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Firefly’s Phil Szomszor says there’s no “perfect curve” in B2B social media - Opinion - PRmoment

Firefly’s Phil Szomszor says there’s no “perfect curve” in B2B social media - Opinion - PRmoment | Public Relations & Social Media Insight | Scoop.it
Five arguments for going digital when doing business-to-business PR by Phil Szomszor, head of business and digital at PR agency Firefly..

 

When I think of PR social media gurus, I imagine Siobhan Sharpe from the BBC comedy Twenty Twelve delivering her web strategy for the Games. In her view, Myspace was the best channel because it has the fewest number of people using it, and therefore is the fastest growing and most exciting. She also highlighted that social media during the Games wasn’t all about the sport, but public opinion about athletes and “all aspects of them”..

 

It’s not surprising that the PR industry was lambasted in this way – there are a hell of a lot of people making claims about social media that just can’t be supported and I’ve heard more than the occasional “perfect curve” quote from so-called gurus.

 

It’s in the world of B2B PR that this anti-social media attitude is most prevalent. And while I agree that there’s a lot of smoke and mirrors with social media, that doesn’t mean to say that it should be dismissed altogether – in fact, I’d argue the future of B2B PR is digital....

 

[Here's a good argument for why digital PR is the future for PR ~ Jeff]

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How to create more fun and playful typography - 99designs

How to create more fun and playful typography - 99designs | Public Relations & Social Media Insight | Scoop.it

Good typography may be hard work, but designers shouldn’t forget to have some fun with it! While crafting fonts and typographic characters can sometimes feel stiff and overly mathematical, we want you to help you find the joy in creating more expressive and playful typography.

Of course, this approach is great for children-oriented design projects—but let’s not limit ourselves. After all… not every coffee shop, ice cream store and logo needs to look posh. Let’s find the more creative side of typography and get goofy!

In this article, we’ll spotlight some examples of playful typography and show you how to join in the fun with your own work....

Jeff Domansky's insight:

Lots of creative inspiration here  and tips on how to use fun and playful typography in your design..

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10 ways to make bright color pop in your next design - 99designs Blog

10 ways to make bright color pop in your next design - 99designs Blog | Public Relations & Social Media Insight | Scoop.it

There’s no denying it… Bright, bold colors have been a huge trend this year—not only a 2016 web design trend, but across all mediums. This color palette is popular with good reason; when bright color pops in design, it can conjure excitement, joy and intrigue. For that reason, it’s a great skill to master as a designer.

There are many different ways to incorporate bright color into your designs. This article takes a close look at 10 different examples which accomplish just that. Enjoy!...

Jeff Domansky's insight:

Looking to add some design creativity to your blog? Lots of inspiration here. Recommended reading. 9/10

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SnapChat Changes Name and Focus; Snap, Inc. Now a Digital Lifestyle Company - Brian Solis

SnapChat Changes Name and Focus; Snap, Inc. Now a Digital Lifestyle Company - Brian Solis | Public Relations & Social Media Insight | Scoop.it

SnapChat officially changed its name to Snap, Inc. as the company restyles itself from a one-[major] hit app company into a digital lifestyle brand. To mark the occasion, Snap, Inc. introduced Spectacles, fashion and tech-forward sunglasses that record 10-second clips, which can then be uploaded to SnapChat Memories via wifi. Following the Apple playbook, Snap, Inc. also designed a fashionable case that doubles as a charger. Spectacles will be available this Fall and will cost $130.

Spectacles are the result of a secret acquisition in December 2014 of VergenceLabs, which developed Epiphany Eyewear to record video clips with the press of a button on the side of the frame and upload them online via its app. Over the last 19 months, Snap, Inc. remodeled Epiphany into a fun, but thoughtful sunglass package to give Snappers a way to share their perspective hands-free.

By pressing a small button on the side of the glasses, Spectacles capture video through a 115-degree lens, which better conveys someone’s natural perspective and field of vision. Those on the other side of the lens, will know they’re being recorded because of a halo-like light that surrounds the lens. Unlike smartphones, which record video in a rectangular format, video via Spectacles is circular, allowing the viewer to watch the content naturally, whether in portrait or landscape mode, the way the user “saw” it. Essentially, clips offer a playback experience that simulates your natural point of view....

Jeff Domansky's insight:

Is it a bird? Is it a plane? Is it the illegitimate child of Donald Trump? Well SnapChat, I mean Snap Inc, that was, well, what the hell was that?

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LinkedIn Unveils Redesign, New Features

LinkedIn Unveils Redesign, New Features | Public Relations & Social Media Insight | Scoop.it

With its acquisition by Microsoft still several months from closing, LinkedIn is wasting no time revamping the Web site and adding new features to help bolster user engagement. The new features include an “Interest Feed,” aggregating content relevant to individual users, a new platform for its online education service Lynda, and of course the inevitable chat bot.

The Web site redesign gives LinkedIn’s desktop profile pages a sleek new look and layout, bringing it up to date with the network’s mobile app, which got an overhaul at the beginning of the year. The new format includes easier navigation from the main feed, with buttons for things like profiles, messages, and updates from their professional connections, all appearing in the top left homepage.

Like similar features on Facebook and other social platforms, the new LinkedIn “Interest Feed” brings together updates with new content from other users including posts, links to articles, and commentary from thought leaders on the site. Content appearing in the Interest Feed will be chosen partly by algorithms and partly by editors, guided by factors like the users’ profession, industry, and location....

Jeff Domansky's insight:

New LinkedIn features are worth a quick look.

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Debate strategies leaked by insiders in advance

Debate strategies leaked by insiders in advance | Public Relations & Social Media Insight | Scoop.it

We were able to speak with campaign insiders on both sides and can now disclose in advance their debate strategies and key messages for tonight. You read it here first!

Jeff Domansky's insight:

You might be able to save yourself 90 minutes of pain. On the other hand, it could be the best TV entertainment since the Super Bowl.

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Google Wants to Make Mobile, Video and Programmatic 'Revolutions' Blasé by 2020

Google Wants to Make Mobile, Video and Programmatic 'Revolutions' Blasé by 2020 | Public Relations & Social Media Insight | Scoop.it

Philipp Schindler was Google's ad chief for years, but few would know it. Having hailed from Germany, Schindler spent a good portion of his 11 years at Google running its European business before quietly ascending to global chief business officer 13 months ago. Now, for the first time in this role, he sat down with Adweek as he prepares to take the stage on Monday to address the industry at Advertising Week.


Schindler predicts his three favorite "revolutions"—mobile, video and programmatic—will be so common that by 2020 "we will actually look back and laugh that we called them revolutions."
Per Google, two-thirds of smartphone users say they turn to their devices to learn about a product or service after seeing a television commercial.

 

With that in mind, the 45-year-old exec and his team will unveil to the Advertising Week audience a platform that allows brands to see how YouTube ads compare to TV spots for smartphone searches. Google data will show how its YouTube videos outperform linear TV by two times. "We're the prime time for the mobile world," Schindler proclaimed....

Jeff Domansky's insight:

Google as prime time for the mobile world is already here according to its global chief business officer Philipp Schindler.