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First Nerve: Rihanna PR Fail: Parlux Drools, Lets It All Hang Out

First Nerve: Rihanna PR Fail: Parlux Drools, Lets It All Hang Out | Public Relations & Social Media Insight | Scoop.it

NEW YORK, Nov. 16, 2012 — In the news release, Chart-Topping Songstress, Rihanna, Takes It All Off With New Scent, issued 16-Nov-2012 by Parlux Ltd. over PR Newswire, we are advised by the company that the first paragraph, first sentence, should read “...Nude by Rihanna, on Black Friday at Macy’s” rather than “...Nude by Rihanna, this November 2012” as originally issued inadvertently.
Good. Glad we cleared that up.

 

Meanwhile, “chart-topping songstress”? I understand her ditties are the bee’s knees, penned by Tin Pan Alley’s finest. But is this 2012 or 1922?

 

Let’s join Beavis and Butthead and read some more of the press release....

 

[PR sillies... ~ Jeff]

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Social Media is a Terrible Ecommerce Tactic - or is it? | Jay Baer

Social Media is a Terrible Ecommerce Tactic - or is it? | Jay Baer | Public Relations & Social Media Insight | Scoop.it

Is social ineffective or just invisible?


But the challenge for social media—and for word of mouth marketing—is that they are inherently additive pieces of the conversion funnel, rather than causative.


Forrester Research suggests that word of mouth is part of 80% of all purchase funnels. At least some of this word of mouth is occurring via social media, with brand or product mentions spawning searches and/or direct URL entries that are included in this data. But, because social media wasn’t the final link in the chain, it gets none of the creditfor the desirable consumer behavior it spurred....

Jeff Domansky's insight:

Does social media work for ecommerce? New research from Monetate says no, but Jay Baer says there may be a catch.

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How to Design an Awesome Presentation (Even if You’re Not a Designer) | Design Shack

How to Design an Awesome Presentation (Even if You’re Not a Designer) | Design Shack | Public Relations & Social Media Insight | Scoop.it

The problem with presentation design is often more about time than actual design. But you must take time in crafting stellar presentations. This might include building a template that you use for presentations or honing in your public speaking skills.


Here, we’ll walk through a few ways to design a great presentation that will engage your audience. (While most of these tips are structured around creating a digital presentation, using software such as PowerPoint, the concepts can also be applied to posterboard style presentations as well.)

Jeff Domansky's insight:

Practical design tips to help you improve your visual presentations.

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5 Types of Posts that Drive More Traffic to Your Website | Brand 24

5 Types of Posts that Drive More Traffic to Your Website | Brand 24 | Public Relations & Social Media Insight | Scoop.it

Have you ever wondered what’s behind the fact that some posts have bigger potential to go viral than others? What is the secret of successful content?


I also asked myself this question and in order to find an answer I’ve analyzed articles on our blog and on some others that I read on regular basis. It is no coincidence that some types of articles drive more traffic at average than others.


Sit comfortably and read on to find out which blog posts will be more popular on your site....

Jeff Domansky's insight:

Learn what you should include in your blog posts to make them go viral.

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Just how real are mobile beacons?

Just how real are mobile beacons? | Public Relations & Social Media Insight | Scoop.it

In fact, general interest in beacons seems to have peaked in late 2014, and they've been on a decline ever since, according to Google search trends.


This is also reflected in consumer awareness. Despite the privacy furor over the past few years, beacons—with their potential to seriously invade consumer privacy—have dwindled in consumer minds.


Hence, in 2014 a Harris poll found that 57% of smartphone owners were aware of in-store beacons, while 20% claimed to have used them. A more recent First Insights survey, however, uncovered that 70% of consumers couldn't distinguish a beacon from a beaver, and a paltry 3.4% claim to have used one....

Jeff Domansky's insight:

Beacons are one of the most hyped technologies in marketing, but how real is their impact?

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Facebook's first 250 employees created a secret group where they discuss which yachts, Banksy pieces, and tropical islands to buy

Facebook's first 250 employees created a secret group where they discuss which yachts, Banksy pieces, and tropical islands to buy | Public Relations & Social Media Insight | Scoop.it

In the tech world, even as money pours over Silicon Valley like a flood, conspicuous consumption can be frowned upon."If someone buys a fancy car and posts a picture of it, they get ridiculed and berated," an anonymous Facebook executive once told The New York Times.


