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PR Fail: The Taliban Reveals Its Entire Mailing List - PRNewser

PR Fail: The Taliban Reveals Its Entire Mailing List - PRNewser | Public Relations & Social Media Insight | Scoop.it
PR Fail: The Taliban Reveals Its Entire Mailing List...

 

Sometimes the news is truly stranger than fiction—and sometimes karmic justice provides us with a much-needed laugh.

 

Today in PR fails that make us smile, The Taliban’s PR team (yes, that is a thing) sent out a press release last week…OK, yeah, let’s just consider that one for a minute: a press release from the Taliban.

 

Anyway, spokesman Qari Yousuf Ahmedi wanted to forward an email from another Taliban spokesman to every contact on the terrorist organization’s email list. The problem? He mistook “carbon copy” for “blind carbon copy” and hit send—so everyone on the list could see the addresses of everyone else who received the message....

 

[Well, there you go....]

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Social media, PR insight & thought leadership - from The PR Coach
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From Desktop to Thumbtop: Sneak Glimpse of E-commerce in 2016

From Desktop to Thumbtop: Sneak Glimpse of E-commerce in 2016 | Public Relations & Social Media Insight | Scoop.it

As history has taught us about media and technology in the past, with the introduction of any new technology, we’ll always have the initial hype and scare that life, as we know it will never be the same.


What does this mean for the future of e-commerce? The desktop is not obsolete; rather it’s going to have to change its mechanisms to make room for the new powerhouse in the commerce arena.  Growing at a steep rate, mobile currently accounts for 29% of eCommerce transactions in the US and 34% globally. The end of 2015 forecasts mobile share to reach 33% in the US, and 40% globally.


There are two main avenues behind this growth;

1. Virtual Engagement

2. Faster Transactions


Two channels are available via mCommerce where there’s only one with eCommerce because the mobility allows you to actually purchase goods in store with your mobile device where you wouldn’t carry around your laptop to checkout.  According to the VP of Marketing at AppsFlyer Ran Avrahamy, “when thinking about omnichannel efforts and point of sale purchases, mobile is the connecting link. Retailers who begin to deploy in-store beacons for their marketing teams are beginning to see attribution from mobile campaigns and are optimizing their in-store consumer shopping experience.”...

Jeff Domansky's insight:

Omnichannel marketing ahead?

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Is Amazon Really Bigger Than Walmart

Is Amazon Really Bigger Than Walmart | Public Relations & Social Media Insight | Scoop.it

Back in the early 2000s, I was the editor of Progressive Grocer magazine, which did a “Super 50” list of top supermarket chains by revenue. In the first few versions of the list, however, the true top dog was missing. Walmart had been building supercenters and Neighborhood Market grocery stores at an aggressive pace, but it didn't report its transactional data to IRI.  


We finally worked with several data companies and did square footage analyses to come up with a number to attach to Walmart's grocery sales and confer top honors upon it.


It was a relief to us on the editorial staff, because everyone knew Walmart ruled the roost. It appeared there was nothing Sam Walton's troops could not conquer. Then came digital....

Jeff Domansky's insight:

Al Urbanski writes old schoolers will say heck no. But the digital game is new, and its a longterm play.

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massimo facchinetti's curator insight, Today, 11:48 AM

Al Urbanski writes old schoolers will say heck no. But the digital game is new, and its a longterm play.

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Adweek Mash: YouTube Top 50

Adweek Mash: YouTube Top 50 Best Videos

Jeff Domansky's insight:

50 of the best YouTube video clips ever. Pure fun. Recommended viewing. 10/10

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20 Weirdest Words Added to the Dictionary Because of Technology

20 Weirdest Words Added to the Dictionary Because of Technology | Public Relations & Social Media Insight | Scoop.it

Although the Oxford English Dictionary editors get the final say, they actually look to us to dictate whether a word should be added. In other words, we have no one but ourselves to blame for all the weird words that make the cut every year.


