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Tips for Writing Blog Titles that Earn ReTweets | Social Media Today

Tips for Writing Blog Titles that Earn ReTweets | Social Media Today | Public Relations & Social Media Insight | Scoop.it
Drafting Irresistible Blog Titles blog titles The latest data is in, and it turns out your titles matter more than you might think. In fact, they might matter more than your content body.

 

HubSpot's social media scientist Dan Zarrella analyzed over 2.7 million blog titles recently and found there's no correlation between clicks and retweets. In fact, over 16% of the links he examined had more retweets than clicks!

 

It's clear that people don't always read what they tweet, which means that your title has real influence on your SEO from social shares. Now ask yourself, would you retweet something titled "Why You Should Do Inbound Marketing." I didn't think so. It's just not specific, actionable or emphatic enough.

 

We've outlined 7 tips to take your blog titles from okay to fantastic....

 

[Jasmine Henry provides seven excellent tips for top notch blog headlines ~ Jeff]

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The State of Content Marketing 2015 | Social Media Today

The State of Content Marketing 2015 | Social Media Today | Public Relations & Social Media Insight | Scoop.it
Content marketing was voted the top marketing activity to drive commercial results in 2015, according to Smart Insights, so competition will be tough and the need to create a focused plan is paramount.

Even though content looks set to take over the digital marketing landscape in 2015, brands still need to get the fundamentals right. This means coming up with a clear strategy, researching consumer data, distributing content in the right places and measuring campaign effectiveness.

By doing so, B2C companies can overcome challenges such as creating engaging content that resonates and appeals to customers, on a regular and consistent basis.

Take a look at the infographic below for an overview of, the most commercially important digital marketing trends for 2015, marketers' top goals for 2015, most popular B2C content marketing tactics, 7 content marketing planning techniques, and more.
Jeff Domansky's insight:

There's an interesting contrast between the top content marketing tactics utilized and their perceived effectiveness. Good read. 9/10

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Why lean is the future of content marketing | Scoop.it Blog

Why lean is the future of content marketing | Scoop.it Blog | Public Relations & Social Media Insight | Scoop.it

Some have deep pockets to solve this. RedBull for instance became a media company with its own record labels, studios and a content pool of 50,000 videos.

Do you?

As an SMB, chances are… no.

So how does a content strategy for the rest of us look like?

Answer: Low cost / fast / high impact.

Easier said than done of course but here in Silicon Valley we have examples every day of companies with limited budget changing the world in a radical way. So we got inspired by the Lean Startup movement and together with other marketers decided to apply that to marketing: speed and agility can make up for lack of budget.

Here’s a framework on how to do this. L.E.A.N means:...

Jeff Domansky's insight:

LEAN content can make a big impact in your content marketing and social marketing strategies.

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Don’t Get Eaten! How Training Professionals Can Survive and Thrive with Software - eLearning Industry

Don’t Get Eaten! How Training Professionals Can Survive and Thrive with Software - eLearning Industry | Public Relations & Social Media Insight | Scoop.it
So how are we to respond? I believe that no matter what your business is, you need to become the CEO of a software company. Software must be your differentiator. Software must be your competitive advantage. Software must be integrated, ingested, and ingrained in every aspect of your offering. Software must become your foundation so that you’re freed to build the rest of your offering, rather than constantly defending against new challenges posed by voracious software.
Jeff Domansky's insight:

John Peebles offers a thoughtful look at business, training and how organizations need to make software a key part of the foundation of their business.

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Go for the Big Win with Your Social Media Marketing Strategy

Go for the Big Win with Your Social Media Marketing Strategy | Public Relations & Social Media Insight | Scoop.it

There are literally hundreds of social networks to choose from. We all know the big players: Twitter, Facebook, LinkedIn, Pinterest, Instagram, Google+, Snapchat... oh, well, that list can go on for awhile, too. How can anyone actively engage in all of the social networks, even just sticking to the main players? The truth is, you can't. 

 Every business has to determine which social networks are most valuable to them. Where is your target audience engaging? Which network is most friendly to your type of business? Which offers you the best reach? Not all social networks are equal, and a network that does great for one business might be a bust for another. 

