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Pingraphy: The Social Media Scheduling Tool for Pinterest | Social Media Delivered

Pingraphy: The Social Media Scheduling Tool for Pinterest | Social Media Delivered | Public Relations & Social Media Insight | Scoop.it

At last, the moment we have all been waiting for – (drumroll, please) – it is now (sort of) possible to schedule pins on Pinterest! Pinterest has proven a vital platform in 2012 for businesses, blogs, and individuals promoting their own products. [...]

 

[Useful for Pinterest peeps ~ Jeff]


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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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Four theories on the declining trust in Canadian social media

Four theories on the declining trust in Canadian social media | Public Relations & Social Media Insight | Scoop.it

Yesterday I had the pleasure of attending my seventh Edelman Trust Barometer launch event in Toronto. This year’s results are some of the most interesting I’ve seen, highlighting a disparity in trust amongst what we call the “informed” public and the mass population, and the ongoing failure of businesses to live up to the expectations that people have of them when it comes to societal good (you can see the full results on SlideShare).

One of the interesting notes in this year’s Canadian Trust Barometer results was that trust in social media has fallen over the last year. In fact, social media was the only one of the five media types we examined to experience a decline in trust....

Jeff Domansky's insight:

Interesting to note the decline in trust of social media.

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15 Chrome Extensions Social Media Marketer Must Have In Their Toolbox

15 Chrome Extensions Social Media Marketer Must Have In Their Toolbox | Public Relations & Social Media Insight | Scoop.it

Being a good juggler should probably be one of the necessary qualifications for a social media manager. Managing multiple social media accounts, keeping them updated, finding content for each of them and engaging with the audience; all of it can be time-consuming and difficult to accomplish in a single day. With all of these activities on hand, you are most likely using social media management tools that can help with the job. However, there are also a number of extensions on your Chrome browser that you can help make your job a little easier and can also save you loads of time.

These various Chrome extensions can help with content curation, bookmarking, passwords and a lot more. You can install these extensions on your Chrome browser so that they are handy, and can be used when you need them. Here’s a look at 15 Chrome extensions that you must try....

Jeff Domansky's insight:

There are some really valuable chrome extensions in this list by Jessica Davis. Highly recommended. 9/10

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We Grew Our Email List to 44K, Then Stopped. Here's Why.

We Grew Our Email List to 44K, Then Stopped. Here's Why. | Public Relations & Social Media Insight | Scoop.it

We reached the point where we were growing an email list bigger and bigger and bigger with no real end game in sight.

What did we plan to do with all these email addresses once we had them?

Good question.

We didn’t have an answer, so we stopped trying to add more.

We had lots of different ideas, and people have been so gracious to share their thoughts on what we could be doing (I’d love to hear from you in the comments, too, if anything comes to mind).

Here’re a few suggestions we thought over...

Jeff Domansky's insight:

Kevan Lee offers an interesting and somewhat counterintuitive strategy in growing or not growing an email list. Worth reading.

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A Step-by-Step Guide to Driving Qualified Traffic From SlideShare Presentations

A Step-by-Step Guide to Driving Qualified Traffic From SlideShare Presentations | Public Relations & Social Media Insight | Scoop.it
I’ve seen complete beginners to internet marketing create and upload slide decks and – without any promotion –  generate thousands of views to their slides, drive traffic to their sites and move their business to another level.


If you think Facebook and Twitter drive more targeted leads than SlideShare, think again. One study by Did It found that SlideShare gets about 500% more traffic from business owners than Facebook, Twitter, or YouTube....

Jeff Domansky's insight:

Neil Patel shows how Slideshare can generate real business leads.

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Marco Favero's curator insight, Today, 4:25 AM

aggiungi la tua intuizione ...

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Swarovskis WordofMouth Strategy Sparkles

Swarovskis WordofMouth Strategy Sparkles | Public Relations & Social Media Insight | Scoop.it

The benefits of combining word of mouth and digital interactions are crystal clear to marketers at Swarovski—especially when it comes to driving in-store purchases.


“Word of mouth, we're finding, is actually more and more important every time we do an event,” says Robin McCall, marketing manager for Swarovski Crystal Society, a community that customers can join to attend the company's private events, as well as receive free gifts and exclusive rewards. “But if you're not having the people who are your fans and your advocates speak for you, it's that much harder to be successful.”...

