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Infographic: The Map Of Truth And Deception

Infographic: The Map Of Truth And Deception | Public Relations & Social Media Insight | Scoop.it
You’re lied to 10 to 200 times a day, and a stranger will lie to you three times in the first 10 minutes of a conversation. That’s unsettling news, but according to a TED Talk by Pamela Meyer, we only pretend to be against lying.

 

[What a great infographic! ~ Jeff]

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>
Curated by Jeff Domansky
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27 ways to MOTIVATE shoppers who research online TO BUY

27 ways to MOTIVATE shoppers who research online TO BUY | Public Relations & Social Media Insight | Scoop.it
27 ways to MOTIVATE shoppers who research online TO BUYData from retailing today suggests that around 81% of shoppers try to do some research online before a purchase decision. Here are a few ideas on how to Motivate them to buy.
Jeff Domansky's insight:
Good read for retailers and online shoppers.
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Email marketing most effective, mobile marketing most difficult | Oracle Responsys

Email marketing most effective, mobile marketing most difficult  | Oracle Responsys | Public Relations & Social Media Insight | Scoop.it

In many ways I was both surprised and well, not-so-surprised when I read the findings of a recent survey whose results were shared via marketingcharts.com. The good folks at MC decided to go with a headline of Marketers Continue to Rate Email the Most Effective Digital Marketing Tactic in announcing the findings.


Completely understood why for it, the headline that is, speaks to the ongoing belief and faith in email marketing as one of, if not the most viable marketing channel for a variety of reasons.

Jeff Domansky's insight:

Here's a good survey of what works in social marketing.

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Marco Favero's curator insight, Today, 2:55 AM

aggiungi la tua intuizione ...

Clémence Marcastel's curator insight, Today, 5:51 AM

Comparaison entre difficulté et efficacité des campagnes de Marketing Mobile et Emailing 

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17 Content Marketing Predictions for 2015

17 Content Marketing Predictions for 2015 | Public Relations & Social Media Insight | Scoop.it

In 2015, ad agencies may find themselves having a lot in common with the New York Jets.


At Contently, we’re always thinking about the state of content marketing—and thinking about what the future holds for the industry. Earlier today, we ranked our 2014 predictions—the good, the bad, and the ugly. And now, here are 17 predictions for 2015 from around our Soho office....

Jeff Domansky's insight:

Recommended reading and insights for content marketers.

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7 web design trends for 2015

7 web design trends for 2015 | Public Relations & Social Media Insight | Scoop.it

Although many design trends are fleeting, some of them are a natural evolution of the industry. Growing range of devices on which we browse the web, requires developers to continuously adapt its technology to meet the dynamic changes that occur in web design.


To find out what trends will flourish over the next year, I asked the members of the project team Webydo, developers web design platform, so they told us what they believe will be the top 7 main trends in web design for 2015....

Jeff Domansky's insight:

Looking back on 2014, we can note some impressive trend that emerged in web design: the platform for the design of the web.

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WebTech Group STL's curator insight, Today, 8:25 AM

7 Web Design Trends for 2015

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Ultimate Social Media Empire: 26 Tips for Using Instagram for Business

Ultimate Social Media Empire: 26 Tips for Using Instagram for Business | Public Relations & Social Media Insight | Scoop.it

Are you wondering how to use images and short video to enhance your customers’ experience?


Have you considered creating a brand profile on Instagram to make your brand visible to a new market?


Getting started on Instagram is fairly straightforward.Simply sign up for an account (e.g., use the same name as your Twitter handle), add a profile photo (e.g., brand logo) and a link to your website, connect your account to Facebook and let your followers know they can follow you there.


It’s what to do next that presents a difficulty for many brands.


What follows are 26 tips and brand examples, an A-Z guide, for capitalizing on a business presence on Instagram....

Jeff Domansky's insight:

Very useful guide to Instagram for business. Recommended reading. 9/10

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Matthew Lenz's curator insight, November 24, 11:08 AM

I was looking for an article relating to Instagram. I have read tons of articles about using Facebook and Twitter, but I think that Instagram can be just as useful. I think that more businesses should take advantage of this platform. That is why I thought that this was an interesting article

Marco Favero's curator insight, November 24, 4:26 PM

aggiungi la tua intuizione ...

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5 practices to market your next event successfully online

5 practices to market your next event successfully online | Public Relations & Social Media Insight | Scoop.it

In this day and age, it is no longer enough to organize an event and expect people to find you.


If you want to draw the crowds, you have to reach out to them first. It’s about marketing in a smart way.


