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Gnowledge - Create, Share and Learn with a Global Repository of Tests

Gnowledge - Create, Share and Learn with a Global Repository of Tests | Public Relations & Social Media Insight | Scoop.it
Create tests and help others learn! Share tests with your students and peers to help them improve and accelerate their academic growth. Learn at your own pace by taking tests, quizzes and exercises at your convenience.

 

[Definitely a cool tool for PR, marketing and content producers ~ Jeff]


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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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Mobile Marketing: 15 Steps to Build a Mobile Marketing Plan that Zooms Results!

Mobile Marketing: 15 Steps to Build a Mobile Marketing Plan that Zooms Results! | Public Relations & Social Media Insight | Scoop.it

The modern consumer of today is mobile, social, savvy and smart. Your online and mobile platforms must be able to serve them what they need and want from you how and when they need it.


Take a listen to this episode of the Social Zoom Factor episode for15 steps to build your mobile marketing strategy and plan. I share with you tips, strategies and best practices to help you integrate, create amazing user experiences and drive real business return on your investment. It’s not just about developing a pretty mobile website or application, but instead about how you can develop and launch an integrated platform that serves the needs of your customers and help you achieve your goals and objectives....

Jeff Domansky's insight:

Good overview of mobile marketing.

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How to Succeed on Instagram: An Informal Case Study - Kruse Control Inc

How to Succeed on Instagram: An Informal Case Study - Kruse Control Inc | Public Relations & Social Media Insight | Scoop.it

...While Facebook is usually the best platform to start your Social Media marketing (because it’s the biggest and Facebook ads can’t be beat for generating traffic, leads and sales), there will soon come a time that you’ll want to venture out into the other channels.


Instagram is ideal for many businesses and it can be very confusing, especially if you aren’t a regular user. The results (re: ROI) you get are a direct consequence of a winning (or losing) content strategy.


I have a client who’s been able to quickly get the results they wanted and I’d like to share some of the simple yet profound actions they took to get there. Like so many other endeavors, it’s not so hard once you know what you’re doing....

Jeff Domansky's insight:

If you want to know how to succeed on Instagram for your business, you must tell your story through images. Here's how a 100-year old year old business gets great results.

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Twitter Tips and How Some Companies Are Killing It

Twitter Tips and How Some Companies Are Killing It | Public Relations & Social Media Insight | Scoop.it

Twitter is a viral, engaging platform for promotion that utilizes relationship-building and reputation management tactics to ensure real customer loyalty. Now, that’s a lot of marketing buzzwords, but all are relevant in making your company successful through one of the most powerful advertising avenues out there.


There’s proof in the numbers that Twitter works for boosting business. T-Mobile, Barack Obama and Jet Blue are a few brands that kill it in the Twittersphere...

Jeff Domansky's insight:

Basic tips and 3 useful case studies showing Twitter can deliver.

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26 Creative Ways to Publish Social Media Updates | Social Media Examiner

26 Creative Ways to Publish Social Media Updates | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Are you struggling to find ideas for posts on Twitter, Facebook and Google+?


Do you need to come up with additional social media updates?


Even seasoned social media marketers can find it difficult to keep up with the demand for fresh content.In this article you’ll discover 26 (A to Z style) prompts to help you deliver a never-ending supply of social media updates....

Jeff Domansky's insight:

Content marketing gets easier these 26 tips Social Media Examiner.

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9 Charity Stunts That Want to Be the Next Ice Bucket Challenge

9 Charity Stunts That Want to Be the Next Ice Bucket Challenge | Public Relations & Social Media Insight | Scoop.it

Eventually, every celebrity and politician (though hopefully not every brand) will have taken the Ice Bucket Challenge.


So, what next? The moment the ALS campaign went crazy, we braced for the inevitable slew of copycats.


Adweek takes a look at some of the contenders....

Jeff Domansky's insight:

Inspired or insipid? Will a couple of gems catch on for nonprofits?

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Don Sturgill's curator insight, August 30, 11:04 PM

But, of course.

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From 0 to 100,000 users in 4 months - This is Blendle, the iTunes of journalism.

From 0 to 100,000 users in 4 months - This is Blendle, the iTunes of journalism. | Public Relations & Social Media Insight | Scoop.it

Our service offers all newspapers and magazines in the Netherlands on one website, and tries to reinvent the business model of journalism by making it incredibly easy to pay for separate articles. Users get €2,50 when they sign up and pay between €0,10 and €0,80 per article. When users click on an article, they automatically pay. And when they dislike what they read, they can instantly refund the article price.


