Jose James - Red...
[A musical suggestion - soulful vocalist Jose James. Enjoy! Jeff]
View at http://www.youtube.com/watch?v=pr0FgoYN0M0&feature=plcp
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According to Mediabistro, users are spending more time on Pinterest than Twitter, Google+ and LinkedIn combined. Pinterest is big and growing. Recent stats show this image and video based social networking site has just reached 48.7 million users. If your target market is hanging out on Pinterest, you cannot afford not to have a presence there.
How Pinterest Works Pinterest is a visual bookmarking site where you can “pin” videos and images to share with others on online pinboards. The site is similar to other social bookmarking sites, but only allows you to share videos and images. People can follow you and re-pin the content you share. You can also re-pin, comment or like content pinned by other users. Visuals generate more engagement on social media. Given the visual nature of the social network, you can use it to drive traffic to your website, generate leads and maximize sales.
If you have not been taking Pinterest seriously, it’s time to take action. Pinterest is a perfect complement of other inbound traffic generation techniques such as SEO, email marketing and blogging. Here are some of the benefits of using Pinterest...
Jeff Domansky's insight:
Pinterest can be a perfect complement to your other social and content marketing activity as you can see in these helpful tips. Delete the scoop?
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While Pinterest might seem like a place for caring and sharing, the female-dominated social network is actually stressing a lot of users out, according to a Today.com survey of 7,000 U.S. mothers: in fact, 42% of respondents said they suffer from “Pinterest stress,” stemming from anxiety that they can’t live up to the ideal suggested by images of domestic perfection posted on the site.
Additionally, 75% of mothers told Today.com they are their own worst critics (versus other moms). Since the stress is largely self-induced, it’s easy to imagine triggering it by looking at, say, pictures of someone else’s happy children playing in their urban rooftop vegetable garden and then the delicious healthy organic vegetable lasagna they made from scratch for their happy children who ate it all without being asked twice because it was so tasty and, well, you get the idea. Overall the mothers surveyed posted an average stress level of 8.5 out of 10 (yikes)....
Jeff Domansky's insight:
This brief hiighlights women but also references other similar research on social media stress. Delete the scoop?
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Using Pinterest as part of your digital marketing strategy? Give PinAlerts a try to help you monitor Pinterest activity and gather a wealth of valuable data....
We often manage Pinterest boards and campaigns for clients. A few months ago when our girl Jenny Rapson discovered PinAlerts, which helps monitor Pinterest, well, we were psyched. Launched in May 2012 and still in beta,
PinAlerts is a great tool for businesses of all sizes. If you’re using Pinterest for business purposes yourself and/or managing campaigns and boards for clients, we think you might want to check it out. Here’s a quick overview: As mentioned, it’s a nifty, free tool that allows you to monitor what’s being pinned to Pinterest from your website (or any other website you’re interested in monitoring). It’s a lot like Google Alerts but specific to Pinterest, which might make your life easier. And that’s always good. Using PinAlerts is as easy as filling out a form...
Jeff Domansky's insight:
This new tool may help you manage your Pinterest account much more efficiently. Worth exploring. Delete the scoop?
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Approximately 70% of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate. However, companies in the fashion retail and automotive industries aren't capitalizing on Pinterest's engagement. According to Digitas, the lack of brands using Pinterest leaves a gap in overall marketing strategies. "Brands need to go forth and pin," said senior vice president of social, mobile, and content lead at Digitas Jordan Bitterman.
"This study reveals the opportunity for brands to drive the conversation on visual platforms like Pinterest. By leveraging rich consumer insight, brands can take the guesswork out of their visual content strategy, and share the types of images their audience wants to see."...
Jeff Domansky's insight:
Brands need to get "Pinterested" if they're going to add to their social marketing results. Like every other social media channel, it's not for everyone but it is valuable for some. Delete the scoop?
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Is your business on Pinterest? Or are you still unsure how to use Pinterest to effectively promote your products or company? In November, Pinterest launched business pages with their new terms of service. This update lets you use Pinterest commercially....
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Pinterest has a higher concentration of people who are in a ‘buy’ state of mind, while Facebook users are more interested in interacting with friends - and brands.... Understanding what people do on different social networks is the key to effectively using those networks for marketing. Companies currently spend 8.4% of their marketing budgets on social media, and that’s expected to grow to 21.6% in the next five years. But with so many social networks competing to grab marketing dollars, determining the most effective channels can be extremely difficult. To illustrate, let’s look at how Facebook and Pinterest stack up against one another. Different Networks For Different Reasons While both Facebook and Pinterest offer deep customer segmentations and user engagement, it would be a mistake to target audiences in the same way across both networks. For example, you wouldn’t market your product to someone shopping at a trendy boutique the same way you would to someone walking down the street with their friends. In a store, you’d likely look to make a sale, while on the street you’d probably have more luck building brand awareness....
