Public Relations & Social Media Insight
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Pingraphy: The Social Media Scheduling Tool for Pinterest | Social Media Delivered

Pingraphy: The Social Media Scheduling Tool for Pinterest | Social Media Delivered | Public Relations & Social Media Insight | Scoop.it

At last, the moment we have all been waiting for – (drumroll, please) – it is now (sort of) possible to schedule pins on Pinterest! Pinterest has proven a vital platform in 2012 for businesses, blogs, and individuals promoting their own products. [...]

 

[Useful for Pinterest peeps ~ Jeff]


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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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3 Tips to Improve the Search Ranking for Your Blog Posts : Social Media Examiner

3 Tips to Improve the Search Ranking for Your Blog Posts : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it
Are your blog posts ranking lower in search than you'd like? Discover tools and tips to help you improve the search ranking of your blog posts.
Jeff Domansky's insight:

Nice and simple SEO for your blog.

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Ad of the Day: Tourism Stunt Gets People to Call the Quietest Place in Switzerland

Ad of the Day: Tourism Stunt Gets People to Call the Quietest Place in Switzerland | Public Relations & Social Media Insight | Scoop.it

Sometimes, it takes an entire village … to answer the telephone.


To wit: Tschlin, a bucolic community nestled in the majestic mountains of eastern Switzerland's Graubünden region, is famed for being so peaceful, so quiet, that when the phone rings in the village square, the whole population of 166 can hear it.
So, what could be better than a tourism campaign designed to shatter the alpine serenity by making that phone ring constantly, right?


Last month, Jung von Matt/Limmat staged a six-day promotion in Tschlin, inviting folks from far away to call the village-square telephone. Each time a resident failed to pick up, the caller would win a Graubünden vacation or other prizes....

Jeff Domansky's insight:

That's a very creative tourism campaign. Well done!

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Making an animated GIF is easier than you think with these apps

Making an animated GIF is easier than you think with these apps | Public Relations & Social Media Insight | Scoop.it
Want to create a GIF? These animated, silent loops have become an emotional currency on the web, allowing people to react in ways words just don’t allow. But if you can’t find the perfect GIF for your current feeling, why not create one yourself? Whether you know the exact clip you want to lift from YouTube, or hope to act in a GIF yourself, there are a variety of tools out there for creating the exact GIF you want.

 

Today, we’re going to look at several web apps, desktop applications for both PC and Mac, and mobile applications for both iOS and Android. Let’s dive in....

Jeff Domansky's insight:

Great overview of the best and simplest animated GIF tools. Depending what you want to do, you will find everything you need with one of these tools.

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Jeff Domansky's curator insight, July 29, 11:08 PM

Great overview of the best and simplest animated GIF tools. Depending what you want to do, you will find everything you need with one of these tools.

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IOC Brings Hammer Down On Doping, I Mean, Social Media

IOC Brings Hammer Down On Doping, I Mean, Social Media | Public Relations & Social Media Insight | Scoop.it
Thank goodness! After years of public outcry and criticism, the International Olympic Committee is finally getting tough on doping, no sorry, I mean social media. Alert to the menace posed by athletes wielding Facebook and Twitter accounts, the IOC has issued the strictest rules yet for athletes’ social media activity, all of which may be summarized: don’t piss off the official sponsors.


Under “Rule 40” of the Olympic charter, athletes may not have any interaction with any non-Olympic sponsor during the games, at risk of potential punishments including various sanctions and even loss of their medals. Similarly, non-Olympic sponsors can’t make any reference to the Olympics, however vague, in any social media communication with athletes during the period from July 27 to August 24: that means that if a sponsor posted a message like “Good Luck!” during that period, the athlete on whose page it appeared could get in trouble.

In fact, non-Olympic sponsors can’t even re-tweet or share social media messages from athletes during the blackout period, again at risk of getting the athlete into hot water with the powers that see. Draconian much? Meanwhile the list of banned words for non-Olympic sponsors during the blackout includes: “2016 Rio,” “Rio de Janeiro,” “Medal,” “Performance,” “Challenge,” and “Effort.” Yes, you read that right, the word “effort” is right out.

Jeff Domansky's insight:

Strange world of the command and control Olympics.

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Augmented Reality Examples: How Fashion & Retail Are Using It

Augmented Reality Examples: How Fashion & Retail Are Using It | Public Relations & Social Media Insight | Scoop.it
Pokémon Go is officially a phenomenon which has everyone – both young and old – using their smartphones to engage in good old-fashioned scavenger hunts for colorful creatures who seemingly inhabit the world around us. But this isn’t your grandparents folksy rummage through parks and backyards. Instead, Pokémon Go is but the latest advancement in the augmented reality space, which relies on smartphone amenities like location tracking and cameras to give players a digital escape without being confined to one’s home – like in the case of interacting with next-generation consoles like the Xbox One and PlayStation 4.

While AR is getting all sorts of press for its applications as it relates to gaming, the fashion and retail industries were some of the first using the cutting-edge technology.

