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Firefly’s Phil Szomszor says there’s no “perfect curve” in B2B social media - Opinion - PRmoment

Firefly’s Phil Szomszor says there’s no “perfect curve” in B2B social media - Opinion - PRmoment | Public Relations & Social Media Insight | Scoop.it
Five arguments for going digital when doing business-to-business PR by Phil Szomszor, head of business and digital at PR agency Firefly..

 

When I think of PR social media gurus, I imagine Siobhan Sharpe from the BBC comedy Twenty Twelve delivering her web strategy for the Games. In her view, Myspace was the best channel because it has the fewest number of people using it, and therefore is the fastest growing and most exciting. She also highlighted that social media during the Games wasn’t all about the sport, but public opinion about athletes and “all aspects of them”..

 

It’s not surprising that the PR industry was lambasted in this way – there are a hell of a lot of people making claims about social media that just can’t be supported and I’ve heard more than the occasional “perfect curve” quote from so-called gurus.

 

It’s in the world of B2B PR that this anti-social media attitude is most prevalent. And while I agree that there’s a lot of smoke and mirrors with social media, that doesn’t mean to say that it should be dismissed altogether – in fact, I’d argue the future of B2B PR is digital....

 

[Here's a good argument for why digital PR is the future for PR ~ Jeff]

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How the Post-Organic Social Media Era Is Redefining PR

How the Post-Organic Social Media Era Is Redefining PR | Public Relations & Social Media Insight | Scoop.it

Remember the days when your brand could reach its audience at scale organically using the major social media platforms? Those days are long gone. Just today, Facebook twisted the knife in the heart of organic social media reach when it announced that its news feed algorithm will place even greater emphasis on "content posted by the friends and family of users," according to a report in the New York Times. Granted, in this case it's at the expense of news media brands, but it's all part of a long-term trend.


"Facebook, Instagram, Twitter, Pinterest—they're not social media platforms anymore, they're advertising publishers," says David Kellis, director of PR and social media for the Clorox Co. Kellis has noticed lately that in his conversations with executives at the social platforms, they avoid the use of the word organic entirely. It's as if the non-paid social media post is a family member who went bonkers and brought shame upon the clan and must never be mentioned again.


The shift in focus to paid social media content is redefining, yet again, the role of the PR professional....

Jeff Domansky's insight:

David Kellis' POV on the shift from earned to paid social media is valuable.

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In Praise of the Peculiar: How and Why to Use Surreal Images - Web Design Ledger

In Praise of the Peculiar: How and Why to Use Surreal Images - Web Design Ledger | Public Relations & Social Media Insight | Scoop.it

“Humans are complex and unpredictable, and there’s no reason why brand visuals can’t be, too.” – Lauren Catten, Art Director at Getty Images

Imagination is one of the four factors that make for a powerful image, and nothing stirs it more than Surreality – one of iStock & Getty Images’ 2016’s top visual trends.  

The reason is simple: these original and sometimes peculiar compositions trigger a feeling of pleasure in experiencing the unpredictable. The aesthetic can transform an ordinary topic into something new and exciting. It can help distinguish a brand in a sea of similarity, making for memorable content that leaves a lasting impression. And, thanks to its hyper-immersive, psychedelic visuals, it has very broad appeal.

Nature-related images work as a particularly potent metaphor in this realm, leaving room for interpretation and creating meaningful connections with your content....

Jeff Domansky's insight:

Some interesting ideas on how and why to use surreal images to generate interest and attention.

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The Enormous List of Web Typography Resources - Optimizer WP

The Enormous List of Web Typography Resources - Optimizer WP | Public Relations & Social Media Insight | Scoop.it

Typeface selection plays a critical role in the readability of your content. Although it may be one of the overlooked aspects when it comes to designing websites. One of the main finding of Nielsen Norman Group Eye-tracking Study of Web Readers was “Text Attracts Attention Before Graphics”. The study revealed:


“Of users’ first three eye-fixations on a page, only 22% were on graphics; 78% were on text”.


As a web designer, you need to pay more attention to typography.To make your design more effective and impactful we have compiled a huge list of typography tools and resources available on the Internet. If you are serious about web design and want to improve your skills, Take time to work your way through this resources.…

Jeff Domansky's insight:

Think topography doesn't matter? Think again and check out these amazing typography resources from Optimizer WP.

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Free Images - Pixabay

Free Images - Pixabay | Public Relations & Social Media Insight | Scoop.it
Free images and videos you can use anywhere

All images and videos on Pixabay are released free of copyrights under Creative Commons CC0. You may download, modify, distribute, and use them royalty free for anything you like, even in commercial applications. Attribution is not required.
Jeff Domansky's insight:

In my humble opinion, Pixabay is the single best free source for photos illustration images and video available. An outstanding resource and tool for bloggers, marketers, designers and more. Recommended highly. 10/10

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Jeff Domansky's curator insight, July 29, 11:09 PM

In my humble opinion, Pixabay is the single best free source for photos illustration images and video available. An outstanding resource and tool for bloggers, marketers, designers and more. Recommended highly. 10/10

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Robots Are Taking Over Retail

Robots Are Taking Over Retail | Public Relations & Social Media Insight | Scoop.it
Though not quite as exciting (or terrifying) as artificial intelligence per se, chatbots and virtual assistants are proliferating, especially in retail. Through a partnership with IBM Watson, Macy's recently joined the growing list of retailers that are implementing AI-infused technology to help improve customers' shopping experiences.


