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Tips for Writing Blog Titles that Earn ReTweets | Social Media Today

Tips for Writing Blog Titles that Earn ReTweets | Social Media Today | Public Relations & Social Media Insight | Scoop.it
Drafting Irresistible Blog Titles blog titles The latest data is in, and it turns out your titles matter more than you might think. In fact, they might matter more than your content body.

 

HubSpot's social media scientist Dan Zarrella analyzed over 2.7 million blog titles recently and found there's no correlation between clicks and retweets. In fact, over 16% of the links he examined had more retweets than clicks!

 

It's clear that people don't always read what they tweet, which means that your title has real influence on your SEO from social shares. Now ask yourself, would you retweet something titled "Why You Should Do Inbound Marketing." I didn't think so. It's just not specific, actionable or emphatic enough.

 

We've outlined 7 tips to take your blog titles from okay to fantastic....

 

[Jasmine Henry provides seven excellent tips for top notch blog headlines ~ Jeff]

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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The Costs of Self-Publishing Your Book - MediaShift

The Costs of Self-Publishing Your Book - MediaShift | Public Relations & Social Media Insight | Scoop.it

The average prices and ballpark ranges displayed in the infographic have been calculated using raw, unmodified data from over 2,000 quotes exchanged on the Reedsy platform. Not all of these quotes have been accepted, obviously.


Editing quotes have been broken down by type of editing (editorial assessment, developmental editing, copy-editing, proofreading) and by word count. We then applied a linear regression on the thousands of data points to determine a “price per word count” for these different services.


For cover design, we considered both quotes for a simple ebook cover (front only) and for a paperback cover (front, spine and back). The way most of our book cover designers work is that they charge a mark-up to do the paperback cover, but some do both for the same price. We therefore didn’t make the distinction in this infographic.


For interior design, all quotes have been considered, from simple ebook formatting on a straightforward novel, to the complex design and typesetting of cookbooks and coffee table books. This explains the strong variation in pricing....

Jeff Domansky's insight:

Here's a useful reference for the costs of self publishing a book.

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Can beer save the world? | Mintel.com

Can beer save the world? | Mintel.com | Public Relations & Social Media Insight | Scoop.it

For example, a third of US consumers say they are making changes to their lifestyle to benefit the environment and only one in 10 say it is too much of a hassle to be green, according to Mintel’s Natural and Organic Personal Care US 2015 report. A similar picture emerges in Europe, where a quarter of French, Italian and German consumers and one in five Spanish and Polish consumers claimed to be paying more attention in Q1 2016 to the environmental impact of the products they buy.

Of course, it is one thing to claim you are environmentally friendly, and quite another to act on it — meaning consumers tend to overstate their “goodness”. Nevertheless, as environmental issues become more real to consumers and become more ubiquitous in the news cycle, behaviours will change. Consumers also expect businesses to be sustainable on their behalf.

Some brewers have already recognised this need and attempted to integrate sustainability more closely into their business. The trend has been particularly visible in the craft beer segment, where many pioneering breweries have touted since the 1980s and ‘90s the same community and environmental concerns that are now increasingly valued. These efforts will become a priority in the wider industry as the global population grows and demand for beer rises, with water security likely to be a particular focus given its importance to the industry’s long-term viability....

Jeff Domansky's insight:

Can craft beer save the world? Probably not, but breweries can gain market share with eco-practices.

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Social Media Automation: 7 Reasons Why It's a Must Have in Your Social Media Marketing Strategy

Social Media Automation: 7 Reasons Why It's a Must Have in Your Social Media Marketing Strategy | Public Relations & Social Media Insight | Scoop.it

A traditional social media marketer might cringe at the mere mention of social media automation, while a few others are on the fence, unable to pick a side. But once you realize the full potential of what social media automation can help you achieve, you might decide to leap over the fence.

