that Generate Better Results

Tools for Crafting Press Releases that Generate Better Results | Public Relations & Social Media Insight | Scoop.it
News coverage is a top priority for brands because its third party credibility is more trusted than ads and favored heavily in search ranking algorithms. Even though social media has become a source for breaking news, journalists still rely on press releases as a credible source for stories.


According to a 2013 survey of PR Newswire for Journalists members, press releases are one of the top three sources used for stories and half of the journalists polled checked wire services at least once a day. Given that press releases are delivered directly to journalists who are interested in those topics, knowing how to make an impression right off the bat is key to inspiring media coverage....

Jeff Domansky's insight:

News releases still count in your marketing mix. 

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Brands Betting Billions 25-Yr-Old Power Influencer Can Make You Buy Stuff

Brands Betting Billions 25-Yr-Old Power Influencer Can Make You Buy Stuff | Public Relations & Social Media Insight | Scoop.it

 Odds are, you've never met Dennis Hegstad. But you listen to him all the time.


Black Zara faux leather pants, black Vans, black Ray Ban sunglasses. The oppressive October sun beats down as Hegstad sips from a bottle of kombucha outside a coffee shop.Tilting his head to avoid the glare, wispy long blond locks fall into his eyes as he scrolls through his porcelain iPhone.


Cycling through multiple personas on more than a dozen Twitter profiles, his thumbs are set on rapid-fire: favorite, follow, post, respond, retweet, repeat. Finally, Hegstad looks up, the 25-year-old’s cobalt eyes trained directly on me.


“Sorry, I’m…”


Excuse his wandering attention: He’s not just tweeting for fun; he’s tweeting for big money--and he’s winning....

Jeff Domansky's insight:

Do power tweets really influence purchase decisions? Brands seem to think so but the jury is out whether it is long lasting or just trendy.

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How SMBs Can Most Effectively Use Twitter | V3

How SMBs Can Most Effectively Use Twitter | V3 | Public Relations & Social Media Insight | Scoop.it
Conducted on over 600 small business owners via telephone interviews, the survey revealed that social media is, in some instances, helping SMBs fulfill some business goals. Of the seven most popular reasons to embrace social media, the top four were: connecting with customers (78%), marketing and promotion (72%), building online reputation (72%) and advertising (69%).  From a personal standpoint, it’s so interesting to me that businesses are still focused less on marketing or promoting or advertising than they are listening – what a missed opportunity....
Jeff Domansky's insight:
Here's what SMBs should be looking at in their social marketing strategies.
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4 Types of Customer Analytics Data to Collect: MeasuringU

4 Types of Customer Analytics Data to Collect: MeasuringU | Public Relations & Social Media Insight | Scoop.it

Organizations quantify, classify, categorize and track people well before they've even made a purchase and throughout their customer lifetime.  These analytics provide a constant stream of data that should improve the decision making process. 


To get a better understanding of problems and opportunities for your customers, you'll want to collect data from each of the following four customer analytics groups....

Jeff Domansky's insight:

Here are four key data you want to measure if your marketing is going to measure up.

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5 Outdated PR Elements And How They Have Evolved Today

5 Outdated PR Elements And How They Have Evolved Today | Public Relations & Social Media Insight | Scoop.it
Some things in the world of public relations will always stay the same: Be authentic. Strive for credibility. Build relationships. Create storylines. Act fast. Achieve thought leadership.

But, the ways in which we achieve some of these still-critical elements have changed greatly over the years.

From circulation numbers to embedded URLs, from event attendance to social presence, and from direct mail to SMS, the PR world is evolving. Here are five outdated practices that have undergone a modern makeover with successful results:
Jeff Domansky's insight:

Five old PR tools that needed new life.

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6 Essential Tips To Make Your Online Store Stand Out

6 Essential Tips To Make Your Online Store Stand Out | Public Relations & Social Media Insight | Scoop.it
Today plenty of online stores are ready to offer customers an extensive range of products and services that can meet all their needs and expectations. But with the enormous and ever-growing level of competition, web store owners have to think of retaining existing clients and drawing new ones to their website.

If you wish to avoid significant mistakes while growing your online store and creating a return customer base, it’s crucial to develop a long-term business strategy. In this article I will outline main aspects of such a strategy that will make a difference and allow your store to stand out.
Jeff Domansky's insight:

Learn what makes a great online store stand out.

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Seth's Blog: Famous to the family

Seth's Blog: Famous to the family | Public Relations & Social Media Insight | Scoop.it
There is famous and there is famous to the family. Cousin Aaron is famous to my family. Or, to be less literal, the family of people like us might understand that Satya the milliner or perhaps Sarma Melngailis or Peter Olotka are famous.

