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The Other Woman In The Petraeus Scandal Has Hired Some 'Very Expensive' Lawyers And Crisis PR People

The Other Woman In The Petraeus Scandal Has Hired Some 'Very Expensive' Lawyers And Crisis PR People | Public Relations & Social Media Insight | Scoop.it
Lawyered up....

 

Jill Kelley, the "other woman" in the scandal that cost CIA director David Petraeus his job, has lawyered up, reports Donna Leinwand Leger at USA Today.


Kelley, an "unpaid social liaison" at MacDill Air Force Base, has hired DC superlawyer Abbe Lowell and crisis PR person Judy Smith.
The Petraeus investigation was allegedly triggered by hostile emails from his biographer and mistress Paula Broadwell to Kelley. She felt like she was being harassed by Broadwell and reported the emails to the FBI.


John Cook at Gawker notes that this is some "very expensive firepower," considering that the FBI is no longer investigating and there aren't any criminal allegations being thrown around....

 

[Curious move. The circus continues. ~ Jeff]

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YNAB: How A Self-Funded Budgeting Startup Built A Community With Content Marketing | NewsCred Blog

YNAB: How A Self-Funded Budgeting Startup Built A Community With Content Marketing | NewsCred Blog | Public Relations & Social Media Insight | Scoop.it

When we read about content marketing successes, we so often hear stories from glamorous industries with substantial budgets, but YNAB is not one of these stories. In fact, it couldn’t be farther from that reality. It is however, a success story of David vs Goliath proportions, building a thriving community of users in a highly competitive field using quality content and direct relationship building.


YNAB, otherwise known as You Need A Budget, is a software startup that delivers exactly what its name accuses – budgeting software for the financially ignorant. Full disclosure, I’m an avid YNAB user and a gradually less ignorant budgeter, but the lessons on how they built a strong community shows how powerful focusing on content can be.


Competitive LandscapeWhen viewing YNAB’s main competitor, Mint.com, their mission would seem doomed from the start. Their business models are different with Mint.com as a free service and YNAB charging $45 per year. So how did YNAB take on such a large challenge? Let’s examine some of the effective content strategies that they have used with great success....

Jeff Domansky's insight:

YNAB - You Need a Budget - is a useful content marketing case study.

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YouTube SEO: The Ultimate Guide

YouTube SEO: The Ultimate Guide | Public Relations & Social Media Insight | Scoop.it

You probably already know that YouTube is the world’s second biggest search engine……and a huge untapped traffic source. (In fact, YouTube gets over 30 million visitors per day).


Today I’m going to show you the ins and outs of YouTube SEO, including how you can rank videos in both Google and YouTube....

Jeff Domansky's insight:

Wondering how to rank videos in YouTube and Google? In this post I show you my step-by-step YouTube SEO plan.

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With a Social-First Mind-Set, Esurance Completely Dominated the Twitter Super Bowl

With a Social-First Mind-Set, Esurance Completely Dominated the Twitter Super Bowl | Public Relations & Social Media Insight | Scoop.it

Esurance proved that a less expensive pregame Super Bowl ad can actually create more buzz than an in-game spot, which cost $5 million per 30 seconds. What's more, the brand chiefly leaned on Twitter—not Facebook—to accomplish its feat. 


With the exception of #SB50 and #SuperBowl, the brand's #esurancesweepstakes hashtag was seen more than any other combination of words in Twitter conversations on Sunday evening, said Nancy Abraham, vp of integrated marketing communications for the San Francisco company. She said Twitter supplied her with that information Monday.


"And if you count retweets, we're No. 2 only behind #SB50," Abraham added. "There was no other [consumer] brand on that list."


Her company has been tweeted about 2.92 million times since its 30-second spot ran prior to this year's Big Game. The #esurancesweepstakes hashtag, in particular, has been tweeted 2.48 million times, which Abraham and her team said helped generate 1.5 billion media impressions. ...

Jeff Domansky's insight:

Esurance got its social mojo working during Super Bowl 50. Lots of lessons.

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Vox Pop: Are consumers longing for long-form in marketing?

Vox Pop: Are consumers longing for long-form in marketing? | Public Relations & Social Media Insight | Scoop.it
It was recently brought to The Drum’s attention that we are longing for long-form. The age of bite sized media is seeing a resurgence of its comfortable long form component, despite our attention spans shrinking into oblivion with a quick fix of 140 characters.


