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Why Isn’t Marketing’s Version of Storytelling Working? | Business 2 Community

Why Isn’t Marketing’s Version of Storytelling Working? | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
Storytelling, storytelling, and more storytelling.

 

Seems like every marketing book, blog (including mine if you’ve been reading this week’s posts) and study is talking about how we should be using storytelling as a marketing technique.


I couldn’t agree more. Unfortunately, I think most attempts fall short.
Earlier this week — I made the point that A) It seems that despite all the hype — we’re doing less real storytelling today and B) storytelling is hardly a new tactic....

 

[Good suggestions for storytelling that works ~ Jeff]

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6 Ways to Grow Your Blog Audience

6 Ways to Grow Your Blog Audience | Public Relations & Social Media Insight | Scoop.it

Looking for ways to keep visitors coming back for more?

Creating great blog posts won’t get you results unless you have an audience that reads and engages with them.

In this article I’ll share six ways to grow your blog audience and turn first-time visitors into devoted readers....

Jeff Domansky's insight:

Really practical advice for improving your blogging results and subscription sign-ups.

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Carol Bently's curator insight, May 28, 10:55 PM
What an interesting topic.
Marco Favero's curator insight, Today, 3:36 AM

aggiungi la tua intuizione ...

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Here are the Best Tools and Resources of 2015 | Tools

Here are the Best Tools and Resources of 2015 | Tools | Public Relations & Social Media Insight | Scoop.it
It’s not always easy to find the best tools and resources for your work as a web developer or graphic designer, mostly because there are so many out there to choose from.


This is why we’ve taken the time to look for the most useful tools and resources to help you in your work and/or offer your clients a wider array of services. And here they are....

Jeff Domansky's insight:

Here's a great set of tools for bloggers and designers. I especially liked Stamplia - email templates marketplace; Pintastic to create your own Pinterest board; and PowerMockup a PowerPoint toolkit.

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Marco Favero's curator insight, Today, 4:12 AM

aggiungi la tua intuizione ...

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Content Curation: First step to building influencer relationships for your content strategy - Traackr

Content Curation: First step to building influencer relationships for your content strategy - Traackr | Public Relations & Social Media Insight | Scoop.it
There are many reasons why influencer amplification works. As Traackr’s Pierre Assayag puts it: rising above the noise is hard – even for established brands – so you need the help of credible, trusted, influential people in your industry.


So the question is: What is an easy way to get started with building influencer relationships?


Influencers typically don’t respond to cold calls. The agencies who believe that email campaigns to people with a Klout score above XX to promote content to share – they’ll finish to die soon if they’re not already extinct. For influencers to amplify your content, you need to build relationships with them.


There are several ways to build relationships with influencers but like any relationship building, you have to give before you get....

Jeff Domansky's insight:

Scoop.it CEO Guillaume Decugis offers a valuable perspective on content curation as a primary influencer tool. 

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5 Content Marketing Ideas for June 2015

5 Content Marketing Ideas for June 2015 | Public Relations & Social Media Insight | Scoop.it
Content marketing is the practice of creating, publishing, and distributing valuable, interesting, and entertaining content with the aim of acquiring customers and making sales through engagement and relationships.Here are five content marketing ideas that your business can use in June 2015....
Jeff Domansky's insight:
In June 2015, content marketers have plenty of opportunities to connect with customers and prospects — producing articles, videos, graphics, and tools around holidays, summertime advice and more.
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9 Content Marketing Trends You Ignore At Your Own Risk | Pushing Social

9 Content Marketing Trends You Ignore At Your Own Risk | Pushing Social | Public Relations & Social Media Insight | Scoop.it

You must act but what should you pay attention to? Where can you get the most return on your investment in time and money?


In this article, we’ll discuss nine content marketing trends that will shape strategies for the next 5 years.  Each one has the power to reshape your marketing and your business....

Jeff Domansky's insight:

Here's a thoughtful look at nine key trends to watch in content marketing in the future.

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10 Color Inspiration Secrets Only Designers Know About | Canva

10 Color Inspiration Secrets Only Designers Know About | Canva | Public Relations & Social Media Insight | Scoop.it

“Color: what a deep and mysterious language!”


