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Tips for Writing Blog Titles that Earn ReTweets | Social Media Today

Tips for Writing Blog Titles that Earn ReTweets | Social Media Today | Public Relations & Social Media Insight | Scoop.it
Drafting Irresistible Blog Titles blog titles The latest data is in, and it turns out your titles matter more than you might think. In fact, they might matter more than your content body.

 

HubSpot's social media scientist Dan Zarrella analyzed over 2.7 million blog titles recently and found there's no correlation between clicks and retweets. In fact, over 16% of the links he examined had more retweets than clicks!

 

It's clear that people don't always read what they tweet, which means that your title has real influence on your SEO from social shares. Now ask yourself, would you retweet something titled "Why You Should Do Inbound Marketing." I didn't think so. It's just not specific, actionable or emphatic enough.

 

We've outlined 7 tips to take your blog titles from okay to fantastic....

 

[Jasmine Henry provides seven excellent tips for top notch blog headlines ~ Jeff]

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New report from Arcus Advisors on content delivery marketplace evolution

New report from Arcus Advisors on content delivery marketplace evolution | Public Relations & Social Media Insight | Scoop.it

Our friends at Arcus Advisors have released an interesting report on the state, and evolution, of the Content Delivery marketplace. The study breaks the market into three time/technology periods with an exploration of the success factors and challenges related to each.

 

Of particular interest is the opinion that the currently emerging 3rd phase content delivery offerings are being heavily influenced by mobile and enterprise content delivery needs, with new technologies emerging as both embedded elements of the network and as abstracted components of SDN offerings.


Via Nicolas Weil
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