Public Relations ...
Follow
Find
178.3K views | +367 today
 
Rescooped by Jeff Domansky from Story and Narrative
onto Public Relations & Social Media Insight
Scoop.it!

5 Elements of Powerful Stories

5 Elements of Powerful Stories | Public Relations & Social Media Insight | Scoop.it
Stories can create change, both in ourselves and in our organizations. In this guest post, Matt Ragland shares five elements of powerful stories.

 

[This was a great reminder of the most important elements in powerful stories. ~ Jeff]


Via Gregg Morris
more...
Gregg Morris's comment, November 17, 2012 10:05 AM
Matt really hit this one out of the park didn't he? I'm happy to read that you enjoyed it as much as I did Kathleen!
Kathleen Pooler's comment, November 17, 2012 10:13 AM
Yes, Gregg, he did! I have shared it all over and link in my blog post next week on building story structure for my memoir. His post was very well-timed for me.
Gregg Morris's comment, November 17, 2012 12:52 PM
Kathleen, have you read Charlotte Linde's Life Stories: The Creation of Coherence?
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

10 Visual Strategies To Grow Your Pinterest Following and Presence

10 Visual Strategies To Grow Your Pinterest Following and Presence | Public Relations & Social Media Insight | Scoop.it

Gone are the days of Pinterest being a virtual cork board for women searching for the perfect outfit.

 Today Pinterest:

►Drives more referral traffic than Google+, Twitter AND YouTube! (Social Media Today)

►Generates 4x’s the revenue that Twitter does (MediaBistro), and…

►Has 50% higher conversion rates than other traffic (Pinterest)

In short, it’s a vast piece of web real estate that as a brand you can NOT afford to ignore!

In fact, Pinterest can return double, triple even quadruple the investment than any other social platform…IF you leverage it to its fullest potential.

To help you do just that I’ve got 10 easy to implement and highly effective visual strategies that when leveraged will foster massive growth in your Pinterest presence and following....

Jeff Domansky's insight:

Here's a quick refresher on social marketing to help you activate your Pinterest results.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Interesting Infographics: The Content Marketing Hierarchy of Needs | CustomerThink

Interesting Infographics: The Content Marketing Hierarchy of Needs | CustomerThink | Public Relations & Social Media Insight | Scoop.it
Have you ever heard of Maslow’s hierarchy of needs? It’s a useful concept for sales and marketing to create better connections and relationships with prospects and clients. Abraham Maslow wrote a paper in 1943, “A Theory of Human Motivation” and subsequent book, Motivation and Personality, where he summarized the 5 needs most people search for. The more basic needs are represented at the bottom of the pyramid.

Contently has applied this concept to content marketing which you can read below. It’s a more strategic approach to creating your content to better connect with readers. I think for each layer, we can add other elements depending on your target market.  How are you or will you incorporate Maslow’s Hierarch of Needs into your content?  
Jeff Domansky's insight:

Mazlow would be pleased ;-)

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Retailers Waste More Than Half Of Digital Budgets On Bot Traffic

Retailers Waste More Than Half Of Digital Budgets On Bot Traffic | Public Relations & Social Media Insight | Scoop.it

Suspicious Web traffic in the U.S. rose 36% sequentially in the third quarter of 2014, and bot traffic grew by 35%. Data released Friday identifies 55% of the traffic on retail sites as suspicious with 34% of traffic confirmed as bot. The data defines "suspicious" as non-human behavior.

U.S. retailers could waste about $4.6 billion of eMarketer's projected $11 billion spent on digital advertising this year on bot traffic fraud, estimates Solve Media. The company's latest Quarterly Bot Traffic Market Advisory focuses on U.S. retailers.

Solve Media CEO Ari Jacoby believes 2015 will become the year of verified human audiences. Media companies are "demanding to purchase only human ad traffic and viewable ads."

Brands waste millions of dollars annually. If Bloomingdale's spends $200 million annual in digital, "we estimate $68 million of that could be wasted on bot traffic," estimates Jacoby.....

Jeff Domansky's insight:

Caution ahead for online marketers.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

21 Free Design Tools for Marketers on a Budget

21 Free Design Tools for Marketers on a Budget | Public Relations & Social Media Insight | Scoop.it

Problem is, actually creating all these beautiful visuals isn't exactly every marketer's forte. Oh, another problem? Design software can cost an arm and a leg (plus all the classes you need to take to learn how to work the darn stuff).