But we can at least share the blame with technology. None of us would be saying "srsly" if we hadn't felt the urge to shorten words for text messages and emails. We wouldn't be voting anyone off the island if not for the television series Survivor. And, perhaps most importantly, there would be no need for the word "meatspace" without the existence of the virtual world. (One could argue there is still no need.)


Want to see what weird words were added to the OED thanks to internet slang and technology? Read on....

Jeff Domansky's insight:

Screenagers? Meatspace? Check out this list of the weirdest words added to the dictionary thanks to internet slang and technology.

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14 Coolest Beer Label Designs You've Ever Seen

14 Coolest Beer Label Designs You've Ever Seen | Public Relations & Social Media Insight | Scoop.it

While it's certainly important for a beer to taste good, there's no denying that packaging has some influence on people's buying decisions.


Ten years ago, a lot of breweries found they could get away with soliciting a friend to design their beer packaging. Not anymore. With so many beers competing for attention on the shelves, standout beer labels have become a critical part of any brewery's marketing strategy.


So which breweries have come up with those really standout designs? Let's take a look at 14 breweries that set themselves apart....

Jeff Domansky's insight:

Which breweries have come up with the best beer label designs? Check out these 14 breweries.

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Brian Chaulk's curator insight, Today, 11:57 AM

Which breweries have come up with the best beer label designs? Check out these 14 breweries.

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2015 Online Marketing Industry Survey

2015 Online Marketing Industry Survey | Public Relations & Social Media Insight | Scoop.it

Let's dig in. Almost half (49%) of our 2015 respondents involved in search marketing were in-house marketers. In-house teams still tend to be small – 71% of our in-house marketers reported only 1-3 people in their company being involved in search marketing at least quarter-time. These teams do have substantial influence, though, with 86% reporting that they were involved in purchasing decisions.


Agency search marketers reported larger teams and more diverse responsibilities. More than one-third (36%) of agency marketers in our survey reported working with more than 20 clients in the previous year. Agencies covered a wide range of services, with the top 5 being...

Jeff Domansky's insight:

Social marketing survey highlights trends.

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socialmediacombo's curator insight, Today, 10:01 AM

Social marketing survey highlights trends.

Luigi Cangiano's curator insight, Today, 11:56 AM

Social marketing survey highlights trends.

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Steps To Take For A Social Media Strategy

Steps To Take For A Social Media Strategy | Public Relations & Social Media Insight | Scoop.it

Business Insider estimates that Americans spend more of their time on social media than any other online activity, including email.


Because of this user engagement, using social media to promote your business can be one of the lowest cost channels in your marketing toolbox — but realizing a business benefit from it demands that you have a plan. Here are the steps you need to devise an impactful social media strategy:

Jeff Domansky's insight:

Just the social marketing basics.

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5 PR Tools for Building Better Relationships

5 PR Tools for Building Better Relationships | Public Relations & Social Media Insight | Scoop.it

But making contact with someone is just the first step. You can’t go a year between emails with someone and still expect them to care about your clients. You need to keep in touch.


Unfortunately, we have a double edged sword here. The larger your network of contacts is, the more of an asset you are. But on the other hand, the larger your network is, the harder it is to stay in touch with everyone.


Fortunately, we live in the world where there’s an app for everything. Sign up for these networking tools to build a stronger professional network for your PR agency...

Jeff Domansky's insight:

Try these networking and PR tools to build better relationships with journalists.

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4 Marketing Analytics That Matter for Driving Higher Revenue

4 Marketing Analytics That Matter for Driving Higher Revenue | Public Relations & Social Media Insight | Scoop.it

Too often marketers talk about activities instead of outcomes—for example, how many campaigns  they ran, how many trade shows they participated in, how many new names they added to the lead database. These are metrics that reinforce the perception that marketing is a cost center, not a revenue driver.


To change that perception, marketers need to start talking about how their programs impact the whole sales process, with revenue being the core focus.


