Public Relations & Social Media Insight
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Firefly’s Phil Szomszor says there’s no “perfect curve” in B2B social media - Opinion - PRmoment

Firefly’s Phil Szomszor says there’s no “perfect curve” in B2B social media - Opinion - PRmoment | Public Relations & Social Media Insight | Scoop.it
Five arguments for going digital when doing business-to-business PR by Phil Szomszor, head of business and digital at PR agency Firefly..

 

When I think of PR social media gurus, I imagine Siobhan Sharpe from the BBC comedy Twenty Twelve delivering her web strategy for the Games. In her view, Myspace was the best channel because it has the fewest number of people using it, and therefore is the fastest growing and most exciting. She also highlighted that social media during the Games wasn’t all about the sport, but public opinion about athletes and “all aspects of them”..

 

It’s not surprising that the PR industry was lambasted in this way – there are a hell of a lot of people making claims about social media that just can’t be supported and I’ve heard more than the occasional “perfect curve” quote from so-called gurus.

 

It’s in the world of B2B PR that this anti-social media attitude is most prevalent. And while I agree that there’s a lot of smoke and mirrors with social media, that doesn’t mean to say that it should be dismissed altogether – in fact, I’d argue the future of B2B PR is digital....

 

[Here's a good argument for why digital PR is the future for PR ~ Jeff]

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Wayfair sets a place for itself at the virtual reality table

Wayfair sets a place for itself at the virtual reality table | Public Relations & Social Media Insight | Scoop.it

Forget trying to design your deck, patio or porch with a drawing. Wayfair LLC is setting up outdoor furniture in another dimension.


The home furnishings retailer launched a virtual reality app to let consumers design an outdoor patio area. Wayfair debuted the app, Patio Playground, last week for consumers with the Oculus Rift 3-D gaming headset.In the app consumers can arrange patio furniture in a virtual setting, see how it looks from different angles and in various types of daylight. Wayfair has 85 products for consumers to place in the patio scene, and they can place up to 15 items in the setting at one time, says Mike Festa, head of Wayfair's research and development lab.


Consumers wearing an Oculus Rift headset can select a pre-configured patio, such as two chairs and a table with an umbrella, and then switch out the products, or they can build their patio layout from scratch, Festa says. ...

Jeff Domansky's insight:

Home furnishing e-retailer Wayfair debuts a virtual reality app for patio designs, aiming to perfect the experience before VR becomes mainstream.

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Is Content Marketing Actually a Thing?

Is Content Marketing Actually a Thing? | Public Relations & Social Media Insight | Scoop.it
In this week’s episode, Robert and I discuss a contrarian article that claims content marketing is a meaningless buzzword. Its author also counsels marketers to ignore the continuing evolution of marketing, which is flat-out bad advice. A companion article reminds us that we ought to focus on the needs of our customers, not on writing to justify the practice of content marketing to our peers. Next, we ponder the emergence of a new position at large publishers, the e-commerce editor, and explain how it fits into the evolution of media business models. Finally, we interpret BuzzFeed’s disastrous last quarter. Does it point to fundamental problems at the huge online publisher or simply a market correction for an over-valued company? Rants and raves include Dan Lyons’ tell-all tale about BuzzFeed and a must-read HBR article about the end of solution sales. This week’s This Old Marketing example: Ripley’s Believe It or Not....
Jeff Domansky's insight:

Joe Pulizzi and Robert Rose ponder a contrarian’s view, the industry’s path, publishers in e-commerce, BuzzFeed’s prospects, and much more in this Content Marketing Institute podcast.

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carpetgrowth's comment, Today, 12:14 AM
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Know Your Audience: Voice and Content Creation | SEJ

Know Your Audience: Voice and Content Creation | SEJ | Public Relations & Social Media Insight | Scoop.it

The way to think about where voice and content creation intersect is to consider audience: the audience you have, and the audience you want. From the blog and video topics chosen, to the content’s production style, every aspect of a brand’s content creation needs to be geared towards its audience.


Some brands already know their voice. You, as a blogger, may already know yours. Even when your client provides keywords and example content, you still should visit their social media pages and website blog to get a feel for the content. Often, however, you’ll work with a client without a clear voice, and that’s where this article will focus.


Whether you’re branding your own blog or helping a new client develop a clear voice before you begin any content creation, you need to know the audience you’re writing for....