But there's good news -- there are plenty of free and easy-to-use tools out there that can make you look like a master designer. This post will break down 21 of our favorites so you too can create visuals and images that'll make your marketing pop. Get ready to create visualizations, banners, infographics, and more like a total pro....

Jeff Domansky's insight:

Check out these 21 free and easy-to-use visual content creation tools.

more...
Marco Favero's curator insight, Today, 1:19 PM

aggiungi la tua intuizione ...

Scooped by Jeff Domansky
Scoop.it!

4 Brands Using Holiday Pinterest Gift Ideas To Create Sales

4 Brands Using Holiday Pinterest Gift Ideas To Create Sales | Public Relations & Social Media Insight | Scoop.it

Tis’ the season for pinning! Whether you are looking for a DIY ornament project or need the recipe to your favorite treat, Pinterest is one social media platform that allows you to easily find both. Beyond crafting and cooking, Pinterest is also one of the top resources for shopping this holiday season.


Recently, Curalate ran a study to detect the most popular item on Pinterest and found that a pair of J.Crew camping socks were the hottest item on the site. The study also showed that 3 out of the top 5 items in their study were sold out in the color that was pinned. Given the visual nature of Pinterest, it makes for an effective marketing tool for e-commerce and retail companies.Out of all the major social media networks, Pinterest users spend between $140 – $180 in the online check out as opposed to Facebook and Twitter users who spend around $60 – $80. To fuel the shopping machine, nearly 79% of department stores have Pinterest accounts and are running campaigns on the platform during 2014....

Jeff Domansky's insight:

Pinterest rules the holiday season on social media for brands.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How Friends Influence Us on Social Media

How Friends Influence Us on Social Media | Public Relations & Social Media Insight | Scoop.it

There are hidden motivations behind a lot of the actions we take online, especially so with social media. The influence of friends and family has a big impact on what we click, view, share, and like.

Researchers have discovered some specifics behind why friends impact us the way they do. These insights cover the way we interact and reciprocate, the time we spend online, and the buying decisions we make. It’s fascinating to learn, and helpful for marketers to know, too.

Can you adapt some of these takeaways for your social media marketing? Keep reading to see what these studies say and how you might implement them into your strategy....

Jeff Domansky's insight:

Ever wondered how friends influence your online behavior? Here's research that tells you more. valuable insight for social marketers. 9/10

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How to Sell on Social Like The Best E-Commerce Brands

How to Sell on Social Like The Best E-Commerce Brands | Public Relations & Social Media Insight | Scoop.it
To understand how the best sell on social and earn a positive ROI on their social investment, we researched 100 of the top social selling e-commerce brands on Facebook, Twitter, and Pinterest. For two weeks, we recorded each of their posts across six dimensions: 1. type (video, image, or text), 2. purpose (promote product or brand building), 3. copy, 4. whether it was linked, 5. whether it was original or user-generated content (including retweets and repins), and 6. posting time.

We then compiled this data and analyzed it for patterns. Here’s what we found to be the best practices for social posting that drives sales
Jeff Domansky's insight:

Terrific social marketing lessons from the top 100 online brands. Recommended reading for social marketers.  9/10

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How To Create Content That Actually Gets Read (And Shared)

How To Create Content That Actually Gets Read (And Shared) | Public Relations & Social Media Insight | Scoop.it

When was the last time you read a piece of content that you actually loved? If you’ve had to think hard, you’re not alone. Content is king, there’s no question about it. It’s crucial for brand awareness, SEO, and lead generation. But creating content isn’t enough.

You need to create memorable content that people actually consume. You want them hooked to your blog and pleading for more at the end of every blog post. You need to become their go-to source for all things related to your niche. So when they decide to spend money on a product or service in your business niche, they turn to you. But that can only happen if your content is engaging, highly actionable and fun to read.

So how is it done?

We’ve identified 6 critical ingredients that comprise content that people love. Here they are...