Instead of seeing marketing activities in isolation, marketers need an end-to-end view of buyer engagement. It’s not about the first “touch” that brings a prospect into the sales funnel, or the last “touch” before signing a deal. It’s about tracking all the touch points at which a prospect connects with your marketing programs, and measuring those multi-touch impacts.


So how do you do it? Here are four marketing analytics for demonstrating marketing’s ability to drive revenue:...

Jeff Domansky's insight:

Here's what matters in measuring social marketing success.

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Don’t Send Another Cold Message on LinkedIn Until You Read This

Don’t Send Another Cold Message on LinkedIn Until You Read This | Public Relations & Social Media Insight | Scoop.it

There are many advocates of using a mutual LinkedIn connection as the basis of reaching out to a prospect, but I think the process in practice is flawed. There are far more direct ways to get into a conversation with a prospect with far better results.


To recap what the LinkedIn connection outreach process typically looks like:

-  Build a list of prospects you want to talk to.

-  Mine their profiles for mutual connections.

-  Email the mutual connection and ask them if you could use their name in a message to your prospect, or even ask them to make the recommendation themselves.

-  Send an email to the prospect saying you have a shared contact that trusts you, and therefore the two of you should talk.


I have tested this extensively. I’ve had some successes and quite a few failures too. After reflecting a bit, there are three main reasons I’d suggest this is no longer an effective strategy....

Jeff Domansky's insight:

Sales prospecting on LinkedIn is no longer an effective strategy unless you change your strategy.

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Rescooped by Jeff Domansky from Internet of Things & Wearable Technology Insights
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wearable marketing

wearable marketing | Public Relations & Social Media Insight | Scoop.it

I heard recently that the average person checks their mobile 150 times a day. From a marketer’s perspective, that’s a lot of potential touch points — both in collecting data and in messaging. But it pales in comparison to the staggering world of wearables.


Technology is giving unparalleled access for marketers to understand consumers, and to reach them in a highly relevant and targeted way. But we’re going to be in the Wild West for a while. It’s not clear what marketing will be welcome and what will be considered invasive. There’s a fine line between relevant and creepy. If you think retargeting ads that follow you across the web after viewing a lamp on Amazon are annoying, just wait for when wearables are mainstream....

Jeff Domansky's insight:

Tom Fishburne wonders if it's wearout or wearables in this Marketoon.

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Jeff Domansky's curator insight, July 28, 10:34 AM

Tom Fishburne wonders if it's wearout or wearables in this Marketoon.

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Quality vs. Quantity: 6-Month Analysis of the Age-Old Blogging Debate

Quality vs. Quantity: 6-Month Analysis of the Age-Old Blogging Debate | Public Relations & Social Media Insight | Scoop.it

And then, late one night in January, my colleagues Kieran and Joe had a Twitter conversation with Rand Fishkin about the HubSpot Blog's editorial strategy. It got me thinking: With all these new tools and resources at our disposal, was the Marketing Blog's current high volume strategy still best for our readers, thus best for us?


Keeping our headcount and resources constant, what kind of posts should we be publishing -- and at what frequency -- to grow faster?


Funny enough, we weren't the only ones interested in finding out this answer. After Joe and Kieran chatted with Rand on Twitter, we reached out to Trevor Klein at Moz to see if he wanted to run a similar experiment with their audience. He did -- and you can head over to their blog to read their findings.


Six months after starting this experiment on the Marketing Blog, we've uncovered some compelling insights that will transform how our section operates. Here's what we did to figure out our optimal editorial strategy -- and what we're going to do about it.  ...

Jeff Domansky's insight:

Epic research report by Hupspot and invaluable recommendations to help every blogger succeed with better content. Highly recommended reading for bloggers. 9/10

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The 8 Most Effective Link Building Tactics For 2015

The 8 Most Effective Link Building Tactics For 2015 | Public Relations & Social Media Insight | Scoop.it

Although there haven’t been any new tactics for link building in a while, some proved to more effective than others in 2015. Plus, you can always find ways to improve each of the tactics.