And famous to the family is precisely the goal of just about all marketing now. You don't need to be Nike or Apple or GE. You need to be famous to the small circle of people you are hoping will admire and trust you. Your shoe store needs to be famous to the 300 shoe shoppers in your town. Your retail consulting practice needs to be famous to 100 people at ten major corporations. Your Wordpress consulting practice needs to be famous to 650 veterinarians or chiropractors. Famous the way George Clooney and George Washington are famous, but to fewer people.

By famous, I means admired, trusted, given the benefit of the doubt. By famous, I mean seen as irreplaceable or best in the world.

Here's how to tell if you're famous: If I ask someone in your community to name the person who is known for X, will they name you? If I ask about which store or freelancer is the best place, hands down, to get Y, will they name you? If we played 20 questions, could I guess you?

Being famous to the family is far more efficient than being famous to everyone. It takes focus, though.
Jeff Domansky's insight:

Love this Seth Godin concept of "famous to the family."

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The Three Pillars Of Digital PR

The Three Pillars Of Digital PR | Public Relations & Social Media Insight | Scoop.it
The growth of online has changed the world of Public Relations dramatically. Online has given PR a number of opportunities – engaged and larger audiences, groupings online of like-minded people. But it has also created its fair share of head-aches – people criticizing the company on the company’s own media and a fast-moving world which requires resource to keep track.

So, is digital PR really so different from traditional PR methods? Well, yes and no! The principles of PR still remain, with reputation management, stakeholder strategies and managing the spread of information all being crucial in digital PR. But the methods by which these are achieved are different in digital. I think that there are three pillars of Digital PR:
Jeff Domansky's insight:

Call me. Just don't call me PR.

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Are You Dropping the Ball on This Fantastic Outreach Marketing Tactic?

Are You Dropping the Ball on This Fantastic Outreach Marketing Tactic? | Public Relations & Social Media Insight | Scoop.it

Marketing with your consumers instead of at them. Easier said and written down than done. I know, I’ve been there.


Some days I used to give in to the temptation and many marketing dollars later I would remember why those disruptive marketing tactics don’t work.


…Other days, hopefully most days, I’ve got my best marketing hat on and I collaborate with my consumers instead of creating ads and graphics that come at them like a swarm of mosquitos. Point being, I’ve tested out many strategies and marketing with my target consumers has brought my company some amazing new business.


Don’t drop the ball and implement the easy but disruptive tactics. I’m about to outline my favorite ways and most effective ways to implement outreach marketing to collaborate with your audience. (Hint: you may want to print this one out and hang it on your wall by your monitor!)...

Jeff Domansky's insight:

Kristen Matthews shares her social marketing secrets.

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bursbank's comment, October 19, 8:18 AM
teşekkür ederiz
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The Bad News About the News

The Bad News About the News | Public Relations & Social Media Insight | Scoop.it

...Obviously, new technologies are radically altering the ways in which we learn, teach, communicate, and are entertained. It is impossible to know today where these upheavals may lead, but where they take us matters profoundly. How the digital revolution plays out over time will be particularly important for journalism, and therefore to the United States, because journalism is the craft that provides the lifeblood of a free, democratic society.


The Founding Fathers knew this. They believed that their experiment in self-governance would require active participation by an informed public, which could only be possible if people had unfettered access to information. James Madison, author of the First Amendment guaranteeing freedom of speech and of the press, summarized the proposition succinctly:

“The advancement and diffusion of knowledge is the only guardian of true liberty.”


Thomas Jefferson explained to his French friend, the Marquis de Lafayette, "The only security of all is in a free press. The force of public opinion cannot be resisted when permitted freely to be expressed.” American journalists cherish another of Jefferson's remarks: “Were it left to me to decide whether we should have a government without newspapers or newspapers without a government, I should not hesitate a moment to prefer the latter.”

Jeff Domansky's insight:

Journalism struggles and we're not better for it. Excellent essay on the state of news media.

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Content Marketing Is Obviously Not Dead but These 4 Things Aren't Helping

If you're a marketer, copywriter, or business owner, then you might be sick and tired of hearing the words "content marketing" by now. Without a doubt, this term has been one of the most frequently used buzzwords of 2014 and it doesn't look like there's any end in sight.


And, it's not only the undeniable overuse of the words "content marketing" that has grown tired to some people; certain aspects of the practice are starting to wear. We often see the same old blog posts, clickbait headlines, and unintelligible Vine videos popping up in our feeds and it can make us wonder if this is what the future of advertising looks like.

Despite the growing exhaustion with the buzz word, there are still creative, entertaining, and ultimately profitable ways to go about using content for the sake of advertising or marketing. However, in order to do so, you have to make sure that you're avoiding these four things....

