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5 Elements of Powerful Stories

5 Elements of Powerful Stories | Public Relations & Social Media Insight | Scoop.it
Stories can create change, both in ourselves and in our organizations. In this guest post, Matt Ragland shares five elements of powerful stories.

 

[This was a great reminder of the most important elements in powerful stories. ~ Jeff]


Via Gregg Morris
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Gregg Morris's comment, November 17, 2012 10:05 AM
Matt really hit this one out of the park didn't he? I'm happy to read that you enjoyed it as much as I did Kathleen!
Kathleen Pooler's comment, November 17, 2012 10:13 AM
Yes, Gregg, he did! I have shared it all over and link in my blog post next week on building story structure for my memoir. His post was very well-timed for me.
Gregg Morris's comment, November 17, 2012 12:52 PM
Kathleen, have you read Charlotte Linde's Life Stories: The Creation of Coherence?
Public Relations & Social Media Insight
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Going Viral: How Wendy Nguyen Got 25 Million Views on One Youtube Video

Going Viral: How Wendy Nguyen Got 25 Million Views on One Youtube Video | Public Relations & Social Media Insight | Scoop.it

Over the past few years, blogging has become an extremely competitive industry to be in.  Some of the top bloggers have made over $1 million/year through affiliate links such as rewardStyle and appearance fees in the tens of thousands.  We met with one of the first bloggers on the scene, she started on YouTube and has since branched into the fashion blogging space and has become one of the most in-demand bloggers to date.  She built her following, of over 500K on Youtube by creating well produced and engaging ‘how-to’ videos. 


Wendy’s video ’25 Ways To Wear A Scarf In 4.5 Minutes’ went viral and has been viewed over 25 million times.  During New York Fashion Week at the Daily Front Row Media Lounge at the brand new Park Hyatt.  Simply Stylist was hosting a cocktail hour for fashion and beauty influencers and got to sit down with Wendy....

Jeff Domansky's insight:

Fashion success story.

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How to Future-Proof Your Content Marketing Strategy

How to Future-Proof Your Content Marketing Strategy | Public Relations & Social Media Insight | Scoop.it

Learn why you should care about future-proofing your content -- and get tips on how to do it.


When you see a trend emerging, jumping on it with quick content deployment (called newsjacking) can be a great way to increase your visibility and generate new interest in your brand. But what’s the point of investing effort into these “piggybacking” content pieces if they’re reliant on trends that will eventually die out? Content is a long-term game. If you don’t have a way to drive sustainable engagement from your content pieces, you’re losing money and risk falling behind to more savvy competitors.


Essentially, you want to find the sweet spot between jumping on hot trends and future-proofing your content so that you continue to derive value from it long after the trend you’ve capitalized on has passed. Later on, we’ll discuss the different ways you can find these trends and produce future-proofed content. But first, let’s look at an example.

Jeff Domansky's insight:

Future proofing your content is simply smart marketing.

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Ultimate Content Marketing Checklist: 40 Qs to Ask Yourself before Blogging

Ultimate Content Marketing Checklist: 40 Qs to Ask Yourself before Blogging | Public Relations & Social Media Insight | Scoop.it

The beautiful part about content marketing is that it can bring you thousands of social shares, new email subscribers, and tons of comments, but only if your blog posts are masterpieces and you do content marketing right.


But content marketing has so many elements to it that it’s really easy to forget them, right?


To help you succeed, I’ve created a checklist. If you hit at least the majority of the items on the list below, your content will perform well....

Jeff Domansky's insight:

Neil Patel shares the essential blogging checklist. Recommended reading. 9/10

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Absolute Beginner's Guide to Social Media Marketing

Absolute Beginner's Guide to Social Media Marketing | Public Relations & Social Media Insight | Scoop.it

You've taken a looksee into social media marketing. You tremble. It looks about as comfortable as swimming the seas to another continent. You feel you'll drown. Or get munched on by the sharks who call it home.


Take a deep breath. I have just the thing for you. Actually, I have a couple of things.


You can get 17 fundamental tips in the form of a blog post and SlideShare-style eBook here. However, to present these early steps into your social media marketing journey as simple as I possibly can, I want you to blast through this infographic, “The Absolute Beginner’s Guide to Social Media Marketing.”..