What I’m about to show you are the 8 most effective link building tactics that work well right now as well as ways to implement them better than, or at least as well as, anyone else....

Jeff Domansky's insight:

Do you ever wonder if you’re wasting your time building links? Neil Patel shares epic link building tips and strategies.

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Marco Favero's curator insight, July 25, 4:57 AM

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Madison Avenue Shifts $2 Billion Out of 'Traditional' Media in 9 Months

Madison Avenue Shifts $2 Billion Out of 'Traditional' Media in 9 Months | Public Relations & Social Media Insight | Scoop.it

In what likely is the first comprehensive analysis of actual data from big agency media buys of its kind, Madison Avenue’s major agency holding companies have boosted their spending in digital media by $3 billion during a nine-month period ending with June 2015, and most of it came at the expense of traditional media.


The data, which was released Wednesday by Standard Media Index, looked at the those months, because they happen to coincide with the so-called “broadcast year,” which is the way TV networks and stations typically account for their advertising revenues. Not surprisingly, the biggest hit in Madison Avenue’s digital media shift is coming from their TV advertising budgets.“


The results show that digital is siphoning share away from other media, with the bulk of it coming from television,” explained SMI’s Bree Sutton, noting that national TV ad spending trends have been reflecting that....

Jeff Domansky's insight:

Tectonic shift or advertising evolution?

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oconnorandkelly's curator insight, Today, 1:18 PM

Tectonic shift or advertising evolution?

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White Paper: 2015 Social Journalism Study | Cision

White Paper: 2015 Social Journalism Study | Cision | Public Relations & Social Media Insight | Scoop.it

Cision’s free 2015 Global Social Journalism Study, conducted in partnership with Canterbury Christ Church University, surveyed over 3,000 journalists from 11 countries. The in-depth study provides a snapshot of how today’s journalists view and use social media, enabling you to better tailor your communication efforts.ß


Key findings include:

- Two-thirds of journalists log in daily to use social media

- 83 percent of journalists choose email as their preferred method of contact

- English-speaking journalists engage more via social media than non-English-speaking journalists

- Experts are important sources of information for 39 percent of journalists...

Jeff Domansky's insight:

Learn how social media has affected journalists’ attitudes toward PR professionals, sources and their own profession.

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How to Write an Author Bio That Doesn't Suck 

How to Write an Author Bio That Doesn't Suck  | Public Relations & Social Media Insight | Scoop.it

Unless you wrote the article for purely altruistic reasons, this paragraph, although little, is actually very important. Not only does it connect your name with the article, but it also provides space for links back to your website or social profiles. (Who wouldn't want that little bit of glory?)


But what are you really supposed to write in that little paragraph? How do you make your author bio compelling, powerful, and effective without a whole lot of space?


Read on. You’re about to find out....

Jeff Domansky's insight:

Learn how to make the absolute most out of your author bio by experimenting with these 11 no-fail tips from Neil Patel.

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Mark E. Deschaine, PhD's curator insight, Today, 11:37 AM

Learn how to make the absolute most out of your author bio by experimenting with these 11 no-fail tips from Neil Patel.

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The Secret Weapon of Content Marketing is Public Relations

The Secret Weapon of Content Marketing is Public Relations | Public Relations & Social Media Insight | Scoop.it

A piece of great content is an asset that has value; the sharing of it should be given appropriate attention and care.


Strong content deserves a strong PR plan.


Never thought about it that way? Not convinced your content is worthy of a PR campaign? Ask yourself the following question: Is your content marketing as worthy as your last strategic partnership or personnel announcement?


Don’t make the mistake of under-estimating your content. Content connects and content converts....

Jeff Domansky's insight:

If a brilliant infographic is created and never shared, does it really exist? PR works with content.

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Marco Favero's curator insight, Today, 10:59 AM

Se un brillante infografica è creato e mai condivise, è veramente esiste? PR lavora con i contenuti.

