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A Bad Interview: The Wrong Kind Of (5-Hour) Energy | Mr. Media Training

A Bad Interview: The Wrong Kind Of (5-Hour) Energy | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
The caffeine drink 5-Hour Energy is linked to 13 deaths. The company's CEO disputes that -- but a recent interview on Fox News did him no favors.

 

...Read the language in that article closely, and you’ll see why the company’s CEO and Founder, Manoj Bhargava, is frustrated. The company is being associated with more than a dozen deaths, but the best the FDA could do is cite the product’s “possible involvement” in those cases, in which the product “has been mentioned.” Not exactly a smoking gun....

 

Mr. Bhargava made some good points during the interview. Comparing the caffeine count in his product to that of a cup of Starbucks coffee, for example, provided viewers with useful information. And his analogy to a bottle of water being “linked” to deaths also demonstrated the weakness of the case against his product.


But his tone was lousy, and he violated at least two of the “seven rules of a crisis,” notably numbers five (“your response needs to be about the victims”) and six (“facts are not enough.”)...

 

[Brad Phillips shares an excellent media training lesson ~ Jeff]

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Where to find free background textures: 15 great resources | Creative Bloq

Where to find free background textures: 15 great resources | Creative Bloq | Public Relations & Social Media Insight | Scoop.it

Background textures are a great way to give depth and originality to your designs and go hand in hand with vector-based work. Even better, there are thousands of free background textures available to download from the web with little fuss.


Here are the best places to find more free background textures, to get you started and experimenting and building your own personal collection....

Jeff Domansky's insight:

Creative Bloq reveals the best sites to find high-quality, free background textures for use in your designs.

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Marco Favero's curator insight, Today, 12:16 PM

Creativo Bloq rivela i migliori siti per trovare di alta qualità, Immagini gratis per le texture da utilizzare nei vostri progetti.

steve batchelder's curator insight, Today, 2:08 PM

Creativo Bloq rivela i migliori siti per trovare di alta qualità, Immagini gratis per le texture da utilizzare nei vostri progetti.

Marc Wachtfogel, PhD's curator insight, Today, 4:14 PM

Creative Bloq reveals the best sites to find high-quality, free background textures for use in your designs.

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4 Ways to Build Content Marketing Authority with SlideShare

4 Ways to Build Content Marketing Authority with SlideShare | Public Relations & Social Media Insight | Scoop.it

Becoming authoritative in an age of information overload requires more than simply creating additional content. It requires content that attracts relevant audiences and engages readers to take action. Creating content authority also requires strategy, process and the right tools.


One of those tools is SlideShare. As a platform for hosting authoritative content, marketers can use SlideShare to build influence amongst interested subscribers, visitors from social networks like LinkedIn and readers that pull themselves to SlideShare content through search engines.


There are many forms of content published on SlideShare. Four types that are particularly useful for differentiating your brand and creating authority include: evergreen, co-created, repurposed and curated content....

Jeff Domansky's insight:

Here's how to manage different types of content and where they fit into an integrated marketing mix across customer segments and stages of the buying cycle.

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Mark E. Deschaine, PhD's curator insight, Today, 7:15 AM

Here's how to manage different types of content and where they fit into an integrated marketing mix across customer segments and stages of the buying cycle.

Lauren Jaxson's curator insight, Today, 7:37 AM

Here's how to manage different types of content and where they fit into an integrated marketing mix across customer segments and stages of the buying cycle.

designs.codes's curator insight, Today, 8:34 AM

Here's how to manage different types of content and where they fit into an integrated marketing mix across customer segments and stages of the buying cycle.

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The Definitive Guide to Influencer Targeting | Kristen Matthews

The Definitive Guide to Influencer Targeting | Kristen Matthews | Public Relations & Social Media Insight | Scoop.it

The term “influencer” is wiggling its way through the tangled web. And it’s a hard one to catch because no one knows for certain what it looks like. Personally, I think that’s where the biggest challenge lies, because an influencer is like a changeling. It has a different image for every brand and often for every campaign of a brand.


Here is my own take on what an influencer is and a guide for where to find ideal influence to promote your business....

Jeff Domansky's insight:

Kristen Matthews tips on influencers are spot on. Recommended reading. 9/10

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Pitching the Perfect Image: A Look at Top Publishers' Image Sizes

Pitching the Perfect Image: A Look at Top Publishers' Image Sizes | Public Relations & Social Media Insight | Scoop.it

Though there are many things to consider when designing an image for a campaign, one crucial thing often falls by the wayside: optimizing the image for the width of the site you're pitching. Editors don't want to make their readers have to struggle to understand your image, so if your design is too wide or narrow for the site you're pitching, you could easily be rejected.