But inside Facebook there is one secret group in which discussing what you plan to buy with all this new cash is embraced, Nick Bilton reports for Vanity Fair. That group is called T.N.R. 250, short for The Nouveau Riche 250, which is made up of Facebook's first 250 employees — many of whom became millionaires after Facebook went public....

Jeff Domansky's insight:

Surely a sign of an imminent high tech bubble?

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6 Ways Local Merchants Can Compete in Organic Search Results | Street Fight

6 Ways Local Merchants Can Compete in Organic Search Results | Street Fight | Public Relations & Social Media Insight | Scoop.it

Type in a generic search term for nearly any local service and you’re likely to see listings for national brands and retail chains. Local businesses have largely been pushed out of the first page of organic results for generic product/service keywords. Although Google displays a higher percentage of local search results for generic search terms than Bing or Yahoo, non-local, non-SMB websites still take up roughly 50% to 65% of the page-one space, according to a study by BrightLocal.


In order to get back on top, local merchants have to make a change in their SEO strategies. That means using more geo-modified terms, and it means relying more heavily on long-tail keywords — for example, “top hair stylist” or “wedding hair stylist” rather than just the generic “hair stylist.”


Here are six strategies for local merchants looking to compete for page-one real estate on Google, Yahoo, and Bing....

Jeff Domansky's insight:

Valuable marketing advice you can use for local merchants to help improve search results for local buyers.

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28 WordPress Plugins That Increase Profits and Save Time

28 WordPress Plugins That Increase Profits and Save Time | Public Relations & Social Media Insight | Scoop.it
Plugins are built to make your life easier. They make difficult tasks simple and tedious tasks automatic.

Most are free, and even if they aren’t, they’re cheap (much cheaper than hiring someone in most cases).

There’s one more challenge:

Which plugins does your business need?

The marketplace of WordPress plugins is huge, with tens of thousands plugins available.

To make your life easier, I’ll show you some of the most popular and useful plugins so you can pick the right ones for your site
Jeff Domansky's insight:

Valuable WordPress plugin suggestions from Neil Patel. Highly recommended 

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John Norman's curator insight, August 31, 6:22 PM

As a big fan of WordPress Plugins I can highly recommend checking out this article. You might find one that you can use very effectively.

Vikky Nix's curator insight, September 1, 1:41 AM

Create free online store with best ecommerce website builder India, Best ecommerce software platform solutions in India, Custom eCommerce Website Design & Development in India

http://shopnix.in

https://plus.google.com/+ShopnixIn/

https://www.facebook.com/Shopnix

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3 New Apps that Help Automate Content Promotion - SERPs Blog

3 New Apps that Help Automate Content Promotion - SERPs Blog | Public Relations & Social Media Insight | Scoop.it

There is a vast number of tools available on the market that help you spread the word on your content and reach a target audience.In this post I decided to show you 3 that can help with powerful content promotion strategies:Influencer outreach, Sharing archived content, and promoting your content with email....

Jeff Domansky's insight:

3 cool tools to help you be more effective in your content marketing.

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7 surprising mobile shopping stats you need to know | Monetate

7 surprising mobile shopping stats you need to know | Monetate | Public Relations & Social Media Insight | Scoop.it

As we’ve said before, those customers who take the time to download your mobile app and actually shop with it are your best customers. What do you know about them? What should you know about them? What do they have in common with mobile shoppers and what’s different about them?


A variety of reports have come out recently that attempt to answer these questions. Here’s a roundup of our favorite surprising stats....

Jeff Domansky's insight:

Very useful collection of mobile marketing stats. Recommended reading. 8.5/10

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20 Creative Wordpress Themes Utilizing Geometric Shape's | Bashooka

20 Creative Wordpress Themes Utilizing Geometric Shape's | Bashooka | Public Relations & Social Media Insight | Scoop.it

The use of geometrics provides graphic designers with a fantastic opportunity to add to the flat design trend. Combined with flat design the use of geometric shapes enables a designer to stay true to the fundamentals of flat design – creating clean and clear designs, while also providing them with a clever use for negative space, and fun ways to explore colours.


So in this post i collected 20 WordPress Themes utilizing geometric concepts and shapes to produce simplistic, fun, modern and innovative designs with content at the forefront.

Jeff Domansky's insight:

Creativity with your coffee and 20 geometric WordPress designs to inspire you.