[1] Specific hues can provoke different emotions, associations, and responses that affect how your brand is perceived. Put simply, color choices can make or break a design. In fact, research has shown that color can increase brand recognition (by up to 80%), memory, engagement with a design piece, text comprehension, among many others.


Fortunately, we are far from the times when our color choices were limited to a small batch of natural pigments. Our options are no longer whatever colors minerals, animals, and plants had to offer. Synthetic pigments and the screen have made our lives increasingly easier, while making deciding infinitely more complex.


With such an overwhelming amount of color options, selecting a palette for a design project has become excruciating, to say the least. The Colourlovers community has indexed nearly 8 million user-named colors, while there are over 16 million possible hexadecimal color combinations.


Overwhelmed yet? No need to worry. We asked top designers from the Creative Market community to share their best tricks & advice for creating stunning color combinations. Take note of these 10 insider secrets and bring them into your next Canva project....

Jeff Domansky's insight:

Here's how to choose beautiful color palettes for your next design.

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Before You Publish, 10 Things to Do With Your Blog Content

Before You Publish, 10 Things to Do With Your Blog Content | Public Relations & Social Media Insight | Scoop.it

With so many guides and great practical examples, it’s strange how bloggers continue making common mistakes that are wasting the time of their audience.


If you go through different blogs from a niche you’re interested in, you’ll find some awesome posts, but you’ll have to admit that the below-average ones prevail. Do you want to make sure that the post you just wrote will get the right kind of attention? Here are 10 things you ought to do before hitting publish....

Jeff Domansky's insight:

Here are some smart blogging tips to help you get the most from your content.

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Baptiste Poirat's curator insight, May 28, 11:33 AM

La check-list de ce que vous devez vérifier avant de publier votre dernier article de blog !

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Complete Guide to Creating Awesome Visual Content

Complete Guide to Creating Awesome Visual Content | Public Relations & Social Media Insight | Scoop.it

You’ve perhaps heard of visual content? The term seems to be everywhere these days. We come across it all the time as we’re curating content, and it seems that media strategies now consider visuals as required elements.


As visual content on social networks has grown, so too has the emphasis on storytelling with pictures. Indelible, craveable, relatable images have become a high currency in the world of content marketing, and the push for visual content seems to only be getting stronger.


So what are you to do with this new focus on visuals? I’m happy to share with you some of our favorite ideas, tips, and tools....

Jeff Domansky's insight:

The push for visual content seems is only getting stronger. Here are some of Kevan Lee and Buffer's favorite ideas, tips, and tools to help produce great images.

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71 Free Wordpress Themes For Creating Responsive Website | Bashooka

71 Free Wordpress Themes For Creating Responsive Website | Bashooka | Public Relations & Social Media Insight | Scoop.it

WordPress is so much more than just a tool for creating great blogs. It is now equally great at creating websites! Whether you want build portfolio site for showcasing your work, ecommerce site for selling product online, blog or business site, here are 71 free WordPress themes which is fully functional on mobile, tablet and desktop.

Enjoy !....

Jeff Domansky's insight:

Lots of creativity and 71 great WordPress themes to choose from

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Marco Favero's curator insight, May 27, 9:22 AM

aggiungi la tua intuizione ...

SageRave's curator insight, May 27, 2:12 PM

Update your blog with a free, responsive theme.

Zeina Torbey's curator insight, May 28, 8:03 AM

Thinking of building a personal #website? or an ecommerce site? or blogging? Check 71 FREE WordPress themes #content #contenu

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How to Use Visual Marketing to Leave Your Competition in the Dust

How to Use Visual Marketing to Leave Your Competition in the Dust | Public Relations & Social Media Insight | Scoop.it

Creating visuals for your blog and/or social media may seem like a daunting task but I’m going to break down some of the ways you can use visual marketing to leave your competition in the dust.

These tactics will use design programs and apps that are easily accessible to everyone and you’ll be able to learn how to use them.


Instead of being overwhelmed by creating visual content, I’m going to help you learn to love this part of your blog or social media tasks. Get ready to unleash your creativity and fire up your visual content!...

Jeff Domansky's insight:

The visuals matter and here's how to make the most of your visuals.

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5 Killer Instagram Marketing Strategies You Need to Know

5 Killer Instagram Marketing Strategies You Need to Know | Public Relations & Social Media Insight | Scoop.it

Ignore Instagram at your own peril.