Jeff Domansky's insight:

Marketers say the lesson of a revamped strategy is crystal clear: tap into digital advocacy.

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DataDriven Marketing Economy Tops 200 Billion

DataDriven Marketing Economy Tops 200 Billion | Public Relations & Social Media Insight | Scoop.it

Two years ago, for the first time, the Direct Marketing Association put a number—$156 billion—on what it called the data-driven marketing economy (DDME) in the United States. Yesterday it released a follow-up report showing that data isn't just driving, it's speeding. It clocked in at $202 billion in 2014, a two-year increase of 35%, and it employed nearly a million people—650,000 more than it did in 2012.“


All of marketing, we estimate, is about $1.3 trillion a year in the U.S., so that makes data-driven marketing a little under 20% of the total," said Harvard Business School professor John Deighton, who directed the study for DMA with Peter Johnson, principal of mLightenment Economic Impact Research....

Jeff Domansky's insight:

Data business linked to marketing activities grew 35% and created 650,000 U.S. jobs between 2012 and 2014, DMA reports.

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5 Critical things you need to know about Periscope now

5 Critical things you need to know about Periscope now | Public Relations & Social Media Insight | Scoop.it

This month Twitter started autoplaying Periscopestreams within its feed. While some marketers had previously been able to overlook the importance of livestreaming apps like Periscope, any brand with a strong Twitter presence is scurrying to catch up … As am I!


At the beginning of the week I had less than 10,000 “hearts” on Periscope, while popular people and brands tend to have more than a million.


So in anticipation of writing a best practices article for brands approaching Periscope, I interviewed Geoff Golberg. Geoff is one of the most famous livestreamers, with a following on Meerkat, Periscope, and Blab of over 40,000 people. On Periscope, Geoff has 6.3 million hearts.


Here are some key tips for using Periscope in combination with Twitter....

Jeff Domansky's insight:

Periscope's new autoplay feature in Twitter streams could be a game changer. Is your brand prepared? Check out these 5 tips to fully utilize Periscope from Mark Schaefer.

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The ultimate guide to LinkedIn profiles | PR Daily

The ultimate guide to LinkedIn profiles | PR Daily | Public Relations & Social Media Insight | Scoop.it

From a snappy headline to your custom URL, the use of keywords and strong descriptions for each of your previous jobs, a fully optimized LinkedIn profile is a thing of beauty.


Whether you’re using it as a networking tool or to find your next job, there are certain best practices that everyone should follow to ensure that your professional face online is as impressive as possible. Where should you start? Check out this LeisureJobs infographic for a step-by-step guide of LinkedIn best practices....

Jeff Domansky's insight:

Get your LinkedIn profile whipped into shape.

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6 Ways to Do Keyword Research Using HubSpot

6 Ways to Do Keyword Research Using HubSpot | Public Relations & Social Media Insight | Scoop.it

There are many factors that search engines take into account when indexing and ranking your website pages. One such factor is keywords on the page.


Let's keep things simple: keywords are the words typed into search engines. Basically, they’re the topics that searchers are trying to learn more about.  In order to attract those strangers to your content, you'll need to figure out which keywords relate to your business and your industry, and then feature them on your site.


So here are 6 ways to do comprehensive keyword research, to help you be sure that you’ve selected the right keywords to focus on....

Jeff Domansky's insight:

Let's keep things simple: keywords are the words typed into search engines. Here are 6 ways to do comprehensive keyword research from HubSpot.

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10 Stages to a Successful Product Launch

10 Stages to a Successful Product Launch | Public Relations & Social Media Insight | Scoop.it

In 2014, research firm Nielsen conducted a study that found 85% of all consumer packaged goods (CPG) product launches flop. Of course, many see this as a necessary cost of doing business. To effectively test whether or not their ideas will fare well with consumers, big brands develop dozens of products, investing millions in the process, hoping that a handful will become wildly popular. And they do all this knowing a majority of their newest products will fail.


For small businesses though, this statistic is hugely discouraging. Fortunately, there are things brands and store owners can do to ensure the next products they develop, launch and promote are a success.


To help you beat the odds, we have outlined 10 steps every eCommerce store should take to increase their chances of a successful product launch....

Jeff Domansky's insight:

Here's a useful checklist for ecommerce launches.