Content marketers usually like to stick to a content calendar. It helps them plan blog posts and other content months ahead of posting them. Similarly, with social media automation you can plan ahead, and schedule your content to go out at the desired time without having to worry about making time to do it post by post. There is a wide array of perfectly good reasons to incorporate social media automation in your strategy. Here are a few reasons that might help change your mind if you are unsure about automation, or they might just strengthen your opinion about automation being a necessity....

Jeff Domansky's insight:

This post may change your mind about the value of social media automation.

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How to Personalize Content in Real Time

How to Personalize Content in Real Time | Public Relations & Social Media Insight | Scoop.it

It’s no secret that we as consumers are exposed to a plethora of promotions and ads every single day. In fact, according to some we are exposed to somewhere between 5,000 to 10,000 ads per day, a staggering number that is only increasing. So how can we as marketers cut through the noise and reach consumers where they are?


The answer may lie in the intersection between personalized content and mobile technology. According to an infographic by Microsoft and VMob, utilizing real-time data can lead to hyper-personalized content creation. For example, a retailer who aligned seasonal marketing and promotional messages with localized weather trends saw sales increase by 18%.

Take a look at the infographic below to find out how you can use targeted metrics to create personalized content....

Jeff Domansky's insight:

Useful perspective on how to personalize content in real time.

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Importance of Pre-Tail in the Shopping Journey | MediaPost

Importance of Pre-Tail in the Shopping Journey | MediaPost | Public Relations & Social Media Insight | Scoop.it

Pre-tail seems to be one of the new buzzwords thrown around the CPG category. But what does it really mean, and should we be taking it seriously?


Pre-tail refers to the entire journey of the shopper before they reach the point of purchase. Product research, browsing social channels, building shopping lists, and organizing coupons and rewards all fall into the pre-tail category.


Various often-quoted studies by Point-of-Purchase Advertising International and The Marketing Science Institute have said that between 60 and 70% of purchase decisions are made at retail. Regardless of the exact number, that means at least 30 to 40% of consumers have made their decisions before they ever walk into a store, which is hardly insignificant. ...

Jeff Domansky's insight:

MediaPost explores the importance of "pre-tail" in the shopping journey including research online, social channels, lists, coupons and rewards. What a complex web consumers weave.

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How to Live Stream Successfully: A Preparation Checklist for Marketers

How to Live Stream Successfully: A Preparation Checklist for Marketers | Public Relations & Social Media Insight | Scoop.it

Raise your hand if you’d rather watch a video to learn something new than read about it.


Go ahead -- you’re not alone. 59% of executives say they’d rather watch a video than read text, too. And really, that number makes sense -- we are a society of video streamers. (I mean, hello, Netflix.)


But if you’re not sure where to begin, fear not -- we’re here to make sure you don’t just hit the “Live” button on Facebook and stare at the camera like a deer in headlights. Instead, we’ve come up with a comprehensive checklist to help you plan your first -- or next -- live stream. 

Jeff Domansky's insight:

Learn how to prepare for a live stream with the help of this handy checklist from HubSpot.

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Malibu Rum Launches Connected Bottles To Deliver Consumer Content

Malibu Rum Launches Connected Bottles To Deliver Consumer Content | Public Relations & Social Media Insight | Scoop.it

Some 40,000 bottles of Malibu rum are being shipped with NFC tags and go on sale Sept. 1. (In the how-sausage-is-made department, the NFC tags are applied to the bottles by passing them through a heat tunnel, which allows the tags to be smartphone readable after application.)

The bottles go on sale starting in 1,600 Tesco stores in the U.K.

No mobile app is required and consumers can use their phones to tap the bottles to unlock five digital experiences, according to SharpEnd....

Jeff Domansky's insight:

it seems that no product can escape the Internet of things. In the UK, Malibu rum is being sold with NFC tags which can share digital messages with consumers using a smart phone. Another interesting and creative digital marketing experiment.

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Jeff Domansky's curator insight, August 29, 6:43 PM

it seems that no product can escape the Internet of things. In the UK, Malibu rum is being sold with NFC tags which can share digital messages with consumers using a smart phone. Another interesting and creative digital marketing experiment.