Online, the first step is to create a dedicated page on your website or blog that tells visitors everything they should know about the event. Don’t forget search engine AND mobile optimization.


Next, use social media sites to build momentum. Choose a unique hashtag for that event to allow people to follow conversations on Twitter, Instagram, and Google+. Take advantage of the Facebook and Google+ Events features. Link to your event in your email signature and business cards. Finally, use your email list or create one to increase exposure....

Jeff Domansky's insight:

Cendrine Marrouat shares practical tips to market your event on social media effectively.

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Web Design Best Practices Cheat Sheet - SnapAgency

Web Design Best Practices Cheat Sheet - SnapAgency | Public Relations & Social Media Insight | Scoop.it
Whether you’re an SEO Strategist, into content marketing, or an e-commerce expert, we always want to empower our team to be able to have an eye for the broader web design decisions of the rest of the team.  Since Snap Agency is a conversion centric shop, we are always thinking about what conversion centric best practices are. Because good-looking visuals also play a part in a customers online experience, some visual web design best practices will be included here. This is a living breathing list of web design best practices that change as trends change, and more is revealed....
Jeff Domansky's insight:
Visuals make a difference and this design cheat sheet is well worth reading for marketers, bloggers and PR pros.
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12 Scientific Twitter Tips to Get You MORE Retweets & Followers

12 Scientific Twitter Tips to Get You MORE Retweets & Followers | Public Relations & Social Media Insight | Scoop.it

Every day more than 500 million tweets get sent!Getting noticed among all this noise is tough. You can’t just tweet & forget about it anymore.


Today HOW you tweet is just as important as WHAT you tweet!


With that in mind, HubSpot recently released new data giving awesome tips on HOW to tweet.


The tips in this HubSpot infographic show you how to optimize your tweets to reach as much as your target audience as possible.


You’re probably already using a couple of these Twitter tips, but I guarantee a few of them are new — and those are the ones that’ll improve your Twitter strategies big time!...

Jeff Domansky's insight:

Want to get more retweets & followers on Twitter? You're not alone. Here are 12 scientific Twitter tips to help you optimize your tweets & boost retweets.

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joaopauloavila's curator insight, November 24, 10:59 AM

www.joaopauloavila.info

 

Dicas de João Paulo Ávila-Training e MÉTODO FIDELIZE Sucesso Total

Venkatesh Iyer (venkyiyer.com)'s curator insight, Today, 1:46 AM

Astonishing, but different people seem to have different best times to tweet.

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ArCompany › How your B2B Company should Share Content to Social Media

ArCompany  › How your B2B Company should Share Content to Social Media | Public Relations & Social Media Insight | Scoop.it

A recent study from the Content Marketing Institute found that 86% of B2B businesses use at least one form of content marketing, with social media being the most used method.  It also found that the top three problems  B2B marketers face are related to content.


My company Blurbi (i’m guest blogging here. Hi mom!) wanted to dig deeper into these content problems to figure out how you, as the person in charge of marketing at a B2B company, could optimize your content posting.  To do so, we conducted a study of 400 B2Bs across 50 different markets and five countries. In this article you’ll find a recap of our most important results, tied together with results from other industry leaders, and the key takeaways....

Jeff Domansky's insight:

Valuable blueprint for social marketing for companies of all sizes.

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Marco Favero's curator insight, November 23, 7:19 AM

aggiungi la tua intuizione ...

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Five Best Marketing Tricks These Shopping Sites Can Teach You

Five Best Marketing Tricks These Shopping Sites Can Teach You | Public Relations & Social Media Insight | Scoop.it

Before deciding to read this topic, ask yourself first – What are the things you wished was there in your last visit to a shopping site?


Should there have been more scope for interaction? Should there have been a price comparison facility? Did the web design communicate what it promised to sell? Would you purchase more if they offer seasonal discounts / free delivery next time?


Being 'user friendly', is the focal point of all e commerce sites. A design that is user focused, generates more conversions. So, if you were given the opportunity to make some improvements to the last visited shopping website, what would you have added or changed?


This post will bring to you a set of five best shopping site names, which try to maintain the key marketing principles, together with a beautiful web design....

Jeff Domansky's insight:

Here is a comparative study of five shopping websites, to highlight the key factors that make them stand out in the e-commerce race. Read to find out how they make their online store generate better conversions.

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Darcy Bevelacqua's curator insight, November 23, 12:01 PM

Here is a comparison of how different retailers are managing to stand out in commerce and whath they do to engage customers.

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How To Measure Social Media Influence

How To Measure Social Media Influence | Public Relations & Social Media Insight | Scoop.it

Why does social media influence matter now?