Jeff Domansky's insight:

Helpful checklist for better content marketing.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Social Media Monitoring… Why It’s A Must

Social Media Monitoring… Why It’s A Must | Public Relations & Social Media Insight | Scoop.it

While this new medium can create a ton of new opportunity and positive influence for a business, it can also do a tremendous amount of damage, and cause a public relations nightmare! This being said, it is essential to be able to address both positive and negative sentiment as soon as possible to show others that you not only care about your business, but also the people that are talking about it.

Since it is almost impossible to monitor every website manually, having a social media monitoring tool or tools is an absolute must in today’s digital world.

Besides the reputation management angle, social media monitoring tools have a tremendous amount of additional benefits and value for a business. Here are a few to be aware of....

Jeff Domansky's insight:

A collection of 15 very helpful tools for social media monitoring.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

20 Statistic-Backed Tips For Succeeding at Content Marketing

20 Statistic-Backed Tips For Succeeding at Content Marketing | Public Relations & Social Media Insight | Scoop.it
According to a survey from Content Marketing Institute, 86% of B2B marketers use content marketing, but only 38% believe they're good at it. 

While there are many factors that contribute to the performance of our content marketing initiatives, a sound strategy remains necessary across the board. 

To help the other 62% of marketers start feeling good about their efforts, we've collected 20 statistic-backed tips that will help you shape a more effective strategy. 
Jeff Domansky's insight:

This post will help you get your content marketing in gear.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Can Analysis be Open-Source?

Can Analysis be Open-Source? | Public Relations & Social Media Insight | Scoop.it
The Mode Playbook is the start of our effort to find out. Each Playbook report includes a SQL query and a visualization. They're built on top of an example users table and event stream—a data structure that's common in many companies. Because users can represent customers, accounts, or users, and events can be logins, purchases, clicks, screen views, or any combination of actions, each Playbook is designed to be flexible enough to fit many different businesses and products. If you have a SQL database with these two concepts, you can make a few simple changes to the reports we provide and have access to the same set of analytical tools we've built over the last year.
Jeff Domansky's insight:

It's a provocative question and this tech startup set out to try to answer whether data analysis can be open source. If data is your thing, take a look at their free tool.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Kevan Lee: How to Create a Social Media Marketing Plan From Scratch

Kevan Lee: How to Create a Social Media Marketing Plan From Scratch | Public Relations & Social Media Insight | Scoop.it

When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing.


Developing a social marketing plan is sort of like rock climbing. Here's a basic checklist to help you get started....

Jeff Domansky's insight:

Just the basics to help you develop a marketing plan.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Tools to Create Infographics | Listly List

Tools to help you create infographics on your own.

more...
Marco Favero's curator insight, December 20, 5:55 PM

aggiungi la tua intuizione ...

Robinson Jimenez Medina's curator insight, Today, 4:51 PM

Como hacer infografias

Scooped by Jeff Domansky
Scoop.it!

How to design the perfect single page website

How to design the perfect single page website | Public Relations & Social Media Insight | Scoop.it
Single page designs can be an excellent technique for tackling smaller websites, even those that you might not think could ever be done without multiple pages. There are tons of great reasons for using a single page site, from ease of maintenance to reduced bandwidth needs.


If you’re tackling a shorter site, one that would normally have a handful of pages, consider using a single page, and see if it will make the project easier and more user friendly. Read on for more information on the benefits, when (and when not) to use them, and some best practices you should follow....

Jeff Domansky's insight:

Great tips for one-page website design.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Internet of Things: Sizing up the opportunity | McKinsey & Company

The Internet of Things: Sizing up the opportunity | McKinsey & Company | Public Relations & Social Media Insight | Scoop.it
The semiconductor industry has been able to weather the fallout from the global financial crisis and realize several years of healthy growth—in part because of the widespread adoption of smartphones and tablets, which created demand for mobile and wireless applications. The industry’s average annual growth rate between 2010 and 2013 was about 5 percent. Could the same sort of growth result from widespread adoption of the Internet of Things? Many semiconductor players have been asking themselves just this question.

The Internet of Things refers to the networking of physical objects through the use of embedded sensors, actuators, and other devices that can collect or transmit information about the objects. The data amassed from these devices can then be analyzed to optimize products, services, and operations.