Jeff Domansky's insight:

Take a deep breath. I have just the thing for you. Actually, I have a couple of things that fall into marketing and traditional marketing.


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Jeff Domansky's curator insight, Today, 1:28 AM

Just the social media and social marketing basics.

Marco Favero's curator insight, Today, 4:37 AM

aggiungi la tua intuizione ...

Grant Vanderwagen's curator insight, Today, 7:07 AM

The beginner's guide to social Marketing

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Anatomy of a Perfect Facebook Post to Maximize Reach & Clicks

Anatomy of a Perfect Facebook Post to Maximize Reach & Clicks | Public Relations & Social Media Insight | Scoop.it

How great would it be know that the post you just published had the best chance of maximizing clicks, likes, and comments.


Facebook posts especially—given the dramatic dip in reach —can feel Luke a mystery. How do you create the perfect Facebook post? Does the perfect Facebook post even exist?


I went looking for answers and came across a heap of best practices and examples of what goes into a perfect Facebook post. Check out the results below, test out the tips and strategies on your own posts, and watch your Facebook stats climb....

Jeff Domansky's insight:

Kevan Lee shares five main ingredients in a perfect Facebook post that can help you get more reach, engagement, clicks, and comments.

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What Content Should You Create?

What Content Should You Create? | Public Relations & Social Media Insight | Scoop.it

For those not yet converted, content is the driver of inbound marketing. It’s the essential component that connects you with your audience, fosters online relationships and ultimately drives prospects back to your website or blog for nurturing and conversions.


While content marketing’s growth and adoption are increasing, success with this endeavor is anything but a sure thing. That’s because of the unending need for content creation and distribution. And as CMI found, virtually every organization participating in content marketing is challenged to meet this ongoing requirement of publishing and distributing relevant, educational or entertaining content—in just about every digital media....

Jeff Domansky's insight:

While content marketing’s growth and adoption are increasing, success is anything but a sure thing. So how do you know what content to create?

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Gina Tucker's curator insight, October 29, 8:44 PM

The content marketer is now faced with choosing curated or created content. While both are essential there is a fine line defining which content should be curated and which should be created. Many companies struggle to create original content and make up for it through curation, but some pieces are better when original (white papers, company stats, etc). We all know content is essential and that curation can fill in the gaps where creation is lacking, but marketers should still dedicate time to both. 

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Ultimate Cheat Sheet for Mastering LinkedIn

Ultimate Cheat Sheet for Mastering LinkedIn | Public Relations & Social Media Insight | Scoop.it

With more than 259 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential?


While new social networks are sprouting up constantly, LinkedIn is a powerful platform that often gets underutilized or put on the back burner.


But the truth is, LinkedIn can be extremely powerful -- especially when you're aware of all the little hidden tricks that don't get nearly enough exposure as they deserve. To help you master LinkedIn, below is our ultimate list of 35 awesome tricks you may have been overlooking....

Jeff Domansky's insight:

Learn how to use LinkedIn for personal networking and marketing with this ultimate cheat sheet of tips.

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dave@zudepr's curator insight, October 29, 6:42 AM

This is extremely comprehensive.

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5 Controversial Logo Redesigns | Notes On Design

5 Controversial Logo Redesigns | Notes On Design | Public Relations & Social Media Insight | Scoop.it

For large companies and multinational corporations, rebranding can be a slippery slope. Design trends change with time, so logos often need to be revisited to keep a company’s brand fresh. Because a good logo is so iconic, companies must strike a balance between contemporizing their brand while staying true to the original design.


The following are 5 logo redesigns that divided audiences and stirred up no shortage of controversy....

Jeff Domansky's insight:

Logo redesigns don't always go as planned

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5 Winning Tips For A Successful Twitter Contest

5 Winning Tips For A Successful Twitter Contest | Public Relations & Social Media Insight | Scoop.it

Are you looking for a new, interactive way to engage your target audience? A Twitter contest may be the answer. A successful social media contest can do many things for your brand – increase followers, drive engagement, create brand awareness, and more. With Twitter specifically, there is the added bonus of your content potentially going viral.


All of these elements can add up to one winning combination. Here are 5 tips to create, promote and manage a successful Twitter contest or sweepstakes...