With that in mind, Fractl and BuzzStream looked at the main or featured body tag images for 35 of the top publishers to determine the most popular widths. We also looked at any larger layouts and pop-ups to determine a maximum width for each publisher when available.


We’ll walk you through four insights below that will help eliminate some of the guesswork during your next design phase....

Jeff Domansky's insight:

Pitching an infographic or visual to top media sites? Here's how wide it should be.

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The 5 Types of Content That Attract the Most Backlinks | Neil Patel

The 5 Types of Content That Attract the Most Backlinks | Neil Patel | Public Relations & Social Media Insight | Scoop.it

One of the most common and important goals of content is to attract links. Links are still a major part of SEO and probably will be for the foreseeable future.


Backlinks to a post not only help that specific post rank better in search engines but they also help all other posts on your site. Get enough quality links, and you’ll be getting tens of thousands of organic search engine visitors a month to your site.


That’s what I have for you today: a guide to the 5 best types of content that can attract not only a good quantity of links, but also high quality links. ...

Jeff Domansky's insight:

Sound content marketing advice from Neil Patel.

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Ricard Lloria's curator insight, Today, 1:28 AM

Sound content marketing advice from Neil Patel.

Ashley Burleson's curator insight, Today, 4:26 AM

Sound content marketing advice from Neil Patel.

Josh Danson's curator insight, Today, 12:58 PM

Sound content marketing advice from Neil Patel.

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OracleVoice: Marketing's Next Big Thing: The Internet Of Things

OracleVoice: Marketing's Next Big Thing: The Internet Of Things | Public Relations & Social Media Insight | Scoop.it

The IoT promises to add intelligence to everything from commonplace consumer items such as cars, light bulbs, and refrigerators, to industrial items such as machinery, railroad ties, and agricultural fields. Those “things” can collect and broadcast data across networks, enabling the data to be analyzed to add more value.


Consumer and industrial products will be valued increasingly not just for their standalone functionality, but also for how well they work within the digital ecosystem.In the consumer realm, companies’ marketing success will depend on their ability to connect with, and creatively exploit, the interdependent network of apps, devices, and services....

Jeff Domansky's insight:

IoT means marketing challenges ahead including connectivity of disparate products and data sharing.

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Ailsa Caroline's curator insight, August 3, 10:54 AM

IoT means marketing challenges ahead including connectivity of disparate products and data sharing.

Lydia Gracia's curator insight, August 3, 12:24 PM

IoT means marketing challenges ahead including connectivity of disparate products and data sharing.

Yashy Tohsaku's curator insight, August 3, 3:11 PM

IoT means marketing challenges ahead including connectivity of disparate products and data sharing.

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Wanna Avoid Spending Your Hard-Earned Money On Sexist Brands? There's An App For That!

Wanna Avoid Spending Your Hard-Earned Money On Sexist Brands? There's An App For That! | Public Relations & Social Media Insight | Scoop.it

But how on earth would you ever know whether the brand you are choosing to buy has equality in mind or even gives a damn about women in general? Good news, there’s now an app for that! It is called Buy Up Index and we predict it will be a game changer and keep brands accountable to the majority of the consumer market.


The app rates a company or a brand from A to C and using a proprietary rating method, they assess companies based on four major factors: women employees, women leadership, corporate citizenship and marketing...

Jeff Domansky's insight:

Wanna Avoid Spending Your Hard-Earned Money On Sexist Brands? There's An App For That! The Buy Up Index grades companies' treatment of women.

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14 Brands Using Mobile Apps Instead of Ads to Build Customer Loyalty

14 Brands Using Mobile Apps Instead of Ads to Build Customer Loyalty | Public Relations & Social Media Insight | Scoop.it

The most innovative companies in the world aren’t just connecting with their customers through advertising. They're also offering helpful services and tools to win them over.


Creative and unique mobile apps are helping brands connect with fans to convey brand messages, offer a useful service, keep them engaged and build customer loyalty in a crowded marketplace. Studies show that more than 50% of customers who regularly use a branded app are more interested in buying from that company.


But it’s not enough to just create and launch a branded app. There are plenty of those out there and very few of them gain long-term traction and repeat users. More than 90 of the top 100 global brands have already launched at least one app. According to a 2015 marketing survey, 34% of marketers plan on launching at least one mobile app this year. What's more important for brands is to have a clear strategy on how they plan to drive app downloads, make the content compelling and increase long-term user engagement.