Look no further than these five cases.
Jeff Domansky's insight:

Very interesting look at how retailers are using augmented reality.

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Donald Trump Logo Redesign In Many Hilarious Ways

Donald Trump Logo Redesign In Many Hilarious Ways | Public Relations & Social Media Insight | Scoop.it

Whether you like the man or not, these logo redesigns of Trump For President 2016 are absolutely hilarious and quite frankly brilliant. With the release of his campaign logo of Trump Pence “Make America Great Again”, it made a lot of people giggle over the inappropriate interlocking of the T and P.


As you can tell it is pretty funny and was mocked instantly on social media. So is there any way to make this logo any better?

Jeff Domansky's insight:

Well and hilariously carried off.

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Why Your Company Needs More Ceremonies

Why Your Company Needs More Ceremonies | Public Relations & Social Media Insight | Scoop.it

Early last year, our company, Duarte Inc., was well into a great season of change. We had turned our org chart on its side, so that nearly every person in the company either had a new boss or was a new boss. We had moved to a different building. We had implemented new software tools. We were about to release a new book. And we did all this while trying to perform our jobs at the highest possible level. People were tired and stressed.


We knew deep down how much we really enjoyed and respected one another, but the pain of change made it difficult to for us to connect with that feeling. We had to do something special to rekindle it. So we set aside some time over the course of a week for employees to meet in small groups and talk about how we could best move forward, strong and united.


Then, that Friday afternoon, everyone gathered in a large, open area in the office. The seats were arranged in a semi-circle, and a large drum stood in front of each seat. Over the next two hours, all of us (100-plus employees) beat our drums — first chaotically like a first-grade music class, and then, with the help of a music coach, in unison....

Jeff Domansky's insight:

Ceremonies are underestimated as an important component of change management.

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Mobile eCommerce: How It’s Changing the World

Mobile eCommerce: How It’s Changing the World | Public Relations & Social Media Insight | Scoop.it

Q: What trends has 2016 seen for eCommerce in the mobile space, and what do you expect for the remainder of the year?


A: We’re seeing big brands invest in apps because apps are playing a critical role in eCommerce. It finally gives brands a platform where they can engage with their users, and when done right – push the right message at the right time – increase sales significantly. Urban Outfitters and The Gap are two good examples, but there are many more. These brands have invested in apps offering a better user interface, which is essential for maintaining and growing the customer relationship.


At the same time, apps also make it easier for brands to reengage shoppers and learn about their likes and dislikes.


One of the key things about mobile is it bridges the divide between online and offline (eCommerce and the store). Home Depot is using mobile to navigate their stores, and when that data is combined with loyalty program data and push notifications, it yields a very clear picture of consumer behavior.


Brands are also deploying beacons to increase the targeted use of push notifications, delighting the user in the right time. And increasingly, as eCommerce brands are relying more on apps, the UI around it has also gotten more sophisticated. Using data in a smart way to acquire engaged users, for example layering data, into Facebook creating smart look alike audiences reaching like -minded users. Platforms such as Facebook are spending a lot of efforts to improve their offering, including carousel ads and dynamic product ads....

Jeff Domansky's insight:

Galia Reichenstein shares insight into mobile commerce and its impact on business.

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5 mistakes to avoid when sending LinkedIn requests

5 mistakes to avoid when sending LinkedIn requests | Public Relations & Social Media Insight | Scoop.it

Given the expanse and importance of LinkedIn, most people try to add and accept meaningful connections on the professional network.


Still, there are reasons why you might not be making the connections you are hoping for....

Jeff Domansky's insight:

Simple LinkedIn tips.

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Mick Hayton's curator insight, July 28, 2:46 AM
This makes sense.
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Mobile search is different

Mobile search is different | Public Relations & Social Media Insight | Scoop.it

Mobile search is essential. In fact, according to Forrester’s Mobile Audience Data, Q4 2015, 87% of US smartphone owners rely on browser-based search on mobile devices. And the data reveals that Google’s search engine is the most common path to a mobile site even for well-known brands such as Amazon, Walmart and Kmart.


As a top discovery resource, companies can’t afford to wait any longer to implement a mobile-first search strategies. The biggest seen mistake today? Either lacking a strategy completely, or treating mobile search the same way as desktop search. As Forrester Research’s Dr. James McQuivey says, “When businesses first adopt a technology, they do old things in new ways. When they internalize a technology, they begin to do new things.” 


Consumers use mobile phones very differently than they use desktop computers. So must Marketers.


Forrester conducted an in-depth analysis of how consumers use Google search on mobile versus desktop devices to parse-out how consumers use the two devices differently. Today, Forrester finds that consumers purchase a range of categories on their smartphones: insurance, travel, financial services products, and even pet food. For this research we focused on the travel category because consumers are so likely to research and book travel on mobile devices – Forrester’s Mobile Audience Online Survey, Q4 2015 reveals that 29% of mobile users have purchased hotel rooms and 22% an airline ticket on their smartphone....

Jeff Domansky's insight:

Forrester Research shows how mobile search is different.

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