Perhaps one of the earliest and best-known applications of such technology has been in the area of energy optimization: sensors deployed across the electricity grid can help utilities remotely monitor energy usage and adjust generation and distribution flows to account for peak times and downtimes. But applications are also being introduced in a number of other industries. Some insurance companies, for example, now offer plans that require drivers to install a sensor in their cars, allowing insurers to base premiums on actual driving behavior rather than projections.


And physicians can use the information collected from wireless sensors in their patients’ homes to improve their management of chronic diseases. Through continuous monitoring rather than periodic testing, physicians could reduce their treatment costs by between 10 and 20 percent, according to McKinsey Global Institute research—billions of dollars could be saved in the care of congestive heart failure alone....

Jeff Domansky's insight:

Good overview of Internet of Things trends

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Coupons Lead the Way in Mobile Shopping

Coupons Lead the Way in Mobile Shopping | Public Relations & Social Media Insight | Scoop.it
Consumers are using their phones to research, check product reviews, look up product information and, in some cases, make a purchase from their phone, based on a new report.

The study for SPS Commerce comprised a market analysis from Forrester’s Consumer Technographics Retail Online Benchmark survey along with data from a survey of 50 managers and executives at retailers with 500 or more employees conducted by Forrester.

During the past three months, consumers used their phones for a wide range of shopping activities, none of which seem to dominate. Here’s what they did, based on a survey of 5,000 online adults who use mobile phones
Jeff Domansky's insight:

Fascinating research into mobile shopping practices and trends. Recommended reading for marketers. 8.5/10

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How Online Reviews are Affecting the Consumer Decision Making Model - Local Marketing Circle

How Online Reviews are Affecting the Consumer Decision Making Model - Local Marketing Circle | Public Relations & Social Media Insight | Scoop.it

Reviews are playing a major role in the consumer decision making model. They provide information about your business for your customers while helping boost your local SEO in the process. With the access of countless online reviews and commentary on social media networks consumers are now more informed, connected, and empowered than ever before.


Our objective for this post is to break down the 5 steps in the consumer decision making model to discuss the impact of online reviews and strategies you can implement to encourage potential customers to choose your business with their purchases....

Jeff Domansky's insight:

Here's a look at the impact of online reviews on social marketing.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Holiday Shopping Goes Social | Crowdtap

Holiday Shopping Goes Social | Crowdtap | Public Relations & Social Media Insight | Scoop.it

The key finding: Holiday shoppers are increasingly seeking out gift ideas on social –  and they’re relying less and less on traditional channels.


Nearly two-thirds of holiday shoppers say they use social to find gift inspiration (up 25% year-over-year), while those who say they lean on traditional media (like TV commercials and magazine ads) fell 22% from 2013.


Shoppers say Facebook is the most influential platform when it comes to holiday purchases: 59% of consumers cited Facebook as having the most influence on their purchases in 2014 – up 51% year-over-year.


Peer recommendations on social media continue to influence gift purchases more so than other types of recommendations and endorsements.


Nearly 70% of respondents said social content and commentary about brands and/or products from their peers influence their purchases most – a figure that’s more than 6X higher than those who said celebrity endorsements on TV carry the most weight (11%)...

Jeff Domansky's insight:

Valuable social media research provides marketers with social marketing insight.

more...
Jeff Domansky's curator insight, Today, 1:31 AM

Valuable social media research provides marketers with social marketing insight.

Marco Favero's curator insight, Today, 3:24 PM

aggiungi la tua intuizione ...

Scooped by Jeff Domansky
Scoop.it!

Are Emerging Social Networks Right For Your Brand?

Are Emerging Social Networks Right For Your Brand? | Public Relations & Social Media Insight | Scoop.it

The emerging social platforms we’re considering fit into two key categories: 1) social commerce platforms, which includes sites like Wanelo, Polyvore and Fancy, and 2) emerging visual sharing platforms, such as Snapchat, Instagram and Vine.

Here is some guidance on when you should consider marketing on these social platforms (and when you shouldn’t.)...