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The Most Trusted Channels for Branded Content

The Most Trusted Channels for Branded Content | Public Relations & Social Media Insight | Scoop.it

Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to a recent report from The Acquity Group.


The report was based on data from a survey of more than 2,000 consumers in the United States.Respondents gave Facebook an average score of 4 as a trusted content source from brands (1=most trusted; 10=least trusted). Magazines and newspapers ranked second (4.4 average score), followed by email and television (5.3 average score each).


Younger generations are more likely to trust social channels than their older counterparts are: Some 29% of consumers age 18-22 and 32% of consumers age 23-30 rank Facebook as the most trusted content channel, whereas only 16% of consumers age 52-68 do so. Older consumers are more likely to trust traditional media, such as print (27%)....

Jeff Domansky's insight:

Which content channel is the most trusted? Research says....

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How to Calculate Social Media ROI: A Delightfully Short Guide

How to Calculate Social Media ROI: A Delightfully Short Guide | Public Relations & Social Media Insight | Scoop.it

If the concept of social media ROI feels rather enormous, you’re not alone.


I am amazed—and sometimes astounded—at the breadth of the topic.


So that’s made the exercise of writing a “delightfully short” guide to social media ROI all the more fun and challenging. I’ve given myself under 1,000 words to provide an overview of social media ROI and how to apply it to your social media marketing efforts. I’d love to hear your feedback in the comments!...

Jeff Domansky's insight:

Step-by-step instructions on how to calculate social media ROI for your marketing from Kevan Lee.

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Philippe Hassel's curator insight, July 29, 9:43 AM

Un article complet sur LA question que beaucoup se posent : comment calculer le ROI de mes actions sur les réseaux.

 

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How to Create a Social Media Marketing Plan From Scratch

How to Create a Social Media Marketing Plan From Scratch | Public Relations & Social Media Insight | Scoop.it

If you’re starting from square one, it might feel equal parts thrilling and overwhelming. You know what you want to do and why. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself.


It’d help to have a plan.


We’ve shared before about different parts of a social media marketing plan—the data and research and personal experience behind what works on social media. Now we’re pleased to put it all into a cohesive, step-by-step blueprint that you can use to get started. If you need a social media marketing plan, start here.


Oh, and our friends at online infographic maker Venngage  were kind enough to wrap all that follows into a comprehensive infographic that’s easy to keep, share and reference:...

Jeff Domansky's insight:

Kevan Lee shares the complete beginner's guide to creating a social media marketing plan, for those brand new to social media and looking for a straightforward way to start.

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Why Marketing & Advertising Is Storytelling

Why Marketing & Advertising Is Storytelling | Public Relations & Social Media Insight | Scoop.it

You can primp and polish almost anything to make it gleam and glimmer, but making something beautiful doesn’t make it unique and doesn’t make it effective.


The same can be said with advertising and PR. You can devise the most astounding campaign that implements every creative tool in the book and then some, but if your message doesn’t resonate with people, you have lost.


This summer I had the privilege of attending the Cannes Lions International Festival of Creativity, where I absorbed the knowledge and advice advertising and PR professionals had to give about the ever-changing field in which they work. In the seminar “Nailing Jelly to a Tree & Other Wild Goose Chases” Dr. Itiel Dror joined Nir Wegrzyn to discuss how to make your advertising messages stick with your audience and have the effect that you desire.


Dr. Dror, a cognitive neuroscientist, stressed three points: making your messages into memories, encode those messages in the appropriate parts of the brain, tell a relevant story and tell it well. All of these components combined make it possible for us as advertisers (or aspiring advertisers) to divulge into human insight and to connect with our audience in a transparent and effective way....

Jeff Domansky's insight:

All about the craft.

