The Aloft unit of Starwood Hotels asks PR agencies to respond to an RFP via Twitter. Marketer seeks creative solutions from agencies who can quickly get to the point. –News item
To: Marketing team, North America
From: Your CMO
Subject: Leveraging “social” “media”
Since I took over mid-Q2, you have heard me ask more than once how we as a company and as a corporate brand can leverage the dominant platforms in the social space. As I’ve mentioned, it’s all about the “conversation.” We must organically grow authentic connections, and in some ways we have made strides. The Facebook page is looking very good, IMHO, thanks to the incremental growth in Likes during our successful “’Like’ Us and we’ll send you $100 in cash” promotion.
The entire team was very responsive to my June 3 group-wide email “Tell me about Pinterest” and my June 4 follow-up, “No, seriously, what the hell is Pinterest?”...
[Bob Garfield's pseudo-CEO memo is funny because there's a lot of truth in it LOL ~ Jeff]