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Three Signs Digital Marketing Is Facing a Social Tsunami

Three Signs Digital Marketing Is Facing a Social Tsunami | Public Relations & Social Media Insight | Scoop.it

According to the Pew Research Center, at least 70% of U.S. Facebook users visit the site daily, and 45% visit multiple times per day. Most of these Facebook users are actively engaging their friends on the site, not just watching and listening. A similar story of regular socialization is unfolding on Instagram. Also, the overlap among audiences who use Facebook, Instagram, Twitter, Pinterest and LinkedIn is increasing across the board, meaning that, beyond the overt groundswell of consumers joining the social web, more social media users are becoming more social around the web.

Meanwhile, the novelty of social-for-business has grown up into pure business necessity. The revenue potential for marketers and advertisers adept at leveraging social is now clear (and clearly immense).

So here are three signs that getting good at social marketing and advertising will pay off in a much bigger way very soon....

Jeff Domansky's insight:

Here's why social marketing is the opportunity of the future.

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whinchatglaze's comment, September 1, 5:37 AM
Its sweet
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The Top 50 Social Media Influencers on Twitter | Cision

The Top 50 Social Media Influencers on Twitter | Cision | Public Relations & Social Media Insight | Scoop.it

Every year, Cision creates a list of the top 50 social media influencers on Twitter.

Our media research team pulled various lists of social media mavens on Twitter using Cision’s proprietary algorithm which looks for contextual relevancy, engagement levels, key terms and reach, among other components.

After personally vetting the lists, I’m happy to present to you our top 50, listed alphabetically...

Jeff Domansky's insight:

Great list of social media influencers with lots of valuable things to share. Recommended reading.  9/10

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Annie Sisk's curator insight, August 29, 9:28 AM

Great list of influencers (I know, I kinda hate that word too but nobody's come up with a better one AFAIK). 

Guillermo Meza's curator insight, August 29, 2:23 PM

The Top 50 Social Media Influencers on Twitter | Cision

whinchatglaze's comment, September 1, 5:38 AM
Its sweet
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Oxford Dictionaries Adds 'Fat-Shame,' 'Butthurt,' 'Redditor'

Oxford Dictionaries Adds 'Fat-Shame,' 'Butthurt,' 'Redditor' | Public Relations & Social Media Insight | Scoop.it

Oxford Dictionaries announced its latest additions on Wednesday, highlighting the things we were talking about in the summer of ’15—like angry Internet commenters, gender identity and what a sweet time of day “beer o’clock” is.

Oxford Dictionaries is the branch of the Oxford family that focuses on modern language—words that people are using now and how they’re using them—which makes their barriers to entry different than the venerable, historical Oxford English Dictionary. Their new words often arise from fresh technology and pop culture and might include Internet slang (like new entry pwnage) that would get laughed out of the OED’s admittance office.

As with every update, the additions reflect who English-speakers are. Sometimes we are microaggressive brain-farters. At other times we are butthurt pocket-dialers. At others still, we are simply hangry fat-shamers or rando Redditors....

Jeff Domansky's insight:

Well it's beer o'clock and time to take a look at the newest updates to the OED. Butthurt? Really? We're doomed!

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Annie Sisk's curator insight, August 29, 9:29 AM

Some word porn for your Saturday! (Wait, that didn't sound right.)

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How to Create a Social Media Report and Explain It to a Client

How to Create a Social Media Report and Explain It to a Client | Public Relations & Social Media Insight | Scoop.it

Creating a social media report can be key to explaining your progress on social media. You can choose the stats that matter and deliver it in an easy-to-understand way; there’re tons of personal insights to gain as well as valuable info for your boss or client.


We’re grateful for the example of so many Buffer users who are already creating social media reports of their own to share with a boss or client. I’d love to share a bit about how these reports come together—and how you can make one for yourself....

Jeff Domansky's insight:

Kevan Lee offers an overview of all the different social media stats and metrics that make for a great social media report - and how to easily create and understand it all. Valuable tips and recommended reading. 9/10

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Create Beautiful and Complete Style Guides with Frontify

Create Beautiful and Complete Style Guides with Frontify | Public Relations & Social Media Insight | Scoop.it

Frontify lets you create your complete and beautiful style guide in less than 5 minutes! It’s simple, fast and fun. Document and maintain your brand or design guidelines with an online tool. Forget about the time consuming manual creation of PDF style guides. Frontify Style Guide makes professional style guide creation a fast and fun experience.