Since Facebook’s acquisition of the channel in 2012, Instagram growth has exploded, with 300 million active users, 30 billion photos shared, and an average of 70 million photos posted per day.

People are engaging with Instagram posts on levels unparalleled by any other social network. According to Forrester research, Instagram user interactions with brands is 400% higher than on Facebook and Twitter, delivering 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter.

So how can brands start building an Instagram presence? And how do you start engaging with followers to drive sales?

Here are five tips to get you started:...

Jeff Domansky's insight:

You can't afford to miss out on Instagram and here are five solid tips to help you get started.

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Top 50 PR, Marketing & Social Media Podcasters to Follow | Cision

Top 50 PR, Marketing & Social Media Podcasters to Follow | Cision | Public Relations & Social Media Insight | Scoop.it

Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. And get this: according to Edison Research, people who listen to audio listen to podcasts almost as much as they listen to the radio.

But why is podcasting important to PR and marketing professionals? Besides the wealth of knowledge it can provide us on a daily basis, its a piece of content marketing we can use to reach our audiences: 67 percent of podcast listeners don’t mind sponsorship messages and occasionally find them useful, compare to 6 percent of TV or radio listeners.

So, if you’re looking to get a daily dose of valuable info from the experts or get inspiration for starting a podcast of your own, here’s our top 50, ranked in order of Twitter followers...

Jeff Domansky's insight:

Looking to learn about PR on-the-fly? These PR podcast pros will keep you posted. Thanks to Stacey Miller for collecting this valuable list.

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Need Free Icons? Here are 13 Websites to Download Them | inspirationfeed.com

Need Free Icons? Here are 13 Websites to Download Them | inspirationfeed.com | Public Relations & Social Media Insight | Scoop.it

It's of importance as people become more mobile and the need to make things more compact arises.


Understanding Icons

What are these icons for? Well, icons actually have a pretty wide scope, depending on how you look at it.


See those little boxes on your smartphone that represent different applications? Those are icons. Did you notice those little boxes on your favorite website, that, when clicked, would trigger a new action such as open a new email window or identify a link being promoted, such as a Twitter or a Facebook profile? These are all icons....

Jeff Domansky's insight:

Great reminder of why icons matter. Great resources! Enough said.

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How To Make Powerful Landing Pages with David Ogilvy

How To Make Powerful Landing Pages with David Ogilvy | Public Relations & Social Media Insight | Scoop.it
If Oglivy knew anything, he knew how to make ideas stick. And when it comes to landing pages, you can’t afford for them not to be sticky.


Sticky landing pages have a direct conversion path. The job of a sticky landing page is to get your visitors to stick to it – and not end up on some other page. This is why sticky landing pages are the most effective pages, because they help your visitors stick around until they have clicked your call to action button.


Sticky landing pages have no distractions or detours on them. They get your visitors to trust your product, like your product, and (eventually) buy your product.


Today, we’re going to dig up some of Ogilvy’s most famous advertising quotes, and we’re going to show you how you can create the stickiest landing pages....

Jeff Domansky's insight:

Need landing page advice? No better guru than David Ogilvy. Nicely crafted post and good read.  9/10

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9 Ways for SMBs to Beat Big Corporations on Social Media [With Examples]

9 Ways for SMBs to Beat Big Corporations on Social Media [With Examples] | Public Relations & Social Media Insight | Scoop.it

Everybody loves an underdog. David versus Goliath… Your local bookstore versus Amazon… Marty’s Fish, Milk & Bait versus WalMart. All these battles, famous or not, tug at our heart strings. Trouble is, if you’re a small business owner, you know you need to do more than just tug at heart strings to make your business work. You need to actually get people in the door. You need to get them to buy things. Then you need them to come back.

Social media has long been hailed as a marketing equalizer. In many ways, it is. It’s free to create an account and free to post and to build your following (Facebook changes aside). But it’s time to get more specific about how to use social as a marketing equalizer. So here are 9 techniques SMBs can use to beat big corporations on social media....

Jeff Domansky's insight:

Pam Neely shares some tips on how to be nimble in social media to beat out your bigger competitors.