Jeff Domansky's insight:

Here's how to run a Twitter contest successfully.

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Niyaz Anjum's curator insight, October 29, 5:10 AM

This is an interesting one. Go ahead and gain from the tips.

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5 Ways to Use Metrics to Improve Your Social Media Marketing

5 Ways to Use Metrics to Improve Your Social Media Marketing | Public Relations & Social Media Insight | Scoop.it

Do you review your website’s metrics on a regular basis?


Are you struggling to figure out how you can better use the data?


To know which of your marketing efforts are most successful, you need to look beyond the numbers. Explore what they mean and figure out what parts of your strategy need to be adjusted to increase your reach.


Here are five ways metrics can improve your social media marketing....

Jeff Domansky's insight:

Does your social marketing measure up? Here are five ways to find out.

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Annemarie Nier's curator insight, October 28, 6:33 AM

As there is no effective marketing without metrics to evaluate the success, there is, of course, no serious social media marketing without metrics and monitoring. Get the most out of your data and improve your marketing efforts with your metrics!

Niyaz Anjum's curator insight, October 29, 5:06 AM

Points overlooked but is a reminder to us social media marketers.

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Infographic; How to Increase your followers on Instagram

Infographic; How to Increase your followers on Instagram | Public Relations & Social Media Insight | Scoop.it

Simple little tricks such as; Hashtags, Captions, and Comments can drastically change the way you or your product is thought of online. For example, taking the time out to respond to comments and likes, it may not do much in terms of conversion, but it will do wonders in making your relationship with your followers much more intact, which is what you should be looking for in the long run.


With outstanding customer engagement potential, you not only get the exposure you desire but also emerge as a brand that can’t be missed. Both as a standalone and in sync with other media, if you are looking for a platform where millions can interact with you, Instagram is the place to be....

Jeff Domansky's insight:

If you think that Instagram is just a place for selfies… think again.

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Kevin Spacey Closing Keynote Highlights - Content Marketing World 2014 - YouTube

Oscar award-winning actor and producer Kevin Spacey spoke to 2,600 marketers from 50 countries at Content Marketing World 2014, held September 8-11, 2014 in Cleveland, Ohio. Mr. Spacey broke down the elements of a story: conflict, authenticity and audience during his 60-minute presentation. After his keynote, Mr. Spacey joined CMI Founder Joe Pulizzi on stage for a brief Q&A with the audience.
Jeff Domansky's insight:

I was lucky enough to hear Spacey's whole keynote. So smart, so funny and so relevant for every content pro. Great highlights though. 

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Kasia Hein-Peters's curator insight, October 28, 6:30 PM

Kevin Spacey talking about storytelling

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Nine-year-old girl writes very blunt note to the ‘tooth fairy’

Nine-year-old girl writes very blunt note to the ‘tooth fairy’ | Public Relations & Social Media Insight | Scoop.it
Spoiler alert: This 9-year-old girl has come to some conclusions about the tooth fairy that may be shocking for some. If you’d rather not hear it, stop reading now. 
When Lexi, 9, lost a tooth, she did as she had always been told to do: She wrote a letter to the tooth fairy, and left it on her pillow. 
Her father, Reddit user willsanderson, posted a photo of the letter on Reddit, where it went viral. 
Jeff Domansky's insight:

Future content marketing pro?

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•• ѕaℓм̲a••'s curator insight, October 28, 11:06 AM

hhhh this is so cute !!

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Blogger's Guide to Content Distribution Channels | Pushing Social

Blogger's Guide to Content Distribution Channels | Pushing Social | Public Relations & Social Media Insight | Scoop.it

For startups, distribution channels are where they find new users for products and services. You are familiar with “The Big Three” distribution channels: Facebook, LinkedIn, and Twitter.


The problem is that the Big Three are charging for access to your potential audience which disqualifies most businesses from using them. 


This means your post is reaching a sliver of your targeted audience. There are a few more interesting tactics to maximize your reach on Facebook for example.  But it’s time for you to look for new places to distribute your content....

Jeff Domansky's insight:

Smart ideas about using new social media channels for free content marketing distribution.

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3 Key Hashtag Strategies: How to Market Your Business and Content

3 Key Hashtag Strategies: How to Market Your Business and Content | Public Relations & Social Media Insight | Scoop.it

Do you use hashtags? Do you know how to use them strategically?


