What could help a huge corporation like McGraw-Hill operate more efficiently, connect global offices, crowdsource ideas and develop products?
Patrick Durando, senior director of global new media, prescribed a social intranet. It’s kind of like Facebook for an enterprise — but, Patrick warns, don’t tell your executives that.
Instead, tell them about the story of how one employee met with a client, figured out their biggest issue, essentially “tweeted” it internally and received 25 answers across all departments on his cab ride back to the office. Durando says that’s what a social intranet can do.
Durando shared how McGraw-Hill’s social intranet, Buzz, became a practical tool for collaboration in a presentation at SocialMedia.org‘s BlogWell conference in New York. Here are some takeaways from his presentation....
[Internal "Facebook" solution working for employees and outside too writes Andy Sernovitz ~ Jeff]