Public Relations & Social Media Insight
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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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RepMan: Hard-selling a soft-sell solution for Corporate America

RepMan: Hard-selling a soft-sell solution for Corporate America | Public Relations & Social Media Insight | Scoop.it
From www.repmanblog.com - November 16, 2012 11:57 PM
I believe comedy is the next BIG thing for corporate and employee communications. Why? Because comedy is based on the two most fundamental criteria in any communications program: truth and authenticity.

 

Learn comedy's twin tenets and you'll become a better, more authentic storyteller. Period.

 

I once again experienced this phenomenon yesterday. Along with Peppercomm's Chief Comedy Officer (and professional comedian) Clayton Fletcher, I led a three-hour stand-up comedy workshop for executives of America's top pharmaceutical companies.

 

You might be thinking: What do comedy and marketing drugs for deadly diseases possibly have in common? Having trained lawyers, rocket scientists, oncologists and just about every other serious occupation one can imagine (except tinker, tailor, soldier and spy), I can report that each profession shares the same fundamental needs...

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How retailers can use social media to attract more customers | SmartBlogs

How retailers can use social media to attract more customers | SmartBlogs | Public Relations & Social Media Insight | Scoop.it
From smartblogs.com - Today, 2:02 AM

... Customers are accessing their social networks via smartphones, making the presence of retail brands on these social outlets even more important.

 

Approximately 80% of smartphone users access social networks on their devices, and 55% of those users visit social networks on their devices once per day, according to Monetate.com. Shoppers are using their mobile phones to shop, as well. According to Digby.com, 40% of shoppers in 2012 checked three or more channels before a purchase, compared to just 10% a decade earlier.

 

And Monetate reports that 96% of smart phone users have researched a product or service on their phone. This very real combination of social interaction and product research is a one-two punch that retailers need to stay alert to. It is increasingly imperative to make sure brands fully optimize their customer retail mobile and social experience.

Jeff Domansky's insight:

a couple of recent research studies show the impact of smartphones and how retailers can and must respond to reach out to mobile consumers.

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Mobility is changing the way we live: here’s how | memeburn

Mobility is changing the way we live: here’s how | memeburn | Public Relations & Social Media Insight | Scoop.it
From memeburn.com - March 16, 10:23 PM

...According to tech research company Gartner, the most profound changes are occurring in the way people organise their lives and the spaces they live in.

It’s got a point. Think about it, if you own a tablet, when was the last time you took your laptop to bed with you?

 

“Early adopters tend to leave the home laptop in the bag and are abandoning the home office in favour of the lounge room couch or bedroom to do online activities in a more comfortable environment using a tablet or smartphone,” says Nick Ingelbrecht, research director at Gartner.

 

The falling price of mobile tech also means that, although we’re collectively spending less on these devices, they’re becoming increasingly pervasive. “This early adopter trend is becoming mainstream consumer behaviour”, says Ingelbrecht. “Consequently, technology and service providers are faced with no alternative but to innovate for mobility. If they do nothing, they face a potential train wreck as consumers abandon gadgets, services and applications that do not fully support changing mobile lifestyles.”...

Jeff Domansky's insight:

Snapshot of mobile product and usage changes.

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How To Craft A Mobile Strategy For Your Business | ReadWrite

How To Craft A Mobile Strategy For Your Business | ReadWrite | Public Relations & Social Media Insight | Scoop.it
From readwrite.com - March 9, 1:46 AM

Want to get a mobile presence but not sure where to start? Check out the mobile decision tree and find your path. It’s go time.

 

Your business has finally decided to jump into the world of mobile apps. But, where do you start? There are so many decisions to make. Do you develop “native” apps for iOS and Android? What is this mobile Web thing that people keep talking about? What the heck is an API anyway? Creating a mobile strategy is a matter of both knowing your business and knowing your app options...

Jeff Domansky's insight:

Helpful starting point for mobile strategy.

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2013 The Year of Responsive Design [Infographic]

2013 The Year of Responsive Design [Infographic] | Public Relations & Social Media Insight | Scoop.it
From www.uberflip.com - December 30, 2012 3:06 PM
With a multitude of mobile devices coming out almost every week, how can marketers ensure that their content is optimized for different device types, screen sizes, and capabilities?

Via Martin (Marty) Smith
Jeff Domansky's insight:

Useful insight into Responsive Design and why it’s the going to be one of the biggest marketing trends in 2013.

Martin (Marty) Smith's curator insight, December 29, 2012 6:05 PM

I think 2013 will be the year of responsive design. I mean "responsive" in the broadest way possible. I think we will move from worrying about how the data looks to understanding the vast limitations of how we create and structure data. 

Another way to say this is social CMS.  