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5 Content Marketing Rules for Google’s New Algorithm

5 Content Marketing Rules for Google’s New Algorithm | Public Relations & Social Media Insight | Scoop.it

On April 21, 2015, Google made a massive update to their SEO algorithm and was clear that they’d be handing out manual penalties to websites that didn’t abide by mobile best practices. Don’t panic just yet—Google doesn’t expect every website to run out and develop and app or otherwise become their “best” mobile ready self. Really, mediocrity is what’s being expected, but that’s still going to be a challenge for the vast majority of websites. Now that experts are saying that the majority of American web surfing will take place on mobile devices by 2017 (and we’re almost there already), Google is simply being proactive in making sure the best websites are still dished up to surfers.

However, the algorithm is a change that’s going to impact all languages of all websites that appear in Google searches. What does this mean for content marketers? It’s time to focus not just on the quality of your online content, but its mobile-ready factor. You might be doing everything “right” from a content perspective, but that doesn’t mean much if almost half of users can’t readily access it. In order to appease Google’s algorithm and avoid a penalty, consider these your new content marketing rules for a very mobile ready world (and marketing campaign):...

Jeff Domansky's insight:

Useful content marketing tips for better SEO with Google's new mobile algorithm.

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Mary Meeker's 2015 Internet Trends Report: internet is still growing, but slowing

Mary Meeker's 2015 Internet Trends Report: internet is still growing, but slowing | Public Relations & Social Media Insight | Scoop.it

Every year, Mary Meeker, partner at Kleiner Perkins Caufield & Byers, releases her internet trends report full of insight about everything from mobile device usage to internet usage breakdowns to internet usage breakdowns..Meeker unveiled the 2015 report at Recode’s Code conference today.


Highlights include:


- Internet users grew by 8 percent in 2015, down from 10 percent in 2013 and 11 percent in 2012

- Mobile subscriptions grew to 7 billion, with 2.1 billion smartphone subscriptions

-  New internet users are “likely to onboard” for the first time via a messaging app

- 64 percent of people are online in the US using a smartphone, up from just 18 percent in 2009....

Jeff Domansky's insight:

Valuable reading in this internet trends report. 9/10

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7 Tips We Learned Analyzing 75 Content Marketing Examples

7 Tips We Learned Analyzing 75 Content Marketing Examples | Public Relations & Social Media Insight | Scoop.it

Content creation can be a challenging endeavor in many respects. With so many techniques, formats, and channels for your content efforts, it’s easy to become paralyzed by indecision when it comes to executing your carefully constructed content marketing strategies.


On the other hand, even if you know exactly what types of content you want to create, you may find it difficult to distinguish your brand and ensure that your efforts are heard above all the noise in a crowded landscape.


If you are in need of a little inspiration, our new e-book, 75 Examples to Spark Your Content Marketing Creativity, serves up some of the most exciting content efforts out there. It illustrates best practices for a wide range of tactics and formats – from content marketing mainstays like blogs and print magazines, to visual-centric social media platforms, to innovative multichannel experiences....

Jeff Domansky's insight:

Need some content marketing inspiration? Look to CMI's new e-book, 75 examples to spark your content marketing creativity.

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Step-By-Step Guide To Creating A Marketing Persona

Step-By-Step Guide To Creating A Marketing Persona | Public Relations & Social Media Insight | Scoop.it

The first step in achieving this and a very helpful one is creating customer personas. Understanding your customer and the pain you’re solving will allow you to create a better user journey and product for them.


Personas should be used as a tool to summarize & communicate research results, building personas can help improve the way you solve problems and speak to your customers....

Jeff Domansky's insight:

Follow this blueprint on how to create a marketing personas for your own business.

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How, why, journalist tricked news outlets into reporting chocolate makes you thin

How, why, journalist tricked news outlets into reporting chocolate makes you thin | Public Relations & Social Media Insight | Scoop.it

It was unbelievable news. And reporters shouldn’t have believed it.It turns out that the Institute of Diet and Health is just a Web site with no institute attached.


Johannes Bohannon, health researcher and lead author of the study, is really John Bohannon, a science journalist. And the study, while based on real results of an actual clinical trial, wasn’t aimed at testing the health benefits of chocolate. It was aimed at testing health reporters, to see if they could distinguish a bad science story from a good one.In many cases, they couldn’t....