That brands are flocking to Watson-esque technology is more sensible than it is remarkable. Retailers have long struggled to meaningfully marry digital with their in-store business, and while many assumed the advent of Big Data would help address some of the divide here, processing and actioning these reams of data has proved a considerable challenge for many. So, enter the robots; machines capable of quickly processing company and customer data and conveying their learnings to customers, often in a natural language conversation.


Obvious benefits aside, the increasing adaptation of Watson and its ilk begs a couple of questions: how are these chatbots and virtual assistants actually fitting into customers' everyday shopping experience, and (crucially) what role will human customer service agents play in a retail world ran by all knowing, talking/texting machi1nes?

Jeff Domansky's insight:

From augmented reality and artificial intelligence to bots, robots and more – retail is rocking with mobile.

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Democratic Convention Night 4: Analysis

Democratic Convention Night 4: Analysis | Public Relations & Social Media Insight | Scoop.it
The Times reporters Nick Confessore, Maggie Haberman, Adam Nagourney and Alan Rappeport provided real-time analysis of the final night of the Democratic National Convention, featuring Chelsea andHillary Clinton. Check out the highlights.
Jeff Domansky's insight:
Interesting NYT analysis of final DNC night via Twitter.
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Trump That: Social Media Lessons from the US Presidential Campaigns

Trump That: Social Media Lessons from the US Presidential Campaigns | Public Relations & Social Media Insight | Scoop.it

Social media is playing a transformative role in this presidential election. Donald J. Trump and Hillary Clinton are heavily utilizing social media platforms to connect with voters.


And it’s working.Millions of people follow Trump and Clinton on Facebook, Twitter, Instagram, and the numbers are growing every day. Via these platforms, people are tuning in to see what the candidates have to say, whether Clinton and Trump’s platforms align with their views. People are invested in the Clinton and Trump brands.


After rising to the top of the political social sphere, it’s safe to say Trump and Clinton can teach us a few things about using social media to boost our own personal branding.


Here are five social media takeaways from Clinton and Trump’s social media campaigning....

Jeff Domansky's insight:

It's social grudge match.

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NYT's Digital Ad Revenues Drop

NYT's Digital Ad Revenues Drop | Public Relations & Social Media Insight | Scoop.it

Digital advertising, once touted as the savior of newspaper publishing, is proving to be yet another drag for many companies’ bottom lines.


The New York Times Co. announced that its digital ad revenues slipped again in the second quarter of the year, marking two consecutive quarters of year-over-year declines.


NYTCO reported that total digital ad revenues sank 6.8% to $45 million in the second quarter, which president and CEO Mark Thompson attributed to a drop in traditional Web display advertising, canceling out growth in newer digital ad categories including mobile and video.


The digital decline compounded print losses, down 14.1%, for a total ad revenue decline of 11.7%, to $131.2 million.


The ad declines were partially offset by continued growth in circulation revenues, due mainly to the success of NYTCO’s digital subscription strategy, with total circ revenues up 3% to $219.5 million....

Jeff Domansky's insight:

NYT's digital ad revenues dropped for the second quarter in a row . What's ahead?

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Four Quick Instagram Video Tips For Publishers

Four Quick Instagram Video Tips For Publishers | Public Relations & Social Media Insight | Scoop.it

However, with Instagram’s timeline now also algorithmically sorted and the aforementioned growth in engagement with video on the platform, it’s likely that these engagement rates will continue to rise.


It’s important to note that having a successful Instagram video strategy does not mean you’ll be able to directly transplant it to other networks. Although there are some elements that will cross over, and if the video itself is unique enough it will take off regardless, Instagram is very much its own place.


There will be differences from platform to platform, so assuming that the videos that you produce for your Facebook page will be immediate success on Instagram is a bad idea.


We took a closer look at Instagram videos in Spike to see what the most successful videos on the platform have in common....

Jeff Domansky's insight:

Five crucial elements of success for video on Instagram, from using captions to tell a story, to watermarking your clips.

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GwynethJones's curator insight, July 28, 11:31 AM

LOVE me some Tips!

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22 Companies With Really Catchy Slogans & Brand Taglines

22 Companies With Really Catchy Slogans & Brand Taglines | Public Relations & Social Media Insight | Scoop.it

You know what's really difficult?Being succinct. Seriously ... it's ridiculously hard. If you don't believe me, just grab yourfavorite copywriter and ask them.


It's especially difficult to express a complex emotional concept in just a couple of words -- which is exactly what a slogan does.


That's why we have a lot of respect for the brands that have done it right. The ones that have figured out how to convey their value proposition to their buyer persona in just one, short sentence -- and a quippy one, at that.


So if you're looking to get a little slogan inspiration of your own, take a look at some of our favorite company slogans from both past and present. (Note: We've updated this post to include some suggestions from the comment section.)...

Jeff Domansky's insight:

Uncover some of the best brand slogans of all time with an explanation of what makes them great.

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