Elsie Whitelock's curator insight,
April 18, 9:56 AM
It is so intersting that Pintrest is gaining so much traction; I equate this to the old model of a beautiful house and home print magazine where females sit back with a cup of tea (or latte) and browse beautiful images allowing them to escapethe day's pressures for a little while. Also adding to this, is the fact that Pinterest is so incredibly easy to use. Unlike google+ !!!! Delete the scoop?
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... Just like with any other social media platform – or your digital marketing strategy in general, come to think of it – going in with a sales pitch full of shameless self-promotion is never going to get you the social proof, site traffic or conversions you need. The other users on Pinterest aren’t just users; they’re potential leads and, instead, should be nurtured in the same way as in the other areas of your campaign; with great content and a bit of community spirit.
Basically, you should act on Pinterest as you would on any other social network. Perhaps even more so, as it’s one of the most informal and community focused platforms around: hashtags are used to create conversations and find related content, commenting on and liking pins is common best practice and you can even join ‘Community Boards’ that multiple users can pin to. Most importantly though is the heart of Pinterest; ‘repinning.’...
Jeff Domansky's insight:
Really practical Pinterest tips. Delete the scoop?
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Marketers have a new tool available to them with the release of Pinterest’s Analytics Tool for Businesses. Late last year, Pinterest began rolling out new business tools for companies using the social media platform, and Pinterest Analytics is the next logical step to help marketers use the medium successfully.
Many brands and companies have taken to Pinterest to promote products and share content. Rather than tell customers about your product, Pinterest makes it possible to show what you have to offer. And the online scrapbooking site allows your customers to share your content that they find interesting as well. This is where the new Analytics feature comes in. Now you can track, in any given period, what content your customers are engaging with the most. What content resonates with your audience? What is driving traffic to your website?
The new tool offers several useful pieces of information for business users to track. Here’s an overview of the new tool and its unique features...
Jeff Domansky's insight:
If you prefer Pinterest, these metrics will matter. Delete the scoop?
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Pinterest on Tuesday quelled some of its critics by finally giving page managers a way to measure and track how people interact with their content. The free product, called Pinterest Web Analytics, is Pinterest's latest effort to shore up its services for business purposes. Since Pinterest launched in 2010, a lack of measurement tools has been a sore spot with brands considering using the platform. Outside services, such as Curalate, have provided data on pins, re-pins, likes, shares and impressions, but that meant PR pros must use an external analytics interface—now, Pinterest is a one-stop measurement shop, à la Facebook Insights.... Delete the scoop?
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Do you lie in bed at night dreaming of getting a link from some high-profile blog like ProBlogger that would send you thousands of visitors and give your blog the exposure you need to take it to the next level? I’d rather have Pinterest. Don’t get me wrong: I’d love to have Darren share a link with his audience to one of my photography marketing posts. However, the reality is that you’ll get far more traffic, exposure, and income from Pinterest, regardless of your niche. I believe that blogs in any niche, not just DIY crafty blogs, are missing out on huge amounts of traffic and exposure if they are ignoring Pinterest. If you want to see your blog grow in leaps and bounds in 2013, you’ve got to pay attention to Pinterest....
Jeff Domansky's insight:
This an extensive and well prepared guide to Pinterest. Recommended reading! Delete the scoop?
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I got a real surprise on Monday during the workshop I was leading on using content to attract qualified leads at the Online Marketing Summit. When I asked the audience, "Have you experienced unexpected results for your brand from a particular social network?” I wasn’t prepared for the digital strategy head of a top 5 accounting firm who told me that Pinterest is a significant referrer of traffic for their financial services and hedge fund strategy content. Apparently, among the juggernaut of dream wedding pictures and fantastically decadent fashion and food, a good infographic about the hedge fund business can gain real traction....
Jeff Domansky's insight:
Even accountants see a return on their investment from social media and Pinterest. Delete the scoop?
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Ikea UK pops on Pinterest and provides some great examples of boards showing other brands how it should be done.
Pinterest saw massive growth in 2012 and this is set to continue in 2013 as people continue to engage with photos and videos. Pinterest is a great platform for businesses and brands to raise awareness and to literally show off their products. Here are 5 reasons to join Pinterest today. A great example of how to use Pinterest comes from Ikea UK...
Jeff Domansky's insight:
Here's a creative social marketing campaign on Pinterest, well-executed by IKEA in the UK. Delete the scoop?
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In 2012, Pinterest was the big story in social media marketing. In 2013, it will be huge in search marketing, too.
With so many visitors and so much potential for sharing content and expanding your reach, Pinterest offers plenty of ways to build your brand's online visibility and boost your search engine optimization (SEO).