Frontify Style Guide is built to be usable without learning, so that you can get started instantly. Our educational material, tutorials and documentations are meant to provide best practices, deeper insights and help inspire our users. Start instantly from scratch, choose between own or various predefined style guide templates. Templates do not only contain editable structure, but also helpful content suggestions and style guide best practices....

Jeff Domansky's insight:

Cool tool for web, graphic designers and bloggers.

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17 Amazing Sites With Breathtaking Free Stock Photos - BootstrapBay

17 Amazing Sites With Breathtaking Free Stock Photos - BootstrapBay | Public Relations & Social Media Insight | Scoop.it

Photography has always been an integral part of web design. Unfortunately, we’ve grown accustomed to seeing crappy stock images of people in suits shaking hands. Not only are a lot of these stock photos tacky, but some of them cost money!


Thankfully, there’s been a growing number of websites with beautiful stock photography popping up all over the web. Best of all, they’re free.


In this post, we’ve curated a list of awesome websites for free stock photos....

Jeff Domansky's insight:

A curated list of websites with beautiful free stock photos that can be used for personal and commercial projects.

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Superstar Kobe Bryant Teams up with Alibaba | SocialBrandWatch.com

Superstar Kobe Bryant Teams up with Alibaba | SocialBrandWatch.com | Public Relations & Social Media Insight | Scoop.it

The deal with Alibaba has many other aspects to it as well. Including, Kobe Bryant working with Alibaba Pictures to develop more of his branded products and distribute these through online shopping platforms.


Tmall and Taobao Marketplace have more than 350 million shoppers, all of which Kobe Inc merchandise will be available to....


Via Doug Hall
Jeff Domansky's insight:

Alibaba hopes to score using Kobe Bryant with ecommerce in China.

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Doug Hall's curator insight, Today, 1:58 AM

Alibaba leverages NBA starpower.

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Marketo Data Tells Us: Which Channel Wins More, Faster

Marketo Data Tells Us: Which Channel Wins More, Faster | Public Relations & Social Media Insight | Scoop.it

In my recent blog on channel conversion rate, I mentioned conversion was only the initial piece of the puzzle. To get the full picture of how effective your acquisition channels are, you also need to look at win rate, velocity, and pipeline created vs. cost.


So in this fourth blog in the Marketo Institute series, we’re going to look at the next two channel pipeline metrics: win rate and velocity.


You can’t measure the effectiveness of a channel just based on conversion rate. A lot of marketers fall in to the pit trap of stopping their metrics right before the marketing-to-sales handoff.


Without closed loop visibility from sales back to marketing, you often hear conversations like these:


Marketing: “Here are some high converting leads!”(3 months later)


Sales: “Those leads were garbage.”...

Jeff Domansky's insight:

Johnny Cheng looks at more social marketing metrics that matter.

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10 Apps For Making a Great Slideshow Presentation

10 Apps For Making a Great Slideshow Presentation | Public Relations & Social Media Insight | Scoop.it
Here are ten of the best apps to use to do precisely that, and give you the edge when making that all important presentation at work. We suggest trying them and seeing which ones work best for you.

Via Baiba Svenca
Jeff Domansky's insight:

Thanks to Baiba Svenca for sharing this terrific list of 10 presentation apps.

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Philippe Hassel's curator insight, September 1, 3:31 AM

Mon sujet favori, les présentations...

whinchatglaze's comment, September 1, 5:36 AM
Its really good :)
Mark Cottee's curator insight, Today, 12:25 AM

I find it hard to believe that Adobe Voice is not in this list.

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24 Examples of Split-Screen Layout In Web Design | Bashooka

24 Examples of Split-Screen Layout In Web Design | Bashooka | Public Relations & Social Media Insight | Scoop.it

One of the more interesting design trends is the split-screen layout, in which some kind of vertical break divides portions of the page into two or more parts. A split-screen websites will showcase messages which are equal in terms of importance. If you offer goods, as well as services, you may feature your products on one side of a split screen and then highlight your services on the other side. So here, we take a look at some of examples of split-screen layout in Web design.

Jeff Domansky's insight:

Enjoy some creativity with your coffee.