More than 150 million Americans spend on average an hour a day in their cars driving, and 75% of that time is spent alone in their cars. This explains why some of the best branded apps have been created by automobile companies trying to capture a slice of this driving time to build loyalty....

Jeff Domansky's insight:

14 innovative brands that are connecting with their customers via useful and unique mobile apps that engage users and build loyalty.

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Jenny Thi Thanh Thao Le's curator insight, August 3, 2:48 AM

14 innovative brands that are connecting with their customers via useful and unique mobile apps that engage users and build loyalty.

Maxime Antoni's curator insight, Today, 1:45 AM

14 innovative brands that are connecting with their customers via useful and unique mobile apps that engage users and build loyalty.

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If you want loyalty, get a dog! Lessons from a world leader in luxury alcohol beverages | RECIPE COURSE

If you want loyalty, get a dog! Lessons from a world leader in luxury alcohol beverages | RECIPE COURSE | Public Relations & Social Media Insight | Scoop.it

When asked about the particular difficulties of growing a luxury brand and maintaining its position as a world leader in the luxury spirit space, Potter conceded that it does have its unique challengesç,


“When you walk into a bar, generally people say, ‘what are you having?’ Your response tends to be, ‘Well, what are you having?’ And then depending on who you’re with, what the occasion is, you’ll make your choices, and with this repertoire you’ll have brands that you most likely go to.”


The focus on continuing to build, even upon well-known brands, has led to continued investments across the spectrum of Moët Hennessy’s numerous brands, including Belvedere Vodka, Chandon sparkling wine, and Grand Marnier....

Jeff Domansky's insight:

Fresh approaches needed in marketing high end spirits.

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Google Upgrades the Mobile Shopping Experience | Adlucent Blog

Google Upgrades the Mobile Shopping Experience | Adlucent Blog | Public Relations & Social Media Insight | Scoop.it

We’re in the age of instant gratification. Almost everything we could possibly need is just a click away. Smartphones are actually changing the way we research products and make purchase decisions.


In the last year alone, there has been a 115% increase in shopping searches coming from smartphones (Google internal data). And these searches are becoming more focused. We want to know which product is the best, who has it for the lowest price, and where it can be purchased nearby.


So how do you give shoppers what they need with a limited screen size, fewer search results, and a difficult transaction process? Google is hoping to make headway in this area with their rollout of new changes that help shoppers find and buy what they’re looking for faster....

Jeff Domansky's insight:

Google’s new changes help retailers convert more mobile shoppers.

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The Complete Twitter Content Strategy Guide | SEJ

The Complete Twitter Content Strategy Guide | SEJ | Public Relations & Social Media Insight | Scoop.it

Compelling and relevant content will help you attract more customers to your website and keep them engaged with your brand. Your followers are more likely to respond to tweets that are relevant to them.


This brings us to the need for Twitter marketing, and how from generating ideas to promoting on Twitter for free or paid, there are numerous things you can do on Twitter alone to ensure that it fits well into your content strategy.


This guide will highlight Twitter as one of your vital tools in your content marketing strategy and ensure that more people engage with your content....

Jeff Domansky's insight:

Must-read Twitter tips. 9/10

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Os Ishmael's curator insight, August 2, 5:30 PM

Must-read Twitter tips. 9/10

Mike Allen's curator insight, August 2, 5:43 PM

Must-read Twitter tips. 9/10

aitouaddaC's curator insight, August 3, 8:01 AM

Must-read Twitter tips. 9/10

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17 Content Marketing Templates, Checklists – Content Calendar Template

17 Content Marketing Templates, Checklists – Content Calendar Template | Public Relations & Social Media Insight | Scoop.it

By far, the most popular post we have ever published at the Content Marketing Institute is 10 Must-Have Templates for Content Marketers. Though this post is almost two years old, our readers still seem to clamor for this type of information and advice. 


To that end, we wanted to provide a refresher on the most popular templates and checklists shared by the CMI team and our guest contributors. Some of these are “oldies but goodies” that we included in the first list, and others are new. All are intended to simplify some part of the content marketing process — and all can be customized to your particular needs....

Jeff Domansky's insight:

The most popular post CMI ever published is "10 Must-Have Templates for Content Marketers." Discover what's new and old favorites on an updated marketing list.

