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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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3 Things Executives Can Do To Be More Quoted In The News

3 Things Executives Can Do To Be More Quoted In The News | Public Relations & Social Media Insight | Scoop.it

Executives without media training rarely know when to shut up. When they talk to the press it is all to common for executives to keep talking without an off switch. Just filling the empty air with useless and uninteresting details; effectively hiding the real story. The story they wanted to get out....

 

[Steve Farnsworth shares three valuable mediatraining t5ips ~ Jeff]

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Story Structure Diagrams « Ingrid's Notes

Story Structure Diagrams « Ingrid's Notes | Public Relations & Social Media Insight | Scoop.it
Yes, it's true, I've had story structure on the brain. I've also recently joined pinterest (of which I immediately became addicted). But there's a happy side effect of these two obsessions… this post!

 

Holy Cow! Here's a blog post with 10 different diagrams on story structure! I doubt you will ever need another story structure diagram after looking at these.

 

Some are similar. Some have their own unique twist. And then there's the 17 stages of Joseph Campbell's Monomyth to explore. Yikes -- that's a big one!

 

Of course, the simplest story structure is: problem -- resolution. Add to that a set-up/context in the beginning and a meaningful close at the end, and you are done.

 

Hah -- would that storytelling could be so simple! As every professional storyteller will tell you, a powerful story is all in the delivery. Still, if you don't follow the structures in these diagrams, you will simply end up with a plot-based description: "I went to the store. I bought some bread. I came home." No story there! I doubt you would pay money for that one.

 

Soooo -- check out these diagrams, use them to craft your stories, and you are half-way there. Then go work on your delivery :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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