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Firefly’s Phil Szomszor says there’s no “perfect curve” in B2B social media - Opinion - PRmoment

Firefly’s Phil Szomszor says there’s no “perfect curve” in B2B social media - Opinion - PRmoment | Public Relations & Social Media Insight | Scoop.it
From prmoment.com - November 20, 2012 1:54 PM
Five arguments for going digital when doing business-to-business PR by Phil Szomszor, head of business and digital at PR agency Firefly..

 

When I think of PR social media gurus, I imagine Siobhan Sharpe from the BBC comedy Twenty Twelve delivering her web strategy for the Games. In her view, Myspace was the best channel because it has the fewest number of people using it, and therefore is the fastest growing and most exciting. She also highlighted that social media during the Games wasn’t all about the sport, but public opinion about athletes and “all aspects of them”..

 

It’s not surprising that the PR industry was lambasted in this way – there are a hell of a lot of people making claims about social media that just can’t be supported and I’ve heard more than the occasional “perfect curve” quote from so-called gurus.

 

It’s in the world of B2B PR that this anti-social media attitude is most prevalent. And while I agree that there’s a lot of smoke and mirrors with social media, that doesn’t mean to say that it should be dismissed altogether – in fact, I’d argue the future of B2B PR is digital....

 

[Here's a good argument for why digital PR is the future for PR ~ Jeff]

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What Excites You About Digital Ubiquity? | Greg Verdino

What Excites You About Digital Ubiquity? | Greg Verdino | Public Relations & Social Media Insight | Scoop.it
From gregverdino.com - February 10, 1:16 PM

If you’re in this line of work you can hardly open a business, technology or marketing trade, peruse your favorite site, or scan your Twitter stream without seeing some mention of the transformational changes being driven by hyperconnectivity. And despite all that, here’s a reality so surprising as to be staggering — 99% of our world is not connected yet… That’s all about to change. By various estimates, somewhere between 40 and 50 billion things will be connected to the internet (and each other) by 2020. And while that’s enough to get the gears spinning for the technologists among us, the human implications are just as enormous (actually, more so). Because of course, hyperconnectivity isn’t just about networking device-to-device but also person-to-device and ultimately person-to-person. When you take all of the possible combinations into account, technology expert Thomas Koulopoulos (in his recent bookCloud Surfing) envisions a potential 4.9 sextillion connections. Now this is getting interesting…

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What’s the future of communication? Let’s ask the experts | TNW

What’s the future of communication? Let’s ask the experts | TNW | Public Relations & Social Media Insight | Scoop.it
From thenextweb.com - July 16, 2012 1:41 PM
Communication plays a role in all information exchanged between living species. Technically speaking, even plants and fungi communicate with each other.

What sets us humans apart ...

 

is the speed at which our means of communication develops and innovates. Technology has been helping us to communicate easier, faster and more often. We’re now at a point where we’re “always on” and panic sets in when we temporarily lose the ability to communicate – for example when we lose the data connection our mobile phone....

 

We asked 6 experts from different fields to share their view on the future of communication....

 

[Good read for trend spotters - JD]

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How Communication's 'Creative Destruction' Will Drive Business Growth - Forbes

How Communication's 'Creative Destruction' Will Drive Business Growth - Forbes | Public Relations & Social Media Insight | Scoop.it
From www.forbes.com - November 12, 2012 1:57 PM

The 2012 Allison+Partners/PR Week C-Factors study, which examined the impact of creativity, collaboration and culture on business and communications, hailed the arrival of a new age of engagement, with 85% of respondents affirming this notion. As a result, 88% of respondents said that creative destruction (tearing down the old to begin anew) will be critical to their organizations in the future, with another 96% stating that they will place an increased emphasis on creativity to drive business forward.

 

All of these findings clearly signify the arrival of a period of groundbreaking change not seen or felt since the Industrial Revolution. What we found most intriguing, however, is that while an overwhelming majority sees the need to creatively destruct as vital to the years ahead, only 6% are currently using the principle within their communications departments. This fundamental disconnect is something that will continue to rise to the surface, particularly as the creation of winning experiences becomes more and more critical to positive business performance (100% percent of respondents echoed this sentiment).

 

Here are four key trends that explain some of these fundamental changes and give us a sense of the direction business, consumerism and communications will be moving in in the year ahead....

 

[Thoughtful post worth reading. I liked the four trends: engaagement, artisan microbranding, creative Darwinism, appetite for destruction ~ Jeff]

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Content Surplus as a Bankable Trend: Content Curation and the Future as seen by Steve Rubel

Content Surplus as a Bankable Trend: Content Curation and the Future as seen by Steve Rubel | Public Relations & Social Media Insight | Scoop.it
From jamiegarantziotis.com - March 26, 2012 1:23 PM

In his recent business trip to Australia, Edelman’s Steve Rubel discussed his thoughts on the future of the media with Yvonne Adele at Social Media Club Melbourne.

 

Here a few highlights from the article:

 

"Content surplus as a bankable trend: In an era of self-publication (for brands as well as individuals) and increased noise we’re all faced with the problem of too much content and not enough time. For media companies, scaling this information and providing value through quality curation is a great opportunity to solve this problem for the consumer.

 

Steve’s top tips for being a quality curator:

 

a) Be knowledgeable and well read on your subject matter of choice;

 

b) Save materials for later reading – it’s all an opportunity to be well informed and provide value to others;

 

c) Focus on depth, not breadth. As Steve said, he knows a lot about a few things, and little about most things.

 

People want to connect with the human element of a brand and those that work for the organisation.

 

Journalists and media are now community managers. The have to see their role not only as a reporter/journalist/presenter – but as a brand ambassador who is able to acquire consumers and an build an audience through these channels.

 

Steve’s top three emerging trends for media?

 

1) Building business models that incorporate curation;

 

2) Increased data mining and analytics about real-time engagement with media content;

 

3) The increased importance of facebook’s open graph.

 

 

Read the full article http://j.mp/H17F45

 

Original video: http://www.youtube.com/watch?v=lSRhDqeBtmg


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