Within Blendle, users can see what articles their friends or interesting curators (celebrities, journalists, politicians, radio DJ’s) have shared from the paid sections of today’s newspapers and magazines, and which articles are trending on the platform. The site also enables anyone to share articles from Holland’s best journalists on Facebook and Twitter. No more signing up with different paywalls for every newspaper....

Jeff Domansky's insight:

New news startup in The Netherlands may proves paywalls can work if they're designed properly with consumers in mind. A fascinating services that bears watching..

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Twitter Tips from Mark Schaefer's Webinar

Twitter Tips from Mark Schaefer's Webinar | Public Relations & Social Media Insight | Scoop.it

If you weren’t among the more than 8,000 people registered for Mark Schaefer’s Twitter Power in One Hour webinar, this post will get you up to speed on what you missed.


Only three years ago, Mark didn’t see the point of Twitter. It was a slew of terms like ‘hamthrax’, ‘aporkalypse’ and ‘porkenstein’ that convinced him.“


I was watching a real-time global brainstorming session for a tongue-in-cheek list of alternative names for swine flu,” Mark recalled. “It made me realize we are on the cusp of something amazing here."


‘Cusp’ is the key word because, says Mark, most marketers have not yet leveraged Twitter for all of its potential. If you’re not following any of these rules yet, you could be among them..,.

Jeff Domansky's insight:

Five Twitter tips that author Mark Schaefer provided on September 12 in his webinar Twitter Power in One Hour.

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Confessions of a journalist moonlighting as a native ad writer: 'I'm not proud' - Digiday

Confessions of a journalist moonlighting as a native ad writer: 'I'm not proud' - Digiday | Public Relations & Social Media Insight | Scoop.it

At a time when good-paying freelance assignments are harder to come by, many journalists are heeding the call of native advertising, where the pay is decent and the work is steady. But there’s a cost. Many worry about the impact on their credibility as a journalist. Some are even finding they aren’t so welcome back in newsrooms once they work for the business side.


In the latest in Digiday’s “Confessions” series, we talked to a veteran freelance writer who has written for top women’s magazines and other national publications about the dark side of native. In this case, the journalist was working for a publisher’s content studio, which assigned stories a given client wanted written....

Jeff Domansky's insight:

A sadvertising tale... "lowest common denominator" for writer.

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Google's Ad Boss on Overseeing YouTube Sales and Glass Ads

Google's Ad Boss on Overseeing YouTube Sales and Glass Ads | Public Relations & Social Media Insight | Scoop.it

Google has gone through a lot of executive changes this year. Last month, the company's chief business officer Nikesh Arora announced he was leaving. And in February longtime ad boss Susan Wojcicki left that post to replace YouTube chief Salar Kamangar as the CEO of the Google-owned video service.



Ms. Wojcicki's appointment overshadowed another leadership shift. A year after being charged with running Google's advertising and commerce organization alongside Ms. Wojcicki, Google Senior VP-Advertising and Commerce Sridhar Ramaswamy had taken full responsibility for the division that accounted for more than 91% of the company's $55 billion in revenue last year.


The 11-year Google vet, who started in 2003 as an engineer on Google's search-ads team, now oversees search, display, video, analytics, shopping, payments and travel product lines. He discussed his new role in an interview below....

Jeff Domansky's insight:

For marketers, this interview with the new head of Google advertising is valuable. He provides an interesting perspective and a look at what's ahead.

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Why Should Businesses Care About Content Marketing? | MediaPost

Why Should Businesses Care About Content Marketing? | MediaPost | Public Relations & Social Media Insight | Scoop.it

Content marketing gives small and medium-sized companies a momentous opportunity to fight the status quo, leveling the playing field between big corporations and start-ups, Ma and Pa suppliers and blue-chip investments. Gone are the days where businesses were only providers of tangible products and services. Today, successful businesses compete through the lens of their content as well, and the strength of their wit, humor and insight all play major roles in how their brands are received.


Because they are naturally sources of intriguing perspectives andah-ha moments, small and mid-size businesses and start-ups are uniquely poised to participate in content marketing. To unleash that potential, it is important to embrace this emerging strategy....

