Public Relations & Social Media Insight

Storytelling, storytelling, and more storytelling.

 

Seems like every marketing book, blog (including mine if you’ve been reading this week’s posts) and study is talking about how we should be using storytelling as a marketing technique.

I couldn’t agree more. Unfortunately, I think most attempts fall short.
Earlier this week — I made the point that A) It seems that despite all the hype — we’re doing less real storytelling today and B) storytelling is hardly a new tactic....

 

[Good suggestions for storytelling that works ~ Jeff]