Jeff Domansky's insight:

Before you begin any content creation, whether you’re branding your own blog or helping a new client, you need to know the audience you’re writing for.

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Watch Voiceover Recording for Ice Cream Ad Go Horrendously, Comically Wrong

Watch Voiceover Recording for Ice Cream Ad Go Horrendously, Comically Wrong | Public Relations & Social Media Insight | Scoop.it

Comic short films about the absurdity of the ad business have a proud history going back to Tim Hamilton's brilliant Truth in Advertising. Here's the latest one—director Tim Mason's No Other Way to Say It, about an amusingly bleak voiceover recording session for an ice-cream commercial.


As the creative team tries to get the voiceover artist to nail the right tone for a single line, over and over—and the latter gets more and more distracted—the truth in advertising here becomes painfully clear: The project is mired in idiocy and inertia...

Jeff Domansky's insight:

Why advertising drools. Recommended viewing!

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How to 'Un-Stock' Your Photography: 8 Examples That'll Change the Way You Choose Photos

How to 'Un-Stock' Your Photography: 8 Examples That'll Change the Way You Choose Photos | Public Relations & Social Media Insight | Scoop.it

Think of all the photos of smiling receptionists and perfectly suited business leaders you've come across. These images may compete for attention, but often fail to register, simply because your customers can’t identify with them.


Use photos that more closely relate to your audience. It’s what we call "real photography" here at EyeEm: Unique captures, delightful moments, and surprising perspectives. Images that are more concrete will resonate with audiences much more powerfully since they show real life rather than staged situations.


To visualize what we mean, we put together a handful of generic images alongside a ‘real’ counterpart sourced from our community of photographers. The proof is in the pictures, but we'll let you see for yourself....

Jeff Domansky's insight:

Learn how to choose more authentic images for your marketing efforts by checking out these eight examples.

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Carol Isakson's curator insight, Today, 9:33 AM
Share with other web content providers to help move away from clipart and copyrighted images!
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Cashback News: Which US retailers are winning the e-commerce race?

Cashback News: Which US retailers are winning the e-commerce race? | Public Relations & Social Media Insight | Scoop.it

It’s no secret bricks and mortar retailers are struggling to maintain profitability and manage expenses for their retail stores. As the importance of omnichannel grows, who are the US retailers finding success with e-commerce? Today’s retail and e-commerce roundup answers that question.


According to the US Department of Commerce, Q2 2016 e-commerce sales grew 16%. Walmart announced  positive Q2 earnings and an 11.8% jump in its e-commerce business.Target had a strong first half 2016 with e-commerce sales for pickup in-store up 50%. While Perry Ellis online sales grew 35.6% in Q2, it also plans to close 15 US stores, 20% of its retail locations.


Overall revenue decreased at Bon-Ton but sales on mobile devices were up 129% after enhancements to the mobile shopping site and simplifying its checkout for customers.


Q2 2016 total sales for Nordstrom.com grew 9.4% to reach $683 million. Revenue was up 6.6% at Home Depot and it fulfilled 42% of online orders in-store. Staples saw online revenue grow to more than 50% of sales in its B2B e-commerce business....

Jeff Domansky's insight:

Retailers struggled to grow in-store revenue but e-commerce shone brightly for many US retailers, up 16% in Q2 2016 according to the US Department of Commerce.

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Collection of great landing page examples: LandingFolio

Collection of great landing page examples: LandingFolio | Public Relations & Social Media Insight | Scoop.it

LandingFolio offers an organized collection of landing page screenshots that can be used for design inspiration.


For each landing page there is a full page screenshot, assigned to one or more categories and the possibility to comment below it.


That's it.


My comment: Excellent design and marketing resource to find ideas, solutions and alternative approaches to the creation of an effective and professionally-looking landing page.


Free to use. Try it out now: http://www.landingfolio.com/...

Jeff Domansky's insight:

Useful landing page design inspiration suggested by Robin Good.

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A Decade of Design

A Decade of Design | Public Relations & Social Media Insight | Scoop.it

A decade ago, the internet was a very different place. The celebration of Envato’s 10th birthday has us feeling nostalgic, and so we’re taking a look at the 2006-2016 era of web design.

From MySpace and the iPhone, to minimalism and material design, a lot