Social media influence matters on multiple levels. For businesses, online influence signals better engagement with customers and a smarter social media strategy. On an individual level, social media influence can be a sign of advanced digital skills and an ability to create interesting social media content.


To break this down further: for business owners, a better social media influence of the company social accounts can improve their brand’s visibility in the online community and increase the reach of their social messaging. This is an implicit purpose behind investing valuable resources into a social media team or a social media manager....

Jeff Domansky's insight:

We go over ways to measure social media influence & why it's important to keep track of social media influence of your brand and your personal account.

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10 Social Media Predictions for 2015 from 10 Social Media CEOs

10 Social Media Predictions for 2015 from 10 Social Media CEOs | Public Relations & Social Media Insight | Scoop.it

I began this year by publishing my social media predictions for 2014 focusing on six key trends that I saw (and continue to see) evolving: Employee Advocacy, Google Plus, Paid Social, Content, The Visual, and Mobile Personal.


With the year coming to a close, it’s time to look ahead into what awaits us in 2015 and how we can spend the rest of the year better preparing for it.


Rather than just include my own predictions, as Community Manager for the CEO Registry’s SocialMedia.CEO community of social business leaders, I decided to reach out to the social media CEOs and see what their vision holds for all of us. Without further adieu, here are 10 social media predictions for 2015 from 10 social media CEOs....

Jeff Domansky's insight:

Neil Schaeffer shares the social media predictions for 2015 from 10 social media CEOs.

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Venkatesh Iyer (venkyiyer.com)'s curator insight, November 24, 2:22 AM

I was struck by Frank Feather's input on ..."segmentation, fragmentation, and demassification of social media." Hmm. Needs a lot of thinking about.

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Free Technology for Teachers: Share Lists and Search Notes by Color in Google Keep

Free Technology for Teachers: Share Lists and Search Notes by Color in Google Keep | Public Relations & Social Media Insight | Scoop.it

Last month I wrote about using Google Keep to organize your thoughts. Google Keep is a digital sticky note service that is available as a website, as a Chrome app, and as an Android app.


On Google Keep you can create sticky notes to use as simple text notes, as bookmarks, or as reminders with dates and times. This week Google added the option to share lists on Google Keep. When you share a list you and your collaborators can check-off items as you go through the list.You have always been able to color code notes in Google Keep.


Now you can search notes by color. So if you use one color for to-do lists, another color for personal bookmarks, and a third color for professional bookmarks you will be able to find those notes by searching for the colors associated to them. As before you can still sort notes by dragging and dropping them on your screen....

Jeff Domansky's insight:

Here's how to use Google Keep - a cool tool for organizing, archiving and sharing online. Not just for teachers. LOL.

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Slide Show: The Future of Content Consumption

Slide Show: The Future of Content Consumption | Public Relations & Social Media Insight | Scoop.it

Effective content has never been more important for successful brand marketing. The proliferation of social media channels and mobile technology, coupled with the hyperconnected-consumer’s demand for instant, personal, and relevant content, have changed the way marketers engage with consumers.


While a handful of brands have cracked the code and consistently deliver high-performing content, a majority of brands still fall short on their content efforts, failing to meet consumer expectations and business objectives. The difference between those brands that succeed and those that fall short is their content model. Successful brands implement an insights-driven, consumer-centric approach, allowing them to think and act more like a publisher and less like a traditional advertiser....

Jeff Domansky's insight:

Slide show worth viewing for its insight into consumer buying.

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Marco Favero's curator insight, Today, 3:40 AM

aggiungi la tua intuizione ...

Janique Durocher's curator insight, Today, 3:36 PM

Interesting to see the predictions of how we will consume and manage information in the future. 

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39 Blogging Tools to Help You Work Faster & Write Better

39 Blogging Tools to Help You Work Faster & Write Better | Public Relations & Social Media Insight | Scoop.it

When you’re finding amazing content to share on social media—the kind of thing that grabs attentionand gets people to click, share, and comment—one of the most valuable, most original places to turn is your own blog and the content you personally create.


So the questions become: How to create amazing content, how to put together blogposts strategically and efficiently, and how to get your content out to the masses.


Writing tips are a good place to start. And to supplement the words you use to build your blogposts, I’ve found a huge number of blogging tools that help with everything from coming up with ideas to spread the content far and wide....

Jeff Domansky's insight:

Kevan Lee shares the 39 best blogging tools for coming up with ideas, writing efficiently, and getting your post seen by more readers.