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Marco Favero's curator insight, July 29, 5:03 AM

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Alberto Botton's curator insight, July 29, 5:32 AM

"...making your messages into memories, encode those messages in the appropriate parts of the brain, tell a relevant story and tell it well. All of these components combined make it possible for us as advertisers (or aspiring advertisers) to divulge into human insight and to connect with our audience in a transparent and effective way"

Brian Chaulk's curator insight, July 29, 12:20 PM

Advertising is evolving... make your story memorable. 

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BuzzSumo Review: Ultimate Guide for Content Research

BuzzSumo Review: Ultimate Guide for Content Research | Public Relations & Social Media Insight | Scoop.it

Are you buzzing with BuzzSumo?


I don’t know what that means, but what I do know is that BuzzSumo is a very valuable tool to have in your social media toolbox.


In this article, we talk about buzzing with BuzzSumo… eh actually no! We talk about the super features it has as a tool. So hang on in there and enjoy the ride. You’ll be glad you did!...

Jeff Domansky's insight:

Are you looking for a great tool to research content on your site or your competitors? Ian Cleary says BuzzSumo is an excellent tool and well worth checking out.

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Marco Favero's curator insight, July 28, 4:57 PM

aggiungere la vostra comprensione ...

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15 Sales Email Opening Lines That Put "Hi, My Name Is" to Shame

15 Sales Email Opening Lines That Put "Hi, My Name Is" to Shame | Public Relations & Social Media Insight | Scoop.it

You know what tips buyers off that the email they're reading is a sales pitch?


"Hi, My name is John Smith, and I'm a sales rep at Company."


Yup. That'll do it.


While you should never actively hide the fact that you're a salesperson from buyers, there are far more creative and engaging ways of opening sales emails than the standard name-and-company introduction. "Hi, I'm a salesperson" encourages readers to hit "delete" immediately, which is a shame because you probably have something valuable to offer. Changing up your opening lines to position yourself as a consultant, business expert, or interested party will do you justice and keep the prospect reading.


If you're struggling to think of alternatives to the standard opening line, take one of these for a spin and see how they perform for you. ...

Jeff Domansky's insight:

Opening your sales email with "Hi, I'm a salesperson" prompts your prospect to delete. Get 15 creative opening lines that keep buyers reading.

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10 Ways to Create Picture Perfect Posts on Instagram

10 Ways to Create Picture Perfect Posts on Instagram | Public Relations & Social Media Insight | Scoop.it

A practical Slideshare presentation by Peg Fitzpatrick to help you create a memorable and exciting Instagram presence. Jam-packed with actionable tips.

Jeff Domansky's insight:

Useful tips to spice up your Instagram posts.

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Odeyemi Adedayo's curator insight, July 27, 10:00 AM
UNLIMITED TRAFFIC INTO VIDEO-SITE-LINK Click: http://goo.gl/SrPGJe #ARTICLEWRITING #EDITING #TRAFFIC #VIDEO #SITE
Jeff Domansky's curator insight, July 29, 10:47 AM

Useful tips from Peg Fitzpatrick to spice up your Instagram posts.

Luigi Cangiano's curator insight, Today, 12:09 PM

Useful tips to spice up your Instagram posts.

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16 of the Best Examples of Mobile-Friendly Website Design

16 of the Best Examples of Mobile-Friendly Website Design | Public Relations & Social Media Insight | Scoop.it

While some of the commotion was certainly a bit extreme, the update was a big deal, is a big deal, and will mean billions in revenue gained or lost in the coming years. This is especially true now that mobile search queries have already begun to surpass desktop.


Many brands across the globe have been working to improve their mobile website experiences. To help inspire your own mobile web design, the team here at Crayon has compiled 16 companies that are doing a great job with their mobile optimization. Let's take a look at the designs of their mobile websites and go over what makes them so great....

Jeff Domansky's insight:

Check out these 16 examples of mobile-friendly website designs to inspire your own mobile web design efforts.

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Guillermo Meza's curator insight, July 25, 9:35 PM

16 of the Best Examples of Mobile-Friendly Website Design

Comunicologos.com's curator insight, July 26, 11:06 AM

Mobile Design