Hashtags are everywhere these days. You see them on Twitter, Instagram, Pinterest, Google+, and now Facebook (ok, there are still problems with Facebook hashtags).


As a marketer, you can’t ignore them. You need to know how to strategically implement these tagged topics. Hashtags can expand your content reach, amplify your brand, target your market, get your content found, improve your SEO, and more.


In this article, I’ll give you three core hashtag strategies, for any social site. I’ll also include a brief intro to #hashtags, for you newbies!...

Jeff Domansky's insight:

Hashtag heaven and a blueprint to help you get better content marketing results.

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How To Make Friends And Influence The Influencers Using Social Media - SocialBro

How To Make Friends And Influence The Influencers Using Social Media - SocialBro | Public Relations & Social Media Insight | Scoop.it

With 74% of customers using social media to inform their purchasing decisions, getting trusted people with the right audiences to positively gush about your brand can bring you a real competitive advantage.


Gettting the public approval of influencers can increase your leads, improve brand awareness, and skyrocket your credibility. But none of that happens if you can’t get those influencers talking about your brand and its products. Here’s how you can influence the influencers using only their trusty social media profiles...

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Marco Favero's curator insight, Today, 4:37 AM

aggiungi la tua intuizione ...

dave@zudepr's curator insight, Today, 10:52 AM

You should sign up to socialbro's newsletter too. Daily insights to your email inbox are v good (an no, I'm not on commission:O).

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How to Run a Successful Instagram Contest

How to Run a Successful Instagram Contest | Public Relations & Social Media Insight | Scoop.it

Instagram part of your social media marketing?


Do you want to run contests on Instagram?


Adding Instagram contests to your social media mix can quickly expand your reach.


In this article I’ll explain the different types, as well as how to create and run a successful Instagram contest for your brand or business...

Jeff Domansky's insight:

Basic tips for better Instagram contests.

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Marco Favero's curator insight, Today, 5:03 AM

aggiungi la tua intuizione ...

Milva Sadek's curator insight, Today, 5:59 AM

Planning contests isn't a joke

momblogger's curator insight, Today, 11:14 AM

It’s not difficult to create an Instagram contest. However, if you want one that meets or exceeds expectations, you must include proper planning, smart execution and follow-up. Follow these tips to create a remarkable Instagram contest.

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15 Questions You Must Answer when Creating a B2B Content Marketing Plan

15 Questions You Must Answer when Creating a B2B Content Marketing Plan | Public Relations & Social Media Insight | Scoop.it
I decided to share the 15 questions we find are critical for any organization going into any content marketing campaign. And if your company is in the process of embracing content marketing, and you haven’t yet answered each of these questions, I’d strongly urge you to answer them before moving forward. Here goes,...
Jeff Domansky's insight:
Is your B2B company looking to come up with an effective content marketing plan? If so, this article shows the 15 questions you must answer.
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Marco Favero's curator insight, October 29, 3:35 AM

aggiungi la tua intuizione ...

Guru Cancer Center's curator insight, October 29, 6:01 AM

What is  #surgicaloncology and it's procedures and when it is used in cancer  treatments?For more details  visit the link,http://goo.gl/vUjHwy

dave@zudepr's curator insight, October 29, 6:39 AM

Worth a read.

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How to Use Transparency to Transform Your Design

How to Use Transparency to Transform Your Design | Public Relations & Social Media Insight | Scoop.it

A gentle application of transparency to your images is a clever way to create beautiful designs. Whether applied to a photograph used as a background or to shape and text to form a layered effect, this tool is a powerful and popular part of the web and print design process....

Jeff Domansky's insight:

Canva shares some cool design tips, perfect for bloggers.

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Marco Favero's curator insight, October 29, 3:35 AM

aggiungi la tua intuizione ...

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Best Free SEO Tools | Social MediaExplore Today

Best Free SEO Tools | Social MediaExplore Today | Public Relations & Social Media Insight | Scoop.it

Having the right tools makes the job much easier, don’t you think? Luckily, there are plenty of completely free SEO tools that you can use to help you out in improving your SEO strategy. Here are some of the best free SEO tools available:

Jeff Domansky's insight:

Cool tools for better SEO results.