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Comunicologos.com's curator insight, August 2, 11:40 AM

The most popular post CMI ever published is "10 Must-Have Templates for Content Marketers." Discover what's new and old favorites on an updated marketing list.

Digital Media & Science's curator insight, August 2, 2:56 PM

The most popular post CMI ever published is "10 Must-Have Templates for Content Marketers." Discover what's new and old favorites on an updated marketing list.

Pierre Conreaux's curator insight, Today, 6:38 AM

The most popular post CMI ever published is "10 Must-Have Templates for Content Marketers." Discover what's new and old favorites on an updated marketing list.

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The Periodic Table Of E-Commerce Startups

The Periodic Table Of E-Commerce Startups | Public Relations & Social Media Insight | Scoop.it

E-commerce startups saw multi-year highs in funding and exits in recent quarters.


We put together a periodic table of e-commerce to spotlight the top e-commerce startups, industry categories, exits, and investors


.The table is meant to serve as a guide to navigate the key players in the space. The 131 companies and investors in the table were chosen using CB Insights data and analytics around momentum, financial health, and investor quality....

Jeff Domansky's insight:

These are 131 players in the e-commerce space that are worth watching. Recommended reading. 9/10

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Jean-Pierre Blanger's curator insight, August 1, 10:27 AM

These are 131 players in the e-commerce space that are worth watching. Recommended reading. 9/10

Zara Play's curator insight, August 1, 12:14 PM

These are 131 players in the e-commerce space that are worth watching. Recommended reading. 9/10

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5 Ways Twitter is changing the world (despite what the critics say)

5 Ways Twitter is changing the world (despite what the critics say) | Public Relations & Social Media Insight | Scoop.it
I was recently interviewed by CNN about how Twitter is shaping the world. Of course the newscast was only able to use a small portion of the entire interview but the topic is interesting enough that I thought I would share my thoughts on this important subject.Despite the gloomy projections of analysts and the cries of the purists who long for the “old days” on Twitter, this is a media channel that has profoundly changed our world … and continues to do so...
Jeff Domansky's insight:
Twitter is changing the world in profound ways. How we report, discover, connect, and inform ourselves has been changed forever.
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socialmediacombo's curator insight, Today, 8:43 AM

Twitter is changing the world in profound ways. How we report, discover, connect, and inform ourselves has been changed forever.

MC Web18's curator insight, Today, 9:13 AM

Twitter is changing the world in profound ways. How we report, discover, connect, and inform ourselves has been changed forever.

MailLadyMartha's curator insight, Today, 12:10 PM

Twitter is changing the world in profound ways. How we report, discover, connect, and inform ourselves has been changed forever.

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How to Use LinkedIn to Generate Sales Leads

How to Use LinkedIn to Generate Sales Leads | Public Relations & Social Media Insight | Scoop.it

Salespeople are well acquainted with the power of LinkedIn for prospect research, trigger event tracking, and customer engagement. But what about generating new sales leads (read: a lot of them)?


If your pipeline is looking a bit empty, peruse the following SlideShare from LinkedSelling. You'll discover how to whip up a long list of hot sales leads ripe for the contacting. If you're like most salespeople, you're on LinkedIn all day for work anyway. Now learn how to make it work for you. 


P.S. Looking for even more LinkedIn sales tips? If you're not too busy researching and calling your wealth of new prospects, you might want to check out our guide to hidden LinkedIn hacks...

Jeff Domansky's insight:

Generate sales leads at scale with these LinkedIn tips from HubSpot. Recommended viewing. 9/10

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Marco Favero's curator insight, Today, 3:08 AM

Generate sales leads at scale with these LinkedIn tips from HubSpot. Recommended viewing. 9/10

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Twitter Analytics: The Only Guide You'll Ever Need

Twitter Analytics: The Only Guide You'll Ever Need | Public Relations & Social Media Insight | Scoop.it

Looking for a reference guide that will give you information on everything you need to know about Twitter analytics?You’ve got it…...

Jeff Domansky's insight:

Ian Cleary shares a comprehensive guide to Twitter analytics? Recommended reading! 9/10

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A Brief History Of Social Media (1969-2012)

A Brief History Of Social Media (1969-2012) | Public Relations & Social Media Insight | Scoop.it

What’s your first memory of social media?Twitter, perhaps? Or maybe Facebook?


If you’re of a certain age, you’ll likely remember when MySpace was very much numero uno amongst all social platforms. Roll the years back a little further, and you could have been one of the (relatively) few who were amongst the pioneers of modern social networking on Friendster.