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How to Get Content into the Hands of Influencers Who Can Help Amplify It | Moz

How to Get Content into the Hands of Influencers Who Can Help Amplify It | Moz | Public Relations & Social Media Insight | Scoop.it
There's a bigger gap in step 2 than many marketers anticipate, and one of the best ways to fill it is getting your content in front of influential people who can help spread the word. You'll have to make it worth their while, though, and in today's Whiteboard Friday, Rand explains how to go about that.
Jeff Domansky's insight:
Influencers in your industry can serve as megaphones for your content, but you have to earn their attention and appreciation first.
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Choosing the Color Palette, Part 2: Tools for Pairing Colors - Piktochart

Choosing the Color Palette, Part 2: Tools for Pairing Colors - Piktochart | Public Relations & Social Media Insight | Scoop.it

As we mentioned last week, picking the right colors is the single most important decision you can make when designing an infographic. Most designers realize this, and for years they’ve been trying to answer one question: is there a science to picking colors that work well together or is it just subjective? Why do some colors match, while others look strange?


The internet has been debating this for a while without much consensus, but I believe the real answer is both: it’s an art and a science. Every design decision is heavily influenced by a designer’s intuition and sense of aesthetics, but there is also a strong scientific component that conveys if a color works well with another.


Expert designers use it to validate their intuition, but we are going to learn how to use color theory to pair beautiful colors together....

Jeff Domansky's insight:

Pairing colors effectively makes your design beautiful and helps your audience consume your content more effectively. We've listed three tools that can help you pair colors easier and better.

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Ink and Links: How to Measure Public Relations Using Google Analytics — Medium

Ink and Links: How to Measure Public Relations Using Google Analytics — Medium | Public Relations & Social Media Insight | Scoop.it

The influential blogger you’ve been pitching name dropped your product with a link back to your website — high five! The WSJ business and technology article mentioning your company just published, cheers! Your company just made the top 10 list of best companies to work for, party on! The blog post interviewing your CEO as one of the industry’s leading innovators just went viral thanks to his inspiring quotes, company happy hour!

How do you measure all that digital ink?


With today’s access to advanced technology, the public relations industry must keep up with the data pace. Although dealing with numbers and statistics is a relatively new practice for PR specialists, it’s now part of the requirement to access and analyze public relations ROI. In the past, it was acceptable for PR to be a bit fuzzy when it came to measurement. For instance, an article about your business may be published in multiple publications, and may even result in an overall successful campaign, but how you do know which publication brought in the most traffic? Was it all of them or just one or two? This is where Google Analytics comes in.

Google Analytics 101 Webinar hosted by Sally Falkow, Digital PR Strategists, and Tinu Abayomi-Paul, Website Promotion Specialists, gives us an overview of this valuable — and free — tool....

Jeff Domansky's insight:

Excellent guide to PR measurement using Google analytics. Recommended reading. 9/10

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Google Street View’s attempt to capture tomato-throwing festival squashed by revelers

Google Street View’s attempt to capture tomato-throwing festival squashed by revelers | Public Relations & Social Media Insight | Scoop.it

Google’s Street View team does an awesome job in getting just about everywhere these days, from the Great Barrier Reef to the top of Mount Fuji to inside the world’s largest passenger plane.


However, a somewhat brave attempt to offer stay-at-home travelers an immersive view of one of the world’s most bizarre festivals ended in failure this week when the camera-equipped car ended up being overrun by revelers. Oh, and tomatoes, too.


Yes, this was La Tomatina, an annual event in the town of Buñol in eastern Spain that sees some 30,000 people from around the world hitting the streets with the sole intention of laying waste to 150 tons of tomatoes....

Jeff Domansky's insight:

It may have seemed like a good idea at the time, but Google ended up having to pulp its plan to capture Street View imagery at Spain's famous tomato-throwing festival after its car and camera were damaged by exuberant revelers. Weekend funnies.

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5 Ways Fortune 500 Companies Will Leverage Content Marketing in the Future

5 Ways Fortune 500 Companies Will Leverage Content Marketing in the Future | Public Relations & Social Media Insight | Scoop.it

Online publisher content is almost completely reliant on advertising – a $50 billion a year industry. However, so much of that advertising actively detracts from enjoying the content itself. We’ve gotten used to believing is the price we pay to be entertained by the Internet.

The future belongs to the companies that instead of barraging consumers to “buy us”, ask them to “trust us.” They’ll do this by replacing much of those ads with relevant, informative content that drives trackable brand awareness and trust.

Here are 5 ways that companies will leverage content to make this transition....

Jeff Domansky's insight:

Alex Gold looks at companies testing the future of content marketing.

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