Facebook Instant Articles, the Guardian’s ‘The Long Read’, Snapchat Discover suggests that people are craving more insight into the things they are interested in rather than just flashes of information. The Drum Network asked its members what they thought about the resurgence of longform, and if they thought it was here to stay....

Jeff Domansky's insight:

Longform marketing is history? Not so fast say some of the marketing experts.

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Do You Know What Omnichannel Marketing Really Means?

Do You Know What Omnichannel Marketing Really Means? | Public Relations & Social Media Insight | Scoop.it

Tech giants like Oracle, Adobe, and Salesforce are battling it out to create THE premiere marketing cloud that provides complete measurement, attribution, and automation. Essentially, one marketing cloud to do it all in an omnichannel world.


Marketers are investing billions in technology in the pursuit of true omnichannel marketing, which we all know is important — I’m just not sure we all know what omnichannel means or what it looks like in practice. Let’s take a step back and explore the real definition of omnichannel marketing, and how you can take advantage of it in 2016....

Jeff Domansky's insight:

Do you know what omnichannel marketing is? Find out here and how to use it.

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Monica S Mcfeeters's curator insight, February 9, 7:16 AM

Here is omnichannel explained!

J. Steven Sprenger ✔'s curator insight, February 9, 10:03 AM

Mobile is the omnichannel hub to track measure and automate every step in your customer's journey on-line and off-line, through the eyes of the customer.  Early adopters of an omnichannel strategy, executed well, will be a "force-multiplier" to out- perform their competition.

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How to Curate a Roundup Blog Post of Industry Influencers : Social Media Examiner

How to Curate a Roundup Blog Post of Industry Influencers : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Do you want more exposure for your blog?


Have you tried curating articles written by influencers?


Roundup posts help you gain the attention of influencers who can increase the reach of your content.


In this article I’ll share five steps to creating a curated blog post....

Jeff Domansky's insight:

Tips to help you curate a roundup post.

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AI's Biggest Danger Is So Subtle, You Might Not Even Notice It

AI's Biggest Danger Is So Subtle, You Might Not Even Notice It | Public Relations & Social Media Insight | Scoop.it

The rise of artificial intelligence has been met with reactionary fears of robots taking over. We’ve all seen the movies. What’s left out of this conversation is a more practical threat. We should be concerned that AI will be hijacked, not by rogue computers out to destroy mankind, but by people with ulterior motives.

A basic form of AI already here is called decision support. It helps us make decisions based on our behavior: Recommendation engines suggest just the right items for us to buy, and navigation systems tell us the best way to drive home. As AI advances, it will embed itself even deeper into our social fabric, shaping everything from how we do business to how we receive medical care.

So what happens when AI-powered assistance is so commonplace that we become dependent on it?

Fear of Deciding Alone, aka FODA. When deeply quantified support is readily at hand, we may grow to doubt many of the decisions we make without support. There is an apt parallel in FOMO (fear of missing out), a silly meme with serious underpinnings: Social media has warped our human instinct for recognition from our peers, creating a landscape in which we present the best versions of ourselves. Life looks like one big party, and if we don’t keep up, we miss all the fun. FODA is borne from the same human desire, only in this case we look to machines, not each other, for validation....

Jeff Domansky's insight:

FODA (fear of deciding alone) is an interesting artificial intelligence concept and one that has implications for marketing and social marketing. For example, word-of-mouth is one of the most powerful marketing tools available. If you can harness FODA, you have the stuff of science fiction.

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How Google Is Reimagining Books

How Google Is Reimagining Books | Public Relations & Social Media Insight | Scoop.it

The first sign that Reif Larsen's Entrances & Exits is not a typical e-book comes at the table of contents, which is just a list of chapters titled "Location Unknown." Click on one of them, and you'll be transported to a location (unknown) inside Google Street View, facing a door. Choose to enter the house and that's where the narrative, a sort of choose-your-own-adventure string of vignettes, begins. As the book's description reads, it's a "Borgeian love story" that "seamlessly spans the globe" and it represents a fresh approach to the book publishing industry.

Larsen's book is one of the inaugural titles from Editions at Play, a joint e-books publishing venture between Google Creative Lab Sydney and the design-driven publishing house Visual Editions, which launched this week. With the mission of reimagining what an e-book can be, Editions at Play brings together the author, developers, and designers to work simultaneously on building a story from the ground up. They are the opposite of the usual physical-turned-digital-books; rather, they're books that "cannot be printed."...

Jeff Domansky's insight:

A Google lab in Australia is reinventing e-books and it's worth a look for authors and publishers.