But here’s the thing: the history of social media actually goes back a lot further, and its roots can be found in blogging, Google, AOL, ICQ, the beginnings of the world wide web and, perhaps surprisingly, CompuServe. This infographic from Creative Ramblings takes a closer look at the history of social media, 1969-2012....

Jeff Domansky's insight:

Very cool infographic about the history of social media.

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pascal leclerc's curator insight, Today, 1:41 AM

Very cool infographic about the history of social media.

Sören Meelby's curator insight, Today, 2:43 AM

Very cool infographic about the history of social media.

Stefan Thompson's curator insight, Today, 2:37 PM

Very cool infographic about the history of social media.

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The Best Voice Recorder You Can Buy | Forbes

The Best Voice Recorder You Can Buy | Forbes | Public Relations & Social Media Insight | Scoop.it

After 36 hours of research, testing eight different devices in a number of real-world settings and then playing the audio we collected to a four-person blind listening panel to evaluate its sound quality, we’ve determined that the best audio recorder for taping meetings, lectures, and interviews is the $100Sony ICD-UX533. It recorded the most intelligible and truest-to-life sound clips of all the recorders we tested. It’s easily pocketable and its intuitive, easy-to-press function buttons combined with a legible, backlit screen gave it the best user interface out of all the models in our test group.


Who is this for?If you want to record a lecture, meeting, or interview, this pick is for you. It’s ideal for students, radio journalists, and anyone who needs to record meetings for future reference. On the other hand, if you’re a musician, a professional podcaster, a radio journalist or if you belong to some other profession that requires the use of a high-quality audio recorder on a regular basis, this pick isn’t for you....

Jeff Domansky's insight:

Cool tool for the right application.

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Yashy Tohsaku's curator insight, August 3, 3:11 PM

Cogovl tool for the right application.

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Center for Food Integrity : Whom Do Consumers Trust on Food Issues?

Center for Food Integrity : Whom Do Consumers Trust on Food Issues? | Public Relations & Social Media Insight | Scoop.it

With an estimated 2 million people tuning in to his syndicated television show each weekday, there's no doubting the clout Dr. Oz carries in the arena of public opinion. Add to that 3.78 million Twitter followers and more than 5.5 million Facebook page "likes," and the good doctor reaches a sizeable audience with his opinions on everything from beating bad breath to cutting cancer risk.


But when consumers were asked whom they most trust on controversial food issues, the ratings for Dr. Oz fell flat, according to the latest U.S. consumer trust research from The Center for Food Integrity (CFI).


In the survey, "Cracking the Code on Food Issues: Insights from Moms, Millennials and Foodies," respondents were asked to rate their level of trust with a number of sources when it comes to the issue of genetically modified foods. University scientist was the top-trusted source, followed by a scientist who is a mom, and then a farmer.Dr. Oz came in second-to-last place on a list of 11 sources, edging out celebrity chefs....

Jeff Domansky's insight:

Fascinating consumer research. Recommended reading. 9/10

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kelvin dsuja's curator insight, August 3, 3:54 AM

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aitouaddaC's curator insight, August 3, 7:56 AM

Fascinating consumer research. Recommended reading. 9/10

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Big data can predict whether your new product will flop

Big data can predict whether your new product will flop | Public Relations & Social Media Insight | Scoop.it

Most of the data captured about our everyday transactions isn't very exciting.


However, when you compare all that information across millions of consumers and products and thousands of outlets, you enter the realm of big data, which can reveal previously unknown patterns.


A case in point is outlined in a forthcoming Journal of Marketing Research paper which identifies a segment of customers, dubbed the "harbingers of failure", with an uncanny knack for buying new products that were likely to flop....

Jeff Domansky's insight:

Comparing information across millions of consumers and products and thousands of outlets is the realm of big data and reveals previously unknown patterns....

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Gerrit Bes's curator insight, August 3, 9:23 AM

Comparing information across millions of consumers and products and thousands of outlets is the realm of big data and reveals previously unknown patterns....

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The Only Location Marketing Guide You'll Ever Need

The Only Location Marketing Guide You'll Ever Need | Public Relations & Social Media Insight | Scoop.it

Think of what you did this past weekend. Did you watch a summer blockbuster? If you're anticipating crowds for new releases, chances are that you ordered movie tickets from your phone and visited the theater to actually watch the movie. 