I usually tell businesses that are just starting out in social media to choose one network at a time. Build that up sufficiently before jumping into another network. By focusing on one network initially, your efforts will be far more effective (we only have so many hours in the day!) and you'll more quickly be able to determine if your efforts there are producing fruit....

Jeff Domansky's insight:

Stoney deGeyter says you can win at social media -- with a strategy.

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How to Integrate Social Media and Blogging from The Art of Social Media

How to Integrate Social Media and Blogging from The Art of Social Media | Public Relations & Social Media Insight | Scoop.it

Ideas that spread, win. ~Seth Godin


A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans.


Now blogging and social media not only amicably coexist; they complement each other. The trick is to use a blog to enrich your social media with long-form posts and to use social media to promote your blog.I recently did a live webinar event with Marketo about The Art of Social Media, and we’d like to share the takeaways from the presentation and a few of the follow-up questions that we answered....

Jeff Domansky's insight:

Guy Kawasaki says now you need to integrate to win in social marketing. Recommended reading 9/10

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Four LinkedIn Facts Every Marketer Should Know | The Whip

Four LinkedIn Facts Every Marketer Should Know | The Whip | Public Relations & Social Media Insight | Scoop.it

It’s a fantastic opportunity for content marketers, and any other publisher looking to put their content in front of a highly engaged audience. Every day, millions of people, from CEOs to new graduates, browse LinkedIn for the latest news in their field or industry. LinkedIn posts are an ideal way to draw attention to an event or service, direct people to a landing page, or simply to build online profile.With all this in mind, we dug into our social data to find out more about the nature of sharing on the site. Here’s what we found from analysing six months worth of LinkedIn storiesavailable to us from Spike....

Jeff Domansky's insight:

We look at how content creators and marketers can make the most of LinkedIn's newly launched blogging feature, with exclusive data. Recommended reading 9/10

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20 Examples of Fabulous Explainer Videos

20 Examples of Fabulous Explainer Videos | Public Relations & Social Media Insight | Scoop.it

Explainer videos should be 30-90 seconds in length which translates into a written script of around 200 words or less in most cases. To get a good feel for crafting yours, just examine the work of others. You’re bound to find something that resonates with you as a good example for brainstorming your own....

Jeff Domansky's insight:

Great lessons and inspiration for creating your own effective explainer videos.

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The-king Gharip's comment, Today, 5:48 AM
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Christoph Dahn's curator insight, Today, 12:53 PM

Explainer videos are a great tool if you run a website. Think about adding an explainer video on you homepage above the fold

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AP's 'robot journalists' are writing their own stories now

AP's 'robot journalists' are writing their own stories now | Public Relations & Social Media Insight | Scoop.it

Minutes after Apple released its record-breaking quarterly earnings this week, the Associated Press published (by way of CNBC, Yahoo, and others) "Apple tops Street 1Q forecasts." It's a story without a byline, or rather, without a human byline — a financial story written and published by an automated system well-versed in the AP Style Guide. The AP implemented the system six months ago and now publishes 3,000 such stories every quarter — and that number is poised to grow.

Quarterly earnings are a necessity for business reporting — and it can be both monotonous and stressful, demanding a combination of accuracy and speed. That's one of the reasons why last summer the AP partnered with Automated Insights to begin automating quarterly earnings reports using their Wordsmith platform.

You wouldn't necessarily know it at first blush. Sure, maybe reading it in the context of this story it's apparent, but otherwise it feels like a pretty standard, if a tad dry, AP news item. The obvious tell doesn't come until the end of an article: "This story was generated by Automated Insights." According to AI's public relations manager James Kotecki, the Wordsmith platform generates millions of articles per week; other partners include Allstate, Comcast, and Yahoo, whose fantasy football reports are automated. Kotecki estimates the company's system can produce 2,000 articles per second if need be....

Jeff Domansky's insight:

Stay tuned as automated reporting starts to take hold. Does it matter to you?

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Tumblr takes aim at serious writers with 'big' update

Tumblr takes aim at serious writers with 'big' update | Public Relations & Social Media Insight | Scoop.it

Tumblr began rolling out a major update on Wednesday that makes it more appealing to serious writers.


While the blogging service remains hugely popular, with 420 million active users and 220 million blogs, many of its posts are only bits of text and media — abbreviated flotsam and jetsam — including celebrity quotes, animated GIFs, dog photos and so on.