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sptechrao's curator insight, October 29, 2:22 AM

Spraotechnologies.com provides SAP ABAP training with best faculties on real time projects. Sp Rao Technologies is a Best SAP ABAP Faculty in Hyderabad which offers SAP Courses, Certification and placements. We give the best among the SAP ABAP Institutes in Hyderabad.

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New Blogger Outreach Research Reveals Insights for Marketers

New Blogger Outreach Research Reveals Insights for Marketers | Public Relations & Social Media Insight | Scoop.it

I love data, stats and research so I was uber excited to find some new blogger outreach research and of course; I had to share! Econsultancy recently surveyed over 250 of the UK’s top bloggers to provide insights into what bloggers really want when it comes to working with brands and agencies. You can read the study here or keep reading for my summation and what I believe these findings mean to us marketers....

Jeff Domansky's insight:

Econsultancy recently surveyed over 250 of the UK’s top bloggers about blogger outreach. Here's what bloggers want when working with brands and agencies.

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Shareaholic: Facebook still drives the most traffic, but Pinterest is a contender - The Next Web

Shareaholic: Facebook still drives the most traffic, but Pinterest is a contender - The Next Web | Public Relations & Social Media Insight | Scoop.it
Year over year, Facebook’s influence grew 115 percent and Pinterest 50 percent, while Twitter decreased 24 percent. Despite having the most established user base, Facebook continues to drive more traffic due to a general increase in social media traffic referrals – people rely less on search engines and other sources to get the news they care about now....
Jeff Domansky's insight:
Facebook still leads social media traffic but pinterest is coming up fast.
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Dean Ryan G. Martin's curator insight, October 28, 10:19 AM

I seem to understand why Pinterest gets more traffic than Twitter. Pinterest focuses on visual contents with descriptions + attached links whereas Twitter focuses on texts and hashtags. Most users will tweet without attaching photos and links. 

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Retailers use smartphones technology to upgrade shopping

Retailers use smartphones technology to upgrade shopping | Public Relations & Social Media Insight | Scoop.it

A recent survey by consulting firm Accenture found 63 percent of consumers plan to use a laptop or home computer to make purchases or research items this holiday season, up 16 percentage points from last year.


The smartphone, in particular, is gaining ground. As of August, 174 million people in the U.S. owned one — 72 percent of the mobile market, according to Reston, Va., digital tracking firm comScore. Branding Brand’s research found that mobile devices generated more than half of online retail visits that month, up from 4 percent in 2010.


The digital world generates data even better than sales, so there’s plenty of information on how Americans are using their tech tools.


Accenture’s survey found 24 percent of consumers plan to use a smartphone while shopping, up from 18 percent last year. Almost half of those surveyed are already using or at least would be willing to try services like ApplePay and PayPal that let them use their mobile phone to pay at checkout....

Jeff Domansky's insight:

Attention smartphone shoppers! Mobile is having a big impact on shopping and retailers are responding.

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Pierre Schiavon's curator insight, October 28, 12:20 PM

Smartphones technologies are the future !!

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75 Powerful Ways to Get More Twitter Followers

75 Powerful Ways to Get More Twitter Followers | Public Relations & Social Media Insight | Scoop.it

This article covers strategies you can apply to grow your Twitter network both online and off.


These powerful tips for building a strong Twitter brand can attract literally tens of thousands of followers!


If you want more followers for your Twitter account leave a comment with your Twitter username and let us know your favorite tip for getting more Twitter followers....

Jeff Domansky's insight:

Check out this article to discover 75 powerful tips that will explain how you can get more Twitter followers and easily grow a bigger Twitter network!

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5 Laws Of Content Marketing | NewsCred

5 Laws Of Content Marketing | NewsCred | Public Relations & Social Media Insight | Scoop.it
We're still thinking about our #ThinkContent summit and the great takeaways we got from brands like VICE, BuzzFeed, Cisco, Twitter, Spotify, Dr. Pepper, and Target.


Since we realize a whole day of content marketing lessons can be a lot to wrap your head around, we distilled the best points from the day into this handy infographic on the hard-and-fast rules of content marketing.

Jeff Domansky's insight:

Content marketing basics from NewsCred..

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