Jeff Domansky's insight:

Colby Horton on why content marketing can deliver inbound leads and sales results.

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Intelligent Algorithm Made Discovery That Slipped Past Art Historians For Years | The Creators Project

Intelligent Algorithm Made Discovery That Slipped Past Art Historians For Years | The Creators Project | Public Relations & Social Media Insight | Scoop.it

A recent project used nuanced imaging technology and classification systems to robotize the process of understanding how famous artists have influenced one another.


Could a computer program influence how we understand art history and the canon? Or, could an artificially intelligent algorithm do the work of art experts for them? A recent researcher project doesn't quite suggest such a reality, but it does demonstrate that machines can highlight subtleties within arts and culture that humans have previously never noticed.In a paper titled "Toward Automated Discovery Of Artistic Influence" by Babak Saleh and a team of computer science researchers at Rutgers, the academics explained how they used nuanced imaging technology and classification systems to robotize the process of understanding how famous artists have influenced and inspired one another.


For their research, the team chose 1,700 paintings by 66 artists, covering the 15th to the late 20th century. Using a technique that analyzes visual concepts called "classemes"—wherein objects, color shades, subjects' movement, and more are marked—the researchers created a list of 3,000 classemes for each painting, data which The Physics arXiv Blog compares to a vector. Then, they used an artificially intelligent algorithm to evaluate the vectors and look for similarities or overlapping qualities among the 1,700 paintings. ArXiv adds, "To create a ground truth against which to measure their results, they also collate expert opinions on which these artists have influenced the others."...

Jeff Domansky's insight:

Fascinating application of technology to art and creativity. Good read. 9/10

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11 Overused Terms in Modern Marketing That Need to be Retired

11 Overused Terms in Modern Marketing That Need to be Retired | Public Relations & Social Media Insight | Scoop.it

You really need to stop using these phrases.


Some are blatantly self-inflating, some are too vague for their own good, and others just sound downright disgusting.x


We’re all familiar with those wrung out, miserably overused industry terms that have been leeched of their original potency.


They’re the ones repeatedly (and often inaccurately) applied to such a broad variety of subjects and situations that they’ve taken on undesirable connotations as a result.


And they’re the words I’m now promoting replacements for in an effort to abolish their exhausting reign over modern marketing discourse....

Jeff Domansky's insight:

Marketing malaprops begone!

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The written word

The written word | Public Relations & Social Media Insight | Scoop.it

OK so I know that there's YouTube and podcasting but most of the Internet's power is still in the written word. It is text that conveys most of the important ideas and it is accessible at almost zero cost to all of us.


...We need to start small, to take baby steps. Even the practise of keeping a paper journal is immensely powerful. We often don't know what we think until we write it down. Jotting down ideas and impressions gets us in the habit of thinking about what we think and better at expressing it. As we get more confident we can share some of our insights online. Whether by blogging or updating Facebook we can put things out there, see what reactions we get, learn from the responses. Rinse and repeat....

Jeff Domansky's insight:

Word up! Euan Semple reminds us of the importance of words at The Obvious.

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7 Inspiring Lessons from 2014's Top Content Marketers

7 Inspiring Lessons from 2014's Top Content Marketers | Public Relations & Social Media Insight | Scoop.it

One of the best ways to learn about the content marketingindustry is to study what others are doing. Over the past three years, it’s been our pleasure to observe the field and, more specifically, identify those who are making us think about successful content marketing in new ways.


Today we are excited to announce the finalists for the Content Marketer of the Year, each having already received the following recognition in their individual categories...

Jeff Domansky's insight:

Great content marketing lessons and inspiration. Recommended reading 9/10

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15 Free Content Marketing Tools To Make Your Life Easier - Jeffbullas's Blog

15 Free Content Marketing Tools To Make Your Life Easier - Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

Content manager and content marketers lives can get a bit hectic. They spend a lot of time identifying what is seen as relevant and valuable content, in relation to their product, with the intent of changing or enhancing consumer behavior.


That is content marketing and the belief of this marketing strategy is that if you help increase the intelligence of your consumer base by putting more information in front of them, valuable information, then they’ll reward you with their business and loyalty.


This often requires long hours of internet research to find what is considered relevant and valuable information that will elevate your target audience, putting together posts that have both great content and great visuals, and doing it on a consistent basis. These are 15 free content marketing tools that will help you deliver that amazing content to keep your customers coming back for more...