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People Are Laughing at Your LinkedIn Profile

People Are Laughing at Your LinkedIn Profile | Public Relations & Social Media Insight | Scoop.it
Dear LinkedIn Member,

People are looking at your LinkedIn profile, and they’re laughing at what you, in a public forum, have decided to present as your professional identity. Last week, five people (who chose to remain anonymous) scrolled through your hobbies and skills and broke into fits of laughter at each one.


When they looked at your employment history, noting the various part-time jobs and internships you thought it would be a good idea to include, they were almost in tears. I mean, come on—you like playing racquetball and you list “social media” as a skill? What does that even mean? You know what Twitter is and you own those weird-looking goggles?


Somebody give this man a job! Seriously, we hope that you have actually found a job and are not, in fact, starving to death because you are incompetent

Jeff Domansky's insight:

It's Sunday. Thank God for The New Yorker.

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Amanda Cunningham's curator insight, October 19, 12:46 AM

All Star or No Star?? It's Your Profissionable Identity - You Decide.

Professional Profiling needed? I can assist you @ammmanda2014.

 

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Why Copyblogger Is Killing Its Facebook Page

Why Copyblogger Is Killing Its Facebook Page | Public Relations & Social Media Insight | Scoop.it

Just over three months ago, Brian Clark reached out to me for some extra help on the page.


He thought that, given the success I have with my own Facebook page, several others I’ve managed for clients over the years, and the rapidly growing Your Boulder Facebook page I manage for him, maybe I’d be able to bring some life to Copyblogger’s Facebook presence.


Yep, I said. Let me at it.


Well, today I’m here to tell you that we’re deleting the account. This is the last day you’ll see the Copyblogger Facebook page.


If you’ve ever been frustrated with an aspect of your social brand presence, you’ll want to keep reading — because there are countless reasons why Copyblogger is killing its Facebook page....

Jeff Domansky's insight:

It's a Facebook faceplant with some valuable social media lessons.

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Venkatesh Iyer (venkyiyer.com)'s curator insight, October 19, 12:50 AM

Some lessons to be learnt here, definitely.

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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare | Public Relations & Social Media Insight | Scoop.it
If you're reading this post, chances are you already have the SlideShare basics under your belt. You've uploaded a few presentations. You know you need a compelling story, beautiful design, enticing call-to-action, and solid promotion plan -- and you're comfortable executing on all of that in your slides.


But you feel like there's still more you could be doing with the platform. You want better copy, and better design, and better promotions, and better CTAs, and better results (usually in the form of leads). 

Unfortunately, the recommendations you've found so far have been fairly surface-level. 

If this sounds like you, I'd recommend you keep on reading. We've compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads....

Jeff Domansky's insight:

Useful tips to help you get the most from your Slideshare presentations.

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Jeff Domansky's curator insight, October 18, 2:47 PM

Useful tips to help you get the most from your Slideshare presentations.

Marco Favero's curator insight, October 18, 6:42 PM

aggiungi la tua intuizione ...

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Stock Photography vs. Real Photos: Can't We Use Both?

Stock Photography vs. Real Photos: Can't We Use Both? | Public Relations & Social Media Insight | Scoop.it

When it comes to online imagery, it’s not so much about having images, as it is about making sure those images to give the visitor a sense of texture, size, scale, detail, context & brand.According to MDG Advertising, 67% of online shoppers rated high quality images as being “very important” to their purchase decision, which was slightly more than “product specific information”, “long descriptions”, and “reviews & ratings”....

Jeff Domansky's insight:

So why are you still using stock photography?

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Marco Favero's curator insight, October 18, 6:41 PM

aggiungi la tua intuizione ...

Mr Tozzo's curator insight, October 19, 11:20 AM

Stock Photography vs. Real Photos: Can't We Use Both?

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Social Media: An Online Window Shopping Experience | Independent Retailer

Social Media: An Online Window Shopping Experience | Independent Retailer | Public Relations & Social Media Insight | Scoop.it

In today’s increasingly digital world, it’s important for online retailers to leverage social media and develop a memorable online “window” shopping experience.


One common misconception among retailers is that money can’t be made directly through social platforms, but there is indeed potential for a clear stream of revenue driven by branded, strategic and innovative social media activity.


For consumers scrolling through posts on Facebook and Tumblr, or the array of images on Pinterest and Instagram, it is similar to strolling down Main Street past local shops. If they see an ad, post or Pin that peaks their interest, they are more likely to click on it, just as they’d be more likely to walk into a store with an interesting window display....

Jeff Domansky's insight:

Good collection of online retail and social marketing tactics.

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