Jeff Domansky's insight:

Useful guidelines on how and whether to use emerging social media channels for your marketing.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Tablet users visit a site 5 times before buying and other mobile commerce facts

Tablet users visit a site 5 times before buying and other mobile commerce facts | Public Relations & Social Media Insight | Scoop.it

The main point of the piece is that tablets aren’t exactly the “one-click” wonders we expect them to be. Few, if any customers sit down with a tablet, go right to the product they want and buy it with a single tap. I can hear you rolling your eyes and sighing. . . ‘well, of course not’ but there are mobile apps that let you can buy just that easily – Amazon, eBay, any site that takes Apple Pay...


Here’s what customers do before they hit the “buy” button:
They visit a site 5 times before making the decision to buy
They spend an average of 18 minutes poking around on the site
During an average session, a buyer will click 70 times on a website, looking at different items, checking out options, viewing images, etc.

Jeff Domansky's insight:

Great insight into mobile buyers using tablets.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

New data viz tools and resources of 2014

New data viz tools and resources of 2014 | Public Relations & Social Media Insight | Scoop.it
We continue our special posts with the best data viz related content of the year, with a useful list of new tools and resources that were made available throughout 2014. A pretty straightforward compilation that was much harder to produce than initially expected, we must say, since the number of mentions to include was way beyond our initial (poorly made) estimates. So many new options out there!

So, we had a hard time gathering 20 of those new platforms, tools and resources – if you’re a frequent reader of our weekly Data Viz News posts, you’ll might recall several of the mentions in this list, -, and we deliberately left out the new releases, versions and updates of existing tools, such as CartoDB, Mapbox, Tableau, D3.js, RAW, Infogr.am and others.

Of course, there’s always Visualising Data’s list of 250+ tools and resources for a much broader view of what’s available out there.
Jeff Domansky's insight:

Great resource for 20 top visualization tools.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

25 Hottest Urban Legends | Snopes

25 Hottest Urban Legends | Snopes | Public Relations & Social Media Insight | Scoop.it

This page compiles the 25 urban legends currently circulating most widely, as determined by frequency of access, user searches, reader e-mail, and media coverage....

Jeff Domansky's insight:

Here's a little fun reading and distraction for your weekend.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Content Marketing in SEO – Infographic | SEO & Digital Marketing Blog - Abdul Malick

Content Marketing in SEO – Infographic | SEO & Digital Marketing Blog - Abdul Malick | Public Relations & Social Media Insight | Scoop.it

Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. Nowadays people also look for the facts and useful information about the products and services that they find interesting instead of ads.

So engage your audience with unique & useful story/ information of your services or product.  Provide your information precisely not with bag of unnecessary stuffing of keywords. Make your content king in the marketing world and become a great Marketer....

Jeff Domansky's insight:

Useful guide to content marketing and SEO.

more...
Jeff Domansky's curator insight, December 21, 2:42 PM

Useful guide to content marketing and SEO.

Scooped by Jeff Domansky
Scoop.it!

Video Production Is on the Rise – But Who’s Watching? | Mediashift | PBS

Video Production Is on the Rise – But Who’s Watching? | Mediashift | PBS | Public Relations & Social Media Insight | Scoop.it
There’s significant momentum for publishers toward increasing the production of video content, on account of both the strength of video as a medium for storytelling and high video CPMs as advertisers begin to move their TV spends online (see the Chicago Tribune’s coverage for one example). An increase in video content across the board, of course, means that it’s all the more important that we have a sense of which parts of our audience we can hope to reach with video. To that end, below is a brief survey of the state of online audiences and their consumption of video.
Jeff Domansky's insight:

This is an excellent look at video consumption with some valuable lessons for social marketers and PR pros.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Predictions for Journalism 2015 | Nieman Journalism Lab » Pushing to the Future of Journalism

Predictions for Journalism 2015 | Nieman Journalism Lab » Pushing to the Future of Journalism | Public Relations & Social Media Insight | Scoop.it

To close out 2014, we asked some of the smartest people we know to predict what 2015 will bring for the future of journalism. Here’s what they had to say.

Jeff Domansky's insight:

Good journalism reading!

more...
rodrick rajive lal's curator insight, December 21, 10:31 PM

This is an interesting collection of views and predictions regarding the future of journalism in the year 2015, I personally feel that 2015 will see the rise of what is called as, 'Citizen Journalism'. Opinions on social networking sites will affect journalism to a great degree. I hope, also that 2015 will see a more responsible reportage, and an avoidance of sensationalism that seeks to drive readership ratings.