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3 Content Creation Strategies That Will Help You Prosper

3 Content Creation Strategies That Will Help You Prosper | Public Relations & Social Media Insight | Scoop.it

Did you know that 90% of the information your brain receives is visual? Or that blog posts with images tend to get 94% more views?


Using images isn’t the only strategy you can employ to get more traffic. Increasing your word count can help too. Blog posts that contain 3,000 to 10,000 words, on average, get 8,859 social shares.


To show you how you can gain more traffic through content creation, I’ve created an infographic that breaks down all the strategies you need to follow. From increasing readability to gaining more social shares, the steps in this infographic will help you increase your traffic...

Jeff Domansky's insight:

Neil Patel has three smart content tactics to help you get better content marketing results.

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Vine: Short Videos and What Marketers Need to Know | Social Media Examiner

Vine: Short Videos and What Marketers Need to Know | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Do you want to know more about Vine video?


Are you wondering how brands and businesses can successfully market with Vine video?


To explore how to use Vine short video on Twitter, I interview Zach King for this episode of the Social Media Marketing podcast...

Jeff Domansky's insight:

In Social Media Marketing Podcast 108, Zach King shares how he uses Vine video. A good overview if you're just starting to look at video in your content marketing mix.

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10 must-have IFTTT recipes for social media managers | Battenhall

10 must-have IFTTT recipes for social media managers | Battenhall | Public Relations & Social Media Insight | Scoop.it

If you haven’t used IFTTT before, it’s like a dashboard of connectors that can make anything hooked up to the web work by itself, using triggers, or ‘ifs’, to power devices, social media and web services. The triggers include Internet of Things devices, time of day, weather, football results or social media pings. The actions include electricity switches, push-alerts, email, and pretty much any web service.


Anyone can create their own ‘recipes’, as IFTTT calls them, and if you are stumped for inspiration, you can browse open, shared recipes that have been created by other IFTTT users. There are over 136,000 of them here.


If you are looking to turbo charge your social media strategy, here are 8 of our favourite IFTTT recipes (with two fun ones for good luck):...

Jeff Domansky's insight:

Useful introduction to IFTTT, If This Then That, a cool social media tool.

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11 Facts About Inbound Every Marketer Should Know

11 Facts About Inbound Every Marketer Should Know | Public Relations & Social Media Insight | Scoop.it

On average, inbound leads cost 61% less than leads from outbound marketing methods like billboards, direct mail, or radio advertisements.


Inbound marketing is not a channel, tactic or technology; it is a methodology. With inbound, brands attract, convert, close and delight visitors, leads and customers through a variety of channels including social media, email, blogging, search engine optimization and more.


Don’t believe me? Let’s dive into some facts and statistics behind inbound marketing....

Jeff Domansky's insight:

Hubspot shares 11 key things you need to know about Inbound.

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4 Ways to Maximize Your SlideShare Presentation

4 Ways to Maximize Your SlideShare Presentation | Public Relations & Social Media Insight | Scoop.it

Presentations are one of the most underrated ways to project content and thought leadership about a particular topic.


Though longer in length, a presentation has the ability to deliver information in summaried, visual elements that give the reader a chance to learn about a topic quickly and with a takeaway. One such platform that allows for the sharing, downloading, and social engagement of presentations is Slideshare. The presentation company, acquired by professional networking company LinkedIn in May 2012 allows users to upload presentations in PowerPoint, PDF, Keynote, or OpenDocument.


A SlideShare presentation when created well can generate a tremendous amount of traffic. Check out these 4 tips for maximizing a SlideShare Presentation....

Jeff Domansky's insight:

SlideShare is an important foundation for thought leadership and content marketing alike.

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chris chopyak's curator insight, August 30, 8:34 AM

Love SlideShare!  And this helps maximise it - 

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A Mantra For Online Advertising And Life: Don't Be Clever l MediaPost

A Mantra For Online Advertising And Life: Don't Be Clever l MediaPost | Public Relations & Social Media Insight | Scoop.it

...Zynga was trying to be clever, but its strategists learned two things the hard way. One is that people will quickly get sick of a repetitive and formulaic call to action. The other is that it’s not wise to rely exclusively on a third-party platform -- especially a free one -- as a channel to market.