 
Dolly Bhasin 's curator insight, December 30, 2012 10:43 PM

43% planning a trip! VIOLA! I am on right track!
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Enterprise Social Media Marketing: How To Create A SOCIAL Business

Enterprise Social Media Marketing: How To Create A SOCIAL Business | Public Relations & Social Media Insight | Scoop.it
From www.huffingtonpost.com - December 15, 2012 7:33 PM
... In the past year, we've sensed that we're close to a tipping point, where the use of social networking in all aspects of business is quickly moving from novelty to mainstream. In fact, we think business professionals of the future must have a social networking skillset to succeed. One recent study shows this momentum towards social business. In a joint MIT/Deloitte study of global managers, 52 percent of global managers thought that social business is important to their organizations today. These same managers viewed the importance of social business as growing: 86 percent stated that social business would be important in their organizations three years from now.

Despite managers recognizing the importance of social business, few organizations are prepared to make the most of social software. According to the 2012 IBM Technology Trends report, only 1 in 10 organizations have the skills they need to benefit from advanced technology such as social software. Additionally, nearly half of the educators and students surveyed in IBM's survey indicated major gaps in their institutions' ability to meet IT skill ne youeds in the social area....
Via Martin (Marty) Smith
Jeff Domansky's insight:

Business and educators are getting the concept of "social business." They're just not all doing it yet.

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Tablet computer sales are soaring

Tablet computer sales are soaring | Public Relations & Social Media Insight | Scoop.it
From mobile.bbc.co.uk - May 3, 1:41 AM

Analysts say sales of tablet computers globally are soaring, but Blackberry boss claims the format will be dead within five years....

 

Figures suggested more tablets were shipped from January to March 2013 than in the entire first half of 2012. Apple remains the biggest brand in the market with a 39.6% share. The figures come just days after Blackberry boss Thorsten Heins predicted tablets would be dead by 2018. In an interview with Bloomberg, the chief executive said: "In five years I don't think there'll be a reason to have a tablet any more.... 

Jeff Domansky's insight:

 WTH? Blackberry CEO comes up lame with this prediction. Of course, I wouldn't expect to see Blackberry survive by 2018 either. Particularly as it's own tablet hasn't really caught fire in the marketplace.

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Avert Disaster With This Self-Powered Emergency Smartphone Charger

Avert Disaster With This Self-Powered Emergency Smartphone Charger | Public Relations & Social Media Insight | Scoop.it
From mashable.com - March 12, 1:59 AM

When no electricity is available, a new self-powered emergency smartphone charger juices your smartphone with simple hand cranking. You could have all the apps in the world to prepare you for survival when disaster strikes — flashlight, emergency contacts, GPS and first aid tips — but they'll be entirely useless when you run out of battery juice on your phone.

 

If you're camping in the boondocks or preparing a disaster survival kit, you might want to consider a low-tech emergency smartphone charger. Seattle-based SOS Ready has designed the pocket-sized "SOSCharger," which is powered by you. With the gadget's built-in generator, all you do is connect to your smartphone via USB connection and hand-crank the handle. The SOSCharger has a 1,500 mAh Lithium Polymer battery, and depending on your phone and network, the company claims three to five minutes of winding will translate to five to 12 minutes of talk time....

Jeff Domansky's insight:

When someone says "crank it up", I'm sure this wasn't what was top of your mind. But this is one really cool tool that will bail you out in an emergency when you can't recharge your smartphone or any of your other social devices.

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19 Mobile Apps for Web Marketers

19 Mobile Apps for Web Marketers | Public Relations & Social Media Insight | Scoop.it
From webmarketingtoday.com - February 28, 1:38 AM
Business is mobile. Here are 19 apps that can help your marketing, and keep track of results, on the go. Content Curation and Publishing Pocket This app allows you to ...
Jeff Domansky's insight:

Lots of the tools to try out. Thanks for the scoop Marty

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70% of Mobile Searches Lead to Action Within 1 Hour | Social Media Today

70% of Mobile Searches Lead to Action Within 1 Hour | Social Media Today | Public Relations & Social Media Insight | Scoop.it
From socialmediatoday.com - December 20, 2012 10:34 PM

Eloqua, the international marketing automation firm, has assembled a selection of key mobile marketing facts, assessing the importance of mobile usage, key aspects of user behaviour, and future trends for mobile marketers.

 

Usage stats

There are 6.8 billion people on the planet; 4 billion use a mobile phone; only 3.5 billion use a toothbrush.

Search and activity

70% of desktop searches lead to an action within 1 month. 70% of mobile searches lead to an action within 1 hour....

Jeff Domansky's insight:

Stunning mobile stats and an impressive infographic.

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