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6 Stats that Prove the Importance of Product Videos for Ecommerce

6 Stats that Prove the Importance of Product Videos for Ecommerce | Public Relations & Social Media Insight | Scoop.it

Producing quality videos for your ecommerce site is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more. For that very reason, many ecommerce businesses will settle for photos and graphics just to get the job done.


These six statistics show that video might just be an investment worth making. Sure, you’ll have to dig a little deeper into those pockets at first, but the results will return more than you dreamed....

Jeff Domansky's insight:

Video can bring your product to life. Here are 6 stats to help you understand the value of video for your ecommerce company.

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Seo-Social-Video's curator insight, February 3, 8:57 AM

6 Gründe warum Produktvideos und Video-Marketing unverzichtbar sind.

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5 Great Posts on How to Create a Content Strategy

5 Great Posts on How to Create a Content Strategy | Public Relations & Social Media Insight | Scoop.it

In my recent post, “How to Create an Editorial Strategy for Your Blog: Part Two,” I mentioned my approach is one of many you have to choose from when setting out to define the editorial strategy for your blog. Your editorial strategy for your blog is really a content strategy – specific to your blog.


Since some of you may need to broaden the scope of your content strategy beyond your blog, and also because I promised to follow-up with some additional resources for you, I’ve pulled together five of the best posts I could find about “How to Create a Content Strategy.”  


You could use the suggestions in these posts as an alternative or complement to my post for creating an editorial strategy for your blog, or expand the focus of your content strategy to include all your earned, owned and paid channels....

Jeff Domansky's insight:

Five different approaches to developing content strategies.

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#PRin2016: The Evolution of the News Release

#PRin2016: The Evolution of the News Release | Public Relations & Social Media Insight | Scoop.it

In this sea of newness, the most important thing hasn’t changed: Growing relationships matters, and that means thoughtfulness pays off. If you give journalists what they want, how they want it, and make it easier for journalists to do their jobs, your brand will earn more positive coverage.


Many other familiar guidelines still matter as well: write well, include contact info, target wisely (relevance is key to growing any online relationship), keep subject lines and headlines honest and concise, etc.


The new…But giving journalists what they want isn’t what it used to be. The most relevant, well written news release in the world won’t get you where you want to go if you simply put it on the wires as a plain-Jane, text release. The bar on releases has gotten much higher. And a creative approach to releases now pays off....

Jeff Domansky's insight:

News releases aren’t merely alive. When well executed, releases can help brands amplify messages more effectively than ever before.

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Why People Choose to Shop—or Not to Shop—on Their Phones

Why People Choose to Shop—or Not to Shop—on Their Phones | Public Relations & Social Media Insight | Scoop.it

Mobile shopping isn't going anywhere this year.


More than 60 percent of omnichannel shoppers said they plan to start making purchases using mobile devices or will do so even more in the upcoming year, according to a new study released today by Facebook. (Already, 45 percent of all shopping includes some form of mobile interaction including doing research, comparing prices or making purchases. Among millennials, that number jumps to 57 percent.)


Facebook IQ commissioned GfK to study 2,400 adults who had used mobile phones, tablets, desktops or laptops to research or buy items online in the past three months. Purchasing categories included clothing, consumer electronics, home appliances, home goods and beauty.


The study also looked at why those shopping on mobile devices chose to use them. Fifty-six percent said it was because they already happened to be on a device, while 55 percent pointed to the convenience it afforded....

Jeff Domansky's insight:

Interesting mobile shopping research.

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7 Tips to Supercharge Your Blog Growth in 2016

7 Tips to Supercharge Your Blog Growth in 2016 | Public Relations & Social Media Insight | Scoop.it

Do you know that a simple tweak to your blog can double, triple, or even quadruple your blog growth?

In 2015, I made slight changes to my blogging strategy and saw some massive results; for example, installing a simple plugin resulted in over a thousand extra subscribers to my blog every month, and I was able to get hundreds of subscribers from several of my guest posts even when people were crying that guest blogging is dead.

With the right plan, you can supercharge your blogging and take your blogging from nobody to superstar status. In this article, I share 7 tips guaranteed to supercharge your blog growth in 2016; these tips worked really well for me in 2015, and I plan to use them even more this year. Enjoy!...

Jeff Domansky's insight:

Useful reminders and practical blogging tips to increase your effectiveness.

