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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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The Other Woman In The Petraeus Scandal Has Hired Some 'Very Expensive' Lawyers And Crisis PR People

The Other Woman In The Petraeus Scandal Has Hired Some 'Very Expensive' Lawyers And Crisis PR People | Public Relations & Social Media Insight | Scoop.it
Lawyered up....

 

Jill Kelley, the "other woman" in the scandal that cost CIA director David Petraeus his job, has lawyered up, reports Donna Leinwand Leger at USA Today.


Kelley, an "unpaid social liaison" at MacDill Air Force Base, has hired DC superlawyer Abbe Lowell and crisis PR person Judy Smith.
The Petraeus investigation was allegedly triggered by hostile emails from his biographer and mistress Paula Broadwell to Kelley. She felt like she was being harassed by Broadwell and reported the emails to the FBI.


John Cook at Gawker notes that this is some "very expensive firepower," considering that the FBI is no longer investigating and there aren't any criminal allegations being thrown around....

 

[Curious move. The circus continues. ~ Jeff]

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4 types of content people love to share | Andy Sernovitz

4 types of content people love to share | Andy Sernovitz | Public Relations & Social Media Insight | Scoop.it

No matter the tools, the technology, or the platform, great content will always start conversations. There’s going to be a new social media platform next week (and the week after that), but the one fundamental thing used to start word of mouth is great content. Here are some types your fans will show their friends: 1. Fun stuff 2. Training stuff 3. Timely stuff 4. Secret stuff...

Jeff Domansky's insight:

Nice 'n easy...

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2013: Content Gets a Ride as King | PBS MediaShift

2013: Content Gets a Ride as King | PBS MediaShift | Public Relations & Social Media Insight | Scoop.it

Dorian Benkoil offers his digital media predictions for 2013 including:

-       (Quality) content will be king

-       Corollary: video content rises

-       Corollary 2: mobile rising

-       The rise of "in-stream" advertising

-       The rise of images

-       Distribution will be queen

-       Types of advertising will separate further

-       Rise of data

-       Honorable mentions: regulation, book publishers.

Jeff Domansky's insight:

This is a must-read for PR, marketing and content pros....

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