And now BuzzFeed is learning this lesson the hard way, along with similar sites like Upworthy and ViralNova. These companies, as my MediaPost colleague Jamie Tedford reported earlier this week, are about to penalized by changes to Facebook’s algorithm. Facebook is aiming to “weed out stories that people frequently tell us are spammy and that they don’t want to see,” by reducing “click-baiting headlines.”


“ ‘Click-baiting’,” said Facebook’s blog post, “is when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see. Posts like these tend to get a lot of clicks, which means that these posts get shown to more people, and get shown higher up in News Feed. However, when we asked people in an initial survey what type of content they preferred to see in their News Feeds, 80% of the time people preferred headlines that helped them decide if they wanted to read the full article before they had to click through.”


Of course they do. People will quickly get sick of a repetitive and formulaic call to action. And it’s unwise to rely exclusively on a third-party platform -- especially a free one -- as a channel to market....

Jeff Domansky's insight:

Kaila Colbin says "clever" is not a long-term strategy for online advertising success.

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Picking The Right Social Media Platform For Content Marketing

Picking The Right Social Media Platform For Content Marketing | Public Relations & Social Media Insight | Scoop.it

...But having more of a social media presence is always a good thing. Keep in mind that with some platforms (such as Facebook, Twitter, LinkedIn, and Tumblr) you can use free social media management tools like Buffer or Hootsuite that post to multiple social channels simultaneously, and that makes managing your social presence significantly easier.


Your go-to strategy here is test, evaluate, evolve. In a midsized business you’re working to be effective within budget. No worries. Start with two that seem the most active among your prospects and current clients. Test them out, and if one or both don’t gain traction, then evaluate which platform you should test out next. Rinse and repeat....

Jeff Domansky's insight:

The Internet is a big place. Sreve Farnsworth shows how midsized marketing organizations just ramping up their content marketing can pick the right social media platform to help maximize distribution.  

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5 Rules for Super Effective Hashtags on Twitter

5 Rules for Super Effective Hashtags on Twitter | Public Relations & Social Media Insight | Scoop.it

Want to get noticed on Twitter? Use hashtags! Using the right hashtag(s) in your tweets will bring you the relevant audience and exposure. This is also with those that you will be able to follow conversations known as chats.


How to use hashtags efficiently? How many is too many? Let's have a look at hashtags best practices on Twitter....

Jeff Domansky's insight:

Get hashtag help from these practical tips.

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malek's curator insight, August 30, 8:21 AM

Twitter only gives you 140 characters to work with, so if your hashtag is too long it’ll make it too difficult for people to use it. Keep it under 20 characters at the absolute maximum.

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The New Rules of Selling [SlideShare]

The New Rules of Selling [SlideShare] | Public Relations & Social Media Insight | Scoop.it
Click through the new rules of selling in this SlideShare from David Meerman Scott.In Scott's new book (and in this SlideShare), explore how Sales is evolving, redefining its own space, and shaping the world of Services along with it. If you're familiar with the inbound marketing story and the shift to a digital, consumer-driven world, I suspect much of this will resonate with you....
Jeff Domansky's insight:
We are all in sales says David Meerman Scott in his new book.
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Bryan Shoemaker's curator insight, August 29, 10:32 AM

The slide show is long, but really good info here...

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Kdan Mobile’s Cloud-Based Apps Are An Alternative To Adobe Products | TechCrunch

Kdan Mobile’s Cloud-Based Apps Are An Alternative To Adobe Products | TechCrunch | Public Relations & Social Media Insight | Scoop.it

Kdan Creative Cloud allows users to access their content on different devices and in the near future founder CEO Kenny Su says the startup, which is currently raising closing its Series A, plans to parse data from all of its apps to help people organize their content more quickly based on file formats.


“Currently our marketing position is to try to complete the whole mobile content creation experience between Adobe and Evernote. Evernote’s business strategy is to help people keep everything in the cloud, but if people create something more, they don’t have the tools. Adobe has always been targeted to professional users, not mobile users who are amateurs,” say Su.


Two of Kdan’s apps, NoteLedge and Animation Desk, have gained traction through a partnerships with Samsung and Microsoft. The apps are currently pre-installed on several of Samsung’s mobile devices, including the Galaxy 3 and Galaxy tablet, in 13 Asian countries, as well as Microsoft’s Lumia series in Taiwan...

Jeff Domansky's insight:

This just may become the best creative tool in your mobile toolbox.

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