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Linda Buckmaster's curator insight, Today, 5:39 AM

Seven useful tips to supercharge our blogs

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Guide to Influencer Marketing with BuzzStream and BuzzSumo

Guide to Influencer Marketing with BuzzStream and BuzzSumo | Public Relations & Social Media Insight | Scoop.it

Our webinar on outreach and influencer marketing with Paul May, CEO of BuzzStream, created a lot of discussion this week. There were many questions about the right and wrong ways to approach influencer marketing. We have summarised below the key takeaways from the webinar and shared Paul’s practical advice on how you can use BuzzStream and BuzzSumo to maximise the success of your influencer marketing....

Jeff Domansky's insight:

Practical influencer marketing tips from BuzzSumo and BuzzStream experts.

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Nine Things Every Successful Content Strategist Understands

Nine Things Every Successful Content Strategist Understands | Public Relations & Social Media Insight | Scoop.it

If you aspire to be a successful content strategist or marketer, here are nine things you should plan to learn. And the sooner you do, the better!


1. User experience is as big a part of your job as anything else

Yes, there are professionals who are paid solely to think about the user experience, and how it can be made as seamless as possible. But that doesn't mean you can sit back and forget about it. Each content piece needs to have some thought behind how the user will experience, consume, and act on it.Speaking of users...

Jeff Domansky's insight:

Listen up - nine valuable content strategy tips.

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Content Sutra, Ep. 6: Con Men and the Dark Side of Storytelling

Content Sutra, Ep. 6: Con Men and the Dark Side of Storytelling | Public Relations & Social Media Insight | Scoop.it

What happens when people use storytelling for deception? Or downright evil?In this week’s podcast, Shane and I talk to Maria Konnikova, a frequent New Yorker contributor and author of The Confidence Game: The Psychology of the Con and Why We Fall for It Every Time, to learn about the art of the con and the impact it’s having on the media world, from catfishing on Facebook to advertising that crosses the line....

Jeff Domansky's insight:

Trust me. Storytellers are con men. Or are they?

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20 famous logos made with Helvetica - The Creative Edge

20 famous logos made with Helvetica - The Creative Edge | Public Relations & Social Media Insight | Scoop.it

Just what separates a brand name in a standard, mass-distributed typeface from a bona fide logo? One of them is generic and basically worthless, while the other is (hopefully) an impactful, memorable, skillfully made, often very expensive work of design.In plainer terms, one of them is nothing, the other is something. Getting from point A to point B is one of the most common, difficult tasks that a graphic designer faces. How do you do it?


Helvetica offers the best possible lesson. Developed in 1957 by Swiss type designers Max Miedinger and Eduard Hoffmann, Helvetica is such a versatile typeface that it is virtually everywhere—logo designs included....

Jeff Domansky's insight:

A staggering number of famous logos are based on the ubiquitous font, Helvetica. They are a study in how to make a great design, simply

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One Thing Is Killing Content Marketing and Everyone Is Ignoring It

One Thing Is Killing Content Marketing and Everyone Is Ignoring It | Public Relations & Social Media Insight | Scoop.it

For the rest of the morning, we focused on answering one simple question: “Why should my customers care?”


That e-newsletter you are sending out. Why should they care?


Your Facebook post? Why should they care?


Your blog post, video or (God help us all) Snapchat?


You get the point....

Jeff Domansky's insight:

Joe Pulizzi asks a compelling question: If your content is the same as everybody else’s, why would anyone consume it? Discover the Content Tilt. Recommended reading! 9/10

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10 Facebook Features that Businesses Should Use More Often | Cision

10 Facebook Features that Businesses Should Use More Often | Cision | Public Relations & Social Media Insight | Scoop.it

A few weeks ago, I wrote an article detailing 10 new Facebook features for 2016 which naturally sparked a lot of interest: after all, who isn’t excited about shiny new features on Facebook? But its popularity made me wonder if there are existing Facebook features that may be underutilized by businesses, communication professionals and marketers.


After all, Facebook has been around for a (relatively) long time, so there must be some features that are currently under-appreciated but may be very helpful.


The purpose of this post is to reintroduce you to some Facebook features that have been around for a while and may be very helpful....

Jeff Domansky's insight:

Facebook will release a bunch of new features in 2016, but there are a few existing ones that are underutilized. Check out how to leverage these 10 legacy features.

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