Jeff Domansky's insight:

Here's a lesson in "Mad science" and how reporters don't always do their job. Valuable lesson for PR, journalism and marketing.

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Why These Unique & Creative Text-Focused Websites Will Inspire You

Why These Unique & Creative Text-Focused Websites Will Inspire You | Public Relations & Social Media Insight | Scoop.it

Typography is an important but often under-represented part of a website's layout. With so much focus being placed on the presentational aspects of CSS and the use of large images and media that choke bandwidth restraints; it’s nice to occasionally remember that textual content can also make an impact on users and their experience. Content remains king, and a few good fonts can make even the simplest of sites look smart - though not so many that you have to wait for ages for the text to be visible.

Because of this, I’m going to show you a few handpicked examples of sites that make their content look terrific, and why you should consider following their example in your own work. We’re going to take a journey of how elegant typography can make a site shine; looking at the bold, creative, navigational, simplistic and interactive content that makes the designer's voice speak volumes - so let’s get started!...

Jeff Domansky's insight:

Here's to the power of typography in website and landing page design.

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malek's curator insight, May 27, 7:54 AM

Headings grab our attention, but the body of content is what makes us stay. 

Jasmin Davies-Hodge's curator insight, May 28, 5:07 AM

Remember,  content is king!

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Content Marketing Questions: How To Do Marketing With No Budget?

Content Marketing Questions: How To Do Marketing With No Budget? | Public Relations & Social Media Insight | Scoop.it

And since I believe one of the best content marketing hacks is to turn your most frequently asked questions into helpful pieces of information for your audience, I am going to try and demonstrate that approach in this next series of posts.

Here are my best answers to 16 content marketing questions I received from a partner. I hope this helps answer one of yours, or your boss’....

Jeff Domansky's insight:

16 content marketing tips that you can put to use right now.

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Antoine Cheret's curator insight, May 27, 5:30 AM

De la comm', pas de budget ? Ca me parle ;-) Des bonnes pratiques qui font du sens en enseignement supérieur.

Marco Favero's curator insight, May 27, 9:22 AM

aggiungi la tua intuizione ...

SageRave's curator insight, May 27, 2:13 PM

The longer you can avoid shelling out for third party marketing, the better, unless you need lots of great content!

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Measuring Metrics: What’s the Formula for Showcasing PR’s Value? | Cision

Measuring Metrics: What’s the Formula for Showcasing PR’s Value? | Cision | Public Relations & Social Media Insight | Scoop.it

PR professionals often search for a magic solution to the value dilemma, but the answer is a lot simpler than they think.

At her “Money Well Spent: Tips for Showcasing PR’s Value” webinar, Shonali Burke explored how to design and develop a PR campaign center piece, avoid the seven sins of bad measurement and refocus your efforts when something doesn’t go according to plan....

Jeff Domansky's insight:

Shonali Burke looks at how to showcase the value of public relations.

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World Report: Global PR Industry Up 7% In 2014

World Report: Global PR Industry Up 7% In 2014 | Public Relations & Social Media Insight | Scoop.it

The global PR industry grew by 7% in 2014, with currency volatility helping to soften another positive year for PR firms around the world, according to the 2015 World PR Report.

The 2015 World PR Report, produced by the Holmes Report and ICCO, again provides the clearest picture available of the global PR industry, based on submissions from more than 400 PR firms across the world.

The research reveals that, for the first time, the Top 250 PR firms in the world cracked the $10m barrier in terms of fee income last year, reporting $10.4bn compared to $9.7bn in 2013....

Jeff Domansky's insight:

Steady growth of 7% to reach an estimated $13.5 billion in global revenue.

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Infographic - Data Never Sleeps | Domo

Infographic - Data Never Sleeps | Domo | Public Relations & Social Media Insight | Scoop.it

inIn every minute of every day, loads of data are being generated. Just how much, you ask?

A lot happens in a minute:

YouTube users upload 48 hours of new video
Instagram users share 3,600 new photos
Brands and organizations on Facebook receive 34,722 "likes"
Over 100,000 tweets are sent...

Jeff Domansky's insight:

So, what are you going to do to create breakthrough content to compete?

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Jeff Domansky's curator insight, May 26, 10:47 PM

So, what are you going to do to create breakthrough content to compete?