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Finalists: Top 10 Social Media Blogs 2016 by Social Media Examiner | Listly List

These are the Top Twenty Social Media Blogs, culled from a nomination pool of over 300.

Jeff Domansky's insight:

Great list, several new.

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Learn the History of Japan in 9 Incredibly Weird Minutes

Learn the History of Japan in 9 Incredibly Weird Minutes | Public Relations & Social Media Insight | Scoop.it

Bill Wurtz whisks you through 40,000 years of Japanese history in just 9 minutes. His completely manic animation style gives you just enough to understand the basics of what’s going on (or maybe you’ll just be more confused).


Topics he hits: how did Japan get its name? How did the samurai rise to power? Why did Japan fight against Germany in WWI, then with them in WWII?


Ok, let’s be honest… all his answers are going to need more research… but it does enlighten us on the incredibly different, turbulent, crazy and creative events that made Japan the unique island that it is today. Watch this insanity and wonder:...

Jeff Domansky's insight:

This is an incredibly creative video animation. Recommended viewing. 9/10

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"How to Write Short" by Roy Peter Clark - without bullshit

"How to Write Short" by Roy Peter Clark - without bullshit | Public Relations & Social Media Insight | Scoop.it

The biggest problem with how people write now is that they are out of touch with how people read now. People read online, and the average article gets 20 seconds of attention.


But writing short is not so easy. It takes discipline. Poynter Institute senior scholar Roy Peter Clark wants to help you to develop that discipline. He is a student of everything from tweets to headlines to fortune cookies to song lyrics. In a series of short (of course) chapters, he opens your eyes to how short writers do what they do. 


As he says, “When it comes to the how of short writing, you will find three paths: learning short writing through reading; practicing the best short writing moves; and cutting longer texts down to size.” This is what he teaches; you should learn it....

Jeff Domansky's insight:

Writing short is a craft.

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Hannah Haid's curator insight, February 8, 1:31 AM

Never have I read an article so helpful and relevant on the education spectrum. This article really resonates with me as I have a problem with keeping my writing short, sweet, and to the point- I tend to write in a lot of detail with fancy words to make myself stand out. This works for me most of the time, but it requires a lot of work. Author Roy Peter Clark clearly took his research to heart, as this article was short, sweet, and to the point- a few simple tips and important advice that he got out of the book he read was all that was needed. This is important because he even mentions in the article that most stories online don’t get more than 20 seconds of attention, and I and probably many others my age can say that this is true. As time passes and peoples’ attention spans decrease by the millisecond (from these damned pieces of portable technology we all can’t live without), we find that we just don’t have time for anything anymore. If we see an interesting story online, we read the first three or so sentences to see if it’s of any interest. If it doesn’t catch our eye or include visuals within that allotted length of sentences, we move on and keep scrolling through our news feeds and timelines to look for the next story to catch our eyes. This article will stay in the front of my mind for as long as I continue to write-especially since it comes “Without Bullshit”.

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How to Win on Facebook: 8 Lessons Learned From Analyzing 1 Billion Posts

How to Win on Facebook: 8 Lessons Learned From Analyzing 1 Billion Posts | Public Relations & Social Media Insight | Scoop.it

The BuzzSumo team decided to compile as much data as possible on marketing on Facebook, and then complete an in-depth analysis.


Overall, they analyzed over 1 billion Facebook posts and came up with findings that will change the way you market on Facebook. They were kind enough to share their data with me, and allow me to walk you through it.


I’ll break down the findings, and let you know exactly how you should use them....

Jeff Domansky's insight:

Neil Patel shares eight excellent Facebook tips. Recommended reading. 9/10

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The Secrets of Delivering Impacftul Presentations #ImpactfulPrez

Why do some presentations and speeches rock, while some others suck? We set out to find the answer
Jeff Domansky's insight:

Best tip I thought was: "say something no one else has." That is hard and it's a big idea for presentations.

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23 Ways to Build Colossal Pre-Launch Product Buzz

23 Ways to Build Colossal Pre-Launch Product Buzz | Public Relations & Social Media Insight | Scoop.it

Your product is ready. Finally!


You have invested time, money and resources. The product has to be a hit, otherwise, it was all for nothing.


You push publish and it’s live. You have finally launched the product and… Silence… Uh, oh.


No one cares, let alone buys your new product. What happened? You messed up, that’s what. You didn’t build pre-launch buzz....

Jeff Domansky's insight:

To reach your sales potential, you need to create pre-launch product buzz. With just a few simple tactics, you can have people excited for its release date.