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The 3 Elements of an Irresistible Blog, Regardless of Your Budget

You’re a new business without big bucks for your content marketing. You don't have the money to shoot beautiful HD videos or the time to interview celebrities for your blog but that is fine. The most cost-effective way to create a successful blog is to make it a source of quality information that people enjoy reading.A good blog is the powerful center of content marketing strategy. Here are three suggestions to help you create a blog that people will visit again and again....
Jeff Domansky's insight:
Three useful blogging insights.
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8 Insights on How the Top 100 Brands Use Twitter in 2014 - Study

8 Insights on How the Top 100 Brands Use Twitter in 2014 - Study | Public Relations & Social Media Insight | Scoop.it

Whether it’s a tweet in your stream or a search on Google. If they haven’t found you then you can’t start the engagement, the conversation or close a sale.


Simply Measured and Interbrand have just released a study on how the top 100 brands use Twitter. It reveals 8 insights on what works for them and how they are playing in the Twitter torrent....

Jeff Domansky's insight:

How you use Twitter and Facebook should be different as they are not the same beast. Here are some insights on how the top 100 brands use Twitter in 2014.

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Five Myths About SlideShare | LEWIS PR

Five Myths About SlideShare | LEWIS PR | Public Relations & Social Media Insight | Scoop.it

With 60 million unique visitors every month,It is also one of the only places on the internet where you can find a large, highly targeted B2B market, with low competition.


SlideShare gets 5 times more traffic from business owners than any other platform.


As such an easy, simple way to boost your business’s content marketing strategy, SEO strategy, and social media strategy it is a wonder that many companies still don’t take advantage of this unique platform. Especially since just this August, SlideShare made their PRO version free for all users.


The reason many companies still don’t take advantage of SlideShare is because of these five misinformed myths about it....

Jeff Domansky's insight:

Here is how to use SlideShare for some impressive B2B content marketing.

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Marco Favero's curator insight, November 24, 5:51 AM

aggiungi la tua intuizione ...

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12 Things You Should Do on Your Personal Google+ Account Right Now

12 Things You Should Do on Your Personal Google+ Account Right Now | Public Relations & Social Media Insight | Scoop.it

I think it’s more important than ever before for digital marketers to embrace the potential of Google+, and use it to its full advantage. Google+ at 540 million users now trails Facebook (1 billion users) as the second-largest social network, but its impact extends far beyond social sharing and interaction.


If you’ve been delaying, skeptical, or plain disgruntled with Google+, don’t worry. I’m going to share 12 tactical things that you can do to bring your Google+ existence to a new level. Even if you’re an early adopter with frequent posting habits, I think you’ll find this article helpful.


I’ll start off with a few of the basics, and then get into some more advanced tips....

Jeff Domansky's insight:

It might just be time to rethink and reactivate your presence on Google+.

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joaopauloavila's curator insight, November 24, 11:01 AM

Isto você deve saber...

 

www.joaopauloavila.info

 

MÉTODO FIDELIZE Sucesso Total, formando profissionais de vendas vencedores!

Venkatesh Iyer (venkyiyer.com)'s curator insight, Today, 1:39 AM

Astonishing, the division of opinions on Google+ (it is dying vs it is flourishing). Incidentally, I swear by Google+.

Bart van Maanen's curator insight, Today, 11:10 AM

Voor je persoonlijke profiel bij Google+ is het belangrijk het goed in te vullen. Lees deze 12 tips die je gelijk kunt gaan toepassen. Dat gaat ook op als je nog niet zo actief bent. 

 

Google+ is met 540 miljoen gebruikers in omvang inmiddels het tweede netwerk na Facebook.

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Learn to draw and paint using this Photoshop alternative | Creative Bloq

Learn to draw and paint using this Photoshop alternative | Creative Bloq | Public Relations & Social Media Insight | Scoop.it

However, if you're familiar with Photoshop, Manga Studio will offer few surprises. As a digital drawing program it's a pretty stunning addition to anyone's toolset. The perspective tools alone make the small price of admission worth it. The paint engine is also pretty powerful, and it certainly gives Photoshop and Painter a run for their money.


I'm only scratching the surface of this software, and I'm sure with time I will discover much more. It's comforting to know that no software will have a monopoly on digital creation. Some will be easier to use than others, but the ability to create digitally won't be dictated by one powerful player....

Jeff Domansky's insight:

Having been so vocal on my aversion to renting my tools, I've been asked by the fine people at ImagineFX to put an alternative to Photoshop through its paces.

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6 Crucial Steps to Stay Relevant in Digital Marketing for 2015

6 Crucial Steps to Stay Relevant in Digital Marketing for 2015 | Public Relations & Social Media Insight | Scoop.it

"Relevance is a search engine’s holy grail. People want results that are closely connected to their queries.”


