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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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Content, Friends and Time - The New SEO ScentTrail Marketing

Content, Friends and Time - The New SEO ScentTrail Marketing | Public Relations & Social Media Insight | Scoop.it
From scenttrail.blogspot.fr - November 17, 2012 6:51 PM

Marty Note
Wrote this piece today in my head sitting in a meeting. We discussed what content marketers do for a living. I realized our main Internet marketing craft is creating content that lives across time via social shares. This post discusses why who, how, when and why you link to is almost as important as the content you are writing.

Turns out we need to have yet one more Internet marketing strategy - a link strategy - or our content won't live as long or go as far. This post describes how to think about your links as part of the chess of content marketing.

 

[Smart thinking and interesting point of view on content marketing. ~ Jeff]


Via Martin (Marty) Smith
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Martin (Marty) Smith's comment, November 17, 2012 8:12 PM
Thanks Jeff. Marty
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Google Tools for Investor Relations

Google Tools for Investor Relations | Public Relations & Social Media Insight | Scoop.it
From irsmartt.com - May 15, 11:21 PM

IR Smartt examines: How should you incorporate Google Tools in your Investor Relations strategy?

 

Google has some wonderful Social Media tools for IR, including Google+ and YouTube. But today, we’re going to take a look at a few of Google’s other awesome web apps and how exactly they can assist in marketing your public company.

 

Read on for a look at Analytics, Webmaster Tools, Reader, Google Finance and Blog Search....

Jeff Domansky's insight:

Good reminder of how Google tools can be used for IR as well as other PR and marketing of course.

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Private Equity Gears Up For PR And Lobbying Blitz

Private Equity Gears Up For PR And Lobbying Blitz | Public Relations & Social Media Insight | Scoop.it
From www.huffingtonpost.com - February 19, 2012 11:03 PM
Private equity has an image problem. What began a few months ago with questions about Mitt Romney's background as chief of Bain Capital has ballooned into a tidal wave of legislative, regulatory and media attention -- and much of it unflattering.

 

Now the industry is working to fight back, as some fear that the bad press could lead to greater regulation....

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Can you reboot corporate governance with technology? | SmartBlogs

Can you reboot corporate governance with technology? | SmartBlogs | Public Relations & Social Media Insight | Scoop.it
From smartblogs.com - October 30, 2012 10:10 PM
It’s time to transform corporate governance. Innovation and technology can simplify and improve board development and management.

 

Virtually every aspect of corporate America has been affected by the adoption of new technology. Social networks and collaboration technologies are revolutionizing and changing the way companies are run, products are made, information is shared and the way employees are recruited.


There is one aspect of nonprofit, private and public companies, however, that has made little or no progress when it comes to innovation — the way corporate boards are recruited and managed.


Corporate America is fully aware that this process is flawed. Most recently, headlines from scandals that have occurred at Best Buy, Chesapeake Energy, Groupon, Wal-Mart and Yahoo have put the spotlight on corporate governance. Besides a general disdain for illegal and deplorable actions, corporate boards have suddenly felt the pressure to fortify their teams with the same virtues they always strived for, with an increased emphasis on personal and professional integrity....

 

[Maybe a helpful tool, but let's not overstate things ~ Jeff]

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Revolution in the Boardroom - TheStreet

Revolution in the Boardroom - TheStreet | Public Relations & Social Media Insight | Scoop.it
From www.thestreet.com - February 9, 2012 7:34 PM
Recent coups at Yahoo! and RIM represent the dawn of a new age of investor activism.

 

...On sites such as proxyexchange.org, proxydemocracy.org, and MoxyVote, small shareholders are pooling their sentiments and their shares to drive reforms at the companies they own -- and their focus extends far beyond financial performance. On MoxyVote, shareholders can foment support for "good cause" proposals on issues ranging from environmental sustainability to fair labor practices. MoxyVote even provides portals by which investors can vote on activist agendas....

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