Here are 15 easy opportunities to take advantage of...
Jeff Domansky's insight:
15 terrific tips. Will Pinterest continue to surprise in 2013? I expect more growth ahead... Delete the scoop?
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We hear that Pinterest is a really only used by younger females – so let me introduce you to Dan Ashbach, who is a retired airline pilot, just to provide a different perspective. You might have read my article about how many boards should we have on Pinterest where I comment that Dan has just 38 boards (I wonder if that is a coincidence that he has been married for 38 years) that versus many accounts I see with well over 100 Pinterest boards.
Dan recently participated in a Google Plus Hangout with PinLeague and this is a recap of some of his ideas and perspectives about Pinterest as a super user with over 1.5 million followers. Yes I know you usually expect me to share tips about content marketing and social media for business, but I think you will find the ideas Dan shares provides an interesting insight into what a Pinterest super user thinks. Dan started to see his Pinterest boards grow at a fast rate in 2012, building from a few thousand followers to over a million followers....
Jeff Domansky's insight:
This is a great story and insight into how an atypical Pinterest super user gets results on this booming social media channel. Delete the scoop?
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The rapid growth of Pinterest was one of the big social media stories of 2012, and by all accounts, the platform is continuing to see strong growth in the first half of 2013. What was originally a platform used by women is now expanding across wider demographics, and some businesses are even using the network in rather creative ways.
If your small business or nonprofit is not yet using Pinterest, now is a good time to take a look at how it might fit into your overall digital communications plan. Remember, anyone can just pin their products to Pinterest. That’s boring.
Look beyond the obvious and find more creative ways of drawing people in and encouraging growth and repinning activity. With that in mind, here are 5 ways that small businesses can use Pinterest more effectively....
Jeff Domansky's insight:
Really practical tips on how to make interest work for your small business. Delete the scoop?
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If you're not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start....
In her book Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. In this edited excerpt, the author describes eight types of boards you can set up in order to strengthen your brand and drive traffic. Before you begin to create new boards on Pinterest, it's smart to consider what types of boards would serve you best given your overall Pinterest marketing goals. We'll explore eight ideas to consider when building your business boards....
Jeff Domansky's insight:
Excellent advice on how to get Pinterest to work better for you. if you're new to it, these are really practical tips to start. 
Janis Borgueta's comment,
May 2, 7:59 AM
Pinterest is one of the fun parts of social media. Be careful not to get lost in the process as it can be a great time suck. With a bit of discipline though it has been able to open doors and generate a couple of conversations for me. Many people use it and don't see it as a sale pitch if done properly. Read this as it is most helpful
Jeff Domansky's comment,
May 2, 12:55 PM
Janis, totally agree that it's important to budget and allocate your social media time well. Pinterest D. be a great tool for certain types of products or business. Comment appreciated.
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Bloggers know Pinterest is hot. Whether you blog about the latest technology gadgets or the hottest fashion trends, Pinterest can connect consumers with your content, boosting blog exposure, SEO and traffic. So how can you use Pinterest to drive traffic to your blog and increase repins, shares and comments?...
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Use Pinterest for business as a picture-perfect addition to your digital and social media strategy. Hmm. More businesses are truly becoming crafty with their use of by Pinterest for business … and I do not mean the crafty use of yarn and baskets. 25% of the Fortune Global 100 companies leverage Pinterest for business, the 3rd most popular social network in the US, because of the 98 minutes per month those users spend browsing and engaging with the platform and their brands.
This high adoption rate of using Pinterest for business is key for your company, no matter what industry you are in. The platform drives traffic to your website, blog or e-commerce site, which is key to company’s success. So, if Pinterest has the potential to drive critical traffic to your site, then plan to co-opt this native behavior to take advantage of the incremental site traffic to help increase your sales and leads!...
Jeff Domansky's insight:
Pinterest possibilities by following this blueprint for success. Delete the scoop?
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... According to a study by SimplyMeasured, 69 of the world’s top 100 brands now have Pinterest accounts, and Pinterest is still driving more traffic to websites and blogs than Twitter, LinkedIn, Google+, or YouTube.
For right now, Pinterest doesn’t seem to be going anywhere, and the stats for marketers are still very encouraging. One in five Pinterest users have purchased something they’ve seen on the site, and when they do buy, they spend around $80 per purchase — twice that of Facebook buyers.
And now, Pinterest is shaking things up — there have been some very interesting changes to the service in the last few months. Let’s take a look at some of these recent additions and modifications, and what they mean for content marketers....
Jeff Domansky's insight:
Keep on top of Pinterest changes through this update for future marketing opportunities. Delete the scoop?