This quote is from Marc Ostrofsky, an American entrepreneur, venture capitalist and New York Times Best Selling Author. When it comes to online marketing, whether it be SEO, social media or paid advertising, being relevant is absolutely essential.


Online marketers want their Facebook posts to get hundreds if not thousands of comments, their tweets to get retweeted for the world to see and their search engine queries to catapult towards the top of Google.


Nobody wants to be standing in the corner at a New Year’s Eve party without having someone to kiss at midnight. The same can be said for digital marketers. They crave attention and in this competitive industry, having your content and website remaining relevant is a must if you want to succeed.


If you follow the 6 crucial steps to stay relevant in the digital marketing landscape in 2015, online marketers will be seeking your expertise on how you gained so much ground on the competition....

Jeff Domansky's insight:

When it comes to digital marketing, whether it be SEO, social media or paid advertising, being relevant is absolutely essential. Here are 6 crucial steps.

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Use Twitter To Supercharge Your Holiday Sales - Heidi Cohen

Use Twitter To Supercharge Your Holiday Sales - Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

Is Twitter integrated into your 2014 holiday marketing plans?


If not, there’s still time to get the most out of this real time social media platform even though Black Friday’s just around the corner.


Because over 50% of UK users turn to Twitter to discuss what they’re doingRIGHT NOW according to Nielsen. (Check out Dan Zarrella inspired tips for tweets and retweets.)....

Jeff Domansky's insight:

Looking to increase holiday sales at the last minute? Check these Twitter holiday tips that you can implement in real time. Includes research and charts.

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Marco Favero's curator insight, November 23, 7:30 AM

aggiungi la tua intuizione ...

Michelle Smith's curator insight, November 23, 6:12 PM

This article gives great reasns why you should use Twitter to increase your sales in the holiday season. According to this article, Twitter users use Twitter to find the lowest prices on items and 54% of Twitter users check their Twitter while shopping in retail stores. 52% of people say they have learned about products through Twitter and later purchase those products. With the holiday season going around, all businesses should be promoting themselves via Twitter because it is super beneficial.

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How Shifting Your Focus to Revenue Generation Will Make SEO & Social Worthwhile - SEMrush Blog

How Shifting Your Focus to Revenue Generation Will Make SEO & Social Worthwhile - SEMrush Blog | Public Relations & Social Media Insight | Scoop.it

In the end, great visibility and traffic won’t get you very far if you’re not earning the revenue you need to keep you going. Unfortunately, too many companies focus on traffic and simply assume this will mean revenue.


While this may very well be true to a certain extent, it’s important to always keep your end goal in mind, and worrying about traffic shouldn’t be your stopping point. There are other ways to increase revenue that also need your time....

Jeff Domansky's insight:

Don't try to reach everyone! Robyn-Dale Samuda of InboundJunction says you should focus your social media and SEO on direct customers to increase revenue.

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WebTech Group STL's curator insight, Today, 8:01 AM

How Shifting Your Focus to Revenue Generation Will Make SEO & Social Worthwhile - SEMrush Blog

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Rewriting Cheezburger Saved My Life | Ben Huh

Rewriting Cheezburger Saved My Life | Ben Huh | Public Relations & Social Media Insight | Scoop.it

I am Ben Huh. The LOLcats guy. The story of our new app is one of success, reward, failure and redemption.


I want to tell you the entire story of how this app came to be, with all the guts and gore. Though the app itself was designed to entertain you, much of its development was anything but. Yet I believe that the story of this product is the universal story of entrepreneurship. To me, this release is my redemption.


Entrepreneurs usually share only the happy, proud announcement of a new product. We sweep aside the failures that hounded us along the way, as if we believe that a celebration is no time for honesty. Yet every new product has a painful history....

Jeff Domansky's insight:

A moving story and Ben Huh's redemption. recommended reading for entrepreneurs and start ups. 9 / 10

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Who Tweeted It First on Twitter?

Who Tweeted It First on Twitter? | Public Relations & Social Media Insight | Scoop.it

You can now easily retrieve the oldest tweet available for any search term in a single step. You can use it find how old a link is or for finding the original source on Twitter.


Twitter has recently opened up their archives making it possible for anyone to search the entire Twitter database ever since the first tweet was published in 2006. This time-sorted archive of billions to tweets will be extremely helpful for research and more so when you are trying to find out who broke the news first on Twitter or who the original source of a quote is....

Jeff Domansky's insight:

Search me? Rather, search Twitter's entire archive. ;-)

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Marco Favero's curator insight, November 22, 6:54 PM

aggiungi la tua intuizione ...