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Global Content Impact Index March 2015 - Acrolinx

Global Content Impact Index March 2015 - Acrolinx | Public Relations & Social Media Insight | Scoop.it

As recently as October 2014, for example, only 42 percent of B2B marketers thought their content was effective, while among B2C marketers, confidence rates were even lower at just 34 percent.


When it comes to explaining this underwhelming performance, the marketing community often cites a lack of strategy as the main culprit. In fact, according to research from AltimeterGroup, 70 percent of marketers lack a consistent or integrated content strategy.

Jeff Domansky's insight:

Lots of valuable content and insight in this report from Acrovlinx.

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What is Retention Marketing, and Why You Need to Start Today

What is Retention Marketing, and Why You Need to Start Today | Public Relations & Social Media Insight | Scoop.it

Retention marketing, the mysterious form of marketing that seems to be popping into your favorite ecommerce blogs, podcasts, and even into conversations with your other merchant friends. The whisperings have started, but do you really know what retention marketing is?

What is Retention Marketing?
Retention marketing is a new form of marketing that is becoming more and more prevalent in the ecommerce world. The focus of this school of marketing is to create engaged customers that return to your store to shop again. It is a shift in focusing only on the acquisition of countless new customers, to also focusing on the profitability of those you already have!...

Jeff Domansky's insight:

Retention marketing is a trend worth noting for its efficiency and profitability.

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Typography Trends Every Marketer Should Have on Their Radar | HubSpot

Typography Trends Every Marketer Should Have on Their Radar | HubSpot | Public Relations & Social Media Insight | Scoop.it

Just like an awesome photo or graphic can really make your design stand out, so can the right font. But the wrong font can also make your design stand out ... in a bad way. If you've ever seen a design with really out-of-date typography, you know what I mean.


But what makes a font or typography design out-of-date? What's "in" right now? Whether you're designing a one-off project or you're a seasoned designer, it's important to stay on top of typography trends so your work looks and feels current.


Check out the infographic below from ThinkDesign to learn about the typography trends in 2016, from retro and handwritten fonts to mixing and matching typefaces, to the roles transitional effects and animation could play in your marketing. (And download our free do-it-yourself design guide here for tips about how to use fonts in your content and web designs.)...

Jeff Domansky's insight:

Check out the current typography trends to watch for this year.

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Jorge Canales's curator insight, February 9, 8:48 AM

In the art of marketing and promotions, the smallest of details is key to gain a reaction from those who see it. This article helps open ourselves to more fonts, instead of using the same ones over and over. Time to be a little more creative.

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The uncomfortable state of content marketing metrics

The uncomfortable state of content marketing metrics | Public Relations & Social Media Insight | Scoop.it

What is creating disillusionment in content marketing? I think the answer is also embedded in the new CMI findings: 65 percent of the marketers say “measurement” is their top priority, specifically figuring out “what content works and what doesn’t.” Year after year leaders lament an inability to measure their marketing efforts.


And here’s the fact that makes me concerned about whether content marketing will rebound as a tactic or spiral down in an 8 track kind of way: The measurement problem is getting worse, not better. Let’s unpack the idea and see why that is so....

Jeff Domansky's insight:

Research shows he view of content marketing effectiveness is down. Effective content marketing metrics might be getting more elusive.

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5 “Scary” Marketing Techniques That Are Worth the Risk

5 “Scary” Marketing Techniques That Are Worth the Risk | Public Relations & Social Media Insight | Scoop.it

In this post, I’m going to show you 5 marketing tactics that are effective for most businesses.

The only catch is they can be difficult or scary to do.

I’m going to break them down as much as possible so that you can determine why they might scare you and what you could do to overcome that fear.

This is going to take a lot of honesty on your part, but if you’re willing to give me that, it could have a huge impact on the success of your marketing....

Jeff Domansky's insight:

Neil Patel looks at the "scary" and hard part of marketing. Recommended reading. 9/10

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6 Web Design Trends That Are Here To Stay

6 Web Design Trends That Are Here To Stay | Public Relations & Social Media Insight | Scoop.it

Web design thrives on two things: innovation and imitation.


Unfortunately, there's often a lot more of the latter. We all like to seize upon the latest trends, use them until they’re ubiquitous, and then look desperately for the next big thing. Think about sliders. They were all the rage a couple years ago. Today, they feel dated. What to do? Stop chasing microtrends, and start looking at the big picture. Here, we've isolated six web design ideas that are here to stay....

Jeff Domansky's insight:

Great look at six design trends worth noting.

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