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Everyone loves the new visual bookmarking site Pinterest which grew by a staggering 400% in 2012 to nearly 40 million users.
But how can you take advantage of the insane virality of this social network?
Jeff Domansky's insight:
Just some really practical Pinterest tips for marketers. Delete the scoop?
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Pinterest announced that they're now offering their users access to a rich set of statistics for their pins and pin activity. Called simply Pinterest Analytics, it is available to any user with a verified website (not just "business" accounts). This is a much-needed asset for business owners and bloggers as it will help you see not only how your pins have performed, but what content other people have pinned from your website and how those pins have performed.
The analytics includes how many people pinned content from your site, how many people saw those pins, and how many people visited your site from those pins (clicked through). You will also be able to see your most popular pins, the ones that have been repinned and clicked the most, as well as most recent pins. Businesses can use Pinterest Analytics to evaluate the value and ROI of a Pinterest presence. At 10.5 million users and rising, Pinterest definitely provides a rich and growing audience for business owners, and these new analytics will show off just how much traffic and interest the site is generating in your brand....
Jeff Domansky's insight:
Useful walkthrough of Pinterest analytics. Delete the scoop?
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... Now this wildly pinned post from ecokaren—which received over 490,000 pageviews and was pinned more than 129,000 times—is about … how to wash a washing machine.
Woah, did you read that right? 129,000 pins and 490,000 pageviews? Yup. You read that correctly.
And the post is about washing a washing machine? Yup. Again, you read that correctly.
I was shocked too when this old post started receiving crazy traffic without my trying, never mind that it was from a newly un-shrinkwrapped social media site called Pinterest. One person’s pin of the post was repinned over 1400 times and has more than 300 likes. I should buy her a drink! Or maybe send her my homemade laundry detergent....
Jeff Domansky's insight:
Impressive Pinterest case study and valuable reading for PR, marketing and content pros. Delete the scoop?
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Pinterest is really popping. It has quickly become one of the fastest growing social networks. According to a recent Pew study, 15% of American internet users are on now Pinterest—just barely trailing Twitter at 16%.
Jeff Domansky's insight:
Pinterest seems to be catching a wave... Delete the scoop?
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The Social Media Statistics for 2013 across Facebook, Twitter and Pinterest provide us with an interesting opportunity to review where we may want to spend our social media dollars and time in the coming year.
2013 is shaping up to be a changing year in the online social media landscape. The Pinterest user base and relationship with online spend is likely to grow, Facebook is likely to roll out more products changing the landscape time and time again, and the Twitter user base is likely to grow, however Twitter needs to counter the issue of visual content quite quickly to compete in the e-commerce space. When considering where to spend your social dollars, be aware of your target audience, and wherever possible take the time to improve the visual nature of your content and you should begin to see some great results... Via Lauren Moss, Mau, massimo facchinetti
Jeff Domansky's insight:
Content marketers and producers will find these stats useful, especially the length of time Pinterest users spend on site. 
Pedro Barbosa's curator insight,
January 22, 8:04 PM
Pedro Barbosa | www,harvardtrends.com | www.spaculationsandtrends.com 
Philippe Trebaul's curator insight,
March 2, 6:22 AM
Facebook vs Twitter vs Pinterest – 2013 Statistics [Infographic]
"The Social Media Statistics for 2013 across Facebook, Twitter and Pinterest provide us with an interesting opportunity to review where we may want to spend our social media dollars and time in the coming year. 2013 is shaping up to be a changing year in the online social media landscape. The Pinterest user base and relationship with online spend is likely to grow, Facebook is likely to roll out more products changing the landscape time and time again, and the Twitter user base is likely to grow, however Twitter needs to counter the issue of visual content quite quickly to compete in the e-commerce space. When considering where to spend your social dollars, be aware of your target audience, and wherever possible take the time to improve the visual nature of your content and you should begin to see some great results"... Facebook vs Twitter vs Pinterest – 2013 Statistics [Infographic] via @MYDstudio http://sco.lt/... Delete the scoop?
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While its popularity has evened out over the last few months, Pinterest is still carrying a lot of the momentum it gathered at the beginning of the year. Considering that it drives more referral traffic thanGoogle+, LinkedIn and YouTube combined and had 23 million unique visitors to the site in August, its ability to direct more traffic to your site has rightly gotten businesses and brands interested in the service. On top of that, the introduction of business pages makes it obvious that Pinterest wants them to get involved.
There’s a process to everything though and like all things, you will have to put the time and effort into it before you start seeing results. Here we will focus on the ways you can improve the content you’re posting, how you can use Pinterest to direct traffic to your site and ways you can optimise it for SEO purposes....
Jeff Domansky's insight:
This is an excellent guide and tips for Pinterest. Delete the scoop?
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