But the latest Tumblr update cleans up its overall look, and introduces new tools, including a text editor that puts a heavy emphasis on writing. "Whatever you want to write — simple things, flashy things, handsome things, trashy things — now you can write the hell out of it," the company wrote in a post....

Jeff Domansky's insight:

Writers take note...

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‘This.’ Has People Clamoring for an Invite

‘This.’ Has People Clamoring for an Invite | Public Relations & Social Media Insight | Scoop.it
“This” is now more than a pronoun. In the online realm of social media, “this” is a statement, a proclamation, a call to action. Written often in caps, or as a hashtag (#THIS), “this” means “I second this sentiment,” “This is great” or “Read this.”

Now, “this” is a social network, This.cm, which allows users to post one link a day, with the intent of sifting through the Internet noise and focusing attention on a standout news article, blog post or podcast.

Currently, the platform is available only to those who receive an invitation from one of the nearly 4,500 users.
Jeff Domansky's insight:

Is THIS. the new future of curation? could it rival other larger social media channels in the future? How long before quality Gibson to quantity? All great social media questions that bear watching.

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Archbishop of Canterbury warns social media is creating ‘trauma and sorrow’ within society

Archbishop of Canterbury warns social media is creating ‘trauma and sorrow’ within society | Public Relations & Social Media Insight | Scoop.it
The Archbishop of Canterbury has criticised social media for fermenting disagreements, exacerbating what ought to be face-to-face fallouts into wider digital spats with correspondingly inflated consequences.

Writing on his Lambeth Palace blog, the Most Rev Justin Welby, discussed Twitter rage and avoided seeking to ‘set everyone right on everything’ through the medium of online chat forums.
Jeff Domansky's insight:

It's both useful and hypocritical to note that the Archbishop is using his blog to decry social media.

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Christoph Dahn's curator insight, January 31, 5:57 AM

I think there is a need to listen to critical voices in all this social media craze.

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The Mindset, Skillset, Dataset Approach to Social Media

The Mindset, Skillset, Dataset Approach to Social Media | Public Relations & Social Media Insight | Scoop.it

The problem? Social media is comprised primarily of unstructured data, which is difficult to analyze.

A new approach called Mindset, Skillset, Dataset can help marketers make sense of complex social media data. Mindset refers to the ability to think beyond a certain frame of reference and look at the bigger ‘Why’ of solving a particular problem. Skillset refers to analytical techniques and tools that can be used to solve a particular problem. And Dataset refers to the copious amount of data generated from social media.

The availability of data and skillsets/technique is almost never an issue. Typically, it is the right mindset that’s lacking. Here are some tips for getting in the right frame of mind....

Jeff Domansky's insight:

Social media is a great opportunity for marketers who do it right.

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Watch All The Ads From Super Bowl 2015 So Far

Watch All The Ads From Super Bowl 2015 So Far | Public Relations & Social Media Insight | Scoop.it

Bud's puppy returns, Newcastle actually does it, BMW goes back in time, and much more.

The week before the Super Bowl has predictably seen a flurry of commercial activity, hype and hyperbole with more and more brands rolling out their big game ads to kickstart some momentum before Sunday. Celebrities! Puppies! GoDaddy even managed to ban its own ad ahead of time.

Not everyone has spilled their Super Bowl ad secrets, but here are all the commercials so far....

Jeff Domansky's insight:

All the Super Bowl ads, all in one place.

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This Is Where the Jihadists Are From | Dadaviz

This Is Where the Jihadists Are From | Dadaviz | Public Relations & Social Media Insight | Scoop.it

This fascinating data visualisation by @washingtonpost.shows the origin of where fighters have come from and raises some intriguing questions.

Jeff Domansky's insight:

This data visualization tells an interesting story and begs for interpretation.

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The one decision we all make constantly. Or why we must curate or die in 2015. | Scoop.it Blog

The one decision we all make constantly. Or why we must curate or die in 2015. | Scoop.it Blog | Public Relations & Social Media Insight | Scoop.it

It’s interesting to see that content curation is evolving from an opportunity to a necessity as Julia McCoy from ExpressWriters recently noted in the Search Engine Journal explaining how we must curate content in 2015.