Maybe you used Seamless or another service for meal delivery, but that was probably just a fraction of the meals you ate - you also went to a summer barbeque or local restaurant. That's pretty typical. In fact, according to the U.S. Department of Commerce, over 90% of commerce activities still occur offline.


Yet, until now, we haven't been ability to directly tie physical visits and sales to mobile activity. Location unlocks insights into physical behavior as they occur. By knowing the places people go, marketers gain visibility into who their customers are, what they need, and how to influence their decisions.


In fact, location is becoming one of the fastest growing segments in media, especially in mobile. Researchers at BIA/Kelsey predicted that location-based mobile advertising will grow faster than overall mobile advertising, and will represent 43% of mobile ad budgets by 2019....

Jeff Domansky's insight:

To help marketers unlock the power of location, xAd has released its first e-book, The Location Marketing Playbook. Useful tips.

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77% of Kiwis buy because of social influencer endorsement

77% of Kiwis buy because of social influencer endorsement | Public Relations & Social Media Insight | Scoop.it
77% of Kiwis buy because of social influencer endorsement
Jeff Domansky's insight:
According to the latest New Zealand research by Bloggersclub (July 2015), many of us Kiwis are “addicted” to being online, with a staggering 67% saying that online product information and reviews drive them to purchase, with a quarter more saying yes, perhaps, and just 7% saying that no, online content does not drive them to purchase....
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Act Like A Start Up: How Clorox, Bolthouse Farms, Kimpton Hotels Do Content Marketing | Newscred Blog

Act Like A Start Up: How Clorox, Bolthouse Farms, Kimpton Hotels Do Content Marketing | Newscred Blog | Public Relations & Social Media Insight | Scoop.it

The next day at the conference, I was pleasantly surprised to see successful brands like Bolthouse Farms, Clorox, and Kimpton Hotels speak about their content marketing strategies in the same light.


Content marketing is still an evolving concept for many brands, and securing budgets, internal resources, and executive buy-in were a few of the many challenges that everyone in the room faced. But as Dusty DiMercurio from Autodeskmentioned, content marketing is “Marketing Salvation.” A way for brands to reinvent themselves and tell their narrative in an undisruptive way.


So these marketers fight on and prove out their success like a startup – by being spontaneous, hiring employees that embody the brand to tell their stories, and starting small, testing, and learning along the way....

Jeff Domansky's insight:

Great tips from three brands actively engaged in content marketing.

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SageRave of Get Custom Content's curator insight, August 2, 2:26 PM

Should entrepreneurs emulate the big guys? Do we have the time?

Fatima Afzal's curator insight, August 2, 4:02 PM

Great tips from three brands actively engaged in content marketing.

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Research Reveals which B2B Content Types Deliver Best Leads | Negosentro

Research Reveals which B2B Content Types Deliver Best Leads | Negosentro | Public Relations & Social Media Insight | Scoop.it

Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine Corporation.


The report was based on data from a survey of 213 senior B2B marketing leaders (primarily located in North America), with 46% working at brands earning more than $1 billion in annual revenue.


Some 84% of respondents say their company creates product brochures; the next most-commonly created content type is slide presentations (79%), followed by whitepapers (78%), and videos (76%).


However, when respondents were asked to select which content types produce great leads, whitepapers come out on top (cited by 24%), followed by videos (22%), analyst reports (22%), and webcasts (22%)....

Jeff Domansky's insight:

Here's what content marketing works best, starting with White Papers.

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SageRave of Get Custom Content's curator insight, August 2, 2:29 PM

Remember, your best strategy may differ.

WIKIBLINKS's curator insight, August 3, 1:05 AM

Here's what content marketing works best, starting with White Papers.

aitouaddaC's curator insight, August 3, 8:02 AM

Here's what content marketing works best, starting with White Papers.

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17+ Content Marketing Revelations from 2015

17+ Content Marketing Revelations from 2015 | Public Relations & Social Media Insight | Scoop.it

A lightbulb moment can set you on a new course or change the direction of your path. Whether a seemingly obvious observation or an innovative insight, it reveals something that you never realized in a particular context.In the rapidly evolving world of content marketing, these aha moments can come from almost anyplace.


We asked the presenters for Content Marketing World 2015 to share their favorite content marketing revelations from the past year. While their answers cover everything from the simple to the complex, each has the potential to turn on a switch in your mind or make you nod in agreement.


Which ones will be an epiphany to advance your content marketing programs?...

Jeff Domansky's insight:

The presenters for Content Marketing World 2015 share their aha content marketing revelations from the past year.

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