Why is that happening? Why is this accelerating?

As communication shifts from traditional methods (PR, advertising, old-style SEO…) to new ones (content marketing, inbound marketing, social media…), professionals and businesses can not only become their own media: they have to. This is something Brian Solis noted about brands a few years ago, as social networks started to become significant for content distribution, when he said they needed to become media to earn relevance. But today, this is not about brands anymore: social networks are not just significant, they are dominant. They became social media and they’re just the main way we receive and consume content. Even search evolved to reflect that and Google changed their algorithms in a defensive way. Today, this about every company, big or small and whether you think of your business as a brand. Not just businesses but professionals too have to build their personal brands and show thought leadership through the content they publish. At Scoop.it, we like to summarize that by saying that:

You are the content you publish.

But another thing changed as well: after an initial period where we learned how to like, follow, subscribe or mark as spam, we, as content consumers, are regaining control. We have tools to filter the noise, we learn how to manage information overload. So in this new world of communication, professionals or companies who want to get heard need to consider this question:

Do people listen to you because they have to or because they want to?...

Jeff Domansky's insight:

Thoughtful post by Guillaume Decugis looks at the importance of curation in your strategic marketing.

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Social Selling 2015: Top 100 Influencers & Brands | Onalytica

Social Selling 2015: Top 100 Influencers & Brands | Onalytica | Public Relations & Social Media Insight | Scoop.it
Why should we care about social selling? Isn't it just another one of those buzzwords used to describe something we already know about? Isn't it just sales under a different name? If that's true then why are we seeing organisations increasingly using new digital channels as part of their sales strategy?


Maybe it's because engaging with our audiences in new ways is just more exciting than traditional sales channels as it provides a way of interacting with our potential buyers. It's also because it's a lot cheaper, digital channels allow us to reach a wider audience, with the same resources. We're having a look at who is the most influential in this up and coming topic, and figure out what brands are driving most engagement on social media....

Jeff Domansky's insight:

Onalytica provides a valuable list of 200 top content marketing influencers and leading 200 content marketing brands on Twitter. Good follows. 10/10

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Presentation Inspiration #2 - Haiku Deck by Erin Michael Vondrak

Presentation Inspiration #2 - Haiku Deck by Erin Michael Vondrak | Public Relations & Social Media Insight | Scoop.it

Have you ever experienced that sinking feeling when a slide pops up on the screen, and it’s just crammed with tiny text? (Or, even worse, when the presenter starts reading it to you, word for word?)


Slides like that are hard to understand and remember. (They're great at boring your audience to death, though.)


It’s pretty common for people to pack slides full of text and content, but most presentation experts recommend avoiding that....

Jeff Domansky's insight:

Try using one idea per slide in your next presentation. It's hard to do but brilliantly effective.

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Life of a Marketer: 15 Charts & Graphs on What We Really Do All Day

Life of a Marketer: 15 Charts & Graphs on What We Really Do All Day | Public Relations & Social Media Insight | Scoop.it

Hey there, marketer. I’m curious … what’s really going on in that day-to-day work life of yours?


When you say you’re working from home, are you actually being productive? When you have a deadline, do you wait until the last minute? What are you actually doing on LinkedIn?  It's time to speak the truth. 


Below are 15 graphs and charts showing how we really spend our days....

Jeff Domansky's insight:

Great marketing fun! Check out these 15 charts and graphs that describe what life is really like as a marketer. Recommended reading. 9/10

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Tough Quiz: Can You Guess the Brands Behind These 16 Slogans?

Tough Quiz: Can You Guess the Brands Behind These 16 Slogans? | Public Relations & Social Media Insight | Scoop.it

A few well-chosen words is often all that is needed for a consumer to recall a favorite brand. But today, marketers and advertisers tend to rely on visual cues -- a font, a color, a spokesperson, or even an icon -- to inspire.


Consider this: What phrase do you associate with Nike? Would the brand symbolize the same attitude without their famous "Just Do It" tagline?


There is power in right words. But if you still don't believe me, take our quiz below. Can you guess the brands behind these famous taglines and slogans? And how do these phrases change the way you think about each company?...

Jeff Domansky's insight:

I thought this quiz would be a slam dunk. It's not! This is a tough one without the visuals. Have fun trying.

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Google May Penalize Your Crisis Communications If Your Website Is Not Mobile-Friendly - Melissa Agnes

Google May Penalize Your Crisis Communications If Your Website Is Not Mobile-Friendly - Melissa Agnes | Public Relations & Social Media Insight | Scoop.it

So how important is it to make sure that your corporate website – and therefore your crisis communications home base – is mobile-friendly? Pretty important.

And I’m not the only one who thinks so, Google thinks so as well.

Google has actually started to penalize websites that don’t provide mobile users with a mobile-friendly experience. This means that, in (and out of) a crisis, if your website is not mobile-friendly, not only are you making it harder for your stakeholders to navigate through your site and easily read your communications, but Google may be penalizing your website’s search engine rankings....

Jeff Domansky's insight:

Melissa Agnes notes the importance of a mobile-friendly website in a crisis.

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Mobile is 98% of Facebook revenue growth: Statista - Chart of the Day

Mobile is 98% of Facebook revenue growth: Statista - Chart of the Day | Public Relations & Social Media Insight | Scoop.it

Facebook's strong mobile advertising business helped the social network to report positive results for the fourth quarter of 2014. Revenue was up 49% to $3.85 billion, as the company's profit grew by 34% to $701 million. For the full year, Facebook reported a net profit of $2.94 billion on $12.47 billion in revenue. 


When Facebook started selling mobile ads in 2012, not even the keenest optimists could have predicted how big a success they would be for the company. In each of the past seven quarters, mobile ads accounted for more then 90% of Facebook's revenue growth.


In the past three months, mobile advertising sales amounted to almost $2.5 billion. Having doubled since the previous year's holiday quarter, mobile ad revenue now accounts for more than two thirds of Facebook's advertising revenue and 64% of total revenue....

Jeff Domansky's insight:

Powerful revenue growth via mobile and a bellwether for marketers.

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This.

This. | Public Relations & Social Media Insight | Scoop.it
This. is a place to find and share the web’s best stories, ideas and arguments. Each user can share just 1 link a day.
Jeff Domansky's insight:

Intriguing social media channels. In my quest for intelligent life in the social media universe, I wait impatiently for my invitation to This..

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Future of News | BBC

Future of News | BBC | Public Relations & Social Media Insight | Scoop.it

Jerry Seinfeld, the comedian, once said:

“It's amazing that the amount of news that happens in the world everyday always just exactly fits the newspaper.”

Today, it doesn’t fit.

There is more information, more readily available, more immediately, in more formats, on more devices and to many hundreds of millions more people than ever before.

And it used to be said that freedom of the press is limited to those who own one.

Today, anyone with an internet connection and a Twitter account can make the news. If you choose, the powers that be are you....

Jeff Domansky's insight:

BBC takes an interesting transmedia look at the future of news vs noise. Recommended reading   9/10

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Content Curation: How to Easily Find Great Content to Share |

Content Curation: How to Easily Find Great Content to Share | | Public Relations & Social Media Insight | Scoop.it

In this episode I interview Ian Cleary, the founder of RazorSocial, a marketing tech blog focused on social media tools. His blog has been awarded a top 10 social media blog by Social Media Examiner in 2013 and 2014. Ian is also a very popular speaker.

Ian explores content curation, why it’s valuable and tools that make the discovery of new content easy.

You’ll discover what content curation is, why it’s important and how to find and share relevant content....

Jeff Domansky's insight:

Ian Cleary shares thoughts on why curation matters, content sources and tools you can use.to source content.

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Why the Future of Content Marketing Is Bright

Why the Future of Content Marketing Is Bright | Public Relations & Social Media Insight | Scoop.it

As a small business owner, the concept of content marketing makes you raise an eyebrow and ask yourself lots of questions that might include:
Do I really need a content strategy to speak my mind and bond with my clients? Couldn’t I just let the words flow freely?

Don’t let your upcoming experiences provide the answers to these questions.

Trying to convey your messages without a well-researched, documented content marketing strategy would be like trying to steer a ship without a helm. In this case you would probably drown in a sea of disparate content pieces that do not actually add value to your audience and don’t do a great job at representing your business....

Jeff Domansky's insight:

Julia